Chapter 2 Food Presentation Chapter 7 Advertising AT A GLANCE By the end of this chapter, you will be able to: • State the functions of advertisements • Identify the different forms of advertising media, advertising techniques and promotional strategies • Check the reliability of advertisement claims • List the advantages and disadvantages of advertisements 1
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Chapter 2 Food PresentationChapter 7 Advertising
AT A GLANCE
By the end of this chapter, you will be able to:
• State the functions of advertisements• Identify the different forms of advertising
media, advertising techniques and promotional strategies
• Check the reliability of advertisement claims
• List the advantages and disadvantages of advertisements
1
Chapter 2 Food PresentationChapter 7 Advertising
Advertisements• Messages used to provide information on
goods and services to the public• Can be found in many places such as on
television, in cinemas and on buses and trains
• Functions:– Attract and persuade consumers to buy
the products or services– Inform and educate the public
2
Advertisements
Chapter 2 Food PresentationChapter 7 Advertising
Advertisements can take on the form of print media, broadcast media or electronic media.