Chap 003

Business in aChanging World

McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved.

Chapter 3Business in a BorderlessWorld

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Fresh & Easy Grocery --Shopping for One & All!

Tesco, the UK grocery giant, has developed the Neighborhood Market that is making its way into U.S. communities. Affordable and wholesome food is the core competency for Tesco.

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http://www.freshandeasy.com/

http://www.freshandeasy.com/

International Business

We live in a global economy -- consumers around the world drink Coca-Cola, Pepsi, and eat at McDonalds. Products you consume today are just as likely to have been made in China, Korea or Germany as in the United States.

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International business – the buying, selling, and trading of goods and services across national boundaries.

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Starbucks serves 20 million customers a week at 16,000 shops in 44 countries.Global marketing requires balancing global brands with the needs of local consumers.

Globalization of business is becoming increasingly important

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Why Nations Trade

Absolute advantage – a monopoly that exists when a country is the only source of an item, the only producer of an item, or the most efficient producer of an item.

International trade allows for the acquisition of raw materials and goods at favorable prices.

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Why Nations Trade

Comparative advantage – the basis of most international trade, when a country specializes in products that it can supply more efficiently or at a lower cost than it can produce other items.


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Why Nations Trade

Outsourcing – the transferring of manufacturing or other tasks—such as data processing—to countries where labor and supplies are less expensive.


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Trade Between Countries

Exporting – the sale of goods and services to foreign markets.

The U.S. exported more than $1.6 trillion in goods and services last year.

Obtaining needed goods and services and the funds to pay for them, requires international trade through exporting and importing.

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Trade Between Countries

Importing – the purchase of goods and services from foreign sources.

The U.S. imported more than $2.3 trillion in goods/services last year

Obtaining needed goods and services and the funds to pay for them, requires international trade through exporting and importing.

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Balance of TradeThe difference in the value between what a nation exports and imports is its balance of trade.

A trade deficit is also called a nation’s negative balance of trade.

U.S. Trade Deficit1980-2006

(in billions of dollars)

A trade deficit (shown in the table) shows that the U.S. has a trade deficit – it imports more than it exports.

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Balance of TradeU.S. Exports to China Increase

Trade deficits are harmful – failure of businesses, loss of jobs, lowered standard of living.

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Balance of Trade

Top 10 Countries Maintaining Trade Deficits/Surpluses with the U.S.

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International Trade Barriers

Balance of payments – the difference between the flow of money into and out of a country.

A nation’s balance of trade, foreign investments, foreign aid, loans, tourists dollars, and military expenditures comprise its balance of payments

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Barriers to International Trade –•Economic•Legal•Political•Social•Cultural•Technological

Completely free trade seldom exists.

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ECONOMIC BARRIERS.


•Economic development•Infrastructure•Exchange rates

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Economic Development

LDC’s – less-developed countries•Low per-capita income•Less economically advanced•Potentially huge & profitable markets

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Infrastructure


The physical facilities that support economic activities, including railroads, highways, ports, airfields, utilities, power plants, schools, hospitals, and commercial distribution systems.

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Exchange Rates


The ratio at which one nation’s currency can be exchanged for another nation’s currency.

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Ethical, Legal, and Political Barriers.


•Complex relationships•Different laws•International laws•Trade restrictions•Changing political climates•Different ethical values

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Part of a nation’s legal structure – may be established or removed for political reasons.

Import Tariff – a tax levied by a nation on goods imported into the country

Tariffs & Trade Restrictions

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Exchange controls – regulations that restrict the amount of currency that can be bought or sold

Quota – a restriction on the number of units of a particular product that can be imported into a country


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Embargo– a prohibition on trade in a particular product

Dumping – the act of a country or business selling products at less than what it costs to produce them


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Political Barriers


•Seldom in writing & change rapidly•Relative stability of countries is a factor

Cartel – a group of firms or nations that agrees to act as a monopoly and not compete with each other, in order to generate a competitive advantage in world markets.

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Cultural Barriers


Cultural Behavioral Differences

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Technological Barriers


•Technological advances are creating global marketing opportunities

•10 nations outrank the U.S. in terms of subscribers to broadband Internet access.

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Trade Agreements, Alliances, & Organizations

General Agreement on Tariffs and Trade (GATT) • Signed by 23 nations in 1947• Forum for tariff negotiations• Place for international trade issue discussion and

resolution

GATT

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WTO


World Trade Organization (WTO) – International organization dealing with the rules of trade between nations.

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NAFTA


North American Free Trade Agreement (NAFTA)– agreement that eliminates most tariffs and trade restriction on agricultural and manufactured products to encourage trade among Canada, the U.S., and Mexico.

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EU


European Union (EU)– a union of European nations established in 1958 to promote trade among its members; one of the largest single markets today.

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APEC


Asia-Pacific Economic Cooperation (APEC)– an international trade alliance that promotes open trade and economic and technical cooperation among member nations.

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World Bank – (International Bank for Reconstruction and Development)Organization established in 1946 by industrializednations to loan money to underdeveloped anddeveloping countries.

World Bank

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International Monetary Fund (IMF)– Organization established in 1947 to promotetrade among member nations by eliminatingtrade barriers and fostering financialcooperation

IMF

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Getting Involved in International Business

Many companies’ involvement in international trade begins with importing goods for resale.

Exporting & importing, trading companies, licensing and franchising, contract manufacturing, joint ventures, direct investment, and multinational corporations.

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Exporting can take place through countertrade agreements – foreign trade agreements that involve bartering products for other products instead of for currency.

Exporting & importing

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U.S. Exporters and Value by Company Size

Most U.S. exporters are small businesses and represent almost 20% of exports

U.S. Exporting Companies for Selected Countries

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A firm that buys goods in one country and sells them to buyers in another country is a trading company.

Trading Companies

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A trade agreement in which one company (licensor) allows another company (licensee) to use its company name, products, patents, brands, trademarks, etc. in exchange for a fee or royalty.

Licensing & Franchising

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Franchising is a form of licensing where a company (franchiser) agrees to provide a franchisee a name, logo, operational guidelines, products, etc, in return for a financial commitment and the agreement to conduct business in accord with the franchiser’s standard of operations.

Licensing & Franchising

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Top 10 Global Franchise Operations

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Contract Manufacturing -- The hiring of a foreign company to produce a specified volume of the initiating company’s product to specification; the final product carries the domestic firm’s name

Contract manufacturing

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Joint Ventures & Alliances

Joint venture – the sharing of the costs and operation of a business between a foreign company and a local partner

Strategic alliance – a partnership formed to create competitive advantage on a worldwide basis.

Direct investment – the ownership of overseas facilities

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Getting Involved in International BusinessThe 10 Largest Global Corporations

MNC – multinational corporation such as IBM, General Motors, General Electric or ExxonMobil that operates on a worldwide scale.

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http://www.ibm.com/

http://www.gm.com/

http://www.ge.com/

http://www.exxonmobil.com/

International Business Strategies

Multinational strategy– a plan used by international companies that involves customizing products, promotion, and distribution according to cultural technological, regional and national differences.

Global strategy (globalization)– a strategy that involves standardizing products (promotion and distribution) for the whole world as if it were a single entity.

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Chap 003

Documents

nations balance of trade

trade deficit1980

trade deficitssurpluses

needed goods

international businesswe

sale of goods

purchase of goods

trading of goods