Changing Practices to Meet Changing Expectations

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Changing Practices to Meet Changing Expectations

What career outcomes data tell us about serving the college students of 2020

MAC3 2015 Drive-in Workshop | August 7 , 2015


About Matt Vice President CSO Research, Inc.

20+ Years in Career Services & Workforce Development

University of Texas at Austin University of Southern California St. Edward’s University Alternative Resources Corp Randstad Corp

NACE Board SoACE/SWACE Boards EACE PR Committee MWACE Conference Committee

Career Services Evangelist



Commonly Asked Questions

• What’s the plan? • What’s going to change? • What’s not going to change? • Who will I talk to? • How is this going to work? • How do you feel about the merger

personally? • What’s your new name?


• Our Evolving Profession

• Changing Expectations

• Redefining Career Services

• Responding to the Outcomes Data

Agenda


Our Evolving Profession The History & Evolution of University Career Services

Transaction-based Process-based

Administrative Student Development

Reactive Proactive

Stand Alone Involved

PLACEMENT SERVICES CAREER SERVICES

THEN (until the early 1990s) (The early 1990s to) NOW

CSOResearch.com / (866) 705-4201 / [email protected] Copyright © 2015 CSO Research, Inc. © Matthew Berndt, CSO Research, Inc.


A sign of the times …?


We need to recognize that the most fundamental challenge that career counselors confront is to assist their clients to develop the skills of adaptation and resilience required to negotiate and use productively the fluctuating fortunes of their careers.

(Pryor & Bright, 2011)

Student needs have changed


The College Students of 2020

To serve the Students of 2020, Colleges & Universities need to be thinking about what value they are adding to a student’s learning:

– Colleges that attempt to cram their styles down students’ throats on the basis that it is “good for them” may quickly find themselves uncompetitive.

– The market is moving away from the traditional mode of disseminating education, but colleges are very slow to understand and adapt to that change.

The College of 2020: Students: Chronicle Research Services. By Martin Van Der Werf and Grant Sabatier, June 2009.


• Want to talk to professionals in order to learn about future jobs and careers and to gain experience

• Crave personalization and convenience (learning should be personalized based on students’ desires and how they learn best)

The College Students of 2020

The College of 2020: Students: Chronicle Research Services. By Martin Van Der Werf and Grant Sabatier, June 2009.


To serve the Students of 2020, college Career Centers need to be thinking about what value they are adding to a student’s learning:

– Career Centers that attempt to cram their style of service down students’ throats on the basis that it is “good for them” may quickly find themselves uncompetitive.

– The market is moving away from the traditional

mode of career services, but college career centers are very slow to understand and adapt to that change.

The College Students of 2020 – v. 2

Adapted by Matt in 2014. Based on The College of 2020: Students: Chronicle Research Services. By Martin Van Der

Werf and Grant Sabatier, June 2009.


To serve the college students of 2020 you must demonstrate …


And minimize the bureaucracy!


Development & Fundraising

Pre-Admission

1st Year

2nd Year

3rd Year

4th Year

Alumni 1-10 years

Alumni 10+ years

Recruiting & Admission

Learning Outcomes Accountability

Career Outcomes Accountability

Accountability Gap

Advancement Gap

Expectations are Changing

Learning & Career Outcomes Accountability


Making a Difference Adding Value

(not completing tasks)

We have entered the

Career Outcomes Era • ROI: Learning & Career

Outcomes accountability drives services

• The career center is not in control

• Career center recommends; is value-added coach, connector

• Technology facilitates services, employer connections, and advising/coaching


The Future . . .

Transaction-based Process-based

Administrative Student Development

Reactive Proactive

Stand Alone Involved

PLACEMENT SERVICES CAREER SERVICES

THEN NOW Coming Soon/Already Here Career Outcomes Services

Action Plan-Based Proactive and intentional exploration

Facilitative Connect the Dots between academic and experiential

Collaborative Work with students and others to assist, coach, connect

Integrated Learning & Career Outcomes Accountability Helping answer: “What can I do when I graduate?”

