Chapter 1 the Aus Communications and Media Market

Overview

Chapter 1 provides an overview of the communications and media market in Australia. This includes what kinds of services are available, how consumers use these services, carrier licensing and number allocation. This chapter also includes a summary of media ownership in Australia and of changing patterns in advertising expenditure. It also discusses how convergence and the emerging digital economy are challenging traditional services and changing consumer preferences.

During 201011:

> the number of fixed-line voice services and call volumes continued to decline, despite industry efforts to address changing consumer preferences through new service offerings and bundling

> the use of voice over internet protocol (VoIP) grew, with significant numbers of consumers using VoIP over mobile phone handsets

> there was net growth in mobile phone services as well as existing mobile phone users upgrading to smartphones, on the back of greater adoption of mobile internet services

> internet services via mobile networks continued to underpin growth in the internet subscriber numbers, while fixed networks dominated internet data downloads

> mobile numbers were increasingly used for devices with wireless internet connectivity and for machine-to-machine communication

> communication service providers focused more on service bundling and discounting to retain market share at the expense of profit margins

> there was significant progress in the development of the National Broadband Network (NBN)

> choice in broadcasting content expanded due to developments for IPTV and video on demand, and more subscription television licences and digital television services

> advertising expenditure on online media channels increased, as did the number of Australians accessing broadcasting content online.

Chapter 1The Australian communications and media market

ACMA Communications report 201011 | 31

Table 1.1 Key industry statistics

Jun-10 Jun-11 % change

Fixed-line telephone services in operation 10.59 m 10.54 m 0.5%

People without a home fixed-line telephone service 2.3 m 2.7 m +17%

Home VoIP users 2.9 m 3.8 m +31%

Mobile telephone VoIP users 0.084 m 0.274 m +226%

Household consumers with a mobile telephone 14.9 m 15.8 m +6%

Mobile data and voice services in operation 25.99 m 29.28 m +13%

Mobile wireless broadband subscribers* 3.45 m 4.79 m +39%

Mobile phone handset internet subscribers 6.78 m 9.68 m +43%

Mobile phone handset services without an internet subscription

15.76 m 14.81 m 6%

Total number of internet subscribers 9.5 m 10.9 m +15%

Total number of broadband internet subscribers 8.7 m 10.3 m +18%

Volume of SMS and MMS messages sent 29.4 b 36.3 b +23%

Pay TV subscribers (households) 2.38 m 2.41 m +1%

Australians with a home internet connection 13.8 m 14.6 m +6%

Australians with a broadband at home 11.8 m 12.7 m +8%

Australians going online 13.0 m 13.5 m +4%

Australians going online at least once a day 8.9 m 10.0 m +12%

Australians going online via their mobile phone handset 2.4 m 3.9 m +63%

Pages of web content viewed at home 18.5 b 19.2 b +4%

Australians streaming radio online 0.7 m 0.9 m +29%

Australians streaming TV online 0.6 m 1.1 m +83%

Australians downloading TV programs 0.8 m 1.0 m +25%

Quarter ending June 2010

Quarter ending June 2011

% change

Average volume of data downloaded per subscriber 16.1 GB 25.1 GB +56%

Volume of data downloaded

fixed-line broadband# 141,892 TB 254,947 TB +80%

wireless broadband# 13,330 TB 19,149 TB +44%

Total volume of data downloaded from the internet 155,503 TB 274,202 TB +76%

Jun-10 Jun-11 % change

Geographic number allocations 1.48 m 1.07 m 28%

Licensing

Telecommunications carrier licences 177 191 +8%

Commercial television broadcasting licences 71 69 3%

Commercial radio broadcasting licences 273 273 nil

Subscription television licences 2,700 2,759 +2%

Community television broadcasting licensees 81 81 nil

Community radio broadcasting licensees 356 356 nil

32 | Chapter 1 The Australian communications and media market

m=million. b=billion.TB=terabytes (1,000 GB).GB=gigabytes (one million bytes).*Refers to services offered via a datacard or dongle. Excludes mobile phone handset internet subscribers.Excludes mobile phone handset internet subscribers.Online activities undertaken during month of June, Australians aged 14 years and over.Month of June.Includes mobile phone handset internet subscribers.#Includes satellite, fixed wireless, mobile wireless via a datacard, dongle or USB modem and other wireless broadband. Excludes subscriptions via mobile handsets.Note: Number of services in operation and internet subscribers includes household, business and government sectors.

Telecommunications industry

Industry revenuesOver recent years, the strong shift from fixed to mobile telecommunications services has been reflected in the changing share of Australian telecommunications industry revenue (Figure 1.1). During this period, the fixed telecommunications sectors share of total industry revenue has declined from 41 per cent during 200506 to 28 per cent for 201011. In contrast, the mobile telecommunications sector now accounts for the single largest share of the total industry revenue, having increased from 36 per cent during 200506 to 50 per cent during 201011.

Figure 1.1 Change in the share of Australian telecommunications industry* revenue, 200506 to 201011

709

1,009

1,433

655

787

568

515

2,314

796

757

1,347

560

625

355

455

724

625

1,089

562

478

292

329

912

1,202

1,580

786

974

1,056

612

2,631

FF ii gg uu rr ee 11 .. 11 CC hh aa nn gg ee ii nn tthh ee ss hh aa rr ee oo ff AA uu ss tt rr aa ll ii aa nn ttee ll ee ccoommmm uu nn ii cc aa tt ii oo nn ss ii nn dd uu ss tt rr yy ** rr ee vv ee nn uu ee ,, 22 00 00 55 00 66 ttoo 22 00 11 00 11 11

10 9 9 8 7 7

13 14 15 15 15 15

36 38 41

44 47 50

41 38 36 33

30 28

0

20

40

60

80

100

200506 200607 200708 200809 200910 201011

% share of telecom

mun

ication indu

stry re

venu

es

Fixedtelecommunications

Mobiletelecommunications

Internet serviceproviders

Telecommunicationsresellers

FF ii gg uu rr ee 11 .. 33 FF ii xx ee dd -- ll ii nn ee tt ee ll ee pp hh oo nn ee ss ee rr vv ii cc ee mm aa rr kk ee tt ss hh aa rr ee ,, AA uu ss tt rr aa ll ii aa

18% 21%

82% 79%

Jun-10 Jun-11

Telstra

Optus and other

FF ii gg uu rr ee 11 .. 44 TT aa kk ee -- uu pp oo ff ss ee ll ee cc tt cc oo mm mm uu nn ii cc aa tt ii oo nn tt ee cc hh nn oo ll oo gg ii ee ss

