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Integrated Marketing Communication(IMC) Prepared by
PROF. RAJESH KUMAR(MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT CERTIFIED)
(Prof. of Marketing, Digital Marketing, Strategic Management, Advertisement & Branding)
2006 – Internet advertising exceeds $16.9 billion2006 – Internet advertising exceeds $16.9 billion
2000-2002 – 25 percent drop2000-2002 – 25 percent drop
2005 – Internet advertising at$10 billion2005 – Internet advertising at$10 billion
1994 – Advertisements on HotWired1994 – Advertisements on HotWired
Internet Fact
Internet: Fact• Came in 2nd sept 1969• Connected between UCLA & Stanford university• Developed by US dep't of Defense• Approx 1billion user world wide• Approx 600 billion web page exist• World wide web(www) came in 1993• In 2010 internet advt crossed $20 billion• Growth rate of internet is highest in Latin America
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Interactive/Internet Marketing
Interactive Media: It allow for a back and forth flow of information.
Here user can participate & modify the form & content of the information they received.
Internet is the most advance & sophisticated tools of this interactive marketing. CD, Kiosks, Digital Phone are the some other form
Online search engine like Google, Yahoo are the giant online ad company
Business to Business(B2B)• Most company deal with website• In 2004 business deal communication was $8.3m• In 2009 it is $25 million• Electronic, shipping, & Travel account for 70% of
the deal• Company like Cisco, Dell, Google, Naukri.com,