CHAPTER III THE HISTORY OF AMANAH'S PROPHET MUHAMMAD …eprints.walisongo.ac.id/3860/4/104111023_Bab3.pdf · Muhammad, with a clear ... Akhlaq Nabi fi al Bukhori wa Muslim, terj.

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CHAPTER III

THE HISTORY OF AMANAH'S PROPHET MUHAMMAD SAW

A. History of the Emergence of al-Amin that Consists of Herding

Cattle, Trade, and Renovation of the Ka'bah

1. Obtaining the title of al-Amin since childhood

He childhood had a bitter experience with born as orphans. His

father, Abdullah ibn Abdul Muttalib, died while he was in his

mother's womb. He had to have an enjoyable experience when

taken care of by Halimah.After a happy life with his mother,

Muhammad small orphaned when berumr 6 years. Then he was

raised by his grandfather Abdul Muttalib, and after his

grandfather's death, followed by his uncle Abu

Talib. Unfortunately, Abu Talib was one of the sons of Abdul

Muttalib simplest life, so it is not uncommon to have to help the

little Muhammad uncle family economy by working "odd jobs" to

the inhabitants of Makkah. Childhood experiences like that is the

psychological capital when he became an entrepreneur in the

future.1

The Job herding cattle is one of the works carried out by

Muhammad when he was a child. According to historical records,

in childhood Muhammad once herding cattle population of

Makkah. A cattle herders must maintain trust of the owners of the

1 Muhammad Syafii Antonio, Muhammad SAW:The Super Leader Super

Manager, Tazkia Multimedia&ProLM, Jakarta, 2007, P. 78

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farm animals as well as possible. They should be able to control

livestock from straying. They also have to protect farm animals

from a variety of disorders such as from predators and

thieves. From this he became known as al-Amin among the

population of Makkah.2

It seems that God brings wisdom sbuah on Muhammad SAW

who in his youth to become a goatherd. He herding and guarding

with watchful so that none of the goats and herds of wild wolves

targeted. With the benefit of this, he is very loving, persistent and

resilient to face many difficulties, and goal-oriented. When a

shepherd sitting in the vast expanse of desert nan, when he

demanded vigilant and careful reading of natural phenomena.3

In addition to raising livestock, when he was 12, he joined his

uncle sell to Syria. Since that Muhammad did kind of internship

that are useful later when he was managing his own business. In

carrying out the business, he enriched himself with honesty,

firmness holds promise, and other noble qualities. As a result,

residents of Makkah recognized Muhammad as a trustworthy (al-

Amin). The owners of capital at that time whether was opening

more and more partnership opportunities with Muhammad. Some

one capital owners were offering a partnership based

2 Ibid, P. 79

3 Muhammad Sayyid Ahmad al-Musayyar, P. viii

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Khadijah mudharabah4 . In this case Khadijah as financiers

(shahibul mal), while Muhammad as a manager (mudharib). Then

Muhammad was married with Khadijah and do business together.5

2. Renovation of the Ka'bah

Ibn Ishaq said, "Allah preserved and protects youthful Prophet

of stains Jahiliyyah sake of maintaining his glory and

apostolic. As an adult, he became a superior person in the midst of

his people. At both depraved and comen from the most noble

descent. The most familiar and wise, and to be honest, most

responsible, and far from the abomination and behaviors that

tarnish the sanctity and glory. So worth in the midst of his people,

he was referred to as al-Amin or a trusted person, because all the

goodness there is in him.6 Moreover, in the event that carried out

the renovation of the Ka'bah Quraish leaders. He can resolve

disputes in its sole discretion Among Qurainsy leaders with full

compliance. When he was 35 years, the tribes of Quraisy rebuilt

the Ka'bah because of his physical condition before it was only in

the form of piles of stones larger than human height, which is as

4 Mudaraba is an agreement between two parties of a business where the

first party (malik, sahib al-mal, LKS) provides the entire capital, while the

second ('amil, mudharib, customers) to act as manager, and the profits divided among them according to the agreement as outlined in the contract. See the Shafi'i

Antonio. 2001. The Islamic Bank of Theory to Practice. Jakarta: Gema Insani Press.

5 Muhammad Syafii Antonio, P. 81-82

6 Muhamaad Sayyid Ahmad Al-Musayyar, P. 22

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high as 9 feet from the times of Ismail and do not have a roof that

is stored in it can be stolen by of thieves.

