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    RECRUITMENT OF ADVISORS

    AND SALES OF FINANCIALPRODUCTS THROUGH THEM ANDCOLLECTION OF DESIRABLEPREMIUM.

    SUBMITTED BY:

    SHIV GOPAL SINGH

    ROLL NO.-108354

    SECTION- A3

    MERI

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    CONTENTS

    ACKNOWLEDGEMNT

    PREFACE

    EXECUTIVE SUMMARY

    INTRODUCTION TO THE INDUSTRY

    INTRODUCTION TO THE COMPANY

    RECRUITMENT OF ADVISORS

    SALES AND DISCRIPTION OF THE FINANCIAL PRODUCT

    RECOMMENDATIONS

    CHALLENGES IN LIFE INSURANCE SECTOR

    BIBLIOGRAPHY

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    TO WHOM IT MAY CONCERN

    This is to certify that Mr. SHIV GOPAL SINGH of MANAGEMENT

    EDUCATION AND RESEARCH INSTITUTE , Delhi (PGDM in

    Marketing 2008-10 Batch) has completed his on-the-job two months

    summer training in Reliance Life Insurance Company Limited, Delhi

    from 2nd May 2008 to 30th June 2008, in connection to his course

    curriculum.

    Mr. SHIV GOPAL SINGH was briefed about the work of recruiting

    ten financial advisors and getting policies for the company up to

    Rupees. 1 lakhs. He achieved the target and has proved his skills as a

    sales manager that was assigned to him as his project profile and we

    admire his talent.

    We put on record and appreciate the excellent conceptual abilities and

    communication skills of Mr. SHIV GOPAL SINGH and wish him all

    the very best for a bright and promising career.

    http://www.reliancelife.com/
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    ACKNOWLEDGEMENT

    First of all I would like to thank the Management at Reliance Life

    Insurance co. for giving me the opportunity to do my two-monthproject training in their esteemed organization. I am highly obliged to

    Mr. ASHWANI MISHRA (SALES MANAGER) for granting me to

    undertake my training at Delhi branch .

    I express my thanks to all Sales Managers under whose able guidance

    and direction specially Mr. ASHWANI MISHRA (SALES

    MANAGER) who was my mentor and helped me a lot, through whichI was able to give shape to my training. Their constant review and

    excellent suggestions throughout the project are highly commendable.

    My heartfelt thanks go to all the executives who helped me gain

    knowledge about the actual working and the processes involved in

    various departments.

    Thanking you Shiv Gopal Singh

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    PREFACE

    The liberalization of the Indian insurance sector has been the subject of much

    heated debate for some years. The policy makers where in the catch 22 situation

    wherein for one they wanted competition, development and growth of this

    insurance sector which is extremely essential for channeling the investments in to

    the infrastructure sector. At the other end the policy makers had the fears that the

    insurance premium, which are substantial, would seep out of the country; and

    wanted to have a cautious approach of opening for foreign participation in the

    sector.

    As one of the rare occurrences the entire debate was put on the back burner and the

    IRDA saw the day of the light thanks to the maturing polity emerging consensus

    among factions of different political parties. Though some changes and some

    restrictive clauses as regards to the foreign participation were included the IRDA

    has opened the doors for the private entry into insurance.

    Whether the insurer is old or new, private or public, expanding the market will

    present multitude of challenges and opportunities. But the key issues, possibletrends, opportunities and challenges that insurance sector will have still remains

    under the realms of the possibilities and speculation. What is the likely impact of

    opening up Indias insurance sector?

    The large scale of operations, public sector bureaucracies and cumbersome

    procedures hampers nationalized insurers. Therefore, potential private entrants

    expect to score in the areas of customer service, speed and flexibility. They point

    out that their entry will mean better products and choice for the consumer. The

    critics counter that the benefit will be slim, because new players will concentrate

    on affluent, urban customers as foreign banks did until recently. This seems to be

    a logical strategy. Start-up costs-such as those of setting up a conventional

    distribution network-are large and high-end niches offer better returns. However,

    the middle-market segment too has great potential. Since insurance is a volumes

    game. Therefore, private insurers would be best served by a middle-market

    approach, targeting customer segments that are currently untapped

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    EXECUTIVE SUMMARYIn todays corporate and competitive world, I find that insurance

    sector has the maximum growth and potential as compared to the

    other sectors. Insurance has the maximum growth rate of 70-80%

    while as FMCG sector has maximum 12-15% of growth rate. This

    growth potential attracts me to enter in this sector and RELIANCE

    LIFE INSURANCE has given me the opportunity to work and get

    experience in highly competitive and enhancing sector.

