Chapter 10 Graphics and Visual Aids Business Communication Copyright 2010 South-Western Cengage Learning
Chapter 10Graphics and Visual Aids
Business Communication
Copyright 2010 South-Western Cengage Learning
The Importance of Graphics and Visual AidsVisual aids help receivers understand data or
conceptsObjectsPictures or drawingsPosters or charts
GraphicsTablesCharts
210.1 Using Graphics and Visual Aids
© Dmitriy Shironosov / Shutterstock
Visual aids can help readers and listeners understand a message.
Placing Visual AidsIn the document bodyIn an appendixReference statementsClip artTables
310.1 Using Graphics and Visual Aids
Clip art is a drawing or image that has been saved as an electronic file.
Identifying Visual AidsNumbering systemTitles for visual aidsSource lines
410.1 Using Graphics and Visual Aids
Choosing the Correct Visual AidsTablesOrganization chartsFlowchartsPie chartsLine charts
Bar chartsColumn chartsMapsPhotographsDrawings
510.1 Using Graphics and Visual Aids
Clip Art
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Clip art is available onlineSearch for free clip artQuestions1.What type of clip art is provided on the site?2.What, if any, restrictions are placed on how the
clip art may be used?
school.cengage.com/bcomm/buscomm
10.1 Using Graphics and Visual Aids
Reading ChartsCharts in reports or other documentsUnderstanding the parts of a chart Pie chart: shows the relationship of a part
to a wholeColumn, bar, and line charts: show a
comparison of items or over timeLegend: identifies the items the columns,
bars, or lines represent
710.1 Using Graphics and Visual Aids
Creating Graphics ElectronicallyWord processing programs
Clip artTable styles
Spreadsheet programsPrograms for creating/editing photos and
graphics
810.2 Developing Graphics
Tables Data arranged in rows and
columnsFormats vary
910.2 Developing Graphics
Organization Chart Shows the
relationships of employees, positions, and departments
Shows lines of communication and authority in a company
1010.2 Developing Graphics
Flowchart A step-by-step diagram of a procedure or
processAids in understanding long or complex steps
1110.2 Developing Graphics
Pie Chart Shows how the
parts of a whole are distributed
Parts are often shown as percentages
1210.2 Developing Graphics
Line ChartShows changes in quantity or value over timeCategory (horizontal) axis shows time or quantity Value (vertical) shows
amounts
1310.2 Developing Graphics
Bar ChartCompares groups of
data Items compared on
the vertical axisValues on the
horizontal axis
1410.2 Developing Graphics
Column ChartCompares different
groups of data Items compared on
the horizontal axisValues on the
vertical axis
1510.2 Developing Graphics
MapsMaps show
geographic relationships
National Atlas Web site
1610.2 Developing Graphics
PhotographsProvide a realistic
view of a specific item or place
SourcesDigital cameraCD collectionsScannerWorld Wide Web
1710.2 Developing Graphics
© Image Source Black / Jupiter Images
Photographs add interest and realism to documents.
DrawingsUseful for showing details or a
procedureClip artCustom drawings
1810.2 Developing Graphics
Charts that MisleadMisleading charts result from:
Careless or unskilled chart creatorsPurposeful attempts to mislead
Misleading others on purpose is unethicalBe careful to create graphics that give
readers a clear and accurate picture of the data
1910.2 Developing Graphics
Vocabulary
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bar chartclip artcolumn chart flowchartgraphiclandscape orientationlegend
line chartorganization chartpie chartportrait orientationsource linetable visual aid