Chapter © 2008The McGraw-Hill Companies, Inc. All rights reserved. Creating Effective Organization s 17 McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
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pter
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Creating Effective Organizations
17
McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
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17-2
Ch. 17 Learning Objectives
1. Describe the four characteristics common to all organizations, and explain the difference between closed and open systems.
2. Define the term learning organization.3. Describe horizontal, hourglass, and virtual
organizations.4. Describe the four generic organizational
effectiveness criteria, and discuss how managers can prevent organizational decline.
5. Explain what the contingency approach to organization design involves.
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Ch. 17 Learning Objectives
6. Describe the relationship between differentiation and integration in effective organizations.
7. Discuss Burns and Stalker’s findings regarding mechanistic and organic organizations.
8. Define and briefly explain the practical significance of centralization and decentralization.
9. Discuss the effective management of organizational size.
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Characteristics Common to All Organizations
Hierarchy of authority
Division of labor
Common goal
Coordination of effort
Figure 17-1
Organization: System of consciously coordinated activities of two or more people.
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Organization Charts
Exam ple of Hospital's O rganization Chart
Director ofH um an
R esources
D irector ofAdm issions
D irector ofAccounting
D irector ofN utritionand FoodServices
Ex ecutiveAdm in istrative
D irector
D irector ofX-R ay andLaboratory
Services
D irector ofSurgery
D irector ofPharm acy
C h iefPhysician
Ex ecutiveM edicalD irector
President
C h ief Ex ecutiveO ffi cer
Board of D irectorsType title here
Strategic Planning Officer
Legal Counsel
Cost-Containment
Staff
Director of Patient and
Public Relations
Director of Outpatient Services
Figure 17-2
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17-6
Organizational Structure Terms
Span of control•The number of people reporting directly
to a given manager
Staff Personnel – denoted by dotted lines•Provide research, advice, and
recommendations to line managers
Line managers – denoted by solid lines•Have authority to make organizational
decisions
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17-7
Test Your Knowledge
True (A) or False (B)1. The ideal span of control is 10.2. Wider spans of control complement
employee empowerment trends.3. Narrower spans of control save costs
and are administratively efficient.4. With wider spans of control, inadequate
supervision and less coordination may result
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Closed Vs. Open Systems
Closed System a relatively self-sufficient entity
Open System organism that must constantly interact with its environment to survive
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The Organization as an Open System
Goals and Values Subsystem
Technical Subsystem
Psychological Subsystem
Structural Subsystem
Managerial Subsystem
Feedback
Inputs Material
Money
Human effort
Information
Outputs Products Services Human
satisfactionOrganiz-
ational
survival and
growth Social
benefit
Figure 17-3
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Learning OrganizationLearning Organization proactively creates, acquires, and transfers knowledge throughout the organization
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Profiles of the New-Style and Old-Style Organizations
Job requirements orientedCustomer oriented
HierarchicalLateral/networked
Command/control orientedInvolvement oriented
Individual orientedTeam oriented
FunctionalProduct/customer oriented
LargeSmall and large
LocalGlobal
Information is scarceInformation rich
StableDynamic, learning
OldNew
Job orientedSkill oriented
Table 17-1
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The Horizontal Organization
New product
development process
teams
Order fulfillment
process teams
Account management process
teams
Strategic and Administrative Process Managers
Customer Needs
Customer Satisfaction
Figure 17-4
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The Hourglass OrganizationFigure 17-4
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The Virtual OrganizationFigure 17-4
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Test Your Knowledge
Regardless of the specific type, to be effective tomorrow’s organizations will require:a.Rigidityb.Short-term thinkingc. Internal focusd.Flexibility and adaptability
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17-16
Ways to Assess Organizational Effectiveness
Goal Accomplishment
Resource Acquisition
Strategic Constituencies
Satisfaction
Internal Processes
Figure 17-5
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17-17
Identifying Strategic Constituencies
Financial community
Environmentalists
PressStockholders
OPEC Competitors U.S., Foreign
State and Local Government
Customers
Federal Government
Auto Dealers
Consumer activistsCongress
Executive Branch
Government regulators
Suppliers
Employees
Unions
Figure 17-6
Major Auto Manufacturer
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17-18
Test Your Knowledge
1. Goal Accomplishment2. Resource Acquisition3. Internal Processes4. Strategic constituencies
a. Team work is important contributor to success
b. Goals are clear and measurable
c. Powerful stakeholders can significantly impact the organization
d. Inputs are directly related to accomplishing objectives
Match the Effectiveness Criteria on the left with the situation in which it would be most appropriate.
