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CHAPTER 6 COMMUNICATION AND LEADERSHIP
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CHAPTER 6 COMMUNICATION AND

LEADERSHIP

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Learning Objectives

1. Functions of communication 2. communication process 3. Direction of communication 4. Interpersonal and organizational

communication 5. Barriers towards effective communication 6. Concept of leadership 7. Leadership theories

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WHAT IS COMMUNICATION?

“Communication is the transfer of information from one person to another person. It is a way of reaching others by transmitting ideas, facts,

thoughts, feeling sand values” By Newstrom and Davis.

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FUNCTIONS OF COMMUNICATION

1. Control member behavior

2. Foster motivation for what is to be done

3. Provide a release for emotional expression

4. Provide information needed to make decisions

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COMMUNICATION PROCESS

SENDER ENCODE DECODE RECEIVER

CHANNEL

MESSAGES

FEEDBACK

NOISE

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COMMUNICATION PROCESS

• The steps between a source and a receiver that result in the transference and understanding of meaning

a) The Sender – initiates message b) Encoding – translating thought to message c) The Message – what is communicated d) The Channel – the medium the message travels through e) Decoding – the receiver’s action in making sense of the

message f) The Receiver – person who gets the message g) Noise – things that interfere with the message h) Feedback – a return message regarding the initial

communication

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COMMUNICATION CHANNELS

• The medium selected by the sender through which the message travels to the receiver.

• Types of channel: a) Formal Channels - established by the organization

and transmit messages that are related to the professional activities of members

b) Informal Channels - used to transmit personal or social messages in the organization. These informal channels are spontaneous and emerge as a response to individual choices

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COMMUNICATION CHANNELS

• Direction of Communication: a) Upward b) Downward c) Lateral

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INTERPERSONAL COMMUNICATION

• Interpersonal communication is the process that we use to communicate our ideas, thoughts, and feelings to another person.

• It can involve one on one conversations or individuals interacting with many people within a society.

• It also occurs within groups and organizations.

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VERBAL OR NONVERBAL?

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• Verbal

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Methods in Communication • Non Verbal

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INTERPERSONAL COMMUNICATION

• Oral Communication – Advantages: Speed and feedback – Disadvantage: Distortion of the message

• Written Communication – Advantages: Tangible and verifiable – Disadvantages: Time-consuming and lacks feedback

• Nonverbal Communication – Advantages: Supports other communications and provides

observable expression of emotions and feelings – Disadvantage: Misperception of body language or gestures

can influence receiver’s interpretation of message

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NONVERBAL COMMUNICATION • Body Movement

– Unconscious motions that provide meaning – Shows extent of interest in another and relative perceived

status differences • Intonations and Voice Emphasis

– The way something is said can change meaning • Facial Expressions

– Show emotion • Physical Distance between Sender and Receiver

– Depends on cultural norms – Can express interest or status

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ELECTRONIC COMMUNICATIONS: E-MAIL

• E-mail – Advantages: Quickly written, sent, and stored; low cost for

distribution – Disadvantages:

• Messages are easily and commonly misinterpreted • Not appropriate for sending negative messages • Overused and overloading readers • Removes inhibitions and can cause emotional responses and

flaming • Difficult to “get” emotional state understood – emoticons • Non-private: e-mail is often monitored and may be forwarded to

anyone

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ELECTRONIC COMMS: INSTANT/TEXT MESSAGING

Forms of “real time” communication of short messages that often use portable communication devices

– Explosive growth in business use – Fast and inexpensive means of communication – Can be intrusive and distracting – Easily “hacked” with weak security – Can be seen as too informal

•Instant Messaging – Immediate e-mail sent to receiver’s desktop or device

•Text Messages – Short messages typically sent to cell phones or other handheld devices

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ELECTRONIC COMMS: NETWORKING SOFTWARE

• Linked systems organically spread throughout the nation and world that can be accessed by a PC

• Includes: – Social networks like MySpace® and Facebook®

– Professional networks like Zoominfo® and Ziggs®

– Corporate networks such as IBM’s BluePages®

• Key Points: – These are public spaces – anyone can see what you post – Can be used for job application screening – Avoid “over stimulating” your contacts

