Chapter 3 Investment Information and Securities Transactions
Dec 23, 2015
Chapter 3
Investment Information and Securities Transactions
Getting Started in Online Investing
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Internet is a major force in investing
Makes investing more accessible to more people
Provides access to sophisticated investment tools
Convenient, relatively simple, inexpensive and fast
Online Investment Tools
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Investment Education Websites Offer tutorials, online classes and articles Examples: Investing Online Resource Center,
Investor Guide.com, The Motley Fool
Investments Tools Websites Develop financial plans, set investment goals
Planning Tools Websites Provides financial calculators Example: Kiplinger’s Personal Finance
Online Investment Tools
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Screening Tools Websites Sort through databases of stocks, bonds and
mutual funds to find those with specific characteristics
Examples: Zacks.com and Yahoo!Finance Charting Tools Websites
Plot performance of stocks over a specified time period
Examples: Barchart.com and BigCharts.com Stock Quotes and Portfolio Tracking Websites
Obtain prices and track stock performance Examples: Yahoo!Finance and MSN Money
5
Stock Chart for Qualcomm
Pros and Cons of Using the Internet as an Investment Tool
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Exercise same cautions as regular investing Remember: there is no live broker to act as a
“safety net” Be skeptical of “free” advice online Know what you are buying and from whom Watch out for frequent trading
High transaction costs Higher taxes on short-term gains
Beware of the risks of margin trading
Types of Investment Information
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Descriptive Information – factual data on past behavior of economy, market, industry company or given investment vehicle
Analytical Information – available current data in conjunction with projections and recommendations about potential investments
Types of Investment Information
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Economic and current events
Industry and company information
Information on alternative investment vehicles
Price information
Information on personal investment strategies
Sources of Investment Information
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Economic and Current Event Information Finance Journals: Wall Street Journal, Barron’s,
Investor’s Business Daily General newspapers: The New York Times Institutional News: Dow Jones, Bloomberg Financial
Services, AP, UPI, CNNMoney Business Periodicals: Fortune, Forbes, Business Week,
Kiplinger’s Personal Finance, Money, Smart Money Government Publications: Economic Report of the
President, Federal Reserve Bulletin Special Subscription Services: Kiplinger Washington
Letter
Sources of Investment Information
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Industry and Company Information General business periodicals: Wall Street Journal, Business
Week, Forbes, Fortune Trade publications: periodicals devoted to a specific industry Regulation FD: requires critical company information to be
disclosed simultaneously to investment professionals and public
Company Web sites Stockholders’ Reports: report published annually by publicly
held corporations Form 10-K: annual statement filed with SEC by all
companies with publicly traded stock Freeedgar.com: SEC-maintained website with free access to
SEC filings
Sources of Investment Information
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Industry and Company Information (cont’d) Comparative Data Sources: Dun &
Bradstreet’s Key Business Ratios Subscription Services: Standard & Poor’s
Corporation, Value Line Investment Survey
Brokerage Reports: research reports available to brokerage firm’s clients
Investment Letters: recommendations of experts in securities investment
A Report Containing Descriptive and Analytical Information
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Sources of Investment Information
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Price Information
Quotations: use ticker symbols to obtain current price data and statistics on companies
TV sources: Bloomberg TV, CNBC, CNN Headline News
Sources of Investment Information
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Other Online Investment Information Sources Financial Portals: supersites on the Web that combine investing
features with other personal finance features
Bond sites: online resources for bond and interest rate information
Mutual fund sites: online resources for mutual fund information
International sites: online resources for global investing, from country research to foreign currency exchange
Investment discussion forums: websites where investors can exchange opinions on stocks and investing strategies (Examples: Motley Fool, Yahoo! Finance)
Sources of Investment Information
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Avoiding Online Scams Beware of stock manipulators posting false
news or overly optimistic opinions Always know your source Beware of “pump-and-dump”—promoters
who hype a stock and sell out on the inflated prices
Beware of “get-rich-quick”—promoters selling worthless investments to naïve buyers
Sources of Investment Information
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Protect Yourself by Asking Three Key Questions:
Is the investment registered?Is the person licensed and law-
abiding?Does the investment sound too
good to be true?
