Changing Channels The Nature of New Communication altitudebranding.com
Changing Channels: The Nature of New Communication
Oct 18, 2014
A brief look at some underlying philosophies of new media and how they've changed communications. Some concepts from the Cluetrain Manifesto.
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Changing ChannelsThe Nature of
New Communication
altitudebranding.com
Conversation isn’t just a push mechanism anymore.
It’s a pull mechanism, too.
Markets Are Conversations.
They decide how, where, and if to listen.
You have to be where the conversation is.
Not where you want it to be.
“Key Messages” feel contrived and impersonal.
People want to be talked to like...well, people.
They don’t trust you.
The game isdifferent now.
We’re at the edge of a new era, full of old concepts.
The signal-to-noise ratio is high.
Companies need to speak humanly in order to be heard.
Or risk being left behind.
Listen.
Learn.
Connect.
Cultivate.
We are reaching out.
We are linking to each other.
We are watching.
But we are not waiting.
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