CHANGING THE SHAPE OF HAIR
Mar 28, 2015
CHANGING THE SHAPE OF HAIR
WHAT DO CLIENTS WANT?
1 IN 4 WOMEN SAY THEY HATE THEIR HAIR
The style –
The texture –
The condition –
They would pay anything for shiny, manageable hair
78% of women say their hair is their most important feature
They want great color, great condition, instant results
They want WOW!
WHAT DO STYLISTS WANT?
SAFE, EFFECTIVE PRODUCTS THAT ARE EASY TO USE
Loyal clients that come to them vs. the drugstore
Generate higher service costs -
Improved Retail Opportunity -
No loss of Color Sales -
The miracle product that will help them create WOW for their customer
INTRODUCING
NEW LISSE DESIGNKeratin Therapy
Guaranteed to help the stylist acheive the client’s desired WOW
Shiny
Manageble
Frizz- resistant
Purely Gorgeous Hair
HOW DO WE MAKE HAIR STRAIGHT?
What is the technology for creating straight?
How is Permanent StraighteningDifferent from Keratin Smoothing Treatment?
Conventional STRAIGHTENING
TECHNOLOGY
Active IngredientsSODIUM HYDROXIDE
Soda – Guanidine – LithiumCold Wave Thiogllycolate
All bonds inside the hair are permanently broken and
reformed in a new position to give a new permanently
straight shape
PERMANENT STRAIGHT VS. KERATIN SMOOTHING
New KERATIN STRAIGHTENERS
Active IngredientsFORMALDEHYDE/GLYCOLIC ACID/GLYOXYLIC ACID
Cosmetic Active Ingredients: KERATIN / HYDROLYZED KERATIN / CARBOSYSTEIN
No Bonds are permanently broken. Hair shape is adjusted with the assistance of heat.
THE ALFAPARF LISSE DESIGN DIFFERENCE
Formaldehyde free
Color friendly
No wait styling
Keratin smoothing treatment
Formulated with new Kera-Collagen Complex
Hydrolyzed Keratin
Quaternized Collagen
Glyoxylic Acid
Reshapes hair keratin chains and changes their arrangement, moving bonds to create
a long lasting straight shape that can be immediately styled and colored
Wraps hair with a keratin micro film to give super smooth, super shiny result
NEW TECHNOLOGYINDUSTRY FIRST
Infused with Organic Babassu Oil
Found in the Amazon.
Contains 70% lipids to make hair soft andsupple and help prevent breakage.
Creates a silky finish with high-impact shine
NEW TECHNOLOGYINDUSTRY FIRST
POSITIVES NEGATIVES
Sodium Hydroxide/ Soda/ Guandine/ Lithium
PermanentLevel of Smoothing; 10
Not good for all hair types.Technical Experience requiredLifts Natural and Cosmetic HairNot Compatible with other smoothing technologies (thio)
thioglycollate PermanentLevel of Smoothing; 10
Not good for all hair types.Technical Experience requiredLifts Natural and Cosmetic HairNot Compatible with other smoothing technologies (thio)
Formaldehyde PermanentLevel of smoothing; 9
Harmful to the hairdresser and consumer (inhalation)Not immediately compatible with color services72 hour mandatory wait time for restyling after a serviceLimited number of applications due to breakage
Glycolic Acid Wears for 3 months; not permanentDoes not lift cosmetic colourRinsing step not required after the service
Level of smoothing; 4Lack of permamenancyNot immediately compatible with a colour serviceMandatory wait time for restyling after a service
Glyoxolic Acid Wears for 3 months; not permanentLevel of smoothing; 7-9
Lifts cosmetic colourNot immediately compatible with a colour serviceMandatory wait time for restyling after a service
LISSE DESIGN Wears for 3 months; not permanentLevel of smoothing; 7 – 9Can be used with any and all colour servicesNo wait time for restyling after the service
Lifts cosmetic Color
Keratin Does not lift colourNo rinsing required
No smoothing powerWears for 1 – 3 shampoosSmooths/style product
TECHNOLOGY – PROS/CONS
NEW 4 – STEP SYSTEM
4 simple steps to smooth, shiny, manageable hair
Deep Cleansing Shampoo
Prepares the hair for the smoothing process
Gently cleanses product build-upSalt and SLES Free
Directions for UseShampoo hair 1-2 times. Comb
through and rough dry
STEP 1
Smoothing FluidFormaldehyde free
Formulated with Glyoxylic Acid, Hydrolized Keratin,
Quaternized CollagenLiquid Viscosity easily distributes through the hair, quickly absorbed
Directions for UseApply sparingly and comb through. Wait
20 minutes to absorb and dry The start of the smoothing process
STEP 2
Detangling CreamIndustry First – NEW Step
Infused with Super Conditioners Client comfort, ease of smoothing
Ensures silky smooth results
Directions for UseApply very sparingly to dry or porous ends. Dry smooth and flat iron at 350 - 410F. This is when
smoothing occurs as a microfilm coating is formed
STEP 3
Rehydrating MaskIndustry First – NEW Step
Seals the processEnsures silky smooth results
Color Compatible
Directions for UseRinse well and apply Mask, working into hair
for maximum conditioning benefits and to restore pH. Leave 5 minutes and rinse.