Home fixed-line telephone

No home fixed-line telephone

Mobile phone

VoIP at home

VoIP via mobile

Home internet

connection

Home broadband connection

Use internet via mobile phone handset

Voice services Data services

Jun-08 15.4 1.3 14.3 1.4 0.0 12.4 9.7

Jun-09 15.3 1.7 14.8 2.2 0.1 13.3 11.1

Jun-10 15.0 2.3 15.2 2.9 0.1 13.8 11.8

Jun-11 15.1 2.7 16.1 3.8 0.3 14.6 12.7

1.3

1.6

2.4

3.9

0 2 4 6 8

10 12 14 16 18

Num

ber of persons age

d 14

years and

over (m

illion

)

Jun-08 Jun-09 Jun-10 Jun-11

FF ii gg uu rr ee 11 .. 55 TT yy pp ee ss oo ff ss ee rr vv ii cc ee ss bb uu nn dd ll ee dd

97

86

48

12

1

96

89

56

18

1 0

20

40

60

80

100

Fixed-linetelephone

Internet Mobile phone Pay TV VoIP

% fixed-line teleph

one users ag

ed 18 years and over Apr-10 Apr-11

MM aa rr kk ee tt ss hh aa rr ee oo ff mm oo bb ii ll ee ss ee rr vv ii cc ee ss ii nn oo pp ee rr aa tt ii oo nn ,, JJ uu nn ee 22 00 11 11

Telstra42%

Optus31%

VHA27%

FF ii gg uu rr ee 11 .. 99 MM oo bb ii ll ee tt ee ll ee pp hh oo nn ee ss aa cc tt ii vv ii tt ii ee ss uu nn dd ee rr tt aa kk ee nn dd uu rr ii nn gg JJ uu nn ee

0

2

2

2

3

3

9

10

10

10

12

15

21

22

23

23

23

25

39

49

75

81

83

88

1

2

2

3

2

3

8

10

10

5

9

12

15

18

20

22

24

20

36

46

75

82

84

88

0 20 40 60 80 100

Can't say

Infra-red functions

Video messaging

Haven't used my main mobile phone in the last 4 weeks

Global roaming

Made video calls

Listening to the radio

Made overseas calls

Entered a competition or voted using SMS

GPS (global positional system) functions

Using as a personal organiser or PDA

Taking videos

Did one or more internet activities

Playing music/MP3s

Picture messaging/MMS

Made interstate calls

Bluetooth functions

Playing games

Received voice mail

Taking photos

Made local calls

Sent SMS

Received SMS

Made calls to mobiles

% of people aged 14 years and over

2010

2011

FF ii gg uu rr ee 11 .. 11 00 CC oo nn ss uu mm ee rr tt aa kk ee -- uu pp oo ff mm oo bb ii ll ee pp hh oo nn ee ss ,, bb yy hh aa nn dd ss ee tt tt yy pp ee

27

58

37

0

20

40

60

2G handset 3G handset Smartphone

% m

obile pho

ne users who

use handset type

FF ii gg uu rr ee 11 .. 11 11 AA cc tt ii vv ii tt ii ee ss uu nn dd ee rr tt aa kk ee nn oo nn ll ii nn ee vv ii aa mm oo bb ii ll ee pp hh oo nn ee hh aa nn dd ss ee tt ss

13

33

72

74

74

8

19

42

49

46

0 20 40 60 80 100

Made VoIP calls

Played a game online

Downloaded any apps

Accessed social networking sites suchas Facebook, Myspace or LinkedIn

Sent or received email

% of persons aged 18 years and over who used the internet via their mobile handset

3G phone (not smartphone)

Smartphone

FF ii gg uu rr ee 11 .. 11 22 DD ii ss tt rr ii bb uu tt ii oo nn oo ff ii nn tt ee rr nn ee tt ss uu bb ss cc rr ii bb ee rr ss bb yy aa cc cc ee ss ss tt ee cc hh nn oo ll oo gg yy ,, AA uu ss tt rr aa

FF ii gg uu rr ee 11 .. 11 44 AA dd dd ii tt ii oo nn aa ll II SS PP ss ee rr vv ii cc ee oo ff ff ee rr ii nn gg ,, AA uu ss tt rr aa ll ii aa

8

11

8

9

28

42

35

50

61

72

4

6

8

10

27

30

34

52

55

76

0 10 20 30 40 50 60 70 80

IPTV

No other services offered

Digital television

Other services offered

Web content filtering

Naked DSL

Mobile telephone

Home telephone

VoIP

Email content filtering

% of ISPs

Jun-10

Jun-11

FF ii gg uu rr ee 11 .. 11 55 TT rr ee nn dd ss ii nn cc aa rr rr ii ee rr ll ii cc ee nn ss ii nn gg

FF ii gg uu rr ee 11 .. 11 66 TT rr ee nn dd ss ii nn nn oo mm ii nn aa tt ee dd cc aa rr rr ii ee rr dd ee cc ll aa rr aa tt ii oo nn ss

32

23 20

14

40

35

25

17

22 19 18

4

13

7 9 8 9

14 13

20

16

4

0

5

10

15

20

25

30

35

40

45

Num

ber of licences

Financial year

Licences granted

Licences surrendered/cancelled

7

5

11 11

17

11

7

13

8

4 4

1

3

0

7

3

7

5

3

11

1

7

0

2

4

6

8

10

12

14

16

18

Num

ber of licences

NCDs granted

NCDs revoked

FF ii gg uu rr ee 11 .. 11 77 GG ee oo gg rr aa pp hh ii cc nn uu mm bb ee rr aa ll ll oo cc aa tt ii oo nn ss

1,021,000

3,235,600

4,508,600

3,132,400

1,478,800

1,072,800

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

200506 200607 200708 200809 200910 201011

Num

bers allocated

Financial year

FF ii gg uu rr ee 11 .. 11 99 NN uumm bbee rr oo ff bb rr oo aa ddccaa ss tt ii nn gg ll ii cc ee nn ccee ss ii nn oo ppee rr aa tt ii oo nn ii nn AA uu ss tt rr aa ll ii aa