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Early-Warning Signs of Decline 1) Excess personnel2) Tolerance of incompetence3) Cumbersome
administrative procedures4) Disproportionate staff
power5) Replacement of substance
with form6) Scarcity of clear goals and
decision benchmarks7) Fear of embarrassment and
conflict
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17-20
Early-Warning Signs of Decline Cont.
8) Loss of effective communication
9) Outdated organizational structure
10) Increased scapegoating by leaders
11) Resistance to change12) Low morale13) Special interest groups are
more vocal14) Decreased innovation
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Contingency Approach
Assessing Environmental Uncertainty
UnstableModerately stable
Highly stable4) How stable is the demand for the organization’s product or service?
UnreliableOccasional, predictable shortages
Reliable3) How reliable are resources and supplies?
FrequentOccasionalInfrequent2) How frequent are technological breakthroughs in the industry?
IntenseModerateMinimal1) How strong are social, political, and economic pressures on the organization?
HighModerateLow
Figure 17-7
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17-22
Differentiation and Integration are Opposing Structural Forces
th u isa d fjhk
ta th kha d fa f
ta ts ta t
T y pe n am e he reT y pe t i t le he re
a ta t
a ta s t
a ts t
T y pe n am e he reT y pe t i t le he re
T y pe t i t le he re
Differentiation Fragments the
organization through specialization of labor
Integration
Pulls the organization together through the coordination of
specialists
Figure 17-8
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Characteristics of Mechanistic and Organic Organizations
4) Specification of techniques, obligations, and rights
3) Task flexibility
2) Linkage between individual’s contribution and organization’s purpose
1) Task definition and knowledge required
Organic Organizations
Mechanistic Organizations
Characteristic
Broad; generalNarrow; technical
Clear or directVague or indirect
Flexible; variedRigid; routine
GeneralSpecific
Table 17-2
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Characteristics of Mechanistic and Organic Organizations
8) Emphasis on obedience and loyalty
7) Primary decision-making style
6) Primary communication pattern
5) Degree of hierarchal control
Organic Organizations
Mechanistic Organizations
Characteristic
LowHigh
LateralTop-down
Democratic; participative
Authoritarian
LowHigh
Table 17-2 cont.
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Test Your Knowledge
1. Which decision-making approach tends to be used in mechanistic organizations?
a. Decentralizedb. Centralized
2. Which decision-making approach tends to be used in unstable and uncertain environments?
a. Decentralizedb. Centralized
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The Effect of Technology on Structure
The more the technology requires interdependence between individuals and/or groups, the greater the need for coordination “As technology moves from routine to nonroutine, subunits adopt less formalized and centralized structures”
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17-27
Test Your Knowledge
True (A) or False (B)
1. Larger organizations tended to be less productive
2. The larger the organization, the less efficient.
3. Smaller organizations enjoy less turnover.
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Relationship Between Strategic Choice and Organizational Structure
Organizational objectives
Environmental constraints
Strategic decisions made by dominant coalition
Organizational Strategies
Target markets Capital
sources/uses Human
resources Technology Total quality
management
Decision maker’s personal beliefs,
attitudes, values, and
ethics
Organizational structure
Organizational
effectiveness
Corrective action
Figure 17-9
Cha
pter
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Supplemental Slides
17
17-29
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17-30
Video Cases
1154 LillOne Smooth Stone
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Management in the MoviesApollo 13 – “The Launch”
In this scene, Gene Kranz is moving through his checklist for a go-no-go for launch.Questions• What are the different departments involved in
making the launch happen?• How are these departments organized?
