READ OUT LOUD THE STORY BEHIND - LEGO- LEGO IS REALLY ENJOYING THE CRISIS
Chapter lego09
Jun 24, 2015
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
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Transcript
READ OUT LOUDTHE STORY BEHIND
- LEGO-LEGO IS REALLY ENJOYING THE CRISIS
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
“All of a sudden, when we launched Lego Mindstorms in 1998, there were these total strangers who reprogrammed our software. Wesoon learned that there was a lot we could learn from the expertise ofthe outside world.
When we were planning to release the new Mindstorms series in 2006, we invited the super-users at an early stage to work alongside us on creating the new products. We greatly value this contribution from
the knowledge, experience andexpertise of our fans.” During my visit it becomes clear that Lego has learned from its mistakes and willmake absolutely sure that these are not repeated in the future. By talking
about them so openly, it keeps the memory of those lesser days fresh, as a warning for the future. The same adage applies here, as applies to adidas: “Every man, to his own trade!”.
- END OF RECORDING-
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