273

71

2,700

356

81 100 273

69

2,759

356

81 106

0

500

1,000

1,500

2,000

2,500

3,000

Commercial radio Commercialtelevision

Subscriptiontelevision

Community radio Community television

Temporary community radio

Num

ber of licences

Licence type

Jun-10 Jul-11

FF ii gg uu rr ee 11 .. 22 00 DD ii ss tt rr ii bb uu tt ii oo nn oo ff aa dd vv ee rr tt ii ss ii nn gg ee xx pp ee nn dd ii tt uu rr ee aa cc rr oo ss ss mm aa ii nn mm ee dd ii aa ,, 22 00 00 11 22 00 11 00 (( cc aa ll ee nn dd aa rr yy ee aa rr ss ))

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Cinema 64.4 57.9 65.8 74.1 83.6 85.5 93.0 96.0 88.7 99.4

Outdoor 271.1 261.0 296.6 327.1 353.8 378.7 436.5 453.9 399.9 477.3

Online 0.0 167.0 236.0 388.0 620.0 1,001.0 1,346.0 1,710.3 1,871.3 2264.5

Radio 695.0 702.4 737.0 841.6 897.5 924.8 984.4 992.0 936.2 1001.3

Television 2,490.2 2,659.4 2,923.8 3,265.5 3,376.1 3,419.7 3,750.2 3,729.0 3,484.3 3888.8

Print media 4,871.3 4,995.3 5,400.4 5,866.3 6,226.0 6,023.5 6,582.0 6,695.7 5,799.4 5778.3

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

$('000)

PP rr oo pp oo rr tt ii oo nn oo ff 22 00 11 00 aa dd vv ee rr tt ii ss ii nn gg ee xx pp ee nn dd ii tt uu rr ee bb rr ee aa kk dd oo ww nn bb yy mm aa ii nn mm ee dd ii aa cc aa tt ee gg oo rr yy

Print media43%

Television29%

Radio7%

Online17%

Outdoor4%

Cinema1%

FF ii gg uu rr ee 11 .. 22 22 OO nn ll ii nn ee aa dd vv ee rr tt ii ss ii nn gg ee xx pp ee nn dd ii tt uu rr ee ,, 22 00 00 88 tt oo 22 00 11 00

464,500 498,000

605,250

439,250 429,000

531,000

806,500

944,250

1,128,250

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2008 2009 2010

$ ('000)

Calendar year

Online general Classifieds Search and directories

6,172 7,195

8,094 8,895

10,033

44% 48% 52%

56% 60%

0%

10%

20%

30%

40%

50%

60%

70%

0

2,000

4,000

6,000

8,000

10,000

12,000

Jun-07 Jun-08 Jun-09 Jun-10 Jun-11

% of o

nline po

pulation

Num

ber of persons age

d 14

years and

over ('0

00s)

More than once a day

Proportion of online population

FF ii gg uu rr ee 11 .. 22 44 AA vv ee rr aa gg ee tt ii mm ee ss pp ee nn tt vv ii ee ww ii nn gg tt ee ll ee vv ii ss ii oo nn ii nn FF TT AA -- oo nn ll yy aa nn dd SS TT VV hh oo uu ss ee hh oo ll dd ss ,, 22

119

76

158

90

117

163

210

0

50

100

150

200

250

FTA TV-only households Subscription TV households

Minutes per day

Total commercial Total FTA Total subscription TV Total TV

0

60

120

180

240

300

360

04 512 1317 1824 2539 4054 5564 65+

Minutes per day

Age group

FTA TV-only 2008

FTA TV-only 2010

Subscription TV 2008


FTA TV only households

Subscription TV households

60

67 72

37 35 41

115

107

88

58

42 45

112

97

76

0

60

120

04 512 1317 04 512 1317

FTA TV-only Subscription TV

Minutes per day

Age group

Total commercial Total FTA Total subscription TV

115

144

183

75

93

130 140

180

260

85 106

164

115

132

164

0

60

120

180

240

300

2539 4054 65+ 2539 4054 65+


Minutes per day

Age group


0 500 1,000 1,500 2,000 2,500 3,000

Streamed radio

Streamed music

Downloaded video clips

Downloaded audio/video podcasts

Downloaded TV programs

Streamed TV (e.g. ABC iView)

Downloaded feature-length movie

Streamed video (e.g. YouTube)*

Number of persons aged 14 years and over ('000s)

Jun-11

Jun-10

Jun-09

Jun-08

FF ii gg uu rr ee 11 .. 22 CC oomm pp oo ss ii tt ii oo nn oo ff TT ee ll ss tt rr aa ss pp rr oo dd uu cc tt rr ee vv ee nn uu ee ,, bb yy ff ii nn aa nn cc ii aa ll yy ee aa rr

29

24

9 11

6 7

14

33

21

9 9 8

7

13

0

5

10

15

20

25

30

35

Mobile services

Public switched telephone

network (PSTN)

Sensis* Other fixed Fixed-line broadband

IP and data Other

% of p

rodu

ct re

venu

e

200910 201011

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

Financial year

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

ADSL22%

Mobile wireless*23%

Mobile phonehandset47%

Other5%

Dial-up3%

FF ii gg uu rr ee 11 .. 11 33 VV oo ll uu mm ee oo ff dd aa tt aa dd oo ww nn ll oo aa dd ee dd bb yy AA uu ss tt rr aa ll ii aa nn ii nn tt ee rr nn ee tt uu ss ee rr ss

Dec-09 Jun-10 Dec-10 Jun-11

Dial-up 294 280 183 106

Wireless broadband 14,251 13,330 16,990 19,149

Fixed-line broadband 113,410 141,892 174,665 254,947

0

50,000

100,000

150,000

200,000

250,000

300,000

Terabytes

Fixed-line broadband

Wireless broadband

Dial-up

127,954

155,503

191,839

274,202

FFrreeee tt oo--aaiirr bbrrooaaddccaasstt iinngg iinndduusstt rryy rreevveennuueess,, AAuusstt rraalliiaa,, 220000660077 tt oo 220011001111 (( CCoonnsstt aanntt PPrriicceess))

5.77 5.22 5.09

4.47 4.60 4.60

1.33 1.34 1.36 1.29 1.29 1.35

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

200506 200607 200708 200809 200910 201011

Rad

io re

venu

e

Television

s revenu

e

Free-to-air television Radio services $ billion $ billion

*Figures shown for Telecommunications industry do not include some minor products and services such as satellite TV and radio relay.Source: IBISWorld telecommunications industry reports, May 2011.