STEP 4
① Deep Cleansing Shampoo
② Quick blow dry application of Smoothing Fluid
③ Process
④ Application of Detangling Cream (only for very damaged hair)
⑤ Brushing + flat ironing at 400°/ 410° F rinse out
⑥ Application of Rehydrating Mask leave 5 mins then rinse
⑦ For refreshing color, application of Rehydrating Mask + Color Wear. Leave 10 mins then rinse
TIMING
Twice, 5 minutes each; 10 minutes
10 minutes
20 minutes
5 minutes
45 minutes
5 minutes
10 minutesAvg Service Time: 105 minutes/1 hr 45 minutes(short hair 1h 15‘ medium hair 1h 45’ long hair 2h 30’)
PROCESS
THE RESULTS
Before Lisse Design After Lisse Design
THE RESULTS
Before Lisse Design After Lisse Design
THE RESULTS
Before Lisse Design After Lisse Design
THE RESULTS
Before Lisse Design After Lisse Design
NEW MAINTENANCE PRODUCTS
Specialized Shampoo and Conditioner extend the life of the treatment
Sulphate, Salt and SLES Free
Paraben Free
Infused with Babbasu Oil to intensify the silky/soft results
Maintenance Shampoo
Sulphate, Salt and Paraben free Shampoo. It gently cleanses the hair and helps maintain and
prolong the cosmetic effects achieved with salon treatment. Hydrolyzed Keratin, working in
synergy with Babassu Oil, makes hair soft, smooth and shiny. Color safe
250ml bottle
Maintenance Conditioner
Sulphate, Salt and Paraben free Conditioner. It nourishes and rehydrates the hair while helping
maintain and prolong the cosmetic effects achieved with salon treatment. Hydrolyzed
Keratin, working in synergy with Babassu Oil, makes hair soft, smooth and shiny. Color safe
250ml bottle
LISSE DESIGN BSPBest Selling Points
HOW ALFAPARF LISSE DESIGN IS DIFFERENT
Lisse DesignSupplemented with Babbasu OilFormaldehyde FreeFrizz FighterNo Waiting Time After Service1 ½ - 2 hour processing Time3 service Type, 1 product
Brazilian BlowoutSupplemented with AcaiFormaldehydeFrizz FighterNo Waiting Time After Service2 – 3 hour processing Time1 service Type, 2 products
Keratin ComplexSupplemented with KeratinFormaldehydeCurl Relaxer3 day waiting time after service2 – 3 hour processing time1 service type
Global KeratinSupplemented with JuvexinFormaldehydeCurl RelaxerNo Waiting time after service2 – 3 hour processing time4 Straightening Options
Marcia Teixeira (formerly Brazilian Keratin TreatmentSupplemented with KeratinCurl Relaxer/Frizz Fighter3 Day waiting time after service 1 – 3 hour processing time5 straightening options
WHO IS OUR COMPETITION?