    The success story of good market share of different market

    organizations depends upon the availability of the product and

    services near to the customer, which can be distributed through

    a distribution channel. In Insurance sector, distribution channel

    includes only agents or agency holders of the company. If a

    company like RELIANCE LIFE INSURANCE, TATA AIG,

    MAX etc have adequate agents in the market they can capture

    big market as compared to the other companies.

    Agents are the only way for a company of Insurance sector

    through which policies and benefits of the company can be

    explained to the customer .

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    INTRODUCTION TO THE INDUSTRY

    Insurance, in law and economics, is a form ofrisk management primarily used to hedge againstthe riskof a contingent loss. Insurance is defined as the equitable transfer of the risk of a loss,from one entity to another, in exchange for a premium, and can be thought of as a guaranteed

    small loss to prevent a large, possibly devastating loss. An insurer is a company selling theinsurance; an insured or policyholder is the person or entity buying the insurance. Theinsurance rate is a factor used to determine the amount to be charged for a certain amount ofinsurance coverage, called the premium. Risk management, the practice of appraising andcontrolling risk, has evolved as a discrete field of study and practice.

    Insurance companies may be classified into two groups:

    Life insurance companies, which sell life insurance, annuities and pensions products. Non-life, General, or Property/Casualty insurance companies, which sell other types of

    insurance.

    Reinsurance companies are insurance companies that sell policies to other insurancecompanies, allowing them to reduce their risks and protect themselves from very large losses.The reinsurance market is dominated by a few very large companies, with huge reserves. Areinsurer may also be a direct writer of insurance risks as well.

    NEED OF LIFE INSURANCE

    .The functions of Insurance can be bifurcated into two parts:1. Primary Functions

    2. Secondary Functions

    3. Other Functions

    THE PRIMARY FUNCTIONS OF INSURANCE INCLUDE THE

    FOLLOWING:-

    Provide Protection - The primary function of insurance is to provide protection against

    future risk, accidents and uncertainty. Insurance cannot check the happening of the risk, but

    can certainly provide for the losses of risk. Insurance is actually a protection against economic

    loss, by sharing the risk with others.

    7

    http://en.wikipedia.org/wiki/Lawhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Hedge_(finance)http://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Decision_modelhttp://en.wikipedia.org/wiki/Reinsurancehttp://en.wikipedia.org/wiki/Reinsurancehttp://en.wikipedia.org/wiki/Lawhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Hedge_(finance)http://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Decision_modelhttp://en.wikipedia.org/wiki/Reinsurance
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    Collective bearing of risk- Insurance is a device to share the financial loss of few among

    many others. Insurance is a mean by which few losses are shared among larger number of

    people. All the insured contribute the premiums towards a fund and out of which the persons

    exposed to a particular risk is paid.

    Assessment of risk- Insurance determines the probable volume of risk by evaluating

    various factors that give rise to risk. Risk is the basis for determining the premium rate also

    Provide Certainty - Insurance is a device, which helps to change from uncertainty to

    certainty. Insurance is device whereby the uncertain risks may be made more certain.

    THE SECONDARY FUNCTIONS OF INSURANCE INCLUDE

    THE FOLLOWING:-

    Prevention of Losses - Insurance cautions individuals and businessmen to adopt suitable

    device to prevent unfortunate consequences of risk by observing safety instructions;installation

    of automatic sparkler or alarm systems, etc. Prevention of losses cause lesser payment to the

    assured by the insurer and this will encourage for more savings by way of premium.Reduced rate of premiums stimulate for more business and better protection to the insured.

    Small capital to cover larger risks - Insurance relieves the businessmen from security

    investments, by paying small amount of premium against larger risks and uncertainty.

    Contributes towards the development of larger industries

    Insurance provides development opportunity to those larger industries having more risks intheir setting up. Even the financial institutions may be prepared to give credit to sick industrial

    units which have insured their assets including plant and machinery.

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    The other functions of insurance include the following:

    Means of savings and investment - Insurance serves as savings and investment,

    insurance is a compulsory way of savings and it restricts the unnecessary expenses by theinsured's For the purpose of availing income-tax exemptions also, people invest in insurance.

    Source of earning foreign exchange - Insurance is an international business. The

    country can earn foreign exchange by way of issue of marine insurance policies and various

    other ways.