Communication service availability

Fixed-line voice service availabilityAt June 2011, there were 287 fixed-line telephone service providers operating in Australia. Of these, 179 offered services over the public switched telecommunications network (PSTN) and 176 operated in the VoIP market. This includes service providers and resellers.1

Fixed-line services in operationThe number of fixed-line services in operation in Australia continued to decline in the 12 months to June 2011. There were approximately 10.54 million fixed-line telephone services in operation in Australia at June 2011, compared with 10.59 million at June 2010 and 10.67 million at June 2009 (Table 1.2). The decrease in fixed-line telephone services during 201011 was approximately 0.5 per cent overall, compared to the 0.7 per cent decline recorded during the 200910 reporting period.

Telstra reported a continuation of the decline in its fixed-line residential telephone service market segment during 201011 (Table 1.2), with the number of home (retail) PSTN services declining by nearly seven per cent. The number of Telstra wholesale fixed-line services also declined in 201011, falling by three per cent, but business (retail) services increased by five per cent. Overall, the number of Telstra fixed-line services fell by three per cent for the year, compared to four per cent the year before.

The continued decline in this segment of the voice service market is demonstrated further by Telstras PSTN revenue, which fell by four per cent, or $480 million, in the 12 months to June 2011.2 The decline in PSTN revenue also reflects decreases in call volumes, with a 14 per cent fall in the number of local calls and a nine per cent fall in national long-distance minutes over this period.3

A comparison of Telstras sources of product revenue over the last two financial years is provided in Figure 1.2. Consistent with general market trends in Australia, Telstras revenue from mobile networks continued to increase, now accounting for a third of its total product revenue. As is evident for all mobile carriers in Australia, the growth in mobile service revenues was underpinned by the adoption of mobile wireless broadband and an increase in mobile voice minutes and texting (SMS and MMS).

Telstra reports in its 201011 financial results that mobile voice minutes increased by just over 17 per cent and the number of SMS sent by five per cent in the 12 months to June 2011. During the same period, Telstras mobile wireless broadband subscriber base increased by 55 per cent to reach 2.6 million services in operation at June 2011. Growth in mobile service numbers and activity volumes has been a result of heavy discounting to expand market share, with average revenue per user (ARPU) declining for key mobile customers segments. For example, ARPU for Telstras mobile broadband customers decreased by 24 per cent in the 12 months to June 2011, from $50.41 at June 2010 to $38.30 at June 2011.4

While most traditional fixed-line revenues, such as those from the PSTN, have recorded either little or no growth, the exception has been Telstras revenue from fixed-line broadband services, which has grown as a proportion of total revenue by two percentage points to eight per cent.

Table 1.2 Number of fixed-line telephone services in operation

All carriage service providers

Jun-08 Jun-09 Jun-10 Jun-11 % change from Jun-10 to Jun-11

Retail (own network) 9.40 m 9.17 m 9.12 m 9.15 m +0.3%

Wholesale 1.60 m 1.50 m 1.47 m 1.39 m 5.4%

Total 11.00 m 10.67 m 10.59 m 10.54 m 0.5%

Telstra services only

Jun-08 Jun-09 Jun-10 Jun-11 % change from Jun-10 to Jun-11

Residential (retail) 5.56 m 5.46 m 5.20 m 4.84 m 6.9%

Business (retail) 2.31 m 2.27 m 2.21 m 2.32 m +5.0%

Wholesale 1.50 m 1.29 m 1.25 m 1.21 m 3.2%

Total 9.36 m 9.02 m 8.66 m 8.37 m 3.3%

m=million.Source: The ACMA annual industry data request.

Figure 1.2 Composition of Telstras product revenue, by financial year

709

1,009

1,433

655

787

568

515

2,314

796

757

1,347

560

625

355

455

724

625

1,089

562

478

292

329

912

1,202

1,580

786

974

1,056

612

2,631


10 9 9 8 7 7

13 14 15 15 15 15

36 38 41

44 47 50

41 38 36 33

30 28

0

20

40

60

80

100

200506 200607 200708 200809 200910 201011

% share of telecom

mun

ication indu

stry re

venu

es






18% 21%

82% 79%

Jun-10 Jun-11

Telstra

Optus and other




Mobile phone

VoIP at home

VoIP via mobile

Home internet

connection




Jun-08 15.4 1.3 14.3 1.4 0.0 12.4 9.7

Jun-09 15.3 1.7 14.8 2.2 0.1 13.3 11.1

Jun-10 15.0 2.3 15.2 2.9 0.1 13.8 11.8

Jun-11 15.1 2.7 16.1 3.8 0.3 14.6 12.7

1.3

1.6

2.4

3.9

0 2 4 6 8

10 12 14 16 18

Num

ber of persons age

d 14

years and

over (m

illion

)



97

86

48

12

1

96

89

56

18

1 0

20

40

60

80

100

Fixed-linetelephone


% fixed-line teleph

one users ag



Telstra42%

Optus31%

VHA27%


0

2

2

2

3

3

9

10

10

10

12

15

21

22

23

23

23

25

39

49

75

81

83

88

1

2

2

3

2

3

8

10

10

5

9

12

15

18

20

22

24

20

36

46

75

82

84

88

0 20 40 60 80 100

Can't say

Infra-red functions

Video messaging


Global roaming

Made video calls


Made overseas calls




Taking videos


Playing music/MP3s



Bluetooth functions

Playing games

Received voice mail

Taking photos

Made local calls

Sent SMS

Received SMS



2010

2011


27

58

37

0

20

40

60


% m

obile pho

ne users who

use handset type


13

33

72

74

74

8

19

42

49

46

0 20 40 60 80 100

Made VoIP calls


Downloaded any apps





Smartphone



8

11

8

9

28

42

35

50

61

72

4

6

8

10

27

30

34

52

55

76

0 10 20 30 40 50 60 70 80

IPTV


Digital television



Naked DSL

Mobile telephone

Home telephone

VoIP


% of ISPs

Jun-10

Jun-11



32

23 20

14

40

35

25

17

22 19 18

4

13

7 9 8 9

14 13

20

16

4

0

5

10

15

20

25

30

35

40

45

Num

ber of licences

Financial year

Licences granted


7

5

11 11

17

11

7

13

8

4 4

1

3

0

7

3

7

5

3

11

1

7

0

2

4

6

8

10

12

14

16

18

Num

ber of licences

NCDs granted

NCDs revoked


1,021,000

3,235,600

4,508,600

3,132,400

1,478,800

1,072,800

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

200506 200607 200708 200809 200910 201011

Num

bers allocated

Financial year


273

71

2,700

356

81 100 273

69

2,759

356

81 106

0

500

1,000

1,500

2,000

2,500

3,000





Num

ber of licences

Licence type

Jun-10 Jul-11


2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Cinema 64.4 57.9 65.8 74.1 83.6 85.5 93.0 96.0 88.7 99.4