In addition, because it is a historical relic of old age, the

Ka'bah was often attacked by horsemen that thins the building and

knocked out joints. Another thing, five years before he was sent to

the prophet, Makkah never hit by flash floods, high water levels

and flows to Baitul Haram so that it cause Ka'bah building

collapsed. The Quraish were forced to renovate the building in

order to maintain the prestige and agreed not to build except from

a good source of business. They do not want to take it from dowry

funds obtained by oppression (zalim), usury (ribawi) and the

transaction proceeds brutality against someone.

At first they were reluctant to tear down the building until it

was initiated by al-Walid ibn al-Mughira al-

Makhzumi. Afterwards, people follow him after seeing did not

happen anything against him. They continued to do the demolition

until the first foundation first laid by Abraham. Then they want to

start rebuilding with a way to divide the parts of the building the

Ka’bah, that each tribe gots one piece. Each tribe gather some

stones according to their respective allotments, and began

construction. While the leadership of the project was a Roman

architect named Baqum. When the work was up to putting the

Hajar Aswad, they were fighting over who was most entitled to

respect put into place and the fighting lasted for four or five

nights. Even more pointed to occur almost almighty battle in the

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land of al-Haram. Fortunately, Abu Umayyah ibn al-Mughirah al-

Makhzumi offers dispute resolution in between them through one

way, which makes the case breaker to whom most first entered the

doors of the mosque.This offer can be accepted by all parties and

by the will of Allah, the Prophet was the first to enter it. When to

see it, they called each other, "This is al-Amin (the

trustworthy)! We willingly! This is Muhammad! "And when he

approached them and they told him about it, he asked for a shawl

and put the Hajar Aswad in its midst, and asked that all the heads

of the warring tribes holding the ends of the scarf and ordered

them to lift it up high up to me when they had lifted up into place,

he took it with his hand and put it on the original favorably. This

is an exact and precise solution that makes apparent the willing.

However, the people of Quraish underfunding of a good

source of business so they must leave the building about 6 feet

from the northern part of the Kaaba, which is called al-Hijr Ismail

and then they elevate Hathim door which was originally located

on the ground so that no one entered except they want. When

construction has reached 15 feet, they covered and propped it with

6 pole pieces.7

7 Syaikh Shafiyurrahman al-Mubarokfurri, Ar-Rahiq al-Makhtum, terj.

Hanif Yahya, Perjalanan Hidup Rasul Yang Agung Muhammad Dari Kelahiran

Hingga Detik-detik Terakhir, Mulia Sarana Press, Jakarta, 2001, P 75-77

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B. Vision of Amanah in the History of the Prophet Muhammad

SAW

1. Vision of Amanah Rasulullah SAW

Rasulullah SAW. given the mandate of Allah to convey the

message of Islam, and the Prophet carrying out the mandate it

perfectly. He devotes all its energy to preach and bear all the pain

and torture as a consequence of da'wah does.8 The main purpose

of the amanah of the Prophet Muhammad to bring mercy to the

universe, and not just limited to human beings only. The

definition of grace here is the way of life in all areas of life, such

as political, economic, social, ethical, science, faith and the life of

others, in other words we call "spiritual life and physical life".9

All forms of grace (rahmat) was raised by the Prophet

Muhammad, with a clear conception as mentioned in the Qur'an is

the main source for the teachings of Islam. In addition to bringing

mercy to the universe, especially for mankind, as well as the

minutes of the Prophet was to edify.10

Before being appointed as the Prophet Muhammad known as

a trustworthy person. People arab then gave him the nickname al-

Amin (the trustworthy) to him, so they are happy to lift

8 Abdul Mun’im Al Hasyimi, Akhlaq Nabi fi al Bukhori wa Muslim, terj. Abdul Hayyie Al Kattani dan Arif Chasanul Muna, Akhlak Rasul Menurut Bukhori

dan Muslim, Gema Insani, Jakarta, 2009, hal. 267

9 Anwar Masy'ari, Akhlak Al-Qur'an, Bina Ilmu, Surabaya, 1990, P. 43

10 Ibid, P. 44

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Muhammad as a judge and was pleased with the decision when