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    THE HISTORY OF INDIAN INSURANCE INDUSTRY

    Life InsuranceIn 1818 the British established the first insurance company in India in Calcutta, the Oriental

    Life Insurance Company. First attempts at regulation of the industry were made with the

    introduction of the Indian Life Assurance Companies Act in 1912. A number of amendments

    to this Act were made until the Insurance Act was drawn up in 1938. Noteworthy features in

    the Act were the power given to the Government to collect statistical information about the

    insured and the high level of protection the Act gave to the public through regulation and

    control. When the Act was changed in 1950, this meant far reaching changes in the industry.The extra requirements included a statutory requirement of a certain level of equity capital, a

    ceiling on share holdings in such companies to prevent dominant control (to protect the public

    from any adversarial policies from one single party), stricter control on investments and,

    generally, much tighter control. In 1956, the market contained 154 Indian and 16 foreign life

    insurance companies. Business was heavily concentrated in urban areas and targeted the higher

    echelons of society. Unethical practices adopted by some of the players against the interests

    of the consumers then led the Indian government to nationalize the industry. In September

    1956, nationalization was completed, merging all these companies into the so-called Life

    Insurance Corporation (LIC). It was felt that nationalization has lent the industry fairness,

    solidity, growth and reach.

    Some of the important milestones in the life insurance business

    in India are:

    1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life

    insurance business.

    1928: The Indian Insurance Companies Act enacted to enable the government to collect

    Statistical information about both life and non-life insurance businesses.

    1938: Earlier legislation consolidated and amended to by the Insurance Act with the

    Objective of protecting the interests of the insuring public.

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    1956: The market contained 154 Indian and 16 foreign life insurance companies.

    1956 - 245 Indian and foreign insurers and provident societies taken over by the central

    government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a

    capital contribution of Rs. 5 crore from the Government of India.

    The General insurance business in India, on the other hand, can trace its roots to the Triton

    Insurance Company Ltd., the first general insurance company established in the year 1850 in

    Calcutta by the British.

    Some of the important milestones in the general insurance

    business in India are:

    1907 - The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes of

    general insurance business.

    1957 - General Insurance Council, a wing of the Insurance Association of India, frames a code

    of conduct for ensuring fair conduct and sound business practices.

    1968 - The Insurance Act amended to regulate investments and set minimum solvency margins

    and the Tariff Advisory Committee set up.

    1972 - The General Insurance Business (Nationalization) Act, 1972 nationalized the general

    insurance business in India with effect from 1st January 1973.

    107 insurers amalgamated and grouped into four companies viz. the

    National Insurance Company Ltd., the New India Assurance Company Ltd.,

    the Oriental Insurance Company Ltd. and the United India Insurance

    Company Ltd. GIC incorporated as a company.

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    INSURANCE SECTOR IN INDIA

    SIZE

    Insurance is a US$41-billion industry in India, and grew by 36% in 2006-07 over theprevious year

    o Life Insurance - US$35 billion industry with US$24 billion accounting for First

    Year Premium (inclusive of Single Premium)o Non-Life Insurance - US$5.6-billion industry; motor and health segments

    account for 56% of total business

    STRUCTURE

    Indian Insurance market was opened to private and foreign investment in 1999-2000 The Indian Insurance industry consists of a total of 34 players

    o Life: 1 public sector player; 16 private players

    o Non-life: 6 public sector players; 11 private players

    Major international players like AIG, Aviva, MetLife, New York Life, Prudential,Allianz, Sun Life, Standard Life and Lombard are already present with minority stakesin joint ventures with Indian companies for both Life and Non-life segments

    The Life Insurance market is still dominated by Life Insurance Corporation (LIC) - a

    public sector company which had 75% share of first year premium in 2006-07 In non-life, private sector companies (almost all are joint ventures with foreign

    insurers) accounted for 34% of the market in 2006-07

    POLICY

    FDI up to 26% is permitted under the automatic route subject to obtaining a licensefrom the Insurance Regulatory and Development Authority (IRDA)

    o Intention to increase FDI up to 49%

    Insurance Regulatory Development Authority (IRDA) is the regulator for the Insuranceindustry

    In a landmark move the government detariffed the General Insurance business on 1stJanuary, 2007

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    MAJOR PLAYERSMAJOR PLAYERS

    Insurance industry in India comprised mainly of only two state insurers namely :-

    Life Insurers:

    Life Insurance Corporation of India (LIC)

    General Insurers:

    General Insurance Corporation of India (GIC) (with effect from Dec'2000, a NationalReinsurer)

    GIC had four subsidary companies, namely ( with effect from Dec'2000, these subsidaries havebeen de-linked from the parent company and made as independent insurance companies.