Outdoor 271.1 261.0 296.6 327.1 353.8 378.7 436.5 453.9 399.9 477.3

Online 0.0 167.0 236.0 388.0 620.0 1,001.0 1,346.0 1,710.3 1,871.3 2264.5

Radio 695.0 702.4 737.0 841.6 897.5 924.8 984.4 992.0 936.2 1001.3

Television 2,490.2 2,659.4 2,923.8 3,265.5 3,376.1 3,419.7 3,750.2 3,729.0 3,484.3 3888.8

Print media 4,871.3 4,995.3 5,400.4 5,866.3 6,226.0 6,023.5 6,582.0 6,695.7 5,799.4 5778.3

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

$('000)


Print media43%

Television29%

Radio7%

Online17%

Outdoor4%

Cinema1%


464,500 498,000

605,250

439,250 429,000

531,000

806,500

944,250

1,128,250

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2008 2009 2010

$ ('000)

Calendar year


6,172 7,195

8,094 8,895

10,033

44% 48% 52%

56% 60%

0%

10%

20%

30%

40%

50%

60%

70%

0

2,000

4,000

6,000

8,000

10,000

12,000


% of o

nline po

pulation

Num

ber of persons age

d 14

years and

over ('0

00s)




119

76

158

90

117

163

210

0

50

100

150

200

250


Minutes per day


0

60

120

180

240

300

360

04 512 1317 1824 2539 4054 5564 65+

Minutes per day

Age group

FTA TV-only 2008

FTA TV-only 2010





60

67 72

37 35 41

115

107

88

58

42 45

112

97

76

0

60

120

04 512 1317 04 512 1317


Minutes per day

Age group


115

144

183

75

93

130 140

180

260

85 106

164

115

132

164

0

60

120

180

240

300

2539 4054 65+ 2539 4054 65+


Minutes per day

Age group


0 500 1,000 1,500 2,000 2,500 3,000

Streamed radio

Streamed music








Jun-11

Jun-10

Jun-09

Jun-08


29

24

9 11

6 7

14

33

21

9 9 8

7

13

0

5

10

15

20

25

30

35

Mobile services


network (PSTN)


IP and data Other

% of p

rodu

ct re

venu

e

200910 201011

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

Financial year

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

ADSL22%

Mobile wireless*23%


Other5%

Dial-up3%



Dial-up 294 280 183 106



0

50,000

100,000

150,000

200,000

250,000

300,000

Terabytes


Wireless broadband

Dial-up

127,954

155,503

191,839

274,202


5.77 5.22 5.09

4.47 4.60 4.60

1.33 1.34 1.36 1.29 1.29 1.35

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

200506 200607 200708 200809 200910 201011

Rad

io re

venu

e

Television

s revenu

e


*Expressed as media in Telstra 201011 financial results.Sources: Telstra, Full Year 200910 Financial ResultsCEO/CFO analyst briefing presentation, August 2010; Telstra, Full Year 201011 Financial ResultsCEO/CFO analyst briefing presentation, August 2011.

Optus has also witnessed growth in its mobile services revenue, with earnings increasing by five per cent in the 12 months to June 2011. However, in a highly competitive market5, this rate of increase has slowed because of industry competition, with Optus also implementing service discounting.6 During the June quarter of 2011, revenue from mobile services accounted for approximately 65 per cent of total Optus revenue, compared to 63 per cent during the June quarter of 2010. Reflecting the increasing focus on data and content services within the mobile communications sector, mobile data revenues accounted for 45 per cent of Optuss total mobile services revenue during the June quarter 2011, up from 40 per cent from the June quarter of 2010. However, Optuss monthly ARPU for its mobile service customers declined by four per cent in the June quarter of 2011 in comparison to the June quarter of 2010.7



For Vodafone Hutchison Australia (VHA), network and customer service issues in late 2010 may have been a driver of a decrease in revenue of 3.5 per cent year-on-year to $1,137.6 million at June 2011. Over the last 12 months, VHA also experienced a slight decline in ARPU. VHA attributes the ARPU decline to pressure from competitive pricing and increased credits during early 2011.8

Figure 1.3 provides an overview of the market share of the fixed-line telephone service providers in Australia at June 2011. On the basis of reported figures, Telstras share of the number of fixed-line telephone services in operation declined from 82 per cent at June 2010 to 79 per cent.

Figure 1.3 Fixed-line telephone service market share, Australia

709

1,009

1,433

655

787

568

515

2,314

796

757

1,347

560

625

355

455

724

625

1,089

562

478

292

329

912

1,202

1,580

786

974

1,056

612

2,631


10 9 9 8 7 7

13 14 15 15 15 15

36 38 41

44 47 50

41 38 36 33

30 28

0

20

40

60

80

100

200506 200607 200708 200809 200910 201011

% share of telecom

mun

ication indu

stry re

venu

es






18% 21%

82% 79%

Jun-10 Jun-11

Telstra

Optus and other




Mobile phone

VoIP at home

VoIP via mobile

Home internet

connection




Jun-08 15.4 1.3 14.3 1.4 0.0 12.4 9.7

Jun-09 15.3 1.7 14.8 2.2 0.1 13.3 11.1

Jun-10 15.0 2.3 15.2 2.9 0.1 13.8 11.8

Jun-11 15.1 2.7 16.1 3.8 0.3 14.6 12.7

1.3

1.6

2.4

3.9

0 2 4 6 8

10 12 14 16 18

Num

ber of persons age

d 14

years and

over (m

illion

)



