Changing Role of Telecentres (2000 - 2012 and beyond)

eNovation4D

Changing Role of Telecentres 2000 – 2012 and beyond

Harsha Liyanage, Phd, MBA

Managing Director, (Sarvodaya-Fusion, Sri Lanka),Principal consultant, (eNovation4D, UK)www.fusion.lk

email: [email protected]

External lecture,MSc on Practising Sustainable Development

(ICT4D specialism)University of London

UK 14 January 2013

(Sarvodaya-Fusion, Sri Lanka: a case study)

eNovation4D

Who needs telecentres? Why?

Despite the presence of technologies (telecentres, internet, mobile phones) rural poor are not educated or skilful to apply IT (Information Technology) to meet their needs.

• Awareness • What is Information Technology?• How it can help me?

• Affordable access• Closer to where I live• Not-expensive

•Technical assistance• Knowledgeable person to teach me how to use

eNovation4D

A journey from1997 - 2012

Telecentres Mobile Android

Subsidy vouchers for

telecentres

Network for sustainability

Fusion Education

FarmetNet – Mobile4D

SmartPhones4D

First te

lecentre

1997 2004 2007 2009 2011 2012

Android Hubs

eNovation4D

In 1997, rural people did not know what is ‘IT’! &

why did they need IT?

eNovation4D

Main challenges were:• How to set up telecentres?• in low infrastructure environments:

• unstable electricity, • no internet / broadband, • no support services,• no security

Country Context 2000

GDP / capita (US$) 855

Poverty head count ratio at national poverty line

22.7%

Mobile phone subscribers(per 100 people)

2

Internet users (per 100 people)

0.6

How to introduce IT to rural poor?

Sri Lanka was a ‘Low income country’with high incidence of poverty,(by then), with prolonged ethnic conflict

1997

- 2

000

eNovation4D

Primarily a development objective:• awareness about IT, • accessibility and • skill development of disadvantaged communities to bridge the Digital Divide.

Location: Sarvodaya District Centre, Kahawatta, Ratnapura, Sri Lanka

Birth of a telecentre

Telecentre

PCs + Internet (dial up) + Printer(Options: Photocopy machine + Laminating equipment)

In a rural locationOwner / Manager (with IT skills)

1997

eNovation4D

How does the local context look like?

using tuk-tuks + laptops for IT

awareness building

Power point presentation at a community hall

Skype webinar in progress......

Source: www.facebook.com/sarvodaya.fusion

eNovation4D

Now we got the telecentres , but why communities are NOT using them?

2000

- 20

05

eNovation4D

Problems kept changing

Time period Problem Solution

1997 - 2000 What is the best telecentre model? Design & develop telecentres as a development model

2004 Why communities are NOT using telecentres?

Design and develop Subsidy vouchers for telecentres

2005 - 2008 How to sustain them? Telecentre networking and introducing business models

2007 Where is the content? (Content: what services can help a fisherman, a craftsman, a farmer, a youth)

Design and development of ICT Education programme for children & youth

eNovation4D

How to sustain a telecentre?

2005

- 20

10

• Majority telecentres started as projects funded by Donors or Governments• How to economically sustain them beyond when the project cycle ends?

620 telecenters (branded as Nenasala) were installed, in Sri Lanka by Government’s eSriLanka program, with the support of World Bank funding between 2004 – 2008.

Source: www.icta.lk

eNovation4D

How to sustain beyond donor support?

Telecentre location Expenses(US$)

Income(US$)

Deficit (US$)

Hambanthota

District 479 35 -444

Madilla 339 32 -307Andaragasyaya

263 15 -248

Wanduruppuwa

301 35 -266

Ampara District 278 43 -235Karathiwu 238 5 -233Kalmunai 214 18 -196

Galle District 393 55 -338Brahmanawaththa

234 17 -217

Pathegama 257 39 -218Welhengoda 228 7 -221

Mathara District 308 86 -222Thallala 191 64 -127Bathigama 295 13 -282Palena 324 42 -282

Source: Sustainability First, Liyanage H, 2011

eNovation4D

ICT FOR YOUTH

Branded product

ICT Education package offered through telecentresas a fee based service

• ICT hand book• National ICT examination • On line management system

2005

- 20

11

Country Context 2000 2007

GDP / capita (US$) 855 1614

Poverty head count ratio at national poverty line (%)

22.7 15.2

Mobile phone subscribers(per 100 people)

2 39

Internet users (per 100 people)

0.6 3.9

http://education.fusion.lk/

Affordability improves with the improvements incountry’s poverty profile

eNovation4D

Positive community take-up!

2009 2010 2011

DICA 219 596 723

KIDS NaN NaN 118

Cen-tres Touched

46 108 127

50250450650

2009 ~ 2011

Nu

mb

er

of

stu

den

ts

Continues increasing demand for the paid service

eNovation4D

Economic impact?