Success measured through career outcomes data


• Large companies still showing up on some campuses (but not all campuses)

• Lots of small and mid-sized company jobs • It’s not just about corporate employment • Career Opportunities vs. Traditional

Employment

The job market has changed


• Fortune 500 Traditional Employment • Government | Public Sector Employment • Mid-size and Small Business Employment • Business Start-ups | Entrepreneurs • Start your own business • Commission-driven Careers • Virtual Workplaces • Career “Slashers”

Providing career services in a “new normal” world of work/opportunity


Working full-time (employed/self-employed/entrepreneurship/fellowship/internship)

Working part-time (employed/self-employed/entrepreneurship/fellowship/internship)

Enrolling in additional education (accepted to a program)

Seeking additional education (not yet accepted)

Engaged in military service Engaged in volunteer service Unemployed and seeking employment Unemployed and not seeking employment

Source: http://TheOutcomesSurvey.com

Career steps your students are considering upon graduation …

http://theoutcomessurvey.com/


CAREER OUTCOMES – SIX MONTHS AFTER GRADUATION

The Spring 2014 Cohort


The Spring 2014 Cohort • National Data at Six Months

– Institutional data available to clients at graduation, at 3-months and at one year

– National data available at 6-months and one year • 36 Schools in 19 States

– Followed the “gold standard” methodology – 54 total schools in Spring 2014 cohort

• Survey Population: 18,086 – Response Rate: 38%

• Currently 130+ schools in 39 states use The Outcomes Survey®


Occupational Status

(Spring 2014 Cohort at 6 months)


Occupational Status

(Spring 2014 Cohort at 6 months)

Associate/ Certificate

Undergraduate Masters Doctoral/

Professional

Full Time 55.8% 50.8% (48%) 68.4% 85.4%

Part Time 23.2% 20.1% (10.3%) 13.7% 8.1%

Enrolling in Additional Education

19.1% 19.6% (16.7%) 8.6% 2.2%

Seeking Additional Education

9.5% 14.5% (5.6%) 4.6% 0.5%

Military 1.1% 1.0% (.6%) 1.3% 1.1%

Volunteer 5.4% 5.1% (.9%) 3.8% 0.5%

Unemployed and Seeking 15.8% 18.3% (15.6%) 14.8% 9.2%



When They Started Searching (Spring 2014 Cohort at 6 months)



Professional

Already Employed 14.2% 8.9% 29.0% 24.9%

6+ Months before Grad

28.2% (n=393)

31.7% (n=2187)

23.7% (n=202)

33.0% (n=61)

3-5 Months before Grad

15.1% (n=211)

20.4% (n=1409)

14.8% (n=126)

15.7% (n=29)

1-2 Months before Grad

10.7% (n=150)

11.4% (n=786)

8.9% (n=76)

5.9% (n=11)

At/Near Grad 8.5%

(n=119) 8.2%

(n=565) 6.8%

(n=58) 4.9% (n=9)

After Grad 15.4%

(n=215) 12.1%

(n=834) 7.8%

(n=66) 11.4% (n=21)

Not yet started 5.5% 4.9% 5.2% 2.2%




Median Salaries – by Major (Spring 2014 Cohort at 6 months)

Engineering $57,900 Education $32,000

Computer Science/Info Systems $50,000 Mass Communication $30,000

Nursing $48,250 History $30,000

Accounting $47,000 Communication $30,000

Finance $45,000 Counseling/Therapeutic $29,800

Interdisciplinary Studies $42,000 Political Science $29,775

Economics $42,000 Sociology $28,000

Management $40,000 Social Work $28,000

Business $38,000 English Literature/Journalism $25,500

Marketing $36,000 Psychology $25,750

Mathematics $35,000 Art $23,000

Criminal Justice $35,000 Biology $20,000

General Studies $33,000




Professional

Family/Personal Reasons 11.3% 7.8% 12.5% 12.5%

Enrolled/Enrolling in Additional Education

12.1% 12.6% 14.0% 0.0%

Unable to find work relevant to education. 34.6% 27.7% 24.3% 12.5%

Unable to find sufficient level of pay 3.5% 5.1% 3.7% 0.0%

Unable to find desired location 10.8% 9.4% 10.3% 12.5%

Unable to find any employment 11.7% 11.0% 7.4% 6.3%

Other 13.4% 19.8% 23.5% 56.3%

Rather not answer 3.0% 7.3% 4.4% 0.0%

Primary Reasons for Unemployment (Spring 2014 Cohort at 6 months)


