130 Chapter 8. Media as image and opinion builder Media builds images of people and institutions. Media also creates public opinions about Government , about police about judicial system. Police in India has been the target of media. There may be corruption is some ranks but it cannot be forgotten that hundreds of policemen die while performing duty , some in very young age. Media does not write or telecast much about that but when a constable is caught taking one hundred rupees two hundred column centimeters of news is printed. What lacks is PR and lobbying. Every institution has right to preserve and polish its public image . In USA they call it public affairs. The police image can be polished when someone is entrusted to send to media good job done. 37 The celebrity of social action Anna Hazre has been a retired soldier from army who is resident of village Ralegan Siddhi in Ahmednagar District of Maharashtra State. Anna rose to l fame in April 2011 when he srtaed hunger strike for pressurizing central Government to pass Jan LokPal Bill and make appointment of JanLokpal a law. Aocording to Political Critic Rajiv Dixit (now dead ) Media can make Natioanl Hero to any simple man. Anna Hazre is scantily educated retired soldier of Indian Army but his courage, dedication in fighting against corruption and renunciation of comforts and luxuries for self is impressive. Anna Hzare is unmarried , has no family , he lives in a room attached to Yadav Baba temple in his village. In 1980 he got recognition due to his wrk in waeter conservation around his own village and making the village self sufficient with zero ununemployment and zero hunger in the village. 37 Reddy C.V.Narsimha Effective Public Relations and Media Strategy PHI Learning Pvt.Ltd p 21
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Chapter 8. Media as image and opinion builder
Media builds images of people and institutions. Media also creates public
opinions about Government , about police about judicial system. Police in
India has been the target of media. There may be corruption is some ranks
but it cannot be forgotten that hundreds of policemen die while performing
duty , some in very young age. Media does not write or telecast much about
that but when a constable is caught taking one hundred rupees two hundred
column centimeters of news is printed. What lacks is PR and lobbying.
Every institution has right to preserve and polish its public image . In USA
they call it public affairs. The police image can be polished when someone is
entrusted to send to media good job done.37
The celebrity of social action Anna Hazre has been a retired soldier from
army who is resident of village Ralegan Siddhi in Ahmednagar District of
Maharashtra State. Anna rose to l fame in April 2011 when he srtaed hunger
strike for pressurizing central Government to pass Jan LokPal Bill and
make appointment of JanLokpal a law. Aocording to Political Critic Rajiv
Dixit (now dead ) Media can make Natioanl Hero to any simple man. Anna
Hazre is scantily educated retired soldier of Indian Army but his courage,
dedication in fighting against corruption and renunciation of comforts and
luxuries for self is impressive. Anna Hzare is unmarried , has no family ,
he lives in a room attached to Yadav Baba temple in his village. In 1980 he
got recognition due to his wrk in waeter conservation around his own village
and making the village self sufficient with zero ununemployment and zero
hunger in the village.
37 Reddy C.V.Narsimha Effective Public Relations and Media Strategy PHI Learning Pvt.Ltd p 21
131
Anna Hzare the veteran social activist
Hindu radical who tours and lectures in Hindi language one Rajiv Dixit
(Now dead ) charged that Anna Hazare has been provided media support by
‘Multi National Companies’ alliance. The Hindu radical said in public
meetings that for Anna in 2011 at Jantarmantar 20 OB vans and 40 TV
journalists were deployed by Multi Natioanl Corporation alliance the
Alliancwe spent several lacs of Rupees every day during Anna’s fast unto
death on Jan Lokpal Bill.
Whatever may be real issue of payment to the media owners and TV
Journalists reason but it cannot be denied that media has tremendous
power to build and to change public opinion.. Media alone has created the
halo around Woman Police Officer Kiran Bedi who had transformed
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“Tihar Prison In Delhi from notorious criminal making factory to a good
correction centre which gave her Ramon Magasaysay award for good public
service. She had been famous as brave and upright police officer who
never succumbed to political pressure. When she was denied the post of
Delhi Police Commissioner due to gender prejudice she took voluntary
retirement.
IGP Kiran Bedi in police uniform
relapsed in to its previous state soon after she left the post of Inspector
General of Police Prisons NCR Delhi. After her retirement she appeared on
her solo televison show “Apki Kacheri” and became famous as an upright
top police officer who took up cause of legal literacy and awreness about
their rights , after retirement. Media was in forefront to give a glow to her
public image. Her association with Anna Hazare and Arvind Kejriwal gave
boost to Jan Lokpal Bill agitation . Media also projected that it was her
political mistake that she joined Bhartiya Janata Party to become Chief
133
Minister of National Capital Region Delhi and fought assembly election
against her one time colleague in social activism Arvind Kejriwal.
The negative media publicity defeated Kiran Bedi and also the ruling
Bhartiya janata Party. After defeat in Delhi Assembly polls 2013 of BJP
and also of Kiran Bedi as a candidate her image got a set back. Media
played a major role in her defeat by projecting her negative side of ditching
a one time friend due to political temptation that she might become the Chif
Minister of NCR. Arvind Kejriwal has a grip over Delhi’s middle class
therefore it was tough for Kiran Bedi to win a seat let alonebecome Chief
Minister . People sented her stand as treachery. Projection of Kiran Bedi as
antagonist of Kejriwal was a political blunder of Bhartiya Janata Party. This
point was repeatedly highlighted by media. The media shattered the image
of Kiran Bedi branding it as the opportune.
Some social activists vow not to change role as politician viz. Anna
Hazare. But some some social activists do not think this way. They say
the social activist ad politicians both serve the society therefore change of
role is not a breach of trust and if opportunity is there then social activist
can become a politician. Arvind Kejriwal successfully changed his role
from social activist to politician and became the Chief Minister of Nationl
Capital Region Delhi.
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Kiran Bedi left (standing ) and Anna Hazare right Sitting at Jantarmantar
hunger stike
Ms. Kiran Bedi standing (left) supporting Anna Hazare’s agitation
Media has disgracefully ousted Chief Minister A.R.Antulay and gracefully
hoisted Kejriwal to the post of Chief Minister of NCR Delhi in 2013.
Media builds public opinion about the social maladies very fast and blows it
up to a major issue in the nation . By writing in print media and by carrying
audio-visual stories in electronic media the 16 December 2012 gang rape
case of a female physiotherapist intern in Delhi, the media raised the issue of
women’s security and the security of girls ina big way. Due to intense
pressure built up by the media the adment Central Government bent
Six days after the incident, on 22 December 2012, the central government
appointed a judicial committee headed by J.S.Verma , a former