    1. The Oriental Insurance Company Limited2. The New India Assurance Company Limited3. National Insurance Company Limited4. United India Insurance Company Limited.

    Yr: 2000-2001 : ( From 2nd April '2000 to 31st December'2001)

    Insurance Industry in the year 2000-2001 had 16 new entrants, namely:

    Life Insurers:

    S.No. RegistrationNumber

    Date ofReg.

    Name of the Company

    1 101 23.10.2000 HDFC Standard Life Insurance Company Ltd.

    2 104 15.11.2000 Max New York Life Insurance Co. Ltd.

    3 105 24.11.2000 ICICI Prudential Life Insurance Company Ltd.

    4 107 10.01.2001 Kotak Mahindra Old Mutual Life Insurance Limited

    5 109 31.01.2001 Birla Sun Life Insurance Company Ltd.

    6 110 12.02.2001 Tata AIG Life Insurance Company Ltd.

    7 111 30.03.2001 SBI Life Insurance Company Limited .

    8 114 02.08.2001 ING Vysya Life Insurance Company Private Limited

    9 116 03.08.2001 Bajaj Allianz Life Insurance Company Limited

    13

    http://www.licindia.com/http://gicofindia.in/http://www.orientalinsurance.nic.in/http://www.newindia.co.in/http://www.nationalinsuranceindia.com/http://www.uiic.co.in/http://www.hdfcinsurance.com/http://www.maxnewyorklife.com/http://www.iciciprulife.com/http://www.omkotakmahindra.com/http://www.birlasunlife.com/http://www.tata-aig-life.com/http://www.sbilife.co.in/http://www.ingvysyalife.com/http://www.allianzbajaj.co.in/http://www.licindia.com/http://gicofindia.in/http://www.orientalinsurance.nic.in/http://www.newindia.co.in/http://www.nationalinsuranceindia.com/http://www.uiic.co.in/http://www.hdfcinsurance.com/http://www.maxnewyorklife.com/http://www.iciciprulife.com/http://www.omkotakmahindra.com/http://www.birlasunlife.com/http://www.tata-aig-life.com/http://www.sbilife.co.in/http://www.ingvysyalife.com/http://www.allianzbajaj.co.in/
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    10 117 06.08.2001 Metlife India Insurance Company Ltd.

    11 133 04.09.2007 Future Generali India Life Insurance Company Limited

    12 135 19.12.2007 IDBI Fortis Life Insurance Company Ltd.

    General Insurers :

    S.No. Registration

    Number

    Date of

    Registration

    Name of the Company

    1 102 23.10.2000 Royal Sundaram Alliance InsuranceCompany Limited

    2 103 23.10.2000 Reliance General Insurance CompanyLimited.

    3 106 04.12.2000 IFFCO Tokio General Insurance Co. Ltd

    4 108 22.01.2001 TATA AIG General Insurance CompanyLtd.

    5 113 02.05.2001 Bajaj Allianz General Insurance CompanyLimited

    6 115 03.08.2001 ICICI Lombard General InsuranceCompany Limited.

    7 131 03-08-2007 Apollo DKV Insurance Company Limited

    8 132 04-09-2007 Future Generali India Insurance Company

    Limited

    9 134 16-11-2007 Universal Sompo General InsuranceCompany Ltd.

    Yr: 2001-2002 : ( From 1st Jan 2001 to Dec. 2002)

    Insurance Industry in this year, so far has 5new entrants; namely

    Life Insurers:

    S.No. Registration

    Number

    Date of

    Reg.

    Name of the Company

    1 121 03.01.2002 Reliance Life Insurance Company Limited.

    2 122 14.05.2002 Aviva Life Insurance Co. India Pvt. Ltd.

    14

    http://www.metlife.co.in/http://www.fg-life.in/http://www.idbifortis.com/http://www.irdaindia.org/www.royalsundaram.comhttp://www.irdaindia.org/www.royalsundaram.comhttp://www.reliancegeneral.co.in/http://www.reliancegeneral.co.in/http://www.itgi.co.in/http://www.irdaindia.org/www.tata-aiggeneral.comhttp://www.irdaindia.org/www.tata-aiggeneral.comhttp://www.bajajallianz.co.in/http://www.bajajallianz.co.in/http://www.icicilombard.com/http://www.icicilombard.com/http://www.apollodkv.co.in/http://www.irdaindia.org/www.fg-general.inhttp://www.irdaindia.org/www.fg-general.inhttp://www.universalsompo.com/http://www.universalsompo.com/http://www.reliancelife.com/http://www.avivaindia.com/http://www.metlife.co.in/http://www.fg-life.in/http://www.idbifortis.com/http://www.irdaindia.org/www.royalsundaram.comhttp://www.irdaindia.org/www.royalsundaram.comhttp://www.reliancegeneral.co.in/http://www.reliancegeneral.co.in/http://www.itgi.co.in/http://www.irdaindia.org/www.tata-aiggeneral.comhttp://www.irdaindia.org/www.tata-aiggeneral.comhttp://www.bajajallianz.co.in/http://www.bajajallianz.co.in/http://www.icicilombard.com/http://www.icicilombard.com/http://www.apollodkv.co.in/http://www.irdaindia.org/www.fg-general.inhttp://www.irdaindia.org/www.fg-general.inhttp://www.universalsompo.com/http://www.universalsompo.com/http://www.reliancelife.com/http://www.avivaindia.com/
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    General Insurers :