they are in dispute.11

Moreover, in the history of the Prophet

mentioned that the Prophet himself had the honor of lifting the

Black Stone of stretch fabric and attach it to the original

position. It is hinted that he is the bearer of the eternal message of

the man tipped to be the true religion and creed. In this treatise,

the Messenger of the task of restoring the Arab peoples to

straightness and flexibility teaching as never taught by Prophet

Ibrahim AS.12

In the way mandate of God to preach and spread the religion

of Islam, he also received the miracle. Serves as evidence of the

miracles of the Prophets. Exceptionalism that appear or occur

through them was described as the word of God: "What is

proposed is a true prophet. He is my messenger, and the proof is

that I perform miracles. "13

Although the Prophet was given by

God to miracle, but the proof of a prophet does not have to go

through the miracle which will be published, but it may also be

proved by getting to know the personality, daily life, morals, and

the mind in attitude, even his face. Imam al-Ghazali in this context

11 Abdul Mun'im Al-Hasyimi, Akhlaq Nabi 'inda Bukhori wa Muslim, terj.

Abdul Hayyie al-Kattani, Akhlak Rasul Menurut Bukhori Muslim, Gema Insani,

Jakarta, 2009, P. 268

12 Ibid, P. 271

13 M. Quraish Shihab, Mukjizat Al-Qur’an: Ditinjau Dari Aspek

Kebahasaan, Isyarat Ilmiah, dan Pemberitaan Gaib, Mizan Pustaka, Bandung, 2013,

P. 35

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emphasizes that apanila against someone you have doubts whether

or not he is a prophet, no doubt it may turn into a conviction,

unless you know keadanya, either see or hear the news directly

through the delivery of a number of people who according to

custom impossible they lie.14

2. Prophet Muhammad as Uswatun Hasanah

Muhammad is uswah (example) in a noble nature. Al-Qur'an

Al-Karim himself asserted, indeed in the Messenger of Allah

Muhammad SAW. a good example for anyone whose hope (grace)

of God and the (reward in) the Hereafter, as well as a lot of the

name of Allah (Surat al-Ahzab / 33: 21)15

Prophet Muhammad SAW is the central figure in the

leadership of Islam can be seen from the model life of the Prophet

Muhammad as the Messenger of Allah and a human being. By

understanding the value of leadership on Prophet Muhammad,

both of which are described in the Qur'an and the sunna, would be

easy to do impersonation of his leadership, as a manifestation of

love and obedience to him.16

Prophet Muhammad claimed him as a form of opt-loving

God. Love to God without being followed by the teachings he

14 Ibid, P. 67

15 M. Quraish Shihab, Secercah Cahaya, Mizan Pustaka, Bandung, 2013, P.

27

16 Lukman Saksono, Filsafat Kepemimpinan Studi Komparatif US Army,

ABRI, Islam, Grafikatama Jaya, 1992, P. 261

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would abort the value of love itself. Instead, by following the

Sunnah of the Prophet, the same as loving God. The payoff is the

love and forgiveness of God. This is in accordance with the

contents of Ali Imran verse 31:

"Say (Hi Muhammad):" If you (really) love Allah, then follow

me, Allah will love you and forgive you your sins. "Allah Most

Gracious, Most Merciful."17

Personality of the Prophet Muhammad, as well as exemplary

leadership is his toughness to become a person who is not

influenced by the state of the surrounding

community. Muhammad was born, a large and growing up in the

midst of the Arab Jahiliyyah society. The community is made up

of human beings depraved, and live with the bad customs

anyway. The society worshiped idols and statues as inanimate

objects that can not do anything. Kat Masyara Arabic when it is

lived in ignorance is far from the truth of Allah.

In such an environment it turns out Muhammad did not grow

and develop as a human being degenerate. The facts show

otherwise that he was a special man with a personality that was

not soluble and do not drifting in the currents that

bad. Muhammad's personality from childhood to adulthood was

not only different, but also contrary to the personality of the adults

are worse in his day. Aspects of a very prominent personality

17 Ibid, P. 262

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within him was honesty and trustful, which explicitly depicted in

the name of Abu Qasim Muhammad al-Amin. The name means

"one who was blessed and reliable (honest)."18

Muhammad was known tend to be aloof and often seen

brooding, though by no means like to isolate themselves from the

common association. He is known as an honest and courageous

young man holds promise. If there are people who want to deposit

money, then that is sought is Muhammad. He often sacrifice their

own interests just to keep their promises. One day he had sold

some camels. Once sold, and the buyers go, he remembered that

one of the camel in between there is a defect. He immediately

following the buyer and return the money. Therefore, it is not

surprising that all the chroniclers say that Muhammad has

received the title of al-Amin, the very terpercya, of the population

of Makkah.19

Muhammad was a person of extraordinary magnet with

four famous character is: fathonah (intelligent), amanah

(Trustworthy), siddiq (right), tabligh (conveyin). Even this magnet

also makes people around him have the same energy that emerges

individuals Sahaba tough with their respective advantages. Abu

Bakr As-Siddiq, the patient authoritative figures. There Umar, the

leader of the firm and sponsors. Ali Bin Abi Talib, the key to

18 Hadari Nawawi, Kepemimpinan Menurut Islam, Gadjah Mada University

Press, Yogyakarta, 1993, P. 273

19 Syafii Antonio, P. 66

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science. Abdur Rahman bin Auf, conglomerates and business

