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Chapter 10: Pricing in Chapter 10: Pricing in Resource Markets Resource Markets Resource markets Resource demand The labor market
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Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Dec 17, 2015

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Eileen King
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Page 1: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Chapter 10: Pricing in Resource Chapter 10: Pricing in Resource MarketsMarketsChapter 10: Pricing in Resource Chapter 10: Pricing in Resource MarketsMarkets

• Resource markets

• Resource demand

• The labor market

• Resource markets

• Resource demand

• The labor market

Page 2: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Factor/Resource marketsFactor/Resource marketsFactor/Resource marketsFactor/Resource markets

• Factors of production: land labor capital entrepreneurship

• factor prices determined in resource markets

• Factors of production: land labor capital entrepreneurship

• factor prices determined in resource markets

Page 3: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

resources marketsresources marketsresources marketsresources markets

• same concepts of demand and supply now applied to factors of

production

• same concepts of demand and supply now applied to factors of

production

Page 4: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

resource demandresource demandresource demandresource demand

• producer will demand an additional unit of resource if• producer will demand an additional

unit of resource if

MR of resource > MC of

resource

Page 5: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

example: Wal Martexample: Wal Martexample: Wal Martexample: Wal Mart

• labor market

• 1 more clerk costs $400 per week

• 1 more clerk increases revenue by $500 week

• hire 1 more clerk? Yes! $500 > $400

• labor market

• 1 more clerk costs $400 per week

• 1 more clerk increases revenue by $500 week

• hire 1 more clerk? Yes! $500 > $400

Page 6: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

example: lawn serviceexample: lawn serviceexample: lawn serviceexample: lawn service

• capital market

• larger, faster mower costs extra $400/wk.

• but mow more lawns, extra $600/wk. in revenue

• buy the mower? Yes! $600 > $400

• capital market

• larger, faster mower costs extra $400/wk.

• but mow more lawns, extra $600/wk. in revenue

• buy the mower? Yes! $600 > $400

Page 7: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

termstermstermsterms

• marginal revenue product (MRP) extra revenue from one more unit

of resource

• marginal resource cost (MRC) extra cost for one more unit of

resource

• marginal revenue product (MRP) extra revenue from one more unit

of resource

• marginal resource cost (MRC) extra cost for one more unit of

resource

Page 8: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

rule for resource demandrule for resource demandrule for resource demandrule for resource demand

• firm hires additional resources until MRC = MRP

cost of the extra resource =

extra revenue from the resource

• firm hires additional resources until MRC = MRP

cost of the extra resource =

extra revenue from the resource

Page 9: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

resource supplyresource supplyresource supplyresource supply

• you will supply your resources to the “best” option highest paying (if all else equal)

• nonmonetary factors are important firms must compensate when jobs

are

dirty, dangerous, illegal…..

• you will supply your resources to the “best” option highest paying (if all else equal)

• nonmonetary factors are important firms must compensate when jobs

are

dirty, dangerous, illegal…..

Page 10: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

The Market for ResourcesThe Market for ResourcesThe Market for ResourcesThe Market for Resources

• resource demand downward sloping producers less willing, able to buy

resources at higher prices

• resource demand downward sloping producers less willing, able to buy

resources at higher prices

Page 11: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• resource demand is a DERIVED demand it depends on the demand for the

final product

• resource demand is a DERIVED demand it depends on the demand for the

final product

Page 12: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

examplesexamplesexamplesexamples

• demand for nurses depends on demand for healthcare

• demand for steel depends on demand for cars

• demand for plywood depends on demand for houses

• demand for nurses depends on demand for healthcare

• demand for steel depends on demand for cars

• demand for plywood depends on demand for houses

Page 13: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Shifts in demand for a resourceShifts in demand for a resourceShifts in demand for a resourceShifts in demand for a resource

• demand for final product if product demand rises, MRP rises resource demand shifts right

• productivity of resource better resource, higher MP & MRP resource demand shifts right

• demand for final product if product demand rises, MRP rises resource demand shifts right

• productivity of resource better resource, higher MP & MRP resource demand shifts right

Page 14: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

examplesexamplesexamplesexamples

• increase demand for healthcare increase demand for nurses increase demand for syringes

• higher-skilled labor increases demand for labor

• increase demand for healthcare increase demand for nurses increase demand for syringes

• higher-skilled labor increases demand for labor

Page 15: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• price of other resources if price of substitute resource falls

