1 Acronis © 2013 Changing IT Landscapes VIP Customer Day Scott Crenshaw Senior Vice President of Strategy & Chief Marketing Officer
1 Acronis © 2013
Changing IT
Landscapes VIP Customer Day
Scott Crenshaw
Senior Vice President of Strategy
& Chief Marketing Officer
2 Acronis © 2013
BEFORE
THE END OF
THIS YEAR…
3 Acronis © 2013
…there will be more mobile
internet-connected devices
than people in the world
Source: Cisco Visual Networking Index, 2013
4 Acronis © 2013
…and…
5 Acronis © 2013
Worldwide PC tablet
shipments are expected to
reach more than
240 million units,
easily exceeding the
207 million notebook PCs
Source: NDP Quarterly Mobile PC Shipment and Forecast Report
6 Acronis © 2013
Worldwide Notebook and PC
Shipment Share Forecast
Source: NDP Quarterly Mobile PC Shipment and Forecast Report 2013
7 Acronis © 2013
16%
of European
smartphone
owners also
own a tablet
Source: NDP Quarterly Mobile PC Shipment and Forecast Report 2013
8 Acronis © 2013
Up over
6 points from
last year
16%
of European
smartphone
owners also
own a tablet
Source: NDP Quarterly Mobile PC Shipment and Forecast Report 2013
9 Acronis © 2013
90% of employees
bring their
smartphones to work
Source: ComScore MobilLens 2012
10 Acronis © 2013
iPad owners own an
average of 6.6
connected devices
Source: ComScore MobilLens 2012
11 Acronis © 2013
50% of iPad owners
bring it to work
Source: ComScore MobilLens 2012
12 Acronis © 2013
37% of people using
other brands of tablets
bring them to work
Source: ComScore MobilLens 2012
13 Acronis © 2013
Non-iPad owners own
an average of 6.7
connected devices
Source: ComScore MobilLens 2012
14 Acronis © 2013
84% of users
bring their personal
devices to work
Source: ComScore MobilLens 2012
15 Acronis © 2013
39% of their personal
devices are not
password protected
ABI Research March 2013
16 Acronis © 2013
The number of unique
mobile threats grew by
261% in just six months
ABI Research 2013
17 Acronis © 2013
Users
Are
In Control
18 Acronis © 2013
47% of businesses are
making technology and
cloud decisions
without getting the
IT department involved
Abiquo Cloud Survey, 2013
19 Acronis © 2013
IT has gotten
more complex
20 Acronis © 2013
By 2016,
82% of server
workloads will be
running on
virtual servers
Source: Gartner, Forecast Analysis: x86 Server
Virtualization, Worldwide, 3Q12 Update 2013
21 Acronis © 2013
65% of enterprises are
moving to multiple
hypervisor solutions
Source: Enterprise Strategy Group, Multiple Hypervisor
Usage Trends, December 2012
22 Acronis © 2013
VMWare
23 Acronis © 2013
VMWare
Hyper-V
RHEV
KVM
Citrix / Xen
Parallels
Oracle
24 Acronis © 2013
IBM Cloud revenue
grew 80% last year
25 Acronis © 2013
90% of IT Spending
growth in 2013-2020
will come from
Cloud, Big Data,
Social & Mobile
Source: IDC Predictions 2013: Competing on the 3rd
Platform, doc #238044, November 2012.
26 Acronis © 2013
IT Departments
are Having
Trouble Coping
27 Acronis © 2013
63% of End Users will
require Big Data
analytics by 2018
Source: Gartner’s Top Predictions for IT Organizations
and Users, 2013 and Beyond: Balancing Economics,
Risk, Opportunity and Innovation, October 2012
28 Acronis © 2013
$34 Billion likely to be
spent on Big Data
related investments
this year
Source: Gartner as reported by eWeek, October 2012
29 Acronis © 2013
By 2015,
Big Data demand will reach
4.4 million jobs globally,
but
only one-third
of those jobs will be filled
Source: Gartner’s Top Predictions for IT Organizations and Users,
2013 and Beyond: Balancing Economics, Risk, Opportunity and
Innovation, October 2012
30 Acronis © 2013
The #1 Reason
Enterprises move to
public cloud is:
a) Cost
b) Skills
c) Agility
31 Acronis © 2013
The #1 Reason
Enterprises move to
public cloud is:
a) Cost
b) Skills
c) Agility
32 Acronis © 2013
Protecting Data
in this Complex
World is Hard
33 Acronis © 2013
45% of SMBs
experienced Data Loss
last year
Source: Spiceworks, “Backing Up SMB’s Study” March 2013
34 Acronis © 2013
54% of that was due to
hardware failures
Source: Spiceworks, “Backing Up SMB’s Study” March 2013
35 Acronis © 2013
42% of SMBs have no
disaster recovery plan
Source: “Backing Up SMBs Survey,
Storage Newsletter.com, March 2013
36 Acronis © 2013
What does this
rapidly changing
landscape mean
for IT?
