Changing landscape of digital marketing

Franklin D Rivera MBAFounder/CEO

TheChanging

Landscape of

Digital Marketing

The Old Way

New Way

What Do Businesses Want More Than Ever Before?

ROI

41%-Tie Financial Results to Customer Data

20%-Measure Marketing ROI

10%-Correlate Financial Results to SM initiatives

3.9%-Integrate SM into Marketing Budget

So How do We Start?

• Know Who You are Trying to Reach• Know The Value of Each New Client• Know where to find those prospects• Know the interests of those prospects• Speak to those interests• Create a path for them to follow to you• Track their progress through your funnel• Put “trackers” in place to measure those conversions

Tools

Analytics

Management

Content Curation

SEO/Website Optimization

All Other Tools

Bring All of These Together

Target Messaging/Content Curation Mode of Delivery Management Tools Measuring Tools Efficiency Tools

Thank you

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