Changing Our Game: How Salesforce.com Uses Chatter Robin Daniels: salesforce.com Doug Landis: salesforce.com Nate Skinner: salesforce.com Administrators
Jan 21, 2015
Changing Our Game: How Salesforce.com Uses Chatter
Robin Daniels: salesforce.comDoug Landis: salesforce.comNate Skinner: salesforce.com
Administrators
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Robin Daniels:
Salesforce Chatter
How I Chatter
Chatter: a Smarter Way to Collaborate
Stay on Top of What MattersUpdates pushed to you in real time
Connect the DotsFind expertise and collaborate in context
Step Up Everyone’s GameShare & discover best practices in real time
Trusted. Secure. Private
Chatter Use Cases at salesforce.com
Connect with colleagues
Follow application records
Discover new insights
Share, share, everywhere
Engage with executives
We’re connecting around the world
ShareShare
Connect withColleagues
Elay needs customer references for a meeting
People from all over the world jump in to help
We’re connecting the dots for new opportunities
ShareShare
Rep asks Jim for intro to Fortune 500 CIO
Marc beats Jim to the punch
Connect withColleagues
We follow top deals in real-time
ShareShare
Follow appRecords
2. Frank knows when the deal closes in real-time
1. Deal closes, triggers update
We know what we are sharing with customers
ShareShare
We have an important customer meeting
We all share and collaborate on our presentations on the account record
Follow appRecords
We discover competitors’ weaknesses
ShareShare
Discover New Insights
Competitive info is shared with our sales teams
Reps discover the pitfalls of competitor’s products
We discover insights from our global colleagues
ShareShare
Discover New Insights
A sales rep needs some information for a customer
People in different departments provide answers
We share content for customer meetings
ShareShare
Share, Share,Everywhere
Jason shares slide deck for customer meeting
Feedback is provided in context of the account record
We crowd-source feedback on new initiatives
ShareShare
Share, Share,Everywhere
Woodson starts a new employee initiative and wants feedback
Gets tons of feedback from the whole company
We break down hierarchical barriers
ShareShare
Engage with Executives
Sales Rep posts presentation for customer meeting
Marc offers to pitch in
Our executives connect with real-time answers
ShareShare
Jim’s with customer and gets a tough technical question
And get’s a response back in 4 minutes that he shares with CIO
Engage with Executives
We use less email – a 40% reduction
Lessons Learned
Make it easy for executives and champions to
encourage Chatter usage
Better engagement leads to higher usage
Call out great usage of Chatter to inspire others
Reward with recognition and prizes
Think of innovative ways you can use Chatter
E.g. to take questions during an all-hands call
Extend Chatter with AppExchange apps
More than 60 apps make Chatter even better
Flattens your cultureHidden heroes emerge
Top down and bottom up collaborationPerformance improvement
We Use Chatter to Find our Heroes
Doug Landis
Director
Sales Productivity
How Doug Uses Chatter
Nate Skinner
Sr. Manager
Competitive Intelligence
How Nate Uses Chatter
John Kucera
Sr. Product Manager
Salesforce Chatter
How John Uses Chatter
Nate SkinnerCompetitive Intelligence
Doug LandisSales Productivity
John KuceraProduct Management
Thank You!
[email protected]@robin_daniels
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