ChangePlayBusiness-MasterClass-Designing Business Models that Rock

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TITLE

DESIGNINGBUSINESS MODELS

THAT ROCK!

TITLE

Designing Business Modelsthat Rock!

@nickdemey

Free cars! How is that possible?

VS

Why.

Rudy, Angry Belgian

Steak Friet €2.5

It’s not about the product...

. 99% tools

product

. 99% tools

product

Service

. 99% tools

product

Business Model

Service

. 99% tools

product

x25 competitive advantage

source: IBM

.

71%

29%YesNo

Looked at succesful models of other industries?

Source: Board of Innovation, 2010

What?

Business Models

Business ModelsMore than money transactions

Business ModelsMore than money transactions

Explore alternative distribution options,pricing tactics, partners, emotions,...

How!

Visual!

Why work with a visual language

Bird

Why work with a visual language

Bird

10%remembers

Why work with a visual language

Bird

10%remembers 65%

remembers

Generate ideas!

Make ideas tangible?

Rationalize & verify?

27/04/10

Product vs Business innovation

Product innovation Business innovation

27/04/10

Product vs Business innovation

Product innovation Business innovation

27/04/10

Product vs Business innovation

Product innovation Business innovation

?

Consumer

- Business Model Blocks -

- Business Model Blocks -

- Transactions -

27/04/10

Quirky.comExample case: “Quirky raised the bar for co-creation

platforms by paying out influencers. Every week 2 new

products are being launched.”

+500 people co-designed 1 new iPad stand*

*quirky.com/products/30-Cloak-iPad-Case

27/04/10

27/04/10

The Business Model behind Quirky.coma co-creation platform + e-shop

Inventors pay $99 to submit their idea to this co-creation platform. After

selection a community of designers will co-design and improve this product.

pitch your business model visually via this free template

IncIncHQHQ

Quirky.comProduct ideainitiator

Product idea

Exposure

Product Designer

IncIncIncInc

Design company

Community

Co-design product

5

$99

by BoardofInnovation.com

27/04/10

The Business Model behind Quirky.coma co-creation platform + e-shop

Suppliers will set a minimum amount on the pre-sales. If enough people buy

this product, it will be go into production.

pitch your business model visually via this free template

IncIncHQHQ

Quirky.comProduct ideainitiator

Product idea

Exposure

Product Designer

IncIncIncInc

Design company

Community

Co-design product

Product Buyer

New product

5

Money

5

$99

Supplierproduction only starts

when enough pre-sales

by BoardofInnovation.com

27/04/10

The Business Model behind Quirky.coma co-creation platform + e-shop

Revenues from the e-shop are shared with the community. 30% of profit goes

to the initiator. 30% will be proportionally divided amongst the influencers.

pitch your business model visually via this free template

IncIncHQHQ

Quirky.comProduct ideainitiator

Product idea

Exposure

Product Designer

IncIncIncInc

Design company

Community

Co-design product

Product Buyer

New product

5

Money

5

$99

5

30% of profit

5

part of 30% profitbased on contribution

5

part of 30% profitbased on contribution

Supplierproduction only starts

when enough pre-sales

by BoardofInnovation.com

- Sector mapping -

- Let’s get to work! -

Quest.

Quest: Waze

Perspective 1

From users perspectiveWhy would users/drivers pay?

Perspective 2

From 3th party perspectiveEarn on data?

Remarkable partners?Not just advertising?

Case.

Pitch

3 take-aways

download templates at www.boardofinnovation.com

3 take-aways1. Learn from other industries!

download templates at www.boardofinnovation.com

3 take-aways1. Learn from other industries!

2. Design your business model

download templates at www.boardofinnovation.com

3 take-aways1. Learn from other industries!

2. Design your business model

3. Explore alternative routes

download templates at www.boardofinnovation.com

Thanks!