    S.No. Registration

    Number

    Date of

    Registration

    Name of the Company

    1 123 15.07.2002 Cholamandalam General InsuranceCompany Ltd.

    2. 124 27.08.2002 Export Credit Guarantee Corporation Ltd.

    3. 125 27.08.2002 HDFC-Chubb General Insurance Co. Ltd.

    Yr: 2003-2004 : ( From 1st Jan 2003 till Date)

    Insurance Industry in this year, so far has 1new entrants; namely

    Life Insurers:

    S.No. RegistrationNumber Date ofReg. Name of the Company

    1 127 06.02.2004 Sahara India Insurance Company Ltd.

    Yr: 2004-2005 :

    Insurance Industry in this year, so far has 1new entrants; namely

    Life Insurers:

    S.No. Registration

    Number

    Date of

    Reg.

    Name of the Company

    1 128 17.11.2005 Shriram Life Insurance Company Ltd.

    Yr: 2006-2007 :

    Insurance Industry in this year, had 1new entrants; namely

    Life Insurers:

    S.No. Registration

    Number

    Date of

    Reg.

    Name of the Company

    1 130 14.07.2006 Bharti AXA Life Insurance Company Ltd.

    Yr: 2007-2008 :

    15

    http://www.cholainsurance.com/http://www.cholainsurance.com/http://www.irdaindia.org/http;/www.ecgcindia.comhttp://www.hdfcchubbindia.com/http://www.saharalife.com/http://www.shriramlife.com/http://www.bharti-axalife.com/http://www.cholainsurance.com/http://www.cholainsurance.com/http://www.irdaindia.org/http;/www.ecgcindia.comhttp://www.hdfcchubbindia.com/http://www.saharalife.com/http://www.shriramlife.com/http://www.bharti-axalife.com/
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    Insurance Industry in this year, had 2 new entrants; namely

    S.No. Registration

    Number

    Date of

    Reg.

    Name of the Company

    1 133 04.09.2007 Future Generali India Life Insurance Company Limited

    2 135 19.12.2007 IDBI Fortis Life Insurance Company Ltd.

    Yr: 2008-2009 :

    Insurance Industry in this year, so far has 3 new entrants in Life and 1 new entry in General ;namely

    Life Insurers:

    S.No. Registration

    Number

    Date of

    Reg.

    Name of the Company

    1 136 08.05.2008 Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd.

    2 138 27.06.2008 Aegon Religare Life Insurance Company Ltd.

    3 140 27.06.2008 DLF Pramerica Life Insurance Company Ltd.

    4 142 Star Union Dai-ichi Life Insurance Co. Ltd.,

    General Insurers:

    S.No. Registration

    Number

    Date of

    Reg.

    Name of the Company

    1 139 27.06.2008 Bharti Axa General Insurance Company Ltd.

    2 141 15.12.2008 Raheja QBE General Insurance Co. Ltd

    16

    http://www.irdaindia.org/www.fg-life.inhttp://www.idbifortis.com/http://www.canarahsbclife.com/http://www.aegonreligare.com/http://www.dlfpramericalife.com/http://www.irdaindia.org/www.bharti-axagi.co.inhttp://www.irdaindia.org/www.fg-life.inhttp://www.idbifortis.com/http://www.canarahsbclife.com/http://www.aegonreligare.com/http://www.dlfpramericalife.com/http://www.irdaindia.org/www.bharti-axagi.co.in
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    Life Insurance Corporation of India (LIC)

    Life Insurance Corporation of India (LIC) was established on 1 September 1956 to spread the

    message of life insurance in the country and mobilise peoples savings for nation-building

    activities. LIC with its central office in Mumbai and seven zonal offices at Mumbai, Calcutta,

    Delhi, Chennai, Hyderabad, Kanpur and Bhopal, operates through 100 divisional offices in

    important cities and 2,048 branch offices. LIC has 5.59 lakh active agents spread over the

    country.