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ELECTRONIC COMMS: BLOGS AND VIDEOCONFERENCING

• Blogs: websites about a single person (or entity) that are typically updated daily – A popular but potentially dangerous activity:

• Employees may post harmful information • Such comments may be cause for dismissal • No First Amendment rights protection • Can be against company policy to post in the blog during company

time and on company equipment/connections

• Videoconferencing: uses live audio and video Internet streaming to create virtual meetings – Now uses inexpensive webcams and laptops in place of

formal videoconferencing rooms

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KNOWLEDGE MANAGEMENT • The process of organizing and distributing an

organization’s collective wisdom so the right information gets to the right people at the right time.

• Important because: – Intellectual assets are as critical as physical assets. – When individuals leave, their knowledge and experience

go with them. – A KM system reduces redundancy and makes the

organization more efficient.

• Requires an organizational culture that values sharing of information.

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CHOICE OF COMMUNICATION CHANNEL

• The model of “media richness” helps explain an individual’s choice of communication channel – Channels vary in their capacity to convey information

• A “rich” channel is one that can:

– Handle multiple cues simultaneously – Facilitate rapid feedback – Be very personal

• Choice depends on whether the message is routine

• High-performing managers tend to be very media-sensitive

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BARRIERS TOWARDS EFFECTIVE COMMUNICATION

• Filtering – A sender’s manipulation of information so that it will be

seen more favorably by the receiver • Selective Perception

– People selectively interpret what they see on the basis of their interests, background, experience, and attitudes

• Information Overload – A condition in which information inflow exceeds an

individual’s processing capacity • Emotions

– How a receiver feels at the time a message is received will influence how the message is interpreted.

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BARRIERS TOWARDS EFFECTIVE COMMUNICATION

• Language – Words have different meanings to different people.

• Communication Apprehension – Undue tension and anxiety about oral communication,

written communication, or both

• Gender Differences – Men tend to talk to emphasize status while women

talk to create connections ..\PB301-BUSINESS MANAGEMENT\Scary Movie Nonverbal Miscommunication - YouTube.flv

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WHAT IS LEADERSHIP?

• Leadership – The ability to influence a group toward the

achievement of goals

• Management – Use of authority inherent in designated formal

rank to obtain compliance from organizational members

• Both are necessary for organizational success

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TRAIT THEORIES OF LEADERSHIP • Theories that consider personality, social, physical, or

intellectual traits to differentiate leaders from non-leaders

• Traits can predict leadership, but they are better at predicting leader emergence than effectiveness

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BEHAVIORAL THEORIES OF LEADERSHIP

• Theories proposing that specific behaviors differentiate leaders from non-leaders

• Differences between theories of leadership:

– Trait theory: leadership is inherent, so we must identify the leader based on his or her traits

– Behavioral theory: leadership is a skill set and can be taught to anyone, so we must identify the proper behaviors to teach potential leaders

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IMPORTANT BEHAVIORAL STUDIES

• Ohio State University – Found two key dimensions of leader behavior:

• Initiating structure – the defining and structuring of roles • Consideration – job relationships that reflect trust and respect • Both are important

• University of Michigan – Also found two key dimensions of leader behavior:

• Employee-oriented – emphasize interpersonal relationships and is the most powerful dimension

• Production-oriented – emphasize the technical aspects of the job – The dimensions of the two studies are very similar

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BLAKE AND MOUTON’S MANAGERIAL GRID

• Draws on both studies to assess leadership style – “Concern for People” is Consideration and

Employee-Orientation – “Concern for Production” is Initiating Structure

and Production-Orientation

• Style is determined by position on the graph

Exhibit 12-1

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CONTINGENCY THEORIES

• While trait and behavior theories do help us understand leadership, an important component is missing: the environment in which the leader exists.

• Contingency Theory deals with this additional aspect of leadership effectiveness studies.

