CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND A MID-MORNING REMINDER ….
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
A MID-MORNING REMINDER .
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
The rigorously-researched employment reality for all your employee segments. Measured internally - and tested externally amongst mirror candidate communities, for perceptions and disconnects. Developed and evidenced through internal and external testing to identify a robust platform built upon the essence of your employment value proposition.
EMPLOYER BRAND:
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
It takes Corporate Commitment
It takes Time (4 months +)
It take Budget
And it takes That Moment
EMPLOYER BRAND:
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
If you dont have those, you still have the means to evolve, develop and even change perception of you as an employer, in a planned, consistent - and creative way.
EMPLOYER BRAND:
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
You can achieve that by:
Creating a Narrative
Making your People your Proposition
Stretching your existing Brand Architecture
Keeping it Authentic
EMPLOYER BRAND:
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
First and foremost its about fit think Employer Experience before the Candidate Experience
Let the candidate see themselves in your organisation with their future colleagues
Build it on Personal/Behavioural Imperatives
YOUR PEOPLE AS YOUR PROPOSITION
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
Whats your Story? Change or Certainty? Mission or Vision? Today or Tomorrow?
Build it on Personal Imperatives; Validate it against your Values
Balance Challenge (what youll do) with Opportunity (what we offer you)
Whats your Tone of Voice? Corporate or Colloquial? Heart or Head? Dramatic, Understated or Matter-of-Fact?
CREATE YOUR NARRATIVE
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
Explore the boundaries of your Corporate Guidelines vocabulary, fonts, imagery
Use your secondary palette to the full
Add original and contemporary photography and video at every opportunity
USING YOUR BRAND ARCHITECTURE
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
Being Authentic is Telling It Like It Is
Deal in Real facts and figures as well as hopes and ambitions
And if you can, Show dont Tell .
BEING AUTHENTIC
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
A CASE STUDY
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
AdminRe. Part of SwissRe, with its own evolving identity.
The UKs leading closed-book insurance consolidator net worth 2bn+
Growing by continual acquisition of insurance and pension policies and the teams who administer them. Last week it was announced that Admin Re. was acquiring Guardian Financial Services for 1.6 billion .
Offices in City of London (The Gherkin) Hitchin, Norwich & Telford.
Skillsets include Actuarial, Change Management, Customer Service, IT, Risk.
Constant ... continual ... change ...
ADMIN RE.
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
AdminRes Personal Imperatives are grouped into three clusters:
Drive the business
Show true teamwork
Take personal accountability
These clusters contain a total of eight Personal Imperatives covering the principles of behaviour that support Admin Res strategy and underpin personal progression and success at Admin Re.
BUILDING ON VALUES AND PERSONAL/BEHAVIOURAL IMPERATIVES
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
These Personal Imperatives are:
Exercise Business Judgement Balance long-term goals with short-term, pragmatic business needs.
Focus on the Customer Make it easy for customers to deal with you.
Deliver Sustainable Performance Balance high standards with pragmatism.
Inspire and Engage Give frequent, honest, fair, clear and constructive feedback to colleagues and stakeholders at all levels.
Collaborate Question, persuade and maintain dialogue at all levels, inside and outside AdminRe.
Improve Continually Continually seek improvement and challenge the status quo.
Stand for Integrity Address problems truthfully and constructively, challenge what lacks integrity and support others who do the same.
Navigate Ambiguity Keep moving forward despite uncertainty.
BUILDING ON VALUES AND PERSONAL/BEHAVIOURAL IMPERATIVES
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
CREATING THE NARRATIVE
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
Making use of the secondary colour
palette
STRETCHING THE BRAND ARCHITECTURE
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
Adapting the photography style for
recruitment
STRETCHING THE BRAND ARCHITECTURE
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
Being Authentic: Telling it like it is, balancing Must Haves with Can Expects, blending Opportunities with Challenge
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
How to change perceptions of you as an employer, without going through a change of employer brand:
Create your Narrative
Making your People your Proposition
Stretching your existing Brand Architecture
Keeping it Authentic
BUILDING ON VALUES AND PERSONAL/BEHAVIOURAL IMPERATIVES
CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND
THANK YOU
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