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Chapter 7 Business Plan

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    CHAPTER 7

    BUSIESS P!A

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    "#$e%tives

    The oje!"#$e% of "h#% !ha&"er are "o'

    &ro$#de and nder%"and#n of &re&ar#n a %*%"e+a"#!, effe!"#$e

    and $#ae %#ne%% &an

    &ro$#de a e""er nder%"and#n of "he d#ff#!"#e% and !haene%

    of &re&ar#n a ood %#ne%% &an

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    !earning "ut%omes

    At the end of this %hapter& students should #e a#le to'

    a&&* a %*%"e+a"#! %#ne%% &ann#n +e"hodoo* h#!h !an e

    a&ed "o +an* o"her "a%% or nder"a#n%

    earn "he $ar#o% %!o&e% and d#%!#ne% of %#ne%% &ann#n%!h a% +are"#n o&era"#on, f#nan!e, oran#/a"#on and h+an

    re%or!e% +anae+en", +an* of h#!h #n$o$e ener#! &ann#n

    %#% "ha" !an e a&ed #n "he#r or#n !areer% and "he#r #fe.

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    !earning "ut%omes (%ont)*

    %e and enhan!e "he#r !o++n#!a"#on %#% "hroh %#ne%%

    &an &re%en"a"#on

    de$eo& "he#r !rea"#$#"*, #nno$a"#$ene%% and !r#"#!a "h#n#n %#%

    hen "he* or o" "he#r %#ne%% &an. #+&ro$e "he#r %o!#a %#% * or#n #n "ea+% effe!"#$e* and

    har+on#o%* on "he %#ne%% &ann#n &roje!".

    &re&are a ood %#ne%% &an "ha" #% effe!"#$e, &ra!"#!a and

    $#ae.

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    Business Plan

    %#ne%% &an #% a r#""en do!+en" "ha" o"#ne% "he

    de"a#ed exe!"#on &an of "he %#ne%%. "# #n!de

    de"a#% of "he'

    oran#/a"#on, ad+#n#%"ra"#on and h+an re%or!e &an

    +are"#n &an

    &rod!"#on &an

    f#nan!#a &an

    The %#ne%% &an %hod enae an en"re&rener "o de"er+#nehe"her "he &roje!" #% $#ae, need% "o e +od#f#ed or he"her

    "he &roje!" #% no" fea%#e and %hod e aandoned a"oe"her.

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    +e, Planning Elements

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    Purposes of Preparing a Business

    Plan

    The %#ne%% &an #% nor+a* r#""en for "he foo#n &r&o%e%'

    #" #% %ed a% a fea%###"* %"d* "o a%!er"a#n "he $#a##"* of "he &roje!"

    #" #% a #de for &roje!" #+&e+en"a"#on

    #" #% %ed a% a do!+en" "o j%"#f* and %&&or" oan a&!a"#on or "oen"#!e and !on$#n!e a &ar"ner or #n$e%"or "o #n$e%" #n "he %#ne%%

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    Pro$e%t Preliminar, S%reening

    Before *o &re&are "he %#ne%% &an of "he &roje!", an

    en"re&rener %hod do a &re#+#nar* %!reen#n on "he %#"a##"*

    of "he &roje!". " ea%" he %hod ha$e a enera #dea "ha" "he

    &ro&o%ed %#ne%% #% fa#r* %a"#%fa!"or* on "he foo#n #%%e%.

    The $#a##"*, %%"a#na##"* and ro"h &o"en"#a of "he %#ne%%!on!e&", +ode and %"ra"e*

    O$er!o+#n #n#"#a %"ar" & hrde or !ha%+' The &ro$#%#on of

    adea"e !a"a, %# +an&oer and "he a##"* "o a!h#e$e ear*

    rea e$en %ae $o+e

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    Business Plan Format

    a%#! %#ne%% &an %hod #n!de'

    exe!"#$e %++ar*

    "ae of !on"en"

    #n"rod!"#on

    !o+&an* a!rondoner5&ar"ner a!rond

    o!a"#on

    oran#/a"#on, ad+#n#%"ra"#on and h+an re%or!e &an

    +are"#n &an

    o&era"#on &anf#nan!#a &an

    !on!%#on

    a&&end#!e%

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    E-ample of a Simple Business

