READ OUT LOUD THE STORY BEHIND - KOENIGSEGG - FROM BOYHOOD DREAM TO SUPERCAR
Chapter koenigsegg06
Jan 19, 2015
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
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Transcript
READ OUT LOUDTHE STORY BEHIND
- KOENIGSEGG -
FROM BOYHOOD DREAM TO SUPERCAR
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
Koenigsegg is the first in the supercar segment to develop a car with a sustainable engine. “I am convinced that sustainable solutions only work if they have a positive effect on the performance. Green is nice, but it
must not come at the expense of quality.” Which is why, in 2007, Koenigsegg developed a smaller, lighter and more powerful engine that ran on bio-fuel, reducing the CO2-emission by 30% compared to
existing engines. A win-win situation. It also developed a new valvesystemwhereby the valves do not all move at the same time, but are controlled separately, comparable to a piano. Yet another invention that benefits
the performance, emission and fuel-consumption. During our interview, I get the feeling that, in the future, Koenigsegg will not be applying these techniques purely for its own use. When I joke about rocket motors this
turns out to be an unintended bull’seye. Christian admits that he has been thinking about sharing histechnology with the space industry too.
- END OF RECORDING-
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