Changing the economics of it

Changing the Economics of IT with IBM PureSystems

Smartphones and 1.2 billion mobile employees by 2014

1BillionExtended Reach

Speed Value

view cloud as critical to their plans

90%

of digital content in 2012, up 50% from 2011

2.7ZBNew InsightsIntelligent business

assets

20B+Responsiveness

1. Technology factors2. People skills3. Market factors4. Macro-economic factors5. Regulatory concerns6. Globalization

Factors impacting organizations:1

Source: IBM CEO Study 2012

Technology is the leading force for impacting business

Is IT ready for the challenge?

* 2012 IBM Global Data Center Study

68% of IT operating costs in 2013 will be for management and administration

Only 1 in 5 organizations allocate more than 50% of IT budget to new projects

2013

68%29%

1996

* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966

New server spendingPower & cooling costsServer mgmt & admin costs

Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and automating

what experts do – from the infrastructure patterns to the

application patterns

Simplified ExperienceMaking every part of the IT lifecycle easier - with integrated

management of the entire system and a broad open ecosystem of optimized solutions

In April, IBM announced a new family of expert integrated systems:

Systems with integrated expertise and built for cloud

The PureSystems family delivers greater simplicity, speed & lower cost

Expert Integrated System

The PureSystems solution: Simplifying the entire IT project lifecycle

General Purpose

Components

Custom Built System

Today’s problem: Time and effort is spent tuning general purpose components

Reduced Time, Cost and Risk

Design/Deploy Manage/Maintain

Design ManageDeploy Maintain

New announcements for the PureSystems family that change the economics of IT and accelerate time to value

Infrastructure Delivering Infrastructure Services

Application Platform

Delivering Platform Services

Data PlatformDelivering Data Services

IBM PureFlex System: Integrated Infrastructure, built for cloudFlexibility to run your choice of applications and middleware

Expert integrated: Flexible infrastructure

‒ Compute (x86 & POWER)‒ Storage‒ Networking‒ Advanced Flex System

technology Unified infrastructure management Built-in expertise - Infrastructure

patterns

Infrastructure Delivering Infrastructure Services

200% increase in performance of critical applications

66% faster setup time

Days to minutes virtual machine deployment time

72% lower systems costs over 3 years

Its not the components that are innovative…

…it’s the integration of our expertise that is!

FSM

• Server Management

• Hyper Visor Management• Storage Management

• Storage Virtualisation• Chassis Map

• Energy Control

• Thermal Map• Remote Presence

• Auto OS Updates

• Logical Network Control

• Virtual Networks

Flex System Manager – Everything in One Place

IBM PureApplication System: A platform system built-for-cloud that simplifies deployment and management of applications

Up and running in less than 4 hours*

Deploy and automatically scale

applications in minutes**

Concurrent management of 100s of VM’s on a single system***

* Based upon testing of the IBM PureApplication System W1500-96 with time measured from powering on the system to when it is ready to support application deployments** Based upon testing of the IBM PureApplication System W1500-96 with time and quantity measured for deployed applications within encompassed VMs.*** Based upon testing of the IBM PureApplication System W1500-96 (1.5 TB Ram, 6.4 TB SSD, 48 TB HDD, 2.6GHz Sandy Bridge Processor) with time and quantity measured for deployed applications within encompassed VMs.

Expert integrated: Platform for applications

‒ Application server‒ Database services‒ Compute‒ Storage‒ Networking

Built-in expertise – Infrastructure, platform, and application patterns

Platform management

Application Platform

Delivering Platform Services

© 2012 IBM Corporation12

Built-in Expertise Pre-optimized for web and database application workloads Workload patterns codify IBM, Partner, and client expertise Resilient, secure, virtualized, and scalable infrastructure

Integrated by DesignRepeatable self service provisioningIntegrated and elastic application and data runtimesApplication-aware workload management

Simplified Experience Easy to deploy and integrate into existing environments Single point of platform management Integrated monitoring & maintenance