Understanding Market Averages and Indexes
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Reasons to use market averages and indexes Gauge general market conditions Compare your portfolio performance to large,
diversified portfolio Study market cycles, trends and behaviors to
forecast future market behavior Stock market averages and indexes measure the
general behavior of stock prices over time Averages reflect the arithmetic average price
behavior at a given point in time Indexes measure the current price behavior
relative to a base value set at an earlier point in time
Understanding Market Averages and Indexes
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Dow Jones Industrial Average (DJIA) Most popular average Comprised of 30 high quality, diversified stocks Tracks overall market activity Stock makeup can change to better reflect the
broader stock market
Dow Jones Transportation Average Comprised of 20 stocks, including railroads,
airlines, freight forwarders and mixed transportation companies
Understanding Market Averages and Indexes
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Dow Jones Utilities Average Comprised of 15 public utility stocks
Standard & Poor’s 500 Composite Index Comprised of 500 stocks from major industry
sectors More broad-based and representative of overall
market than DJIA True index calculated from 1941–1943 base
period closing market values Standard & Poor’s provide seven other indexes for
tracking specific industry sectors
Stock Market Averages and Indexes (July 12, 2006)
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Understanding Market Averages and Indexes
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NYSE Composite Index Includes 2,100 or so stocks listed in NYSE
AMEX Composite Index Includes all stocks listed on the AMEX
Nasdaq Composite Index Includes all stocks traded on the Nasdaq
stock market Often used to track technology companies’
behavior due to large technology companies listed with Nasdaq
Understanding Market Averages and Indexes
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Value Line Composite Index Includes all 1,700 or so stocks tracked by Value Line Uses equal weighting to eliminate the bias of stocks with
large total market values Wilshire 5000 Index
Includes 5,000 stocks traded on the major exchanges Russell 1000 Index
Includes 1,000 largest companies Russell 2000 Index
Includes 2,000 small companies Europe/Australia/Far East (EAFE MSCI)
Tracks stocks trade on foreign exchanges
Bond Market Indicators
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Bond YieldsTotal return on bond purchased at
current price and held to maturity Interest +/– changes in bond valueReported as annual rate of return
Dow Jones Corporate Bond IndexCalculated for utility bonds, industrial
bonds and a composite bond average
The Role of Stockbrokers
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Stockbrokers Act as intermediaries between buyers and
sellers of securities
Typically paid by commissions Must be licensed by SEC and securities
exchanges where they place orders Client places order, stockbroker sends order
to brokerage firms, who executes order on the exchanges where firm owns seats
The Role of Stockbrokers
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Brokerage Services Primary service is to executive clients’ purchase and
sale transactions at the best possible price Client’s security certificates often held in street name Street name: stock certificates issued in brokerage
firm’s name, but held in trust for the client who actually owns them
Research information is often provided on specific stocks or economic conditions
Statements showing detailed account transactions are provided
Types of Brokerage Firms
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Full-Service BrokerOffers broad range of services and productsProvides research and investment adviceExamples: Merrill Lynch, A.G. Edwards
Premium Discount BrokerLow commissionsLimited research or investment adviceExamples: Charles Schwab
Types of Brokerage Firms
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Basic Discount Brokers
Main focus is executing trades electronically online
No research or investment adviceCommissions are at deep-
discount
Selecting a Stockbroker
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Find someone who understands your investment goals
Consider the investing style and goals of your stockbroker
Be prepared to pay higher fees for advice and help from full-service brokers
Ask for referrals from friends or business associates
Beware of churning: increasing commissions by causing excessive trading of clients’ accounts
Types of Brokerage Accounts
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Custodial Account: brokerage account for a minor that requires parent or guardian to handle transactions
Cash Account: brokerage account that can only make cash transactions
Margin Account: brokerage account in which the brokerage firms extends borrowing privileges
Wrap Account: account that shifts investment decisions to a professional money manager and charges a flat annual fee
Basic Types of Orders
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Odd-lot Orders Orders for less than 100 shares of stock
Round-lot Orders Orders for a 100-share unit or multiples
thereof Market Orders
Orders to buy or sell stock at best price available when order is placed
Fastest way to fill order
Basic Types of Orders
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Limit Orders Order to buy at or below a specified price or to sell
at or above a specified price If price limits are not met, order is not filled
Fill-or-Kill Orders Limit orders which is canceled if not filled
immediately Day Orders
Limit orders that expires at end of the day if not filled Good-’til-Canceled (GTC) Orders
Limit orders that remains in effect for six months unless filled, canceled, or renewed
Basic Types of Orders
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Stop-Loss (Stop) Orders Typically used to protect investors from stock price
declines “Suspended” order is placed to sell a stock if price
reaches or falls below a specified level Orders can be day orders or GTC orders Once activated, becomes a market order Can also use stop orders to buy stocks, such as to
limit risk on short sales Stop-Limit Orders
Orders to sell stock at or better than specified price
Prevents sales at undesirable price No sale may occur if prices continues to decline
Day Trading
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Day Trader: an investor who buys and sells stocks quickly throughout the day in hopes of making quick profits
Highly risky, especially if used with margin trading
High brokerage commissions due to frequent trading
Tips for Successful Online Trades
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Know how to place and confirm orders Verify stock ticker symbols Use limit orders Check and recheck orders—you pay for typos Don’t get carried away
Follow a strategy Don’t churn Avoid or limit margin orders
Open accounts with two brokers Double-check orders for accuracy after completion
Trading Considerations
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Transaction Costs Fixed commissions used on small trades Negotiated commissions may be used on
large trades
Securities Investor Protection Corporation (SIPC) Protects against broker financial failure Limits up to $500,000 for securities and
$100,000 for cash
Does not guarantee against churning or bad broker advice
Trading Consideration
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Mediation Informal, voluntary dispute resolution process
between a customer and a broker Nonbinding if parties cannot agree
Arbitration Formal dispute resolution process that requires
customer and broker to present arguments before a panel
Binding arbitration requires customer to accept arbitration panel’s decisions and give up right to sue broker
Using an Investment Advisor
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Advisors are required to be registered with SEC No law or regulatory body guarantees competence
Look for advisors with experience Look for advisors with professional designations
Chartered Financial Analyst (CFA) Certified Investment Management Analyst (CIMA) Chartered Investment Counselor (CIC) Certified Financial Planner (CFP) Chartered Financial Consultant (ChFC) Chartered Life Underwriter (CLU) Certified Public Accountant (CPA)
Paying an Investment Advisor
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Typical professional investment advice fees Small portfolios: annual fees between 2% and 3%
of funds under management Large portfolios: annual fees between 0.25% and
0.75% of funds under management
Check the track record and reputation of advisor
Expect lots of questions from good advisor to assess your investing expertise
Investment Clubs
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Investments Clubs A legal partnership formed by investors to pool
their knowledge and money Members make stock recommendations and
analyze stock performance Better Investing Community assists in
organizing clubs and provides educational tools
Better Investing Community has over 200,000 investors in over 16,000 investment clubs
The End!
Online Sources for Industry and Company Information
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Pages from a Stockholders’ Report
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Popular Offerings of the Major Subscription Services
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Popular Investment Web Sites
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The DJIA from January 13, 2006, to July 12, 2006
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Major Full-Service, Premium Discount, and Basic Discount Brokers
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