SEO Training by Search Engine Optimization Training Page Locus is a popular online website analysis and SEO tool which help SEO individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus also expertize in providing training to Digital Marketers and SEOs. Module 1: Introduction to SEO What is Page Locus?
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SEO Training by
Search Engine Optimization Training
Page Locus is a popular online website analysis and SEO tool which help SEO
individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus
also expertize in providing training to Digital Marketers and SEOs.
Module 1: Introduction to SEO
What is Page Locus?
SEO Training bySession 2015/16
AIM of Module
To gain basic understanding about
SEO Terminologies
What is SEO?
On-Page Vs Off-Page Optimization
Search Engine Basics
Advanced Search Queries
SEO Training bySession 2015/16
Some Terminologies - Just in case
SERP - Stands for Search Engine Results Page
Search Query - Actual Word User puts in Search Box
Keyword - Is sort of like the Platonic ideal of a search query
PR - Stands for Press Release or Page Rank (check context)
SEM - Search Engine Marketing or Paid Search Advertising
SEP - Search Engine Positioning
CTR - Click Through Rate
PPC - Pay Per Click
SEO Training bySession 2015/16
What is SEO?
SEO stands for Search Engine Optimization or Search
Engine Optimizer.
It’s a process of improving organic rank of a website or
webpage in search engines such as Google, Yahoo, Bing,
etc.
SEO Training bySession 2015/16
Common Misconceptions about SEO
SEO is Dead
Paid Search Helps Bolster Organic Results
If you have higher number of links then you rank higher
Concentrate on Google and Forget the Rest
If you have keywords on your website you get better rankings.