NEW LISSE DESIGN IS ECONOMICALLY PRICED TO DELIVER HIGHER RETURNS FOR THE SALON
PRICING COMPARISON
BRAND COST COST/OZ# OF
APPLICATIONSCOST/
APPLICATIONREVENUE/SERVICE
($200/AVG)
Brazilian Blowout Acai Smoothing Solution
$399 34 oz. 22 $18.14 $181.86 revenue/application
Global Keratin – the Best treatment
$399 33.8 oz. 22 $18.14 $181.86 revenue/application
Keratin Complex smoothig Therapy
$375 32 oz. 21 $17.85 $182.15 revenue/application
Marcia Teixeira Origial Treatment
$450 32 oz. 21 $21.43 $178.57 revenue/application
Lisse Design Keratin Therapy
$270 33.8 oz. 22 $12.27 $187.73 revenue/application
SELLING PROPOSITIONS FOR EVERY SALON
LISSE DESIGN BSPBest Selling Points
Totally safe and conforms to US and international standards
The possibility to do the shampoo as soon as the keratin treatment ends (you don’t have to wait for 3 days)
The reduction of the timing application of the smoothing fluid in comparison with the competitors products in cream, thanks to an
easier and quicker distribution
You need to use less quantity of smoothing fluid (+/- 30% less in each treatment!)
Sleek but natural final result: the hair look less statics
Color service can happen on the same day
The possibility to create a waved look, with lasting waves and curls, using a babyliss or styling products.
SALON A: TALKING POINTS
Totally safe and conforms to US and International standards
Best performances: hair sleeker, more cosmetic, longer results
The reduction of the timing application of the smoothing fluid in comparison with the competitors products in
cream, thanks to an easier an quickier distribution
SALON B: TALKING POINTS
More versatility: it can be performed on all hair type.
Easier service (it not needs a specific strong technical education)
Quickier service (on medium lenght hair 1h45’ VS 3h)
Better cosmeticity (particulary on treated/colored hair, where the performance are even higher)
The possibility to do a shampoo on the same day
The possibility to create a waved look, with lasting waves and curls, using a babyliss or styling products.
SALON C: TALKING POINTS
WHY LISSE DESIGN?For the Client
No nasty smell
Smooth, shiny manageable hair
Color and Smooth appointments easy to organize
No need to wait to wash, style or pull back hair
Hair looks great short term and long term
WHY LISSE DESIGN?For the Stylist
No Health Hazard
Smooth, shiny results
3 options for treatment including Anti Frizz
At last I can color and smooth on the same day!
I can cut, blow dry and style hair immediately
Hair feels great in the short term AND after several applications
Hair retains bounce and elasticity, no ‘dead’ feeling!
Color services are not affected, hair remains predictable
No risk of breakage
Hair stays supple and workable
WHY LISSE DESIGN?For the Salon
No nasty smell, pleasant working environment
Attention getting finished results
Different product offers different steps, more service
Opportunity to sell color service same day
Opportunity for Retail sales of Maintenance Products
Client retention for Colour services
Lisse Design is a Formaldehyde Free, Color Friendly, No Wait Styling, Keratin Smoothing System
4 Simple Safe Steps to smooth, shiny, manageable hair
Safe for use with salon color treatments
4 step system ensures condition, shine
Unique ingredients ensure hair is easy to manage, smooth and supple
Active Ingredients Kera-Collagen Complex and Babassu Oil seal and protect during the Smoothing Process
Fast, Easy, and Effective Process
Color and Smooth same day
WHY LISSE DESIGN?
Frequently Asked Questions
Environment Details
What are the active ingredients in the Alfaparf Lisse Design Maintenance products?The Lisse Maintenance Shampoo and Lisse Maintenance Conditioner both contain Hydrolyzed Keratin – not Quaternized Keratin which is the Active Ingredient in Smoothing Fluid. This helps prolong the life of the Lisse service by replacing some of the keratin that is lost through wear and tear. They also contain Babassu Oil, which helps keep hair soft and pliable. Both products are salt, sulphate and paraben free.