Trincomalee3 Centres [163]

Ampara3 Centres [140]

Anuradhapura6 Centres [162]

Gampaha1 Centre [4]

Badulla4 Centres [58]

Colombo2 Centres [40]

Kurunegala8 Centres [210]

Matara5 Centres [220]

Nuwara Eliya3 Centres [139]

Kandy3 Centres [8]

Rathnapura1 Centre [42]

Jaffna

2 Centres [128]

Batticaloa1 Centre [17]

Puttlam2 Centres [53]

Galle2 Centres [15]

Vauniya1 Centre [18]

Mannar1 Centre [75]

Bibile2 Centres

Hambanthota1 Centre [10]

Kaluthara1 Centre [2]

Matale1 Centres [37]

Price advantage to rural youth – 47% cheaper

Revenue to Fusion – Rs. 2.4mil

Revenue to telecentre network – Rs. 6.2mil

than the available options in the market

Dots represent telecentres offering the product

Source: Sarvodaya-Fusion progress reports, 2011

eNovation4D

C

4

6

D,E

2

F

A,B

5

Students will have correct attitude and

self-discipline to continue

programme Accessibility

of ICT facilities available

with minimum

restrictions

Students engaged in

self learning

7

Children & youth attend the classes regular basis

ICT training and exam facilities available at local Telecentres

G

Children and parents hear/learn about

programme

1

Children received Scholarships

Children are interested about programme

Children received parental support and

encouragement 3

Students have developed their

marketable ICT skills

Skilled facilitators

would provide training

Increased access to appropriate information

eEmpowerment of Rural Children/ Youth

Students sit and pass DICA

exam

Social ImpactImpact mapping – ‘Theory of change’

Source: Social Impact assessment in an ICT4D intervention,By Liyanage & Edge, eNovation4D. http://bitly.com/enovation-socialimpact

eNovation4D

Impact measurement

Measuring Indicators

•Exposure

•Motivation

•Skill development

•Self learning

•Exploration

•Application

•Qualification

Exposure

Motivation

Skill-Dev.

Self learnExploration

Application

Qualification

0

50

100

Time 0 3 months

Source: Social Impact assessment in an ICT4D intervention,By Liyanage & Edge, eNovation4D. http://bitly.com/enovation-socialimpact

eNovation4D

Sri Lanka becomes a Lower Middle Income country

2000 2007 2011

GDP / capita (US$) 855 1614 2835

Poverty head count ratio at national poverty line

22.7% 15.2% 8.9%

Mobile phone subscribers (per 100 people)

2 39 87

Internet users (per 100 people)

0.6 3.9 15.1

Source: World Bank & Censes and Statistics by Gvt SL, 2012.

- End of ethnic conflict- Increased IT literacy - Economic growth

ChangePeople’s aspirations and needs

2010

- 20

12

eNovation4D

Mobile, Smartdevices & Android are changing the landscape

Telecentres Mobile Android

Subsidy vouchers for

telecentres

Network for sustainability

Fusion Education

FarmetNet – Mobile4D

SmartPhones4D

First te

lecentre

1997 2004 2007 2009 2011 2012

Android Hubs

eNovation4D

Book Hub

App Zone

Community Business community

Data Consumer Developer community IT related companies / Non profits Content Providers (Non IT )

Microimage Ltd.

Supplier supportSupplier support

App developmentApp development

Marketing effort?Marketing effort?

hSenid Mobile

Supplier supportSupplier support

Mobile App dvptMobile App dvpt

Marketing effort?Marketing effort?

App community

Join or not?Join or not?

Degree of engagementsDegree of engagements

Rural offline consumer

What is it?What is it?

What benefit?What benefit?

App developer

Customer targetingCustomer targeting

Opportunity assessmentOpportunity assessment

EtisalatPlatform operator

Awareness raisingAwareness raising

Andorid forums (skill dvt)Andorid forums (skill dvt)

Partnership developmentPartnership development

Business modelBusiness model

Service consumer

Subscription or not?Subscription or not?

Benefit vs price?Benefit vs price?

Sarvodaya-Fusion.

Awareness buildingAwareness buildingResource allocation?Resource allocation?

M.D. Gunasena Ltd.

Resource allocationResource allocation

Content provisionContent provision

Case study by eNovation4D published In ‘IER 2012’ by UNCTAD

http://unctad.org/en/PublicationsLibrary/ier2012_en.pdf

eNovation4D

App Logo CategoryUser

RatingsInstalls Description

Developer/

Publisher

01SETT Sinhala/Tamil

web browserCommunication 197

10,000-

50,000

SETT Sinhala/Tamil (Sri Lanka/India) web browser is the Only Sinhala/Tamil enabled web browser for Android.

Bhasha, Inc.

02SETT Hindi web

browserCommunication 149

10,000-

50,000

SETT Hindi comes with an innovative rendering engine which renders Hindi Unicode within the app.

Bhasha, Inc.

03 Tamil SMS Social 4610,000-

50,000

TamilSMS is a sms application which allows users to send sms in Tamil with easy Tamil keypad typing mechanism.

