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MANAGEMENT
ofThe Key to Competitiveness
and WealthCreation
TECHNOLOGY
Tarek Khalil | Ravi Shankar
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Technolo
gy LifeCycles
0
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THE DIFFUSION OF MOBILE
COMMUNICATIONS (Contd.
Installed base of phones
(landline only), mobile phones
and personal computers in
USA, Sweden and Japan, from
1875 to 1999
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THE S!CU"#E OF
TECHNOLO$ICAL %"O$"ESS
The S-curve of technological progress
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THE S!CU"#E OFTECHNOLO$ICAL %"O$"ESS
(Contd.
Changes in natural limits of technology
The rate of performance improvement is shown for two technologies
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THE TECHNOLO$& LIFE C&CLE
AND MA"'ET $"OTH
Market growth at different stages of the technology life cycle
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MULTI%LE!$ENE"ATION
TECHNOLO$IES
Multiple-generation technologies
Sub-technology life
cycles in multiple
generations of
innovation shape the
overall technology
life cycle
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TECHNOLO$& AND MA"'ET
INTE"ACTION(Contd.
Market Pull
Combined effect of technology push andmarket pull
Integrating technology push and marketpull to stimulate innovation
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THE %"ODUCT LIFE C&CLE
Product-market life cycle
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THE %"ODUCT LIFE C&CLE(Contd.
Technological progress
The progress of
technology is shown
in relation to
product and process
innovation
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DIFFUSION OF TECHNOLO$&(Contd.
Diffusion curves
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THE DIFFUSION)COMMUNICATION!CHANNEL
"ELATIONSHI%
The diffusioncommunication-channelrelationship
This relationship can
be used to forecast the
rate of adoption of
innovation
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THE DIFFUSION)COMMUNICATION!CHANNEL
"ELATIONSHI% (Contd.
Innovation-decision time
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EBLIN'S
http://www.druid.dk/uploads/tx_picturedb/ds2003-885
http://www.jstor.org/discover/10.2307/2090611?uid=2
&uid=4&sid=21101263748217
http://www.druid.dk/uploads/tx_picturedb/ds2003-885.pdfhttp://www.druid.dk/uploads/tx_picturedb/ds2003-885.pdfhttp://www.jstor.org/discover/10.2307/2090611?uid=2&uid=4&sid=21101263748217http://www.jstor.org/discover/10.2307/2090611?uid=2&uid=4&sid=21101263748217http://www.jstor.org/discover/10.2307/2090611?uid=2&uid=4&sid=21101263748217http://www.jstor.org/discover/10.2307/2090611?uid=2&uid=4&sid=21101263748217http://www.druid.dk/uploads/tx_picturedb/ds2003-885.pdfhttp://www.druid.dk/uploads/tx_picturedb/ds2003-885.pdf