Q & A: INGREDIENTS
What shall I use to refresh color after a Lisse service?Colorwear is perfect to use after a Lisse service. For slight fade, 1 Level and slight loss of tone mix 1oz/25g Colorwear from the tube, 1oz/25g LISSE Rehydrating Mask and 2oz/50g Colorwear Activator. Process visually for at least 10-15 minutes. For 2+ levels of fade and change of tone, use Colorwear as normal mixed 1:2 with Colorwear Activator. Process for 15 – 20 minutes. Use LISSE Rehydrating Mask for 5 minutes to return the hair to the normal pH.
If I want to use Evolution of the Color with Rehydrating Mask, can I?Yes. Just use Evolution of the Color in the same way, mix 1oz/25g EOC, 1oz/25g Rehydrating Mask and 2oz/50g 10 volume Oxid’o. Process visually, giving time for the color to deposit.
Q & A: COLOR + LISSE
Can I color the hair and use Lisse on the same day?Yes. Color first if using permanent color. Permanent color is not recommended after a LISSE Design treatment due to possible scalp sensitivity. Up to 1” regrowth, color the hair first on the regrowth only, then use LISSE as directed. After flat-ironing and rinsing, refresh color on the lengths and ends depending on what the hair needs with Colorwear or Evolution of the Color. What if the customer has a cosmetic color and highlights? The tone of light highlights may change and become warmer. If this happens, just tone highlights after the Lisse Design service. If this cannot be done ( if highlights are a contrasting tone, say copper in a red base) then apply a very small amount of Smoothing Fluid (no more than 1/3oz/10ml on an average head) to prevent any color from fading away. The result will be less smooth and straight, but the color will fade less. If this is not an option make the base color the same all over before using LISSE and then do highlights after the service.
Q & A: COLOR + LISSE
If I perform a coloring/bleaching service in the weeks following LISSE DESIGN Keratin Therapy service, will I lose the achieved smooth effect?The lasting effect of Lisse Design service is directly connected to shampooing. The treatment effect gradually fades away with every shampoo, and is more pronounced with shampoos containing SLES. A coloring/bleaching service will affect the result of Lisse Design service only slightly, reducing longevity a little but with no noticable effect.
Does LISSE Design affect natural hair that has not been colored?The only time that LISSE design will have a noticable effect on natural color is if the hair is white or grey, particularly if silver shampoo has been used, or if the hair has been permed or straightened with Thioglycollate. Hair may take on a slight yellow cast. If in doubt, always test the product in a small area underneath before proceeding with treatment.
Q & A: COLOR + LISSE
If I perform LISSE DESIGN Keratin Therapy service, will all cosmetic colors fade the same way?No, they won’t. The red and mahogany shades are more likely to fade, depending on the heat used, amount of product and previous treatments. If this happens, use Colorwear mixed 1:2 with Colorwear Activator and process for 15-20 minutes
Could the color of the highlights be altered during LISSE DESIGN Keratin Therapy treatment?Yes, it could be altered if the highlights were toned. To restore the original color of the highlights, it is recommended in the last step mixing Rehydrating Mask with Color Wear shades 10.02, 10.21, 9.21, 9.13, 8.12 (according to the desired final result) or using Colorwear 1:2 in the normal way, depending whether there is loss of tone or change of tone
Q & A: COLOR + LISSE
Can I use LISSE Design on Blonde colored hair?Lisse Design is great to use on Blonde hair because it adds such great shine. If hair has been lightened using tint or lightener, use less Smoothing Fluid and flat iron at a lower heat, 350F on fine hair, 380F on normal/resistant. Blonde hair may appear more gold after the treatment. If this happens, tone the hair in the normal way, slight loss of tone use Colorwear 1/2oz/15g, Rehydrating Mask 1/2oz/15g and Colorwear Activator 1oz/30g. For change of tone use Colorwear mixed 1:2 with Colorwear Activator and process visually for a minimum of 15 minutes to allow the color time to penetrate and deposit.
Q & A: COLOR + LISSE
Can I use Lisse Design as an anti frizz service?Yes. Just use Deep Cleansing Shampoo as normal, then towel dry the hair, no need to dry with a hairdryer. Apply Smoothing Fluid sparingly and dry without waiting, then flat-iron 2-3 times.
