Channel evaluation

CHANNEL RESEARCH AND EVALUATION

Finnlea Murphy

PSB - PUBLIC SERVICE BROADCASTING

PSB is a public broadcasting service unlike

many other channels who broadcast for their

own commercial benefits. To qualify as a PSB a

company should have their channels viewed

freely nationwide. An example of a PSB would

be the BBC. 

BBC

The BBC offer a range of channels that provide a range of

documentaries.

BBC one is a channel that offers ‘storytelling’ documentaries. The target

audience seems to range from 35 all the way to 60 with documentaries

such as ‘great British railway journeys’.

BBC three is another channel that provides documentaries from the

BBC. There is a major difference in target audience age between bbc one

and bbc three. BBC three documentaries seem to have a target audience

of 16-25 year olds with documentaries such as; ‘Snow, Sex and Suspicious

parents’.

CHANNEL 4

Channel four have a range of target audience from 18-35 which seems

like a large difference. Although this is, channel four have managed to

successfully attract their audience with a range of documentaries such

as ‘How Britain worked’ and ‘Henry VIII’s Lost Palaces: A Time Team

Special’.

They also make media content that are relevant to current affairs to

help inform the public. Channel 4 also has a more of a variety of

channels that again target different styles of audiences such as E4,

More4 and Film4, however most documentaries are shown on Channel

4, Film4 and More4

CHANNEL 5

Channel 5 like many of the other channels provide

a variety of programs. The channel mainly

broadcasts entertainment produce such as game

shows and reality TV. They supply documentaries

such as ‘highland emergency’ which is very real and

dramatic which is key to an entertainment channel.

ITV

ITV are the largest commercial channel in the UK,

consistently attracting the largest audiences of any UK

commercial broadcaster. They broadcast free-to-air on

Freeview, digital satellite (Sky/Freesat) and cable, and are

funded by advertising and sponsorship.

ITV have more channels then just ITV 1; Digital channels

ITV2, ITV3, ITV4 and CITV plus HD and time-shifted

channels are growing audience and revenue.

OUR DOCUMENTARY

We have decided that our documentary will be

broadcasted on channel 4.

We have made this decision as we feel Channel 4 is

widely known, has a variety of different separate

channels and is aimed partially t younger people

with who we feel we could attract easily. Saying this,

I still feel our documentary will be suitable for an

older audience as body confidence issues can occur

on any ages.