experts. Khalid bin Walid, the invincible warlord as well as many

others. All of the companions of the Prophet Muhammad's love

exceeds their love for themselves and their families. Such is the

power of attraction of Muhammad until now still feels and

influence to millions of Muslims around the world.20

Honest and trustworthy nature is part of the prophetic signs

that he had since the beginning. When Rasul SAW said, "What do

you think, if I told him that the herd of horses will come out from

the foot of this mountain. Do you believe me? "When the people

say," we never find you lie! "Sound logic would say," a person

will not be telling the truth to man, while he was lying to God!

"And Muhammad participated in the development of Ka'bah. He

who put the Hajar Aswad as the willingness and agreement among

his people to be a mediator for them; " These people are reliable,

we are willing to him," they assured.21

He is also actively involved in Hilf al Fudhul22

(the main

agreement), a deliberation to combat injustice, uphold truth and

20 Muslim Kelana, P. xii

21 Muhamad Sayyid Ahmad al-Musayyar, An-Nubuwwah al-

Muhammadiyah al-wahy, al-Mu’jizah, al-‘Alamiyah, has been translated into

Indonesian language by Kamran As’at Irsyadi and Hadiri Abdurrazaq, Nabi

Muhammad SAW Argumen Puncak Tentang Wahyu, Mukjizat, dan Universalitas, Erlangga, Jakarta, 2006, P. ix

22 Hilf al-Fudhul occurred after the war took place in Dzulqa'dah Fujjar, in a

forbidden month. Many of the tribes of Quraish who participated gathered on the

agreement that the Bani Hashim, Bani al-Muttalib, Asad bin Abdul Uzza, the son of

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justice. He stated, "I do not want the grace of honor, but if it leads

to peace, I will fulfill."23

With advice and guidance from God, he

did with be alone process of reflection in the Gua Hira' to pray and

think about the condition of society.

Therefore, a Muslim is worth digging and find out The Secret

of Muhammad which is the most precious treasure for

Muslims. Not quite awe just to say that we are bringing and while

we do not continue to uncover and mimic so influential figure in

the history of mankind.

C. Aspect of the Prophet Al-Amin Integrity Consists of Politics,

Economics, Leadership, Entrepreneurship, and Social.

1. Political Aspect

The principle established by Muhammad is to respect all

treaties made with other nations, regardless of the possibility of

loss or gain that may be obtained from the agreement.24

Usually

people honor agreements made during their gain from the

agreement he made, as long as they benefit from the agreement

such, but if the agreement is contrary to their interests, they will

break it.

Venus Kilab and Taim bin Murra. In the agreement they agreed and promised that

when there are people persecuted in Makkah, either he is a native or newcomer, then they will move up to defend their rights that have been dizhalimi returned to him.

23 Muhammad Sayyid Ahmad al-Musayyar, P. xi

24Afzalur Rahman, Muhammad as Military Leader, terj. Anas Siddik, Nabi

Muhammad Sebagai Pemimpin Militer, 1991, Bumi Aksara, Jakarta, P. 292

57

In the religion of Islam has been described to always keep

their promises. "Stick to the promise with God that you have made

His covenant, and do not break your promise after promise is

strengthened and after you lift your Lord as a witness. God is fully

aware of all your actions. And do not act like a woman who

outlines spun yarn after it is spun be strong. You made a promise

as a tool to deceive each other in between you so that one party

can gain inappropriate on the other side "(Surat an-Nahl: 91-92)

