Chapter 7 presenting the product and product knowledge

Chapter 7

Techniques for Effective Product Presentation

Product knowledge

Presenting the product• Why is it important for

us to know how to present the product to customers?

Presenting the product

1. Important step in the selling process2. Let us show the product to customers and

tell them how it can benefit them.3. Customers may buy if they understand the

product better.

http://www.akihabaranews.com/en/news_pics/13476/Hello_Kitty_1.jpg

Presenting the product

http://www.totalmerchandise.co.uk/

www.7gadgets.com

http://www.unlawyer.net

http://www.3dawards.org

Techniques for effective product presentation

Tell the customers about the unique features and benefits of the product

Demonstrate how to use the product and if possible, let the customers hold it or use it.

Listen to the customers’ queries and provide answers to their queries

Use words such as ‘comfortable’, ‘interesting’ or ‘attractive’ to describe the features of the product

If necessary, repeat the product’s features and benefits several times, especially if customers have expressed their need for them.

Hold the product carefully and with pride. This shows that we are proud of the product

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