37 Acronis © 2013
BYOD is Taking
Over Business,
but Data Security
Issues Persist
38 Acronis © 2013
Big Data is Required
Everywhere, but Data
Availability, Protection and
Storage is Hard and
Expensive
39 Acronis © 2013
Cloud and Virtualization
Promised Simplicity, but
Instead Add Fragmentation
& Complexity
40 Acronis © 2013
Data
Applications
File System
OS
Hardware
PHYSICAL
Data
Applications
File System
Life Used to Be So Simple
Provision one application
to one physical server…
…in a fixed location
…with a known configuration
…with fixed pools of capacity
41 Acronis © 2013
Data
Applications
File System
OS
Hardware
Data
Applications
File System
Protect data by backing it up
…restore it to the same hardware
…in whatever time it takes
…expectations were realistic
Data Protection & DR Was Simple:
Expensive: Duplicate site
Or
Backup and
Take days to restore from off-site tape PHYSICAL
Life Used to Be So Simple
42 Acronis © 2013
Data
Applications
File System
OS
Hardware
Data
Applications
File System
VIRTUAL
VMWare
Data
Applications
File System
OS
Hypervisor
Hardware
PHYSICAL
Then Came Virtualization
43 Acronis © 2013
Data
Applications
File System
OS
Hardware
Data
Applications
File System
Data
Applications
File System
OS
Hypervisor
Hardware
And Migration Complexity
VIRTUAL
VMWare PHYSICAL
Data
Applications
File System
OS
Hypervisor
Hardware
VIRTUAL
VMWare
44 Acronis © 2013
Data
Applications
File System
OS
Hardware
Data
Applications
File System
Data
Applications
File System
OS
Hypervisor
Hardware
VIRTUAL
Hyper-V
Data Applications File System
OS Hypervisor Hardware
VIRTUAL
RHEV
Data Applications File System
OS Hypervisor Hardware
VIRTUAL
Xen
Data Applications File System
OS Hypervisor Hardware
FRAGMENTED INFRASTRUCTURE
VIRTUAL
VMWare PHYSICAL
45 Acronis © 2013
Data
Applications
File System
OS
Hardware
… … … … … …
… … … … … …
Data
Applications
File System
Operating
System
Hypervisor
Hardware
Data
Applications
File System
Operating
System
Hypervisor
Hardware
Data
Applications
File System
Operating
System
Hypervisor
Hardware
Add Cloud…
PHYSICAL VIRTUAL
VMWare
CLOUD AWS or Salesforce.com
46 Acronis © 2013
VIRTUAL
VMWare
Cloud
Heroku
Cloud
NTT
Data Applications File System
OS Hypervisor Hardware
Data
Applications
File System
OS
Hardware
PHYSICAL
… … … … … …
… … … … … …
Data
Applications
File System
Operating
System
Hypervisor
Hardware
Data
Applications
File System
Operating
System
Hypervisor
Hardware
Data
Applications
File System
Operating
System
Hypervisor
Hardware
Cloud
Rackspace
Data Applications File System
OS Hypervisor Hardware
Cloud
IBM
Data Applications File System
OS Hypervisor Hardware
Data Applications File System
OS Hypervisor Hardware
Cloud
OpenShift
Data Applications File System
OS Hypervisor Hardware
Data Applications File System
OS Hypervisor Hardware
And More Clouds
Cloud
Telefonica
CLOUD AWS or Salesforce.com
47 Acronis © 2013
Businesses MUST ensure access to and availability of systems and data
48 Acronis © 2013
But HOW? In Today’s World?
49 Acronis © 2013
The Problem Is Getting Harder
• Increasing application
concentration on fewer
servers
• Increasing bandwidth
utilization
• Application and data mobility
• Policy complexity and
obsolescence
• Changing expectations for
availability
Risk
Number of virtual applications
50 Acronis © 2013
Most Organizations Are
Not Doing the Basics
• 30% of users do not back up their virtual servers as often as physical servers
• Agility of servers makes data protection impractical with legacy tools and processes
• 53% use separate backup solutions for their physical and virtual environments
• 65% use multiple hypervisors*
How often do you back up your virtual servers?
