1 CHAPTER 1 INTRODUCTION Heritage is a legacy from our past. It is something we live with today and, hopefully, something that we can pass on to future generations. In every country, cultural heritage is a history and also irreplaceable. Our cultural heritage determines who we are, giving us both identity and the values that will guide our lives in a changing world. Despite of the importance of culural heritage many countries do not give priority of it and sooner or later we'll never realize that our identity of the past will vanish because of carelessness. We should protect and conseve it properly. Colegio de San Juan de Letran claims to be the "Last one standing" colegio/university inside Intramuros that is why the Letran tourism seniors batch 2015-2016 would like to present the "PAMANA" a heritage convention in which senior tourism students would like to show the importance of "Heritage" , because we all know that in the Philippines applies deppreciation where artifacts and ruins are not part of the main priority in which infact it should be prioritized and preserved well .
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1
CHAPTER 1
INTRODUCTION
Heritage is a legacy from our past. It is something we live with today and, hopefully, something
that we can pass on to future generations. In every country, cultural heritage is a history and also
irreplaceable. Our cultural heritage determines who we are, giving us both identity and the values
that will guide our lives in a changing world.
Despite of the importance of culural heritage many countries do not give priority of it and sooner
or later we'll never realize that our identity of the past will vanish because of carelessness. We
should protect and conseve it properly.
Colegio de San Juan de Letran claims to be the "Last one standing" colegio/university inside
Intramuros that is why the Letran tourism seniors batch 2015-2016 would like to present the
"PAMANA" a heritage convention in which senior tourism students would like to show the
importance of "Heritage" , because we all know that in the Philippines applies deppreciation
where artifacts and ruins are not part of the main priority in which infact it should be prioritized
and preserved well .
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CHAPTER 2
PROGRAMMING AND TIMETABLE
2.1 Events Objective
To provide knowledgeable facts regarding the importance of heritage tourism;
To raise the awareness among participants on issues concerning heritage tourism
To analyze the significance of heritage tourism specifically in Intramuros;
To enhance the idea of the cultural and heritage aspect of Intramuros among the
participants and the organizers;
To strengthen the capability of implementing heritage conservation, preservation and
protection program in Intramuros; and
To maintain the cultural heritage significance of Intramuros as the Old Manila.
2.2 Events Theme
“PAMANA: Unveiling the Cultural Heritage Significance of Intramuros”
2.3 General Program Structure and Requirements
2.3.1 Program Flow
1300H – 1330H Registration
1330H – 1400H Opening Ceremonies
Production Number
Cultural Groups with Templar
(Opening Prayer and National Anthem)
Unveiling of Logo
REV. FR. CLARENCE VICTOR C.MARQUEZ, O P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration and Accountancy
ASST. PROF. FERNANDO V. TRINIDAD, MBA
Program Coordinator, Tourism Management
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Opening Remarks
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
Opening AVP (About the Convention together with the list of sponsors).
1400H - 1410H Introduction of Topic (Video) & Introduction of Speaker
1410H – 1440H “Movement for Development: The Plans and Projects of the
Intramuros Administration” Mr. Marco Antonio Luisito V. Sardillo III
Administrator, Intramuros Administration
Or
“Heritage and Development: Investment for Heritage Tourism in the
Philippines”
Mr. Mark Tadeo Lapid
Chief operating officer and vice chairman of the Tourism Infrastructure
and Enterprise Zone Authority (TIEZA)
Or
“Ilocano’s Unspoiled Countryside: A Case Study”
Senator Ferdinand “Bong Bong” R. Marcos, JR.
Senator 16th Congress
1440H – 1445H Open Forum
1445H – 1450H Awarding of Speaker
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration
1450H – 1500H Introduction of Topic (Presentation) & Introduction of Speaker
1500H – 1530H “Intramuros, an Overview”
Mr. Billy Ray Malacura y Cualguera
Instructor, Escuella Taller de Intramuros Foundation
1530H – 1535H Open Forum
1535H – 1540H Awarding of Speaker
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
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ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration and Accountancy
1540H – 1550H Intermission Number (P.M. Snack)
1550H – 1600H Introduction of Topic (Video) & Introduction of Speaker
1600H – 1630H “Pundasyon: The Architectural and Aesthetic Significance of
Intramuros”
Arch. Michael Manalo
Commissioner, UNESCO National Commission of the Philippines
1630H – 1635H Open Forum
1635H – 1640H Awarding of Speaker
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy
ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA
Asst. Dean, College of Business Administration and Accountancy
1640H – 1650H Introduction of Topic (Presentation) & Introduction of Speaker
1650H – 1720H “Intramuros and Heritage Tourism: The Statement of Significance
as an Approach for Heritage Tourism Development of the Walled
city”
Assoc. Prof. Eric B. Zerrudo, MCH
Director, UST Center for Conservation of Cultural Properties and the
Environment in the Tropic (CCCPET)
Senior Adviser for Heritage and Culture Development, Department of
Tourism Commissioner, UNESCO National Commission of the
Philippines
1720H – 1725H Open Forum
To be hosted by: Mr. Eugenio "Boy" Romerica Abunda, Jr.
Host, Publicist,Talent Manager and Celebrity Endorser
1725H – 1730H Awarding of Speakers
To be awarded by:
REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD
President for Academic Affairs/ Rector and President
ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A
Dean, College of Business Administration and Accountancy