97

86

48

12

1

96

89

56

18

1 0

20

40

60

80

100

Fixed-linetelephone


% fixed-line teleph

one users ag



Telstra42%

Optus31%

VHA27%


0

2

2

2

3

3

9

10

10

10

12

15

21

22

23

23

23

25

39

49

75

81

83

88

1

2

2

3

2

3

8

10

10

5

9

12

15

18

20

22

24

20

36

46

75

82

84

88

0 20 40 60 80 100

Can't say

Infra-red functions

Video messaging


Global roaming

Made video calls


Made overseas calls




Taking videos


Playing music/MP3s



Bluetooth functions

Playing games

Received voice mail

Taking photos

Made local calls

Sent SMS

Received SMS



2010

2011


27

58

37

0

20

40

60


% m

obile pho

ne users who

use handset type


13

33

72

74

74

8

19

42

49

46

0 20 40 60 80 100

Made VoIP calls


Downloaded any apps





Smartphone



8

11

8

9

28

42

35

50

61

72

4

6

8

10

27

30

34

52

55

76

0 10 20 30 40 50 60 70 80

IPTV


Digital television



Naked DSL

Mobile telephone

Home telephone

VoIP


% of ISPs

Jun-10

Jun-11



32

23 20

14

40

35

25

17

22 19 18

4

13

7 9 8 9

14 13

20

16

4

0

5

10

15

20

25

30

35

40

45

Num

ber of licences

Financial year

Licences granted


7

5

11 11

17

11

7

13

8

4 4

1

3

0

7

3

7

5

3

11

1

7

0

2

4

6

8

10

12

14

16

18

Num

ber of licences

NCDs granted

NCDs revoked


1,021,000

3,235,600

4,508,600

3,132,400

1,478,800

1,072,800

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

200506 200607 200708 200809 200910 201011

Num

bers allocated

Financial year


273

71

2,700

356

81 100 273

69

2,759

356

81 106

0

500

1,000

1,500

2,000

2,500

3,000





Num

ber of licences

Licence type

Jun-10 Jul-11


2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Cinema 64.4 57.9 65.8 74.1 83.6 85.5 93.0 96.0 88.7 99.4

Outdoor 271.1 261.0 296.6 327.1 353.8 378.7 436.5 453.9 399.9 477.3

Online 0.0 167.0 236.0 388.0 620.0 1,001.0 1,346.0 1,710.3 1,871.3 2264.5

Radio 695.0 702.4 737.0 841.6 897.5 924.8 984.4 992.0 936.2 1001.3

Television 2,490.2 2,659.4 2,923.8 3,265.5 3,376.1 3,419.7 3,750.2 3,729.0 3,484.3 3888.8

Print media 4,871.3 4,995.3 5,400.4 5,866.3 6,226.0 6,023.5 6,582.0 6,695.7 5,799.4 5778.3

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

$('000)


Print media43%

Television29%

Radio7%

Online17%

Outdoor4%

Cinema1%


464,500 498,000

605,250

439,250 429,000

531,000

806,500

944,250

1,128,250

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2008 2009 2010

$ ('000)

Calendar year


6,172 7,195

8,094 8,895

10,033

44% 48% 52%

56% 60%

0%

10%

20%

30%

40%

50%

60%

70%

0

2,000

4,000

6,000

8,000

10,000

12,000


% of o

nline po

pulation

Num

ber of persons age

d 14

years and

over ('0

00s)




119

76

158

90

117

163

210

0

50

100

150

200

250


Minutes per day


0

60

120

180

240

300

360

04 512 1317 1824 2539 4054 5564 65+

Minutes per day

Age group

FTA TV-only 2008

FTA TV-only 2010





60

67 72

37 35 41

115

107

88

58

42 45

112

97

76

0

60

120

04 512 1317 04 512 1317


Minutes per day

Age group


115

144

183

75

93

130 140

180

260

85 106

164

115

132

164

0

60

120

180

240

300

2539 4054 65+ 2539 4054 65+


Minutes per day

Age group


0 500 1,000 1,500 2,000 2,500 3,000

Streamed radio

Streamed music








Jun-11

Jun-10

Jun-09

Jun-08


29

24

9 11

6 7

14

33

21

9 9 8

7

13

0

5

10

15

20

25

30

35

Mobile services


network (PSTN)


IP and data Other

% of p

rodu

ct re

venu

e

200910 201011

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

Financial year

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

ADSL22%

Mobile wireless*23%


Other5%

Dial-up3%



Dial-up 294 280 183 106



0

50,000

100,000

150,000

200,000

250,000

300,000

Terabytes


Wireless broadband

Dial-up

127,954

155,503

191,839

274,202


5.77 5.22 5.09

4.47 4.60 4.60

1.33 1.34 1.36 1.29 1.29 1.35

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

200506 200607 200708 200809 200910 201011

Rad

io re

venu

e

Television

s revenu

e


Note: Includes wholesale services.Source: The ACMA annual industry data request.

The shift away from fixed-line telephony continued in the year to June 2011 (Figure 1.4). An estimated 2.7 million Australians aged 14 years and over did not have a fixed-line telephone at home, compared to 2.3 million at June 2010an increase of 17 per cent. Sixty-one per cent of those living in a household without a fixed-line voice service are aged 1834 years. Of this group:

> 96 per cent used a mobile phone

> 30 per cent resided in a shared household

> 26 per cent resided in a household with a partner and no children.9

The decline of traditional fixed-line telephone services also confirms recent changes in consumer communications trends; in particular, the increasing use of mobile phones and take-up of other communication technologies such as VoIP and wireless communications (Figure 1.4). At June 2011, approximately 3.8 million Australians aged 14 years and over used some form of VoIP service at home, compared to 2.9 million at June 2010, an increase of 31 per cent. While 83 per cent of VoIP users in Australia used VoIP via a computer, 15 per cent did so via a home phone (e.g. an internet phone or voice box/adaptor)a substitute to the traditional PSTN serviceand seven per cent via their mobile handset.10

While the numbers are still relatively low, there has been significant rise in the number of Australians using VoIP via their mobile handsets, enabled by the increased ownership of smartphones and the development of VoIP applications for mobiles. In addition, most mobile platforms now have applications available for VoIP calling, instead of using an internet service provider. At June 2011, approximately 274,000 Australians used VoIP via their mobile phone handset, compared to 84,000 at June 2010, an increase of 226 per cent.

At June 2011, an estimated 13 per cent of Australian adult consumers (aged 18 years and over) are considering using a VoIP service in the next 12 months.11

The level that consumers take up VoIP over the next 12 monthsand consequently disconnect their home fixed-line telephone servicewill be instructive. The general willingness of consumers to consider VoIP is indicative of their changing attitudes to traditional voice communications in favour of those that are equal or superior in terms of cost and flexibility.

Ongoing developments on the supply-side of the VoIP market are likely to further drive its take-up as an alternative to traditional fixed-line and mobile voice services, with impacts on established carrier-based voice communications. Microsofts purchase of Skype Technologies12with the expected integration of Skype into Microsoft productsand Skypes integration of outbound calls to landlines and mobiles phones13 are two such examples.

VoIP continues to make inroads into the business market in Australia with 30 per cent of small and medium enterprises (SMEs) estimated to be using VoIP at April 2011 compared to 26 per cent at April 2010.14 For further information on take-up and use of communications technologies, including VoIP services, see report 2 in the ACMAs 201011 Communications report series, Converging communications channels: Preferences and behaviours of Australian communications users.