• Three key theories: – Fielder’s Model – Hersey and Blanchard’s Situational Leadership Theory – Path-Goal Theory

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FIEDLER MODEL • Effective group performance depends on the proper match

between leadership style and the situation – Assumes that leadership style (based on orientation revealed in

LPC questionnaire) is fixed • Considers Three Situational Factors:

– Leader-member relations: degree of confidence and trust in the leader

– Task structure: degree of structure in the jobs – Position power: leader’s ability to hire, fire, and reward

• For effective leadership: must change to a leader who fits the situation or change the situational variables to fit the current leader

Exhibit 12-2

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ASSESSMENT OF FIEDLER’S MODEL

• Positives: – Considerable evidence supports the model,

especially if the original eight situations are grouped into three

• Problems: – The logic behind the LPC scale is not well

understood – LPC scores are not stable – Contingency variables are complex and hard to

determine

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FIEDLER’S COGNITIVE RESOURCE THEORY

• A refinement of Fielder’s original model: – Focuses on stress as the enemy of rationality and

creator of unfavorable conditions – A leader’s intelligence and experience influence

his or her reaction to that stress • Stress Levels:

– Low Stress: Intellectual abilities are effective – High Stress: Leader experiences are effective

• Research is supporting the theory

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HERSEY & BLANCHARD’S SITUATIONAL LEADERSHIP

• A model that focuses on follower “readiness” – Followers can accept or reject the leader – Effectiveness depends on the followers’ response to the leader’s

actions – “Readiness” is the extent to which people have the ability and

willingness to accomplish a specific task • A paternal model:

– As the child matures, the adult releases more and more control over the situation

– As the workers become more ready, the leader becomes more laissez-faire

• An intuitive model that does not get much support from the research findings

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HOUSE’S PATH-GOAL THEORY • Builds from the Ohio State studies and the expectancy

theory of motivation • The Theory:

– Leaders provide followers with information, support, and resources to help them achieve their goals

– Leaders help clarify the “path” to the worker’s goals – Leaders can display multiple leadership types

• Four types of leaders: – Directive: focuses on the work to be done – Supportive: focuses on the well-being of the worker – Participative: consults with employees in decision-making – Achievement-Oriented: sets challenging goals

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PATH-GOAL MODEL

• Two classes of contingency variables: – Environmental are outside of employee control – Subordinate factors are internal to employee

• Mixed support in the research findings

Exhibit 12-4

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LEADER-MEMBER EXCHANGE (LMX) THEORY

• A response to the failing of contingency theories to account for followers and heterogeneous leadership approaches to individual workers

• LMX Premise: – Because of time pressures, leaders form a special

relationship with a small group of followers: the “in-group” – This in-group is trusted and gets more time and attention

from the leader (more “exchanges”) – All other followers are in the “out-group” and get less of

the leader’s attention and tend to have formal relationships with the leader (fewer “exchanges”)

– Leaders pick group members early in the relationship

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LMX Model

• How groups are assigned is unclear – Follower characteristics determine group

membership

• Leaders control by keeping favorites close

• Research has been generally supportive

Exhibit 12-3

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YROOM & YETTON’S LEADER-PARTICIPATION MODEL

• How a leader makes decisions is as important as what is decided

• Premise: – Leader behaviors must adjust to reflect task structure – “Normative” model: tells leaders how participative to be in

their decision-making of a decision tree • Five leadership styles • Twelve contingency variables

• Research testing for both original and modified models has not been encouraging – Model is overly complex

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GLOBAL IMPLICATIONS

• These leadership theories are primarily studied in English-speaking countries

• GLOBE does have some country-specific insights – Brazilian teams prefer leaders who are high in

consideration, participative, and have high LPC scores – French workers want a leader who is high on initiating

structure and task-oriented – Egyptian employees value team-oriented, participative

leadership while keeping a high-power distance – Chinese workers may favor a moderately participative style

• Leaders should take culture into account

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SUMMARY AND MANAGERIAL IMPLICATIONS

• Leadership is central to understanding group behavior as the leader provides the direction

• Extroversion, conscientiousness, and openness all show consistent relationships to leadership

• Behavioral approaches have narrowed leadership down into two usable dimensions

• Need to take into account the situational variables, especially the impact of followers

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End of chapter…….