Chapter 16

Self-Service

Limited Service

Self-Selection

Full Service

Direct Selling

Direct Marketing

Automatic Vending

Buying Service

Department Store Specialty Store

SupermarketConvenience Store

• Franchisor owns a trade or service• Franchisor provides system for doing business

Franchisee pays for the right to be part of the system

Target Market

Product Assortment

Procurement

Price

Services

Central Business District Shopping Center

Community Shopping Center

Walls Lighting

Floors Signage

Ordering

Warehousing

Inventory

Selling & Promotions Warehousing Transportation

Financing Risk Bearing Market Information

How should orders be handled?

Where should Stock be located?

How much stock be held?

How should goods be shipped?