Figure 1.4 Take-up of select communication technologies

709

1,009

1,433

655

787

568

515

2,314

796

757

1,347

560

625

355

455

724

625

1,089

562

478

292

329

912

1,202

1,580

786

974

1,056

612

2,631


10 9 9 8 7 7

13 14 15 15 15 15

36 38 41

44 47 50

41 38 36 33

30 28

0

20

40

60

80

100

200506 200607 200708 200809 200910 201011

% share of telecom

mun

ication indu

stry re

venu

es






18% 21%

82% 79%

Jun-10 Jun-11

Telstra

Optus and other




Mobile phone

VoIP at home

VoIP via mobile

Home internet

connection




Jun-08 15.4 1.3 14.3 1.4 0.0 12.4 9.7

Jun-09 15.3 1.7 14.8 2.2 0.1 13.3 11.1

Jun-10 15.0 2.3 15.2 2.9 0.1 13.8 11.8

Jun-11 15.1 2.7 16.1 3.8 0.3 14.6 12.7

1.3

1.6

2.4

3.9

0 2 4 6 8

10 12 14 16 18

Num

ber of persons age

d 14

years and

over (m

illion

)



97

86

48

12

1

96

89

56

18

1 0

20

40

60

80

100

Fixed-linetelephone


% fixed-line teleph

one users ag



Telstra42%

Optus31%

VHA27%


0

2

2

2

3

3

9

10

10

10

12

15

21

22

23

23

23

25

39

49

75

81

83

88

1

2

2

3

2

3

8

10

10

5

9

12

15

18

20

22

24

20

36

46

75

82

84

88

0 20 40 60 80 100

Can't say

Infra-red functions

Video messaging


Global roaming

Made video calls


Made overseas calls




Taking videos


Playing music/MP3s



Bluetooth functions

Playing games

Received voice mail

Taking photos

Made local calls

Sent SMS

Received SMS



2010

2011


27

58

37

0

20

40

60


% m

obile pho

ne users who

use handset type


13

33

72

74

74

8

19

42

49

46

0 20 40 60 80 100

Made VoIP calls


Downloaded any apps





Smartphone



8

11

8

9

28

42

35

50

61

72

4

6

8

10

27

30

34

52

55

76

0 10 20 30 40 50 60 70 80

IPTV


Digital television



Naked DSL

Mobile telephone

Home telephone

VoIP


% of ISPs

Jun-10

Jun-11



32

23 20

14

40

35

25

17

22 19 18

4

13

7 9 8 9

14 13

20

16

4

0

5

10

15

20

25

30

35

40

45

Num

ber of licences

Financial year

Licences granted


7

5

11 11

17

11

7

13

8

4 4

1

3

0

7

3

7

5

3

11

1

7

0

2

4

6

8

10

12

14

16

18

Num

ber of licences

NCDs granted

NCDs revoked


1,021,000

3,235,600

4,508,600

3,132,400

1,478,800

1,072,800

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

200506 200607 200708 200809 200910 201011

Num

bers allocated

Financial year


273

71

2,700

356

81 100 273

69

2,759

356

81 106

0

500

1,000

1,500

2,000

2,500

3,000





Num

ber of licences

Licence type

Jun-10 Jul-11


2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Cinema 64.4 57.9 65.8 74.1 83.6 85.5 93.0 96.0 88.7 99.4

Outdoor 271.1 261.0 296.6 327.1 353.8 378.7 436.5 453.9 399.9 477.3

Online 0.0 167.0 236.0 388.0 620.0 1,001.0 1,346.0 1,710.3 1,871.3 2264.5

Radio 695.0 702.4 737.0 841.6 897.5 924.8 984.4 992.0 936.2 1001.3

Television 2,490.2 2,659.4 2,923.8 3,265.5 3,376.1 3,419.7 3,750.2 3,729.0 3,484.3 3888.8

Print media 4,871.3 4,995.3 5,400.4 5,866.3 6,226.0 6,023.5 6,582.0 6,695.7 5,799.4 5778.3

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

$('000)


Print media43%

Television29%

Radio7%

Online17%

Outdoor4%

Cinema1%


464,500 498,000

605,250

439,250 429,000

531,000

806,500

944,250

1,128,250

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2008 2009 2010

$ ('000)

Calendar year


6,172 7,195

8,094 8,895

10,033

44% 48% 52%

56% 60%

0%

10%

20%

30%

40%

50%

60%

70%

0

2,000

4,000

6,000

8,000

10,000

12,000


% of o

nline po

pulation

Num

ber of persons age

d 14

years and

over ('0

00s)




119

76

158

90

117

163

210

0

50

100

150

200

250


Minutes per day


0

60

120

180

240

300

360

04 512 1317 1824 2539 4054 5564 65+

Minutes per day

Age group

FTA TV-only 2008

FTA TV-only 2010





60

67 72

37 35 41

115

107

88

58

42 45

112

97

76

0

60

120

04 512 1317 04 512 1317


Minutes per day

Age group


115

144

183

75

93

130 140

180

260

85 106

164

115

132

164

0

60

120

180

240

300

2539 4054 65+ 2539 4054 65+


Minutes per day

Age group


0 500 1,000 1,500 2,000 2,500 3,000

Streamed radio

Streamed music








Jun-11

Jun-10

Jun-09

Jun-08


29

24

9 11

6 7

14

33

21

9 9 8

7

13

0

5

10

15

20

25

30

35

Mobile services


network (PSTN)


IP and data Other

% of p

rodu

ct re

venu

e

200910 201011

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

Financial year

200506 200304 200405 200203 200102 200001 200607 200708 200809 200910 201011

ADSL22%

Mobile wireless*23%


Other5%

Dial-up3%



Dial-up 294 280 183 106



0

50,000

100,000

150,000

200,000

250,000

300,000

Terabytes


Wireless broadband

Dial-up

127,954

155,503

191,839

274,202


5.77 5.22 5.09

4.47 4.60 4.60

1.33 1.34 1.36 1.29 1.29 1.35

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

200506 200607 200708 200809 200910 201011

Rad

io re

venu

e

Television

s revenu

e


Source: Roy Morgan Single Source, June 2011.

ACMA consumer research has identified cost as a dominant source of dissatisfaction among fixed-line users and therefore a driver in a consumers decision to disconnect a home fixed-line telephone service. Polling of current fixed-line users indicates that satisfaction levels in the area of line rental are significantly lower than in any other aspect of fixed-line service, with one in three expressing a level of dissatisfaction with the cost.15 At April 2011, 54 per cent of consumers who had disconnected their fixed-line household phone had done so to save on the cost of line rental.