    Plan

    Introdu%tion

    The foo#n #% an exa+&e on ho "o &re&are a %#+&e %#ne%%

    &an for a rer #o%. " %ho% #+&or"an" &ann#n ee+en"% "ha"

    +%" e ored o", #.e.

    oran#/a"#on, ad+#n#%"ra"#on and h+an re%or!e%

    +are" &ann#n

    o&era"#on &ann#n

    f#nan!#a &ann#n

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    "rgani.ation& Administration

    and Human Resour%es Plan

    for Burger +ios/Ba%#! #%%e% "ha" need "o e re%o$ed for +an &oer &ann#n are'

    6an&oer re#re+en" and "he oran#/a"#on %"r!"re for "he

    !o+&an*.

    6an&oer &ann#n a%o #n!de% &ann#n for "he#r joa#f#!a"#on%, jo %&e!#f#!a"#on, re!r#"+en" and "he#r re+nera"#on%

    de".

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    "rgani.ation Chart

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    Emplo,ee0s Salar,& EPF and S"CS"

    %ontri#ution

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    Administrative Budget

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    1ar/eting Plan for Burger +ios/

    Ba%#! +are"#n #%%e% "ha" need "o e re%o$ed are'

    ha" #% *or &rod!" and #"% %&e!#a a""ra!"#on or a#"*

    ho #% *or "are" +are"

    ha" #% "he +are" %#/e ho are *or !o+&e"#"or% and ha" are "he#r !o+&e"#"#$e

    %"ren"h%

    ha" #% *or +are" %hare and *or %ae fore!a%"

    ha" are *or +are"#n %"ra"e#e%

    ha" #% *or +are"#n de" and &an

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    1ar/eting Strategies

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    Target 1ar/et Profile

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    Target 1ar/et Profile (%ont)*

    Ba%ed on "he #%%e% a% o"#ned #n "he ao$e "ae, "he

    foo#n are #%%e% for "he rer #o%.

    ha" #% *or &rod!" rane

    rer%, ho" do, ea, e"!.

    here are *o o#n "o do *or %#ne%%

    " %hod e a" %"ra"e#! o!a"#on here "here #% %#/ae +are" or

    "raff#! and a!!e%%#e. The +are" ro"h &o"en"#a #% ood.

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    ho #% *or "are" +are"

    :e";% %a* "he &r!ha%e% ex&e!"ed fro+ "he +a#n ro& of !%"o+er% #n

    "he area of o&era"#on are a% foo%'

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    ha" #% "he "o"a +are" %#/e

    The e%"#+a"#on of "he "o"a &r!ha%e of %#+#ar &rod!"% #n "he

    o!a#"* #n!d#n "ho%e &r!ha%ed fro+ *or !o+&e"#"or%.

    :e";% %a* da#* +are" %#/e #% a% foo%'

    63.00 >6300.00

    :o!a re%#den"% 0=>63.00 >610.00

    Fa!"or* orer% 30=>63.00 >6 90.00

    Tor#%" and o"her% 20=>63.00 >6 0.00

    To"a da#* +are" %#/e >600.00

    Target 1ar/et Profile (%ont)*

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    ho are *or !o+&e"#"or% :e";% %a* *o on* ha$e one !o+&e"#"or #n "he area. ha" #% *or +are" %hare and *or da#* %ae fore!a%" :e";% %a*, *or +are" %hare #% 0 &er !en", "h% %ae fore!a%" #%

    >6300.00 &er da* ha" #% *or &ro+o"#on %"ra"e*

    >oad%#de anner% and %#noard on*.

    ha" #% *o %e#n &r#!e

    >63.00 &er rer

    Target 1ar/et Profile (%ont)*

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    ha" #% *or +are"#n Bde"

    :e";% %a*, *o are o#n "o &ro+o"e *or rer "hroh &a+&he"

    and road%#de anner'

    ?a+&he"@?r#n"#n and d#%"r#"#on >6200.00

    Banner@?r#n"#n and &er+#" >6200.00

    Target 1ar/et Profile (%ont)*

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    "peration Plan for Burger +ios/

