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CHANNEL DESIGN DECISIONS.
22

Channel design decisions.ppt3

Aug 17, 2015

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Sameer Mathur
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Page 1: Channel design decisions.ppt3

CHANNEL DESIGN DECISIONS.

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ANALYSING COSTOMER NEEDS AND WANTS.

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Eg.

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1.

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2. NUMBER OF INTERMEDIARIES● EXCLUSIVE● SELECTIVE● INTENSIVE

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NUMBER OFINTERMEDIARIES

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3.

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EVALUATING MAJOR ALTERNATIVES

●Economic Criteria●Control Criteria●Adaptive Criteria

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1.

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Eg.

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