Microimage Mobile Media

04Sinhala Tamil Eng

DictionaryBooks & Reference 125

5,000-

10,000

The First English to Sinhala / Sinhala to English dictionary on the Android Market.

Sachith Dassanayake

05Sinhala Dictionary

OfflineBooks & Reference 111

5,000-

10,000

Offline English to Sinhala / Sinhala to English Dictionary for Android version 2.1 and above.

Sachith Dassanayake

06Sri Lanka Radio

LiveEntertainment 25

5,000-

10,000

Sri Lanka Radio Live is free simple radio with over 10 Sri Lankan Live Radio stations.

Manoj Prasanna Handapangoda

07Helakuru Sinhala

Keyboard+IMETools 54 1,000-5,000

Bhasha Helakuru is the First & Only phonetic Sinhala keyboard & IME for mobile phones.

Bhasha, Inc.

08Sri Lanka Train

Schedule Travel & Local 49 1,000-5,000

From this application you can get Train Schedule, Train Delays and Ticket Prices of Sri Lanka Railways.

Dilshya

09 Bhasha Puvath News & Magazines 44 1,000-5,000

Bhasha Puvath (Sri Lanka - Sinhala, Tamil, English) is a Multi-Channel Trilingual Sri Lankan News Reader.

Bhasha, Inc.

10 Lankadeepa News & Magazines 36 1,000-5,000

Sri Lanka's premier Sinhala breaking news website updated 24/7 on your Android Mobile.

Wijeya Newspapers Ltd.

Apps are providing the local ‘Content’

eNovation4D

How do the telecentres adapt into this shifting landscape?

2010

- 20

12

eNovation4D

\

Shared ownership of Android Smart Devices(Smart Phones & Tabs)

Telecentre Hub

Case study: Inforgate telecentre, Kantale, Sri Lanka.

AwarenessAccessibilityEducation

• ICT• Social Media

eNovation4D

Android Smartphones 4D SmartVillage project

http://fusionsmartvillage.blogspot.com/

» Shared Ownership models (community vs telecentre)

» Development applications

» Education» Micro-

enterprise promotion

» Apps vs Social networking

Project started in 2011 Feb.

Donor partners – Tag ID and Google

eNovation4D

Hub – the main telecentre

Services:• training the managers at satellite telecentres• organize equipment at discounted prices• organize content and service packages • carry out large scale promotions • branding

Telecentre Hub

Satellite telecentres

Satellite telecentres

Services:• IT training for children (‘IT for Kids’)• tailor made to local needs (local instructor, evening classes, serve neighbourhood communities)

Case study: Inforgate telecentre, Kantale, Sri Lanka.

Hub & spoke model for telecentre scale-up

eNovation4D

Hub & spoke model for education

Hub – the main telecentre

Services:• training the managers at satellite centres• organize locations• organize educational packages • carry out large scale promotions • branding

Telecentre Hub

Satellite Education centres

Satellite education-centres

Services:• English education for children• tailor made to local needs (local instructor, serve neighbourhood communities)• Introduce latest ICT gadgets (eg. SmartPhones)

Case study: Udubaddawa telecentre, Kurunegala, Sri Lanka.

eNovation4D

Telecentres in 2015...?challenge for innovation continues...!

Telecentres Mobile + Android

eNovation4D

About us

1997

- 20

12

eNovation4D

Sarvodaya-Fusion

ICT4D arm of Sarvodayamission : e-Empowerment of communitiesBusiness model: A not-for-profit social enterprise

Capacity building>> ICT education and skills

Accessibility >> Telecentres, mobile, Smart-Phones

Applications>> Fusion Education, FarmerNet

Economic sustenance

of Community +

partners + Fusion

Social bottom line Economic bottom line

Sarvodaya15,000 communities50 year old national NGO

SEEDS3000 village micro-enterprisesUS$31mn operation

ICTA (Gvt)620 telecentres

Corporate telecomsMicrosoftHSBCDonors

Building partnerships to leverage impact

www.fusion.lk

eNovation4D

Sharing knowledge to make ICT4D a better experience

Sri LankaUK

eNovation4D

Book Hub

App Zone

Software companies Supplier support App dvt support App quality Marketing effort?

App developer

Customer targeting

Staff allocation

Service consumer

Subscription decision

Price scheme selection

Rural offline consumer

Subscription decision

Price scheme selection

App Community

J oin or not? Degree of

engagement

NGO

Awareness support

Service level Resource

allocation

Mobile operator

Awareness raising Interactive place

(android Forums) Partnership Dev. Revenue sharing

mechanism

Book publishers

Content provider Staff allocation Resource

allocation Content quality

App developers

Eco-system

App developers

Bottom of the Pyramid communities

We are seeking partnerships, collaborations and opportunities to expand our mission!

Sri Lanka not-for-profit

Core team4 Senior consultants

+ Virtual team

UK based consultants

eNovation4D

eNovation4D

eNovation4D ICT4D & M4D consultants, UK

Contact: [email protected]

www.enovation4d.co.uk