0%
5%
10%
15%
20%
25%
30%
Acronis Global Disaster Recovery Index 2012
11%
26% 23%
26%
12%
2%
* ESG Report: Multiple Hypervisor Usage Trends, December 2012
51 Acronis © 2013
The Consumerization of IT
Increases Complexity
• End users rule
• IT no longer in control
• Proliferation of new devices
and applications
• Lack of IT control and oversight
• Many apps run in the public cloud
• Lack of enterprise backup
for mobile devices
• Incompatible formats
• Bandwidth constraints
52 Acronis © 2013
• EVERY application is always
available
• ALL APPLICATIONS and
DATA are available on every
device, seamlessly
• NO INCREASE in cost for this
remarkable capability
Today’s Users Expect
53 Acronis © 2013
54 Acronis © 2013
Acronis Brings a New Approach
to Protecting Virtual, Cloud and
Mobile Architectures
55 Acronis © 2013
Acronis Enables True System
and Data Portability
Data
Applications
File System
OS
Hypervisor
Hardware
Take any
system
56 Acronis © 2013
Acronis Enables True System
and Data Portability
Data
Applications
File System
OS
Hypervisor
Hardware
Intelligent
Image
Take any
system Capture it
efficiently into
an intelligent
image.
57 Acronis © 2013
Advanced System & Data Portability
Enables New DR Approaches
Data
Applications
File System
OS
Hypervisor
Hardware
Data
Applications
File System
Windows
HP
Intelligent
Image
Reproduce it – in whole or in part – on
any available resource
Take any
system Capture it
efficiently into
an intelligent
image.
58 Acronis © 2013
Advanced System & Data Portability
Enables New DR Approaches
Data
Applications
File System
OS
Hypervisor
Hardware
Data
Applications
File System
OS
Hypervisor
Hardware
Intelligent
Image
PHYSICAL
From any
system
VIRTUAL
CLOUD
59 Acronis © 2013
Advanced System & Data Portability
Enables New DR Approaches
Data
Applications
File System
OS
Hypervisor
Hardware
Data
Applications
File System
OS
Hypervisor
Hardware
Intelligent
Image
PHYSICAL
From any
system
VIRTUAL
CLOUD
•VMWare
•HyperV
•RHEV / KVM
•Citrix
•Parallels
•Oracle
Restore or
Migrate to
any other
system
60 Acronis © 2013
Data is Always Protected Across every system
Cost & Complexity is Reduced Data protection and management policies
are consistent across silos of capacity
Every App is Highly Available Without added expense
61 Acronis © 2013
Intelligent
Image
Unique Technology Makes Systems
and Data Portable
• Fast, granular access to every
important object in a system
• Introspective analysis
of system components (OS,
hypervisor), and application
data
• Any-to-any conversion
• Extreme reliability
Data
Applications
File System
Operating
System
Hypervisor
Hardware
… … … … … …
… … … … … …
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
…
… … … … … …
… … … … … …
… … … … … …
62 Acronis © 2013
Requirements for True System
and Data Portability
Files and Folders
Applications (Including individual Emails, Objects, Entries)
Databases
Operating Systems &
Hypervisors
Entire System
Disks and Partitions • Resize • Convert • Re-optimize
• OS Migration • Hypervisor Migration (VMW, Hyper-V, KVM, Citrix, Parallels, Oracle) • Driver Injection
• Bare Metal Provisioning • Hardware Portability
• Exchange • SharePoint • Active Directory
• Databases and their Objects • Individual Records • MS SQL
• Files and Folders • File and File System • Conversion & Migration
63 Acronis © 2013
Securely Integrating
Mobile Devices
into the Business
64 Acronis © 2013
Extending Data Protection, Availability &
Portability to Mobile Devices
• All your data available
on every device
• Create, share and improve
with friends and associates
• Segregate business from
personal data
• Current and coherent
• Secure
• Always available, regardless of
disaster, system failure, or human error
Private
Public
65 Acronis © 2013
Secure
Data Access
Data
Protection
Data
Availability
Mobile file management
Secure remote access
File share/sync
Backup & Recovery
Single pass backup Optimized cloud storage
Granular recovery Any to any recovery
Data
Portability
Uncompromised data access, data
protection and storage optimization
66 Acronis © 2013
• Acronis Cloud Storage
• Acronis Backup & Recovery for vCloud
(2H 2013)
• Acronis Small Office:Cloud Server
Backup
• Open Stack & SaaS Backup (2014)
Uncompromised data access, data
protection and storage optimization
Data Protection
& Disaster
Recovery
Virtualization
Data Protection
& Migration
Cloud Data
Protection
& Migration
Secure Mobility
Solutions
Software
Defined
Storage
• activEcho
• mobilEcho
Mac in the
Enterprise
• Acronis Backup & Recovery
Advanced Platform
• True Image 2013 by Acronis
• AcroScale Near Line Storage (2H
2013)
• AcroScale Cloud Provider Edition
(2014)
• AcroScale Appliance (2014)
• Acronis Backup & Recovery
Advanced Platform
• Acronis vmProtect
• Acronis Backup Solution for Mac
• ExtremeZ-IP
• activEcho (Mac client)
• mobilEcho (Mac client)
67 Acronis © 2013
Customers around the world
rely on Acronis
68 Acronis © 2013
www.acronis.com
@acronis
www.acronis.com
@acronis