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Chapter 11 Customer Relationship Management and Supply Chain Management
15

Chapter 11

Dec 31, 2015

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skyler-bradshaw

Chapter 11. Customer Relationship Management and Supply Chain Management. Chapter 11. Case 1 Amazon Case 2 VIP Auto Appearance Center. Chapter 11. Defining CRM. Chapter 11. Chapter 11. Case 3 Customer Touch Points Data Consolidation. Chapter 11. Chapter 11. - PowerPoint PPT Presentation
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Page 1: Chapter 11

Chapter 11

Customer Relationship Management and Supply Chain Management

Page 2: Chapter 11

Chapter 11

Case 1 Amazon

Case 2 VIP Auto Appearance Center

Page 3: Chapter 11

Chapter 11

Defining CRM

Page 4: Chapter 11

Chapter 11

Page 5: Chapter 11

Chapter 11

Case 3

Customer Touch Points

Data Consolidation

Page 6: Chapter 11

Chapter 11

Page 7: Chapter 11

Chapter 11

Operational Customer Relationship Management Systems

Customer-Facing Applications

Customer Service and Support

Refining the call center

Sales Force Automation

Page 8: Chapter 11

Chapter 11

Marketing

Campaign Management

Search and Comparison Capabilities

Technical and Other IS

Loyalty Programs

Page 9: Chapter 11

Chapter 11

Analytical Customer Relationship

Page 10: Chapter 11

Chapter 11

Other Types of Customer Relationship Management Systems

Supply Chains

Page 11: Chapter 11

Chapter 11

Imperial Sugar

Solutions to Supply Chain Problems

IT Support for Supply Chain Managment

Page 12: Chapter 11

Chapter 11

Page 13: Chapter 11

Chapter 11

Page 14: Chapter 11

Chapter 11

Page 15: Chapter 11

Chapter 11