-- substitute cheaper resource

-- demand for original resource shifts left

• price of other resources if price of substitute resource falls

-- substitute cheaper resource

-- demand for original resource shifts left

Page 16: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

exampleexampleexampleexample

• bank ATMs vs bank tellers ATM costs falls

-- demand for bank tellers falls

• bank ATMs vs bank tellers ATM costs falls

-- demand for bank tellers falls

Page 17: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

exampleexampleexampleexample

• office buildings skyscrapers in Manhattan 3 stories in Oswego

• why? cost of land vs. cost of

construction

• office buildings skyscrapers in Manhattan 3 stories in Oswego

• why? cost of land vs. cost of

construction

Page 18: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

if price of complement resource falls

-- use more of both resources

-- demand for original resource shifts right

if price of complement resource falls

-- use more of both resources

-- demand for original resource shifts right

Page 19: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

exampleexampleexampleexample

• price of trucks (18-wheeler) fall increase demand for truck drivers

• price of trucks (18-wheeler) fall increase demand for truck drivers

Page 20: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

notenotenotenote

• sometimes resources are BOTH substitutes and complements: computers do some clerical

functions AND need clerical workers to operate

them

• sometimes resources are BOTH substitutes and complements: computers do some clerical

functions AND need clerical workers to operate

them

Page 21: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• technology decrease demand for some types

of labor increase demand for other types of

labor

• technology decrease demand for some types

of labor increase demand for other types of

labor

Page 22: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

exampleexampleexampleexample

• better/cheaper computer technology increases demand for

programmers decrease demand for architects

• better/cheaper computer technology increases demand for

programmers decrease demand for architects

Page 23: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• resource supply upward sloping suppliers more willing, able to

provide resources at higher prices

• resource supply upward sloping suppliers more willing, able to

provide resources at higher prices

Page 24: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Q res.

P res.S

D

P*

Q*

Page 25: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

resource pricesresource pricesresource pricesresource prices• tend to equalize across alternative uses

carpenters for houses carpenters for furniture

• UNLESS other nonmonetary differences economics professors vs. business

economists land in Manhattan vs. land in Oswego

• tend to equalize across alternative uses carpenters for houses carpenters for furniture

• UNLESS other nonmonetary differences economics professors vs. business

economists land in Manhattan vs. land in Oswego

Page 26: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

The Labor MarketThe Labor MarketThe Labor MarketThe Labor Market

• Labor supply

• Labor demand

• Earnings differences

• Labor supply

• Labor demand

• Earnings differences

Page 27: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Labor SupplyLabor SupplyLabor SupplyLabor Supply

• time is a scarce resource market work (for pay) nonmarket work (not for pay)

(cleaning, studying) leisure (for fun)

• time is a scarce resource market work (for pay) nonmarket work (not for pay)

(cleaning, studying) leisure (for fun)

Page 28: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

work and utilitywork and utilitywork and utilitywork and utility

• work is a disutility but allows you to buy stuff or to enjoy stuff

(clean house, dinner, good grades)

• work is a disutility but allows you to buy stuff or to enjoy stuff

(clean house, dinner, good grades)

Page 29: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• tradeoff between consumption & leisure work to buy stuff or to make stuff but working leaves less time for

leisure

• tradeoff between consumption & leisure work to buy stuff or to make stuff but working leaves less time for

leisure

Page 30: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

implicationsimplicationsimplicationsimplications

• higher wages

= higher opp. cost of leisure, nonmarket work

most surgeons don’t mow their lawn

many college sports stars head to the draft early

• higher wages

= higher opp. cost of leisure, nonmarket work

most surgeons don’t mow their lawn

many college sports stars head to the draft early

Page 31: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• two effects: substitution effect income effect

• two effects: substitution effect income effect

Effect of a wage increaseEffect of a wage increaseEffect of a wage increaseEffect of a wage increase

Page 32: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

substitution effectsubstitution effectsubstitution effectsubstitution effect

• as wage rises opp. cost of other time uses rises spend more time on market work

• Qs of labor rises as wages rise

• as wage rises opp. cost of other time uses rises spend more time on market work

• Qs of labor rises as wages rise

Page 33: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

income effectincome effectincome effectincome effect

• as wages rise income rises consumer more of what you like:

-- stuff, leisure

• Qs of labor falls as wages rise

• as wages rise income rises consumer more of what you like:

-- stuff, leisure

• Qs of labor falls as wages rise

Page 34: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• if substitution effect > income effect labor supply is upward sloping

• if substitution effect < income effect labor supply is downward sloping

• which is it?

• if substitution effect > income effect labor supply is upward sloping

• if substitution effect < income effect labor supply is downward sloping

• which is it?