This verse is about the people who make agreements with others

for his own benefit, and in violation of the agreement when they

know that they can not benefit from it.25

Prophet Muhammad proved the wisdom to keep an

appointment with his behavior. When the agreement is being

prepared and Hudaybiyah not been signed by the Prophet, Abu

Jandal ibn Suhayl came to him in a state of chained and ask for his

help. Seeing this Suhayl ibn Amir, who had come to sign the

agreement representing the Quraysh, saying, "this is the first

person I have required hereunder. Prophet returns to Suhail Abu

Jandal said," Oh Abu Jandal. Agreement has disepakat now,

between people and us, so chin up until God elimination.26

25 Ibid, P. 293

26 Ibid, P. 294

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2. Economic Aspect

The strength and well-being of a country can not be separated

from the economic system arrangements for the welfare of all

citizens. As usual a newly established State, the State of Medina at

the time, did not escape the economic problems. The economic

problems facing the greatest in the period beginning Medina is

facing an economic embargo of the nation Quraish and its

allies. On the other hand, the population of Medina at that time

increasing because of the increasing number of the immigrants

who came to Medina.While the economy is controlled by the Jews

of Medina famous proficient in conducting economic activity.27

During the Prophet, he emphasizes the prohibition of

usury. On several occasions he rebuked his friend who was

involved in the transaction usurious. According to one history, one

day Bilal brought Barni (a type of kurma of good quality) before

Muhammad and he asked, "Where do you get it?" Bilal replied, "I

have a number of kurma of inferior types and exchange two sha'

for one sha' Barni types for you to eat. "Then he said, "Be

careful! It actually usury. Do not do this! If you want to buy a

higher-quality dates, sell the inferior dates in order to gain money

and then use the money to buy high-quality dates that! "28

Other

types of economic behavior that is prohibited by the Prophet

27 Muhammad Syafii Antonio, P. 163

28 Shahih al-Bukhori No. 2145, bab Adzaa Baa’a al-Wakil Syaiah Faasidan

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Muhammad is Gharar. Gharar can be interpreted as a degree of

uncertainty in an economic transaction because of incomplete

information, either in relation to the quality, quantity, price and

time of the transaction.29

Furthermore, Ihtikar are actions that can affect the supply of

goods is not fair. For example through hoarding and

monopoly. Tadliis economic behavior that is not based on honesty

in the transaction. Seller hide flaws or defects that are owned by

the items to be sold. Defect was not known by the buyer.30

Market

inefficiency occurs when most market participants have the same

information so that the most disadvantaged because of their

ignorance. Muhammad SAW forbid behavior Medina resident

who intercept the Bedouin sellers outside the medina before they

know the market price of the goods they carry.31

In the case of the Prophet's economy has always called on the

honesty thing. The things that are harmful and lie strictly

forbidden by him. That way u expected young Islamic economy

can be protected from doubtful and illicit goods. He not only

prohibits, but gives an example to his companions with his words

and behavior.

29 Muhammad Syafii Antonio, P. 164

30 Ibid, P 164

31 Ibid, P 165

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3. Leadership Aspect

In some occasions, the Prophet reminded of the need for

competence mastery of self. For example, when returning from

the battle of Badr al-Kubra, he told his companions, "We came

home from the war smaller beasar toward more war." The friends

looked at each other and wondered, "Is not that a new war is a war

that passed great? "one friend asked," What is the larger war that,

Oh Messenger of Allah? "He replied," The war against the

passions. "32

The battle against lust is a battle against

yourself. That is the greatest battle is against yourself.33

Self leadership at its core is the ability in controlling

appetite. A wise man said, "every enemy you will be treated with

courtesy comrade, except lust. The more software you are to him,

he will be more fighting. "The choice is two, you lead your own

lust, or passion that will lead your whole self?34

This is the leadership we are to ourselves. Self leadership is

greatly emphasized by the Prophet Muhammad. The basically

everyone is a leader and leadership is leadership by all people to

myself. If everyone in an organization is successful in leading

32 HR. Dha'if Bayhaqi with a history of Jabir. Dr. Yusuf Qaradawi said that

this hadith dha'if degree. However, this Hadith Matan (substance) is not contrary to

the arguments of others even corroborated by a hadith that reads, "The great man was not the fastest attack. Rather, it was a great person is one who is able to defeat lust

when angry. "Sahih Al-Bukhari No. 6114, Adab, chapter al-Hadzar min al-atharu 33 Muhammad Syafii Antonio, P. 67

34 Ibid,

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them each, then that organization will also be managed by itself

even without closely monitored by the leaders of the structural.35

Thus, assigned or entrusted to the leaders, can be run and

maintained as well as possible. For in each leader has embedded a

great responsibility on their shoulders. And the leaders will not

fulfill the lust that drives them to fraud or treachery. Both

structuralist and toward people.

