Chap 6

Adapting the Campaign to the Organizational Culture

To be effective, the campaign should fit the organizational

culture.

CULTURAL HISTORY

AND MYTHOLOGY

CULTURAL HISTORY AND MYTHODOLOGY

Research on the History & Corporate Mythology

Research on the Organizational

CultureRoots of = Cultural history

Origins Entity and

Founder’s vision

How perceives itself

CULTURAL HISTORY AND MYTHODOLOGY

Research on the History & Corporate Mythology

Research on the Organizational

CultureRoots of = Cultural history

Origins Entity and

Founder’s vision

How perceives itself

Cultural History: Why it does things that it does?

Mythology: Facts --- interpretations

Understanding the organization’s mythological history and historical culture.

Habits hard to break“imagined presence”

“That’s not the way Walt would do it”

Organizational self-

identification

Social Self-

identification

Myth

Fulfills their needs Self-consciousSelf-awareness

Organizational self-

identification

Social Self-

identification

Myth

Fulfills their needs Self-consciousSelf-awareness

A camping may create a new ritual, celebrate old ones, restate treasured values, retell old stories, or otherwise

renew the organizational myth.

Research Corporate Mythic History

An Organization’s mythology develops in six stages

Founding Events

Existential interpretation of the events

Institutionalization of the events

Social and Ethical events

Belief system

Doctrine

Adapting to Organizational Philosophy and Mission

Philosophy

Goals

Organizational Mission

OrganizationalPhilosophy

Adapting to Organizational Structure

Affects behavior

Expectancies

Motivation

Performance

Effort

Constrains or facilitates

Mintzberg’s model five basic parts of a typical organization

Support staff

TechnostructureMiddle

lineManagem

ent

Strategicapex

Operating Core