Facilitated by: Associate/ Certificate

n=270

Undergraduate n=3,496

Masters n=482

Doctoral/ Professional

n=131

School 29.8% 26.2% 35.3% 26.0%

Self or 3rd Party 70.3% 73.8% 64.8% 74.1%

How they found their jobs (Spring 2014 Cohort at 6 months)

Activity: Associate/ Certificate


Professional

Interview 38.5% 32.4% 32.2% 39.7%

Internship 13.7% 13.9% 11.2% 16.8%

Recruiting Event 5.6% 3.9% 1.6% 2.3%

Referral 9.3% 12.1% 12.7% 9.2%

Career Fair 2.6% 3.7% 3.2% 3.1%

Job Posting 17.1% 17.4% 24.3% 12.2%

Other 13.3% 16.6% 14.9% 16.8%


Completed: Associate/ Certificate


Professional

Internships 39.9% 54.1% 42.6% 65.3%

Practicum/Field Exp 19.9% 20.4% 20.9% 33.3%

Benefit: Associate/ Certificate


Professional

Very Helpful 56.9% 56.3% 60.8% 70.8%

Helpful 32.9% 34.3% 29.8% 25.0%

Neither un/helpful 7.5% 6.8% 6.4% 2.1%

Unhelpful 2.1% 1.7% 2.3% 0.0%

Very Unhelpful 0.5% 1.0% 0.8% 2.1%

The value of experience (Spring 2014 Cohort at 6 months)



Occupation is: Associate/ Certificate


Professional

Very Related 66.1% 54.4% 69.8% 89.4%

Somewhat Related 19.1% 24.4% 21.1% 7.6%

Neither un/related 3.3% 4.5% 1.3% 1.5%

Somewhat Unrelated 2.8% 4.6% 1.9% 0.0%

Very Unrelated 6.8% 9.4% 4.3% 1.5%

No Opinion 1.9% 2.7% 1.7% 0.0%

Relation to Major/Area of Study (Spring 2014 Cohort at 6 months)




Professional

Very Important 66.2% 52.9% 64.9% 85.9%

Important 24.3% 29.1% 27.1% 9.9%

Neither un/important 5.2% 10.8% 4.6% 2.8%

Unimportant 1.6% 3.4% 1.4% 0.0%

Very Unimportant 0.9% 1.3% 0.5% 0.0%

No Opinion 1.8% 2.6% 1.5% 1.4%

Importance of Relation to Major/Area of Study (Spring 2014 Cohort at 6 months)


Occupation is: Associate/ Certificate


Professional

Very Related 61.8% 56.1% 66.3% 78.8%

Somewhat Related 22.6% 25.6% 23.2% 18.2%

Neither un/related 2.7% 4.5% 2.8% 0.0%

Somewhat Unrelated 3.5% 3.5% 1.1% 1.5%

Very Unrelated 6.8% 7.1% 4.1% 0.0%

No Opinion 2.5% 3.3% 2.6% 1.5%

Relation to Career Goals (Spring 2014 Cohort at 6 months)


• How can you use outcomes data to – better understand your students, their career

priorities, and need for assistance? – design and deliver the appropriate portfolio of

services to meet their needs – document the role and impact of career services

at your institution? – manage expectations?

• How can your office improve upon the outcomes data you collect and report?

Questions to Take Away



Turnkey Secure, SSL-based 508 compliant IRB approved Addresses federal reporting

requirements Meets US News & World Report,

Bloomberg/Business Week, MBA CSEA and NACE standards

Collects Response Rate & NACE Knowledge Rate data

One-Click reports Valid & reliable 3rd-party data Intuitive administrator tools Real-time access to data Comparable national data Updated contact info on grads More cost effective than doing it

yourself!








There’s no turning back (so learn, adapt, buckle up and enjoy the ride!)


Matt Berndt Vice President CSO Research, Inc. Email: [email protected] LinkedIn: https://www.linkedin.com/in/mattberndt Twitter: @MattBerndt http://wwwCSOResearch.com http://TheCampusCareerCoach.com http://TheOutcomesSurvey.com http://www.mbafocus.com

mailto:[email protected]

https://www.linkedin.com/in/mattberndt

https://www.linkedin.com/in/mattberndt

http://wwwcsoresearch.com/

http://thecampuscareercoach.com/

http://theoutcomessurvey.com/

http://www.mbafocus.com/