    Ba%#! &rod!"#on &an #%%e% "ha" need "o e re%o$ed are'

    ha" &rod!"% do *o an" "o &rod!e and ha" are #"% a#"*

    %&e!#f#!a"#on% and !hara!"er#%"#!% Aoe% "h#% a#"* +ee" "he "are"

    !%"o+er%; need% and an"%

    ha" #% "he !o%" of &rod!"#on &er n#" and ha" #% "he &o%%#e%e#n &r#!e "he +are" !an a%or

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    "peration Plan for Burger +ios/

    (%ont)*

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    Ba%ed on *or &rod!"#on %!hede, *o # ha$e "o &an and!a!a"e "he foo#n #"e+%'

    ?rod!"' !h#!en and eef rer%

    :e";% %a* *or o&era"#on #% #"e %#+&e. Dor +a"er#a #n&" !o%"

    &er rer #% on* >61.00 and *or %e#n &r#!e &er rer #%>63.00. E%"#+a"ed %ae &er da* >6300.00

    6140, "herefore for da*% (oneee) >67005ee

    Sae for f#$e da*%5ee >6300 da*% G >61,005ee Saar*'

    H >620.00 5&er%on for 2 &er%on%

    H or#n da*%5 ee, >620 2 &er%on% da*% G >62005ee

    :e";% %a* *or a%%e" e#&+en" !o%" #% on* >61,00.00

    "peration Plan for Burger +ios/

    (%ont)*

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    Pro%ess Flo2 Chart

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    Pro%ess Flo2 Chart (%ont)*

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    Finan%ial Plan for Burger +ios/

    Ba%#! f#nan!#a &an #n!de% "he foo#n'

    &roje!" #+&e+en"a"#on !o%"

    %or!e% of fnd for "he &roje!"

    f#nan!#a %!hede for a%%e" de&re!#a"#on and oan a+or"#/a"#on

    !a%h fo &roje!"#on

    #n!o+e %"a"e+en" &roje!"#on (&rof#" and o%%)

    aan!e %hee" &roje!"#on

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    Pro$e%t Implementation Cost

    Exa+&e of &roje!" #+&e+en"a"#on !o%" of rer #o%'

    ?roje!" #+&e+en"a"#on !o%" #% a% foo%'

    %%e"% (e#&+en") >61,00

    or#n !a"a for one ee #.e. %aar* and ra +a"er#a'

    >6100= da*% I >640=da*%G >6 700

    >e#%"ra"#on !o%" >6 100

    Banner and &a+&he" (one "#+e) >6 400

    To"a &roje!" #+&e+en"a"#on !o%" >62,700

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    Sour%es of Funds

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    Pro$e%t Implementation Cost

    Ta#le

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    3epre%iation Ta#le

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    !oan Amorti.ation Ta#le

    Period Prin%ipal Interest !oan #alan%e

    4st 2ee/ 20 10 70

    5nd 2ee/ 20 10 00

    6rd 2ee/ 20 10 20th 2ee/ 20 10 0

    Exa+&e of oan a+or"#/a"#on "ae for "he &ro&o%ed rer #o%

    &roje!"' :e";% %a*, "he oan a+on" #% >61,000, dra"#on 4 ee%,

    #n"ere%" a" >610.00 &er ee.

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    So%ial Entrepreneurship Pro$e%t

    % an a"erna"#$e, %"den"% !an a%o do a %o!#a en"re&rener%h#&

    &roje!" for "he#r &ra!"#!+.

    S"den"% !an oo #n"o "he #n"erne" "o a#n %o+e #dea% on "he

    "*&e% or "he+e% of "he %o!#a en"re&rener%h#& &roje!" "ha" !an

    e nder"aen. For #n%"an!e, %o+e non-o$ern+en"a oran#/a"#on% (JKO%)

    oran#/e effor"% "o he& "he ran or rra &oor, or&han%, %#ne

    ++%, ex-dr add#!"%, L or !an!er &a"#en"%, e"!.

    There are JKO% "ha" or on en$#ron+en"a !a%e%, an#+a&ro"e!"#on or oran#/e "o f#h" !h#d aor, &o"#on, e"!.