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The Big Get Bigger
Wal-Mart- Largest US employer: 1.9 million workers (approximately the population of Houston, Texas)
Large Companies (2007):• Exxon-Mobil (#2) - $39.5
billion in profit• Ford (#7) – wants to
shrink• Starbucks (#310) –
concerned about increase in stores being a detriment to the “soul” of Starbucks
Can an organization get “too” big?Is scale an asset or liability?
“Our goal is not just to be big but to use our size to be great” ~ Jeff Immelt, GE Chairman
Source: The Big Get Bigger, Fortune, April 30, 2007
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The Agony of Victory
Competency Trap•Focusing on what the org does well
•Problems:•Competitors learn how to do the same thing
•Environment changes making the competency less relevant
Source: Pfeffer, J. The Agony of Victory (2007, Jan/Feb), Business 2.0, Vol 8. pg. 62
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The Agony of Victory
Avoiding the Competency Trap•Avoid excessive specialization•Develop peripheral vision – keep abreast of market changes
•Have mindset of continuous learning – relying too much on a strength can become a weakness
Source: Pfeffer, J. The Agony of Victory (2007, Jan/Feb), Business 2.0, Vol 8. pg. 62
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5 Stages of Organizational LearningStage What
Organizations Do
Why They Do It
1. Defensive
Deny practices, outcomes, or responsibilities
To defend against attacks to their reputation that in the short term could affect sales, recruitment, productivity, and the brand
2. Compliance
Adopt a policy-based compliance approach as a cost of doing business
To mitigate the erosion of economic value in the medium term because of ongoing reputation and litigation risks
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5 Stages of Organizational LearningStage What
Organizations Do
Why They Do It
3. Managerial
Embed the societal issue in their core management processes
To mitigate the erosion of economic value in the medium term and to achieve longer-term gains by integrating responsible business practices into their daily operations
4. Strategic
Integrate the societal issue into their core business strategies
To enhance economic value in the long term and to gain first mover advantage by aligning strategy and process innovations with the societal issue
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5 Stages of Organizational Learning
Stage What Organization
s Do
Why They Do It
5. Civil Promote broad industry participation in corporate responsibility
To enhance long-term economic value by overcoming any first mover disadvantages and to realize gains through collective action
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Pass it On…
General Mills values learning and developing its employeesGeneral Mills is also committed to aiding its community and non-profit institutionsPutting these values together, they established a free leadership forums for community leaders
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The Evolution of Organizational Metaphors
Military/Mechanical Model
Closed Systems
Maximum economic efficiency through
planning and control
Survival through adaptation to
environmental constraints
Org.’s primary goal
Predictable Uncertain Assumption about org.’s environment
Precision military unit/well oiled
machine
Human BodyMetaphorical comparison
Biological Model
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The Evolution of Organizational Metaphors
Cognitive Model
Open Systems
Growth and survival through environmental
scanning, interpretation, & learning
Growth and survival through opportunistic cooperation
and competition
Org.’s primary goal
Uncertain and ambiguous
Primary determinant of success/failure
Assumption about org.’s environment
Human Mind Natural Ecosystem; Darwin: survival of the fittest
Metaphorical comparison
Ecosystem Model
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A Supportive Culture for Organizational Learning
Sensitive topics are freely discussedUpper-level managers are approachableInterpersonal interactions are frequent and meaningfulA collective responsibility for solving problemsFull recognition of expertise and appreciation of existing knowledgeKnowledge is freely shared rather than hoardedTeaching is highly valuedEveryone is committed to learning from mistakes
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Conclusion
Questions for discussion