CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS © Analysys Mason Limited 2015 APAC WEBINAR TELECOMS SOFTWARE CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS SHANTHI RAVINDRAN 21 JANUARY 2016
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015
APAC WEBINARTELECOMS SOFTWARE
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
SHANTHI RAVINDRAN21 JANUARY 2016
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015
CONTENTS
2
INTRODUCTIONWHAT ARE THE NEW OPERATING MODELS FOR VIRTUALISED NETWORKS ?WHY DO WE NEED THE NEW OPERATING MODELS ?HOW DO WE TRANSFORM TO THESE NEW OPERATING MODELS ?RECOMMENDATIONSABOUT ANALYSYS MASON
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015 3
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015
CSPs will require converged ICT clouds to achieve their aspirations for becoming digital services providers
Digital service providerAggregat
or / Broker
Digital services
, beyond telecom
s
Converged cloudIT
DevOps
NV cloudNFV SDN
4
Source: Analysys Mason
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015 5
ETSI MANO fits inside the wider vNGN-OSS architecture needed for complete NFV/SDN deployments
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015
Emerging APAC – personalising, differentiating services to acquire and retain customers in price sensitive market
6
Pakistan
Thailand
China
Vietnam
Bangladesh
India
Indonesia
60%
2012 10%
2015 10%
2016 37%
2014 8%
2014 25%
2014 36%
Malaysia
2013 64%
2014Key trends Low ARPU, high price sensitivity and relatively higher CAGR Smartphone penetration averages at 30% Fibre rollouts and copper upgrades are in progress, growing penetration in Indonesia Mobile represents 50% of connections, strong growth in connections Decline in ARPU due to OTT voice and messaging popularity Fixed-mobile substitution will increase
Key trends for software: Strategies to neutralise OTT threat and monetise data Tailoring service bundles and tariffs to user groups to ensure
high quality user experience Market segmentation, differentiated offers and a successful
customer service model are key to reducing churn Enterprise and M2M focus
Mobile connections by technology generation
Fixed broadband household penetration
2011
2G
3G
4G
Year of LTE launch
74%
Key
Countries modelled individually
Countries modelled as part of the region
Source: Analysys Mason
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015 7
ETSI MANO fits inside the wider vNGN-OSS architecture needed for complete NFV/SDN deployments
Service orchestration
PNF
Network
BSS
VNF
Customer service layer
Service assuranceService fulfilment
VIMCloud manager
VNFMSDN controller
Network function(logical resource)Infrastructure(physical resource)
ETSI MANO
Infrastructure
SDP
Dynamic inventory
Network service level
NFVONMS
NFVICompute, storage, networking
VNF levelInfrastructure level
Customer product layer
vNGN-OSS
Network orchestration
Customer-facing and service layer
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015 8
Analysys Mason Webinar link and research sourcesClick the link below to launch the webinar:
Changing Operating Models for Virtualised Networkshttp://www.analysysmason.com/About-Us/News/Webinars/Changing-operating-models-for-virtualised-networks/
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015
CONTENTS
9
INTRODUCTIONWHAT ARE THE NEW OPERATING MODELS FOR VIRTUALISED NETWORKS ?WHY DO WE NEED THE NEW OPERATING MODELS ?HOW DO WE TRANSFORM TO THESE NEW OPERATING MODELS ?RECOMMENDATIONSABOUT ANALYSYS MASON
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
© Analysys Mason Limited 2015 10
Research from Analysys MasonWe provide dedicated coverage of developments in the telecoms, media and technology (TMT) sectors, through a range of research programmes that focus on different services and regions of the world.
To find out more, please visit www.analysysmason.com/research
PROGRAMMESService Assurance
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Customer CareRevenue Management
AnalyticsNetwork Orchestration
Software-Controlled NetworkingService Delivery Platforms
Service FulfilmentTelecoms Software Market
SharesTelecoms Software Forecasts
PROGRAMMESDigital Economy StrategiesDigital Economy PlatformsFuture Comms and MediaIoT and M2M Solutions
PROGRAMMESMobile ServicesMobile DevicesFixed Broadband and Multi-PlaySME Strategies
PROGRAMMESFixed Networks
Wireless NetworksSpectrum
Consumer and SME services
Digital economy
Regional marketsTelecoms
software
Network technologies
PROGRAMMESGlobal Telecoms ForecastsAsia–PacificThe Middle East and AfricaEuropean Country ReportsEuropean Core ForecastsEuropean Telecoms Market Matrix
Researchportfolio
CHANGING OPERATING MODELS FOR VIRTUALISED NETWORKS
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Consulting from Analysys MasonFor 30 years, our consultants have been bringing the benefits of applied intelligence to enable clients around the world to make the most of their opportunities.
To find out more, please visit www.analysysmason.com/consulting
Consultingportfolio
Strategy and planning
Transaction support
EXPERTISECommercial due diligenceRegulatory due diligenceTechnical due diligence
Regulation
EXPERTISEPolicy development and
responseMargin squeeze tests
Analysing regulatory accountsExpert legal support
Media regulationPostal sector costing,
pricing and regulationRegulatory economic costingNet cost of universal service
Performance improvement
EXPERTISEMarket researchMarket analysisBusiness strategy and planningMarket sizing and forecastingBenchmarking and best practiceNational and regional broadband strategy and implementation
EXPERTISEPerformance analysis
Technology optimisationCommercial excellence
Transformation services
EXPERTISERadio spectrumauction supportRadio spectrum
management
Spectrum policy and auction support
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Shanthi RavindranLead Analyst, Network [email protected] @RShanthiAM shanthiravindran