Page 35: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

labor supplylabor supplylabor supplylabor supply

• economists observe upward sloping for most wages downward sloping at very high

wages

• backward-bending supply curve

• economists observe upward sloping for most wages downward sloping at very high

wages

• backward-bending supply curve

Page 36: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

wage

Q labor

S

subst. > inc. effect

subst. < inc. effect

Page 37: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Changes in market labor supplyChanges in market labor supplyChanges in market labor supplyChanges in market labor supply

• adult population births rates, immigration increase will shift labor supply

right

• adult population births rates, immigration increase will shift labor supply

right

Page 38: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• preferences willingness of groups to work women have increasingly entered

labor force

-- shift labor supply right

• preferences willingness of groups to work women have increasingly entered

labor force

-- shift labor supply right

Page 39: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• skills, education, training education increases opp. cost of

not working for pay

-- labor supply increases with education

increase HS, college graduation

-- increase supply high-skill labor

-- decrease supply low-skill labor

• skills, education, training education increases opp. cost of

not working for pay

-- labor supply increases with education

increase HS, college graduation

-- increase supply high-skill labor

-- decrease supply low-skill labor

Page 40: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• other sources of income nonwage income lowers labor

supply less labor supply among those

over 50 with the growth of pensions, disability

less labor supply among women with high-earning husbands

• other sources of income nonwage income lowers labor

supply less labor supply among those

over 50 with the growth of pensions, disability

less labor supply among women with high-earning husbands

Page 41: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Labor demandLabor demandLabor demandLabor demand

• firm’s demand for labor

• car wash perfectly competitive

• marginal revenue product (MRP) change in total revenue when one

more unit of labor is hired

• firm’s demand for labor

• car wash perfectly competitive

• marginal revenue product (MRP) change in total revenue when one

more unit of labor is hired

Page 42: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

example: car washexample: car washexample: car washexample: car wash

• price of car wash = $3

• car washes per hour• price of car wash = $3

• car washes per hour

Q labor TP MP MRP

0 01 5

2 93 124 145 15

54

3

21

1512

9

63

Page 43: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

how much labor to hirehow much labor to hirehow much labor to hirehow much labor to hire

• MC of one more unit of labor marginal resource cost (MRC) wage

• MR of one more unit of labor MRP

• hire until MRP = wage

• MC of one more unit of labor marginal resource cost (MRC) wage

• MR of one more unit of labor MRP

• hire until MRP = wage

Page 44: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

• if MRP > wage hire more labor and still add to

profit

• if MRP < wage last units labor taking away from

profit, hire less labor

• if MRP > wage hire more labor and still add to

profit

• if MRP < wage last units labor taking away from

profit, hire less labor

Page 45: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

wage

Q labor

15

12

9

6

3

1 2 3 4 5

LD

if wage = $9

hire 3 units labor

Page 46: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

wage

Q labor

15

12

9

6

3

1 2 3 4 5

LD

wage = $6,hire 4

wage = $12,hire 2

Page 47: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Earnings differencesEarnings differencesEarnings differencesEarnings differences

• based on both demand-side and supply side factors• based on both demand-side and

supply side factors

Page 48: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Human CapitalHuman CapitalHuman CapitalHuman Capital

• Skill set Education, training, experience

• increases MP of labor & labor demand

• cost of education means supply of skilled labor lower relative to unskilled labor

• result is a higher market wage

• Skill set Education, training, experience

• increases MP of labor & labor demand

• cost of education means supply of skilled labor lower relative to unskilled labor

• result is a higher market wage

Page 49: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.
Page 50: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

ability/talentability/talentability/talentability/talent

• Human capital, but hard to measure

• the best athletes, most popular movies stars, CEOs command HUGE salary premium over others

• Human capital, but hard to measure

• the best athletes, most popular movies stars, CEOs command HUGE salary premium over others

Page 51: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Efficiency wage theoryEfficiency wage theoryEfficiency wage theoryEfficiency wage theory

• Higher pay leads to better productivity

• Why? Better morale, lower turnover “Cherry pick” the best workers Workers do not want to risk losing

job

• Higher pay leads to better productivity

• Why? Better morale, lower turnover “Cherry pick” the best workers Workers do not want to risk losing

job

Page 52: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

Non-wage job characteristicsNon-wage job characteristicsNon-wage job characteristicsNon-wage job characteristics

• Risk/danger

• Working conditions

• Work is meaningful or glamorousHolding all else constant,

• dangerous jobs pay more

• jobs with higher layoff probability pay more

• Risk/danger

• Working conditions

• Work is meaningful or glamorousHolding all else constant,

• dangerous jobs pay more

• jobs with higher layoff probability pay more

Page 53: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

geographygeographygeographygeography

• wages higher in U.S. encourages immigration

• teacher’s salaries vary significantly by state

• wages lower in South than Northeast

• wages higher in U.S. encourages immigration

• teacher’s salaries vary significantly by state

• wages lower in South than Northeast

Page 54: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

discriminationdiscriminationdiscriminationdiscrimination

• age, race, gender

• wage differentials remain EVEN after controlling for other factors occupation education/experience risk

• age, race, gender

• wage differentials remain EVEN after controlling for other factors occupation education/experience risk

Page 55: Chapter 10: Pricing in Resource Markets Resource markets Resource demand The labor market Resource markets Resource demand The labor market.

unionizationunionizationunionizationunionization

• union workers earn more than nonunion workers doing the same jobs janitors auto workers teachers

• union workers earn more than nonunion workers doing the same jobs janitors auto workers teachers