Chapter 1

F P 6 0 1 - CY B E R P R E N E U R S H I P

Chapter 1 :INTRODUCTION TO

CYBERPRENEURSHIP

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Summary :

This topic introduces the concept of cyberpreneurship and ebusiness, the difference between a conventional entrepreneur and a cyberpreneur, the current and future challenges and opportunities of a cyber business. The topic also discusses on the success story of a successful e-business, and the intellectual property of a product.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Learning Outcome :

Upon completion of this course, students should be able to:• explain the basics of cyberpreneural management,

financing and marketing in order to be a successful cyberpreneur. (C4)

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Entrepreneur

Entrepreneuer comes from French word which are entre (to enter) and prendre (to take).

An entrepreneur is an innovator who recognizes and seizes opportunities, and transform it to workable/marketable ideas

Individual who takes risks and getting rewards from their effort

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Entrepreneur (cont.)

According to Robert L Schwarz, what is the basis for entrepreneurship characteristics can be described as follows: “The entrepreneur is essentially can visualize something, and when he visualizes it he sees exactly how to make it happen.”

Others emphasize the entrepreneur's role as an innovator who markets his innovation.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Entrepreneur (cont.)

Spontaneous creativity.Ability and willingness to make decisions.Risk-taking personality. Need to create something new.Highly independent.Able to manage most aspects of the business.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Entrepreneur (cont.)

Entrepreneurship

New

Innovative

Flexible

Dynamic

Creative

Take risks

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Cyberpreneurship

CyberpreneurGenerally is an entrepreneurs who make money by

selling product through the Internet.CyberpreneurshipIn this case the entrepreneur to do promotions using

electronic brochure which is known as the homepage on the Internet. Sales of products and services also use electronic mail on the Internet.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Characteristics of Successful Cyberpreneurship

FlexibleCharacteristics of

Successful Entrepreneur

Seeking Feedback

Independent & an organizer

Internal locus of control

Initiative & Responsibility

Creative & Innovative

Drive to achieve Tolerance for failure

Energetic

Teambuilding

Ability to set vision

Moderate risk taker

Committed

Opportunity Orientation

Confidence & optimistic

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Enterpreneur vs Cyberpreneur

Entrepreneur = Product + Market= profits

Cyber Entrepreneur = Product +Market + Internet = profits

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

E-Bussiness

Electronic business, commonly referred to as "eBusiness" or "e-business", may be defined as the application of information and communication technologies (ICT) in support of all the activities of business.

Ebusiness is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

E-Bussiness (cont.)

Types of E-Bussinessi) Business to Business or B2Bii) Business to Consumer or B2Ciii) Consumer to Consumer or C2Civ) Consumer to Business or C2B

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

E-Bussiness (cont.)

Scope of E-Bussiness

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Intellectual Property

Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Intellectual Property (cont.)

Importance of Intelectual Property Set your business apart from competitors Stop others using, making, selling or importing it

without your permission Earn royalties by licensing it Exploit it through strategic alliances Make money by selling it Use in marketing and advertisement

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Intellectual Property (cont.)

To protect IP rights, Malaysia has local legislation like the IP Corporation of Malaysia Act 2002, Trademarks Act 1976, Patents Act 1983, Copyright Act 1987, Industrial Design Act 1996, Layout Designs and Integrated Circuit Act 2000, Geographical Indications Act 2000 and Optical Discs Act 2000.

Visit official web site of Intellectual Property Organization (Perbadanan Harta Intelek Malaysia)

http://www.myipo.gov.my

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Intellectual Property (cont.)

Types of Intellectual Property :CopyrightPatent Trademarks

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Copyright

Copyright : Protect artistic creations, such as books, music, paintings and sculptures, films and technology-based works such as computer programs and electronic databases.

Exclusive rights to publish, copy, and distribute an author’s work from the time of its creation.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Copyright (cont.)

What Cannot be Protected by Copyright? Government works (e.g., judicial opinions, public

ordinances) Documents created by employee of the Federal Government Works for which copyright was not obtained or has expired

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Copyright (cont.)

For using Online Materials, check if the copyright holder provides information on how his/her document or computer program may be used. If possible, get permission from the copyright holder and keep a record of the permission granted. If you intend to use something repeatedly, get permission.

Created Riki Riswandi Zulbahri| Information and Communication Technology Department, | Politeknik Muadzam Shah | June 2012

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Copyright (cont.)

What does copyright protect ? The right to make copies The right to sell or distribute copies of a work in

public The right to prepare new works based on the

copyrighted work The right to perform the work in public The right to display the work in public

Protection lasts for the creator’s lifetime plus 70 years

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Patent

Patents provide exclusive rights to prevent others frommaking, using, importing, selling and offering for salethe invention for up to 20 years

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Patent (cont.)

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Patent (cont.)

Word Mark IPOD NANO Serial Number 78778627Goods and Services• Portable and handheld digital electronic devices for recording, organizing,

transmitting, manipulating, and reviewing text, data, and audio files; computer software for use in organizing, transmitting, manipulating, and reviewing text, data, and audio files on portable and handheld digital electronic devices.

• Owner Apple Computer, Inc.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Trademarks

Trademarks are generally distinctive symbols, pictures, or words that sellers affix to distinguish and identify the origin of their products.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Qualifi cation for protection

Protection are territorial.Procedural requirement must be met.Intellectual Property Corporation Malaysia act as the

governing body.Forms submitted, search made, prescribe time period

observed.Abiding to International Convention.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Digital Millenium Copyright ActOutlines how copyright will be handled in the digital

environment.No digital copies permitted .Briefly addresses university uses. It is OK to make a digital copy

if: A faculty member is performing a teaching or research function, not an

administrative function. A faculty’s infringing activity does not involve the provision of online access

to materials that were required or recommended within the preceding three year period.

C H A P T E R 1 : I N T R O D U C T I O N T O CY B E R P R E N E U R S H I P

Digital Millenium Copyright Act (cont.)Liability of DMCA

Faculty and/or the institution are liable for copyright infringement.

Distance education is not exempt. Institutions need a point of contact. Copyright infringement claims must be pursued.