    The Corporation also transacts business abroad and has offices in Fiji, Mauritius and United

    Kingdom. LIC is associated with joint ventures abroad in the field of insurance, namely, Ken-

    India Assurance Company Limited, Nairobi; United Oriental Assurance Company Limited,

    Kuala Lumpur; and Life Insurance Corporation (International), E.C. Bahrain. It has also

    entered into an agreement with the Sun Life (UK) for marketing unit linked life insurance and

    pension policies in U.K.

    In 1995-96, LIC had a total income from premium and investments of $ 5 Billion while GIC

    recorded a net premium of $ 1.3 Billion. During the last 15 years, LIC's income grew at a

    healthy average of 10 per cent as against the industry's 6.7 per cent growth in the rest of Asia

    (3.4 per cent in Europe, 1.4 per cent in the US).

    LIC has even provided insurance cover to five million people living below the poverty line,

    with 50 per cent subsidy in the premium rates. LIC's claims settlement ratio at 95 per cent and

    GIC's at 74 per cent are higher than that of global average of 40 per cent. Compounded annual

    growth rate for Life insurance business has been 19.22 per cent per annum

    IN ADDITION TO ABOVE STATE INSURERS THE FOLLOWING HAVE

    BEEN PERMITTED TO ENTER INTO INSURANCE BUSINESS: -

    The introduction of private players in the industry has added to the colors in the dull industry.

    The initiatives taken by the private players are very competitive and have given immense

    competition to the on time monopoly of the market LIC. Since the advent of the private players

    in the market the industry has seen new and innovative steps taken by the players in this sector.

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    The new players have improved the service quality of the insurance. As a result LIC down the

    years have seen the declining phase in its career. The market share was distributed among the

    private players. Though LIC still holds the 75% of the insurance sector but the upcoming

    natures of these private players are enough to give more competition to LIC in the near future.

    LIC market share has decreased from 95% (2002-03) to 70 %( 2007-08)

    1. HDFC Standard Life Insurance Company Ltd.

    HDFC Standard Life Insurance Company Ltd. is one of Indias leading private life insurance

    companies, which offers a range of individual and group insurance solutions. It is a joint

    venture between Housing Development Finance Corporation Limited (HDFC Ltd.), Indias

    leading housing finance institution and The Standard Life Assurance Company, a leading

    provider of financial services from the United Kingdom. Their cumulative premium income,

    including the first year premiums and renewal premiums is Rs. 672.3 for the financial year,

    Apr-Nov 2005. They have managed to cover over 11,00,000 individuals out of which over

    3,40,000 lives have been covered through our group business tie-ups.

    2. Max New York Life Insurance Co. Ltd.

    Max New York Life Insurance Company Limited is a joint venture that brings together two

    large forces - Max India Limited, a multi-business corporate, together with New York Life

    International, a global expert in life insurance. With their various Products and Riders, there

    are more than 400 product combinations to choose from. They have a national presence with a

    network of 57 offices in 37 cities across India.

    3. ICICI Prudential Life Insurance Company Ltd.

    ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a

    premier financial powerhouse and Prudential plc, a leading international financial services

    group headquartered in the United Kingdom. ICICI Prudential was amongst the first private

    sector insurance companies to begin operations in December 2000 after receiving approval

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    from Insurance Regulatory Development Authority (IRDA). The company has a network of

    about 56,000 advisors; as well as 7 bancassurance and 150 corporate agent tie-ups.

    4. Om Kotak Mahindra Life Insurance Co. Ltd.

    Kotak Mahindra Old Mutual Life Insurance Ltd. is a joint venture between Kotak Mahindra

    Bank Ltd. (KMBL), and Old Mutual plc.

    5.Birla Sun Life Insurance Company Ltd.

    Birla Sun Life Insurance Company is a joint venture between Aditya Birla Group and Sun Life

    financial Services of Canada.

    6.SBI Life Insurance

    SBI Life Insurance is a joint venture between the State Bank of India and BNP Paribas

    Assurance. SBI Life Insurance is registered with an authorized capital of Rs 2000 crores and a

    Paid-up capital of Rs 1000 Crores. SBI owns 74% of the total capital and BNP Paribas

    Assurance the remaining 26%.