Simple, Efficient, Flexible and Virtualized Application PlatformBuilt for Cloud

Best practice, pattern-based

Manual, brittle

Policy based elasticity, single

view

OS, runtime,resources

Manual optimizations on-

sitePre-optimized by

experts

Deploy

Manage

Optimize

Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form

MonitoringLifecycleManagement

What is a Pattern?• The pre-defined architecture of an application• For each component of the application (i.e. database, web server, etc)

• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management

• In a deployable form, resulting in repeatable deployment with full lifecycle management

• Delivering superior results:

• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors

Extensibility from the broadest ecosystem is made easy

New IBM PureSystems Centre: Gain access to a broad community of IBM and certified

partner expertise Download optimized, deployable application patterns

from 100+ leading ISV partners Search by solution area, industry or system Download fixes and patches Access to developer community

Also run your existing applications today*

Clients are experiencing the value of PureApplication System

Business NeedNeed to reduce the time and cost of delivering application and platform services

Business NeedRapidly create a highly responsive private cloud computing environment for analytics workloads related to national security

Why PureApplication?• Meets extreme peaks and troughs

inherent in their analytics workloads• Reduced costs across the lifecycle

Government Agency Global UK Bank

Why PureApplication?• Reduced an application’s delivery time from 6 weeks

to 2 minutes • Reduced application migration costs

from patterns and tooling £800K• Reduced systems monitoring/ administration costs

reduced £670K• Reduced provisioning/patching costs

by £500K

Increasing Variety of data

requires new techniques

Increasing

Velocity of data requires higher performance

Increasing Volume of data

requires growing capacity

35 ZB

by 2020

Millions oftransactions per second

Telco subscriber activity logging

2020

50x

2010

Billions ofdevices & sensors

Smart Meters, RFIDs, GPS…

Mobile Cloud Social Big DataAnalytics

Commerce

Today’s big data challenges are increasing demands on data systems

Optimized for data services: Transactional Analytics

Expert integrated: Data platform Infrastructure Unified platform

management Built-in expertise

IBM PureData System: Optimized exclusively for data services

Workload optimized performance

Data load ready in hours

Integrated management

Automated maintenance

Single point of support

Data PlatformDelivering Data Services

For Apps like E-Commerce…Handle millions of daily on-line transactionsrequiring a mix of data reads and writes

Different data workloads have different characteristics

System for Transactions

System for Analytics

System for Operational Analytics

powered by Netezza technology

For Apps like Customer Analysis…Easily load petabytes of data and run complex analytics and reports with minimal administration

For Apps like Real Time Fraud Detection…Run complex analytics while handling operational reads and writes for real-time decision making

10-100x faster than traditional custom systems4

20x greater concurrency and throughput for tactical queries than previous Netezza technology5

Pattern based database deploymentin minutes, not hours1

Handles more than 100 databases on 1 system2

IBM PureData System

Continuous ingest of operation data Handles 1000+ concurrent

operational queries3

Up to 10x storage savings with adaptive compression6

System for Transactions

System for Analytics

System for Operational Analytics

powered by Netezza technology

1. Based on IBM internal tests and system design for normal operation under expected typical workload. Individual results may vary.2. Based on one large configuration3. Based on IBM internal tests of prior generation system, and on system design for normal operations under expected typical workload. Individual results may vary. 4. Based on IBM customers' reported results. "Traditional custom systems" refers to systems that are not professionally pre-built, pre-tested and optimized. Individual results may vary.5. Based on IBM internal performance benchmarking6. Based on client testing is the DB2 10 Early Access Program

Delivering the value of expert integrated systems

Infrastructure

Delivering Infrastructure Services

Application Platform

Delivering Platform Services

Data Platform

Delivering Data Services

Discover the value and begin your journey with IBM PureSystems

Visit ibm.com/puresystems to learn more

Find out more about PureExperience

Join the conversation about this new category of computing:

‒ Twitter: @IBM PureSystems‒ Hashtag: #IBMPureSystems or #expertintsys

‒ YouTube Channel: expertintegratedsys‒ Blog: expertintegratedsystemsblog.com

Developers – Get started today with our no charge trial offerings!

ibm.com/developerworks/puresystems/try Explore PureSystem partner solutions

Ibm.com/puresystems/centre

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