Can I use Lisse to smooth out a fresh perm? Yes. Lisse can be used on the same day as a perm to remove some or all of the curl. Follow the directions but flat iron each piece 2-3 times only.
Q & A: LISSE + TEXTURE
Can I use a standard shampoo between the application of LISSE DESIGN service and a color service? It would be ideal to use LISSE DESIGN Maintenance Shampoo because this will help to prolong the effect of LISSE. Standard shampoos, especially those with SLES will shorten the longevity of LISSE
How long do I need to wait before tying the hair back or styling?You don’t! There is no waiting period after using LISSE. Hair cannot be distorted by tying back, tucking behind the ears, blowdrying, curling or setting. That’s the beauty of LISSE Design.
Q & A: AFTERCARE
Can I use Lisse on men’s hair? On short hair?Lisse can be used on any hair that is long enough to be flat-ironed
After using Deep Cleansing Shampoo, can I use a detangler to help comb the hair? Deep Cleansing Shampoo is designed to prepare the hair for the Smoothing Fluid. Using detangler or conditioner may interfere with the absorption of the Smoothing Fluid. To prevent tangles, massage hair only and comb hair while Deep Cleansing Shampoo is on the hair at the basin. There is no need to use detangler on most hair types as Deep Cleansing Shampoo will leave hair feeling good.
Do I have to use Rehydrating Mask as a final step?The Rehydrating Mask normalizes the pH of the hair at the end of the treatment and is recommended for optimum condition and added shine.
Q & A: USAGE
How dry does the hair need to be before I apply LISSE Smoothing Fluid?Hair should be completely dry before applying LISSE Smoothing Fluid
How smooth does hair need to be when blow drying before using the flat iron?Blow dry as smooth as possible before using the flat iron to make hair easy to iron. If hair is curly, it may be necessary to use a round brush. If it is wavy, a flat brush may be sufficient to smooth the hair. Smoothing starts when heat is applied, so blow drying with heat will help to start the process and make hair easier to iron.
Q & A: USAGE
How can I check to see if the Smoothing Fluid is working?It is not possible to see the Smoothing Fluid working because it only works when heat is applied during flat-ironing. Follow the product directions for application and process for 20 minutes to achieve great results
Does it matter what pressure I use with the flat iron? Or how I flat iron the hair?Take small sections, no more than ¼”/1/2cm thick, and iron each section 6-8 times at a normal speed at 350F - 410F to make sure heat is applied evenly throughout the hair. No extra pressure or technique is needed.
Can I spray Smoothing Fluid onto the hair?It is not recommended to spray Smoothing Fluid onto the hair because the pH is very low, and spraying it may irritate the eyes.
Q & A: USAGE
How does the Smoothing Process work?Kera Collagen Complex Anchors onto the sulphur bonds and moves them, forcing them to take on a new smooth, straight shape. A micro film forms around the outside of the hair, making it soft and shiny.
What special precautions do I need to take when using Lisse? Just the usual precautions taken when using any technical product, wear gloves, be careful not to get product into eyes, etc. Used as directed, very little smoke or fumes will be produced. If excess product is used, smoke and fumes are more likely to be produced when flat-ironing.
What precautions should I take if hair is particularly damaged?Always use Lisse as directed. With Damaged hair, use less heat – no more than 350-380F – and iron each section 6 times instead of 6-8.
Where does the Keratin come from?Real Keratin is derived from animal protein. Alfaparf Lisse Design uses keratin derived from sheep wool.
Q & A: PROCESS + PRECAUTIONS
100 times lower than the threshold limit
value
Threshold limit value TLV-TWA*
OSHA Limit 0.75 formaldehyde released in the
air based upon an 8-hour time weighted average (0.75 parts per
million)
LISSE DESIGN formaldehyde released in the air
based upon an 8-hour time weighted average
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IMPACT ON THE ENVIRONMENT
Alfaparf Lisse Design is the safest smoothing treatment on the market. Per
testing conducted by HSA
IMPACT ON THE ENVIRONMENTAlfaparf Lisse Design is the safest
smoothing treatment on the market. Per testing conducted by HSA
LISSE DESIGN BSPBest Selling Points