    State Bank of India enjoys the largest banking franchise in India. Along with its 7 Associate

    Banks, SBI Group has the unrivalled strength of over 14,500 branches across the country,

    arguably the largest in the world. BNP Paribas Assurance is the insurance arm of BNP Paribas

    - Euro Zones leading Bank. BNP Paribas, part of the world's top 10 group of banks by market

    value and part of Europe top 3 banking companies, is one of the oldest foreign banks with a

    presence in India dating back to 1860. BNP Paribas Assurance is the forth largest life

    insurance company in France, and a worldwide leader in Creditor insurance products offering

    protection to over 50 million clients. BNP Paribas Assurance operates in 42 countries mainly

    through the bancassurance and partnership model.

    SBI Life extensively leverages the SBI Group as a platform for cross-selling insurance

    products along with its numerous banking product packages such as housing loans and

    personal loans. SBIs access to over 100 million accounts across the country provides a

    vibrant base for insurance penetration across every region and economic strata in the country

    ensuring true financial inclusion.

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    7. Allianz Bajaj Life Insurance Company Ltd.

    Bajaj Allianz Life Insurance Company Limited is a Union between Allianz SE, one of the

    worlds largest Life Insurance companies and Bajaj Auto, one of the biggest 2- &- 3 wheelermanufacturers in the world.

    Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers

    in the world, managing assets worth over a Trillion Euros (Over R. 55,00,000 crores). Allianz

    SE has over 115 years of financial experience in over 70 countries.

    Bajaj Auto is one of the most trusted name is Indian auto for over 55 years. At Bajaj Allianz

    customer delight is our guiding principle. Ensuring world-class solutions by offering

    customized products with transparent benefits, supported by best technology is our businessphilosophy.

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    DATA ABOUT TOTAL REVENUE COLLECTIONS IN

    2006-07 TO 2007-08

    OTHER PLAYERS:

    Tata AIG Life Insurance Company Ltd

    ING Vysya Life Insurance Company Private Limited

    Metlife India Insurance Company Pvt. Ltd.

    AMP SANMAR Assurance Company Ltd.

    Dabur CGU Life Insurance Company Pvt. Ltd.

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    Marketing of Insurance In India

    Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a

    sector, which leads to benefits across the full spectrum, from the individual who now have

    wider choices, to the economy, which see increased savings, to the infrastructure sector, which

    can look forward to long term funding being available. In an under-insured economy, newer

    channels of distribution have to be utilized to intensify the reach of insurance both in urban and

    rural markets. This will create huge employment opportunities not only within insurance

    companies but also as agents and consultants of insurance companies.

    Marketing Mix Policies

    Different companies can choose to position themselves differently and hence the Marketing

    Mix is different. However, there are certain common characteristics that one can cull out from

    the possible strategies that companies adopt.

    Product:

    The development of flexible products to suit individual requirements is what will differentiate

    the winners from the also-rans. The key to success is in providing insurance solutions, not

    standardized insurance products. The concept of riders/optional benefits has already been a

    huge innovation brought about by the new players, which has led to customization of products

    for individual needs. However, companies may differentiate themselves on the basis of productsegments that they choose to focus on and excel in.

    Place:

    Different companies may however choose different channels and different geographies to

    focus on. The channel options are - tied agency force, corporate agents and brokers and this is

    an area where different companies will make different choices. Many companies like HDFC

    Standard Life are focusing on all channels whereas companies like Max New York Life are

    focusing on the tied agency force only. Customer interface will be a key challenge for life

    insurance companies and includes every that interaction that the customer has with the

    company, such as sales, new business underwriting, policy servicing, premium payments,

    claim processing and so on. Technology can play a crucial role in delivering the highest

    standards of service set by the company and it will be imperative for any serious player to

    excel in all of these.

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    Price:

    Price is a relevant differentiator only in two segments - pure term insurance and in pure

    annuities. Here too, service delivery and financial strength will need to be present at a

    minimum acceptable level for price to be a relevant differentiator. In case of savings oriented

    products, long-term returns generated are more relevant than just the price of the product. Afocus on generating good investment performance and keeping a tight control on costs help in

    generating good long-term maturity value for customers. Norms have been laid down on all of

    these by IRDA and adhering to these while delivering good returns will be a challenge.

    Promotion and Advertising:

    The level of demand is latent and will have to be activated considerably. The market needs to

    be developed. Greater awareness of insurance and the need to have it as a protection tool rather

    than as a tax planning measure needs to be appreciated by the Indian people. Various

    communication tools including advertising, direct marketing and road shows contribute to all

    this and different companies take different approaches on these.

