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The Tourism System 6th edition Kendall Hunt Publishing Company
Purpose Having learned about the reasons and purposes for tourism planning, students will be able to describe a process for planning tourism in a destination area.
Learning Objectives 1 & 2: Reasons for Tourism Planning Describe the reasons for tourism planning and the consequences of unplanned development of tourism. Explain the reasons for tourism planning.
The Tourism System 6th edition Kendall Hunt Publishing Company
The Destination Area with and without Tourism Planning: The Destination Life Cycle Exploration Involvement Development Consolidation Stagnation Decline Rejuvenation
The Destination Area with and without Tourism Planning: Consequences of Unplanned Tourism Development Physical impacts Human impacts Marketing impacts Organizational impacts Other impacts
The Tourism System 6th edition Kendall Hunt Publishing Company
The objections to the principle of tourism planning The possibly high costs of conducting tourism planning
processes The complexity of tourism and the large number of
government agencies involved The diversity of tourism businesses The seasonality of tourism in many destinations The high ownership turnover in tourism businesses
The Tourism System 6th edition Kendall Hunt Publishing Company
Roles and Responsibilities in Tourism Planning Government tourism officials Local community residents Non-profit organization representatives Other government agency officials Tourism organization representatives Tourism business operators Tourism consultants
Steps in the Tourism Planning Process Background analysis Detailed research and analysis Synthesis and visioning Goal-setting, strategy selection, and objective-setting Plan development Plan implementation and monitoring Plan evaluation
Step 1: Background Analysis Government policies, goals, objectives, and programs Existing destination mix elements and components Existing tourism demand Tourism strengths, weaknesses, problems, and issues
The Tourism System 6th edition Kendall Hunt Publishing Company
Step 5: Plan Development Describing programs, activities, roles, and funding: Tourism plan elements: Outcomes and results Activities and programs Development projects Budget Marketing initiatives Monitoring and evaluation procedures Roles and responsibilities Schedule and timetable
Writing tourism plan reports
The Tourism System 6th edition Kendall Hunt Publishing Company
Learning Objective 6: Major Components of a Destination Area’s Market Potential Explain the major components of a destination area’s market potential and the research techniques that can be used to assess market potential.
Learning Objective 7: Position and Vision Statements, Goals, Strategies and Objectives Describe and differentiate among tourism position statements, vision statements, goals, strategies, and objectives.
Every destination should have a tourism plan, but not all do. It is essential that local residents are meaningfully involved in the tourism planning
process. An effective tourism plan will include seven steps: (1) background analysis; (2)
detailed research and analysis; (3) synthesis and visioning; (4) goal-setting, strategy selection, and objective-setting; (5) plan development; (6) plan implementation and monitoring; and (7) plan evaluation.