As the Prophet Muhammad when given a mandate by God to

lead and Muslims headed to the path of Allah, he delivered in

accordance with the revelation of God through the angel

Gabriel. He did not add to or reduce it. In fact, he hastily in

menhafalkannya, for fear there is a mistake in the future.36

4. Entrepreneurship Aspect

Quraisy as the merchants make Muhammad also set the vision

and mission of his life as a trader. In addition, the urge to help his

uncle very strong family life affected him for a career as a trader

or businessman. Muhammad was a teenage entrepreneur decides

to apprentice at his uncle's trading businesses. From internships

activity is then Muhammad build personal branding is very

important in business, namely al-Amin (the trusted

person). Trading behavior sympathy of many people. 37

35 Ibid, P. 68

36 Syaikh Shafiyurrahman al-Mubarakfuri, P. 82

37 Muslim Kelana, Muhammad SAW Is A Great Entrepreneur, Dinar

Publishing, Bandung, 2008, P. 18

62

News business conduct Muhammad quickly spread in

Makkah, even in various countries. Muhammad became a magnet

for the rich and the owners of capital. Then came the various bids

from investors (shahibul maal) him to manage their funds with

system Mudharabah (partnership agreement only between the

owners of capital and capital entrepreneurs with mutually agreed

profit sharing). There are times when Muhammad get a certain

wage (fee-based) or profit sharing (profit sharing) as the

manager (manager / mudharib). His wealth is rapidly growing and

growing, driven by the implementation of business etiquette,

namely honesty, dependability holds promise (mandate) of loan /

capital on time, as well as empathy for the customers.38

Muslims actually have plenary paragon in the field of

entrepreneurship, namely the Prophet Muhammad. long before the

appointed Messengers, Muhammad had forged beforehand as an

entrepreneur.Self-reliance is formed, can not be separated from his

life history are born in a state of orphan because his father died

before he was born. His expertise in trade bore the title to him, al-

Amin (the very reliable). The businesses and residents of Makkah

al-Amin gave the title because it believes him.

Nickname Al-Amin to the Prophet Muhammad did not come

away without him build credibility and capability as a tough

38 Muslim Kelana, P. 19

63

businessman. The main element that invites nickname it is

honesty that gave birth to the belief of many people.39

Prophet be an entrepreneur with the four stages of the

character:

a. Integrity

Keep in mind that integritu merupakn standard nature and

character of an entrepreneur main foundation of honesty intact

binding positive characters lainnya.Nabi Muhammad since

childhood has developed a court character that became known

by the nickname al-Amin (the trustworthy). He is maintaining

the behavior, speech, on the basis of honesty and commitment

that radiated to her dignity and strength. He in its development

became a magnet for many people that Muhammad himself

had practiced the law of attraction in their lives.40

Honesty can

only start from ourselves so that radiate kindness and interest

of many people.

b. Loyality

It is the nature of the support that strengthens

confidence. Loyalty associated with loyalty and long-term

commitment. Muhammad showed high loyalty to his uncle,

Abu Talib. In terms of trade Prophet always practicing soul

39 Muslim Kelana, P. 24

40 Muslim Kelana, P. 27

64

loyal to its customers with the best service to anyone so

contrary, customers are also loyal to him.

c. Professionality

It is the capacity to run a profession with standard sizes as

well as the best quality. Prophet entered the professional stage

when recruited by Khadijah RA as dagannya partners and

after they were married, the Prophet became manager of their

company's trademark.

d. Spirituality

Woke stronger when the Prophet Muhammad was married

to Khadijah RA. Muhammad spent more time to contemplate

as mentioned in history, he often alone in the Gua Hira '. As a

business manager, he is unbelievably concerned with the

problems of morality so as he is the main character who later

gave birth to the concept of spiritual marketing. 41

5. Social Aspect

Messenger is the most fair, most people maintain the honor,

the right words pling, most can maintain trust. This has been

recognized by friend and foe alike. Before being appointed as the

Prophet he was known as al-Amin, and serve as a case breaker

during ignorance. At-Tirmidhi narrated from Ali that Abu Jahl

said to the Prophet, "we do not lay with you but we belie

(treatises) that you take," then Allah revealed His Word,

65

"Because they do not reject you, but the people who are

wrongdoers that deny the Signs of Allah."(Surat al-An'am:

33)41

41 Muslim Kelana, P. 27-29