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4 Developing Your Purpose and Topic
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Page 1: Chapter 4 developing and researching your speech parts

4Developing Your

Purpose and Topic

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General Purpose

The speaker’s overall objective• To inform• To persuade• To entertain

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Determining Your General Purpose

Speaking to inform Speaking to persuade Speaking to entertain Keeping your general purpose in mind

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Brainstorming for Possible Topics

Brainstorming – a free-form way of generating ideas without evaluating them

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Evaluating and Selecting Topic Ideas

Consider your own interests Consider the audience Consider resource availability Consider time Consider the setting and speaking event

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Identifying Your Speech Purpose

Specific purpose – what you want to achieve in your speech

What message do you want the audience to receive from your standpoint

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General Purpose, Topic, & Specific Purpose

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Phrasing Your Thesis/ Stand Point

Thesis – summarizes your plan for achieving the specific purpose; a single descriptive sentence that captures the essence or central idea of a speech

Stand point—a physical or mental position from which view points are examined or considered

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Building Your Working Outline

An outline that guides you during the initial stages of topic development, helping to keep you focused on your general purpose and clarify your specific purpose

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Building Your Working Outline Cont.

Brainstorming for topic developmentGrouping ideas to select main pointsConstructing your stand point

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Types of Outlines

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Intro

Greeting Names

Stand point

Attention Getter

Introduction

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Major Speech Parts

Introduction

Arouse the audience members’ attention with a quotation, question or short storyIntroduce both names (full names)GreetingsClearly state the stand point at the end of the introduction

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Body of A Persuasive Speech

• Transition into the main point of the discussion• Focus on Detail/Supporting

Research/Statistics/data• Attention Getters• Give examples to build on your argument• Create a writing style that is conversational &

persuasive • Make your Audience feel like they are a part of your discussion

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Conclusion of A Persuasive Speech

Restate the stand pointLeave the audience something to think

about/findings/supporting materials/data