Efforts by carriers to attract or retain fixed-line customers have focused on providing financial incentives such as low-cost line rental or unlimited local calls when bundled with other communications services, such as internet.

The use of bundling to drive the retention of a fixed-line service is based on encouraging consumers to subscribe to multiple services through the same provider, usually in return for a price reduction on one or all of the services. At April 2011, 53 per cent of adult consumers aged 18 years and over (3.6 million people) were estimated to have two or more telecommunications services provided via a bundling arrangement with their provider.



As shown in Figure 1.5, 96 per cent of these consumers included a home telephone line as part of the bundling arrangement, 89 per cent an internet service, 56 per a mobile service and 18 per cent a pay TV subscription.16

Figure 1.5 Types of services bundled

709

1,009

1,433

655

787

568

515

2,314

796

757

1,347

560

625

355

455

724

625

1,089

562

478

292

329

912

1,202

1,580

786

974

1,056

612

2,631


10 9 9 8 7 7

13 14 15 15 15 15

36 38 41

44 47 50

41 38 36 33

30 28

0

20

40

60

80

100

200506 200607 200708 200809 200910 201011

% share of telecom

mun

ication indu

stry re

venu

es






18% 21%

82% 79%

Jun-10 Jun-11

Telstra

Optus and other




Mobile phone

VoIP at home

VoIP via mobile

Home internet

connection




Jun-08 15.4 1.3 14.3 1.4 0.0 12.4 9.7

Jun-09 15.3 1.7 14.8 2.2 0.1 13.3 11.1

Jun-10 15.0 2.3 15.2 2.9 0.1 13.8 11.8

Jun-11 15.1 2.7 16.1 3.8 0.3 14.6 12.7

1.3

1.6

2.4

3.9

0 2 4 6 8

10 12 14 16 18

Num

ber of persons age

d 14

years and

over (m

illion

)



97

86

48

12

1

96

89

56

18

1 0

20

40

60

80

100

Fixed-linetelephone


% fixed-line teleph

one users ag



Telstra42%

Optus31%

VHA27%


0

2

2

2

3

3

9

10

10

10

12

15

21

22

23

23

23

25

39

49

75

81

83

88

1

2

2

3

2

3

8

10

10

5

9

12

15

18

20

22

24

20

36

46

75

82

84

88

0 20 40 60 80 100

Can't say

Infra-red functions

Video messaging


Global roaming

Made video calls


Made overseas calls




Taking videos


Playing music/MP3s



Bluetooth functions

Playing games

Received voice mail

Taking photos

Made local calls

Sent SMS

Received SMS



2010

2011


27

58

37

0

20

40

60


% m

obile pho

ne users who

use handset type


13

33

72

74

74

8

19

42

49

46

0 20 40 60 80 100

Made VoIP calls


Downloaded any apps





Smartphone



8

11

8

9

28

42

35

50

61

72

4

6

8

10

27

30

34

52

55

76

0 10 20 30 40 50 60 70 80

IPTV


Digital television



Naked DSL

Mobile telephone

Home telephone

VoIP


% of ISPs

Jun-10

Jun-11



32

23 20

14

40

35

25

17

22 19 18

4

13

7 9 8 9

14 13

20

16

4

0

5

10

15

20

25

30

35

40

45

Num

ber of licences

Financial year

Licences granted


7

5

11 11

17

11

7

13

8

4 4

1

3

0

7

3

7

5

3

11

1

7

0

2

4

6

8

10

12

14

16

18

Num

ber of licences

NCDs granted

NCDs revoked


1,021,000

3,235,600

4,508,600

3,132,400

1,478,800

1,072,800

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

200506 200607 200708 200809 200910 201011

Num

bers allocated

Financial year


273

71

2,700

356

81 100 273

69

2,759

356

81 106

0

500

1,000

1,500

2,000

2,500

3,000





Num

ber of licences

Licence type

Jun-10 Jul-11


2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Cinema 64.4 57.9 65.8 74.1 83.6 85.5 93.0 96.0 88.7 99.4

Outdoor 271.1 261.0 296.6 327.1 353.8 378.7 436.5 453.9 399.9 477.3

Online 0.0 167.0 236.0 388.0 620.0 1,001.0 1,346.0 1,710.3 1,871.3 2264.5

Radio 695.0 702.4 737.0 841.6 897.5 924.8 984.4 992.0 936.2 1001.3

Television 2,490.2 2,659.4 2,923.8 3,265.5 3,376.1 3,419.7 3,750.2 3,729.0 3,484.3 3888.8

Print media 4,871.3 4,995.3 5,400.4 5,866.3 6,226.0 6,023.5 6,582.0 6,695.7 5,799.4 5778.3

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

$('000)


Print media43%

Television29%

Radio7%

Online17%

Outdoor4%

Cinema1%


464,500 498,000

605,250

439,250 429,000

531,000

806,500

944,250

1,128,250

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2008 2009 2010

$ ('000)

Calendar year


6,172 7,195

8,094 8,895

10,033

44% 48% 52%

56% 60%

0%

10%

20%

30%

40%

50%

60%

70%

0

2,000

4,000

6,000

8,000

10,000

12,000


% of o

nline po

pulation

Num

ber of persons age

d 14

years and

over ('0

00s)




119

76

158

90

117

163

210

0

50

100

150

200

250


Minutes per day


0

60

120

180

240

300

360

04 512 1317 1824 2539 4054 5564 65+

Minutes per day

Age group

FTA TV-only 2008

FTA TV-only 2010





60

67 72

37 35 41

115

107

88

58

42 45

112

97

76

0

60

120

04 512 1317 04 512 1317


Minutes per day

Age group


115

144

183

75

93

130 140

180

260

85 106

164

115

132

164

0

60

120

180

240

300

2539 4054 65+ 2539 4054 65+


Minutes per day

Age group


0 500 1,000 1,500 2,000 2,500 3,000

Streamed radio

Streamed music








Jun-11

Jun-10

Jun-09

Jun-08


29

24

9 11

6 7

14

33

21

9 9 8

7

13

0

5

10

15

20

25

30

35

Mobile services

Public switched teleph

Chapter 1 the Aus Communications and Media Market

Documents

mobile phone services

mobile phone handset

mobile networks

mobile data

number of australians

mobile phone handsets

traditional services

kinds of services