    Process:

    Cashless settlement: One of the most defining and customer-friendly changes that weve seen

    in recent years relates to the way claims settlements are made. The advent of the third-party

    administrator (TPA) regime has facilitated the transition to the hugely convenient era of

    cashless settlement of health and auto insurance claims. TPAs are entities who process claims

    on behalf of insurers: the IRDA licenses them after it is satisfied that they have the financial

    strength, the trained manpower, the infrastructure and the skills to undertake this activity.

    Likewise, with auto insurance, the TPA ties up with garages and authorized service centers for

    cashless settlement of auto insurance claims.

    Lower premiums: The spirit of competition and the broadening of the risk experience ofinsurance companies have contributed to a fall in premiums over the years. Thats because,

    other things being equal, an insurer who covers the lives just of 10 people bears a higher risk

    than an insurer who covers the lives of, say, 100 people. Further, a broader base will provide

    greater efficiencies on costs such as distribution, management and claims. A broad basing of

    the mortality experience, therefore, gives insurers the elbowroom to compete by lowering

    premiums, and that trend is expected to continue.

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    Premium payment flexibility: Insurers have imparted certain flexibility to premium

    payment options in order to address this concern. For instance, one now have the option to pay

    your premiums upfront, which is then carried forward for the tenure of the policy. The yearly

    premiums are drawn from the initial corpus. Insurers have also introduced the concept of

    automatic cover maintenance to protect your policy from lapsing owing to your omission to

    pay your premium on time. Under this, in the event of your not paying the premium, the

    insurer dips into your investment account to the extent of the premium. Of course, this comes

    with an in-built drawback: your investment portion diminishes year on year to the extent of the

    amount paid to cover your risk.

    Physical Evidence:

    This can play a significant role for marketing in the Indian scenario. Since Internet users are

    comparatively lesser than countries such as US, the offline mode will be preferred in India.Although the distribution model is largely agent-based, wherever the customer is in contact

    with the company, this factor can play a significant role in luring the customer.

    People:

    The most important factor that materializes sales and maintains customer relationships on a

    long-term basis is this factor. No matter what distribution strategy a company adopts, customer

    relationship has to be taken care of in order to maintain the customer base on a long-term basis.

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    RELIANCERELIANCE

    INTRODUCTION TO COMPANY

    The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest privatesector enterprise, with businesses in the energy and materials value chain. Group's annualrevenues are in excess of US$ 30 billion. The flagship company, Reliance Industries Limited,is a Fortune Global 500 company and is the largest private sector company in India.

    "Between my past, the present and the future, there is one common factor: Relationship

    and Trust. This is the foundation of our growth."

    Dhirubhai H. AmbaniFounder Chairman Reliance GroupDecember 28, 1932 - July 6, 2002

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    THE HOUSE OF AMBANIS

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    COMPANY PROFILE

    The Reliance Anil Dhirubhai Ambani Group is among Indias top three private sectorbusiness houses on all major financial parameters, with a market capitalisation of Rs.325,000

    crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and networth to the tune of Rs.55,000 crores (US$ 14 billion)

    Across different companies, the group has a customer base of over 100 million, the largest inIndia, and a shareholder base of over 12 million, among the largest in the world.

    Through its products and services, the Reliance - ADA Group touches the life of 1 in 10

    Indians every single day. It has a business presence that extends to over 20000 towns and 4.5

    lakhs villages in India, and 5 continents across the world.

    The interests of the Group range from communications (Reliance Communications) and

    financial services (Reliance Capital Ltd), to generation, transmission and distribution of power

    (Reliance Energy), infrastructure and entertainment.

    Companies

    Reliance Communications

    Reliance Capital

    Reliance Infrastructure

    Reliance Power

    Reliance Big Entertainment

    Reliance Health

    Other Business : Reliance BPO

    Mudra Communications Pvt. Ltd.

    NIS Sparta

    28

    http://www.relianceadagroup.com/ada/rcom.htmlhttp://www.relianceadagroup.com/ada/rcap.htmlhttp://www.relianceadagroup.com/ada/relianceenergy.htmlhttp://www.relianceadagroup.com/ada/reliancepower.htmlhttp://www.relianceadagroup.com/ada/reliancemedia.htmlhttp://www.relianceadagroup.com/ada/other.htmlhttp://www.relianceadagroup.com/ada/rcom.htmlhttp://www.relianceadagroup.com/ada/rcap.htmlhttp://www.relianceadagroup.com/ada/relianceenergy.htmlhttp://www.relianceadagroup.com/ada/reliancepower.htmlhttp://www.relianceadagroup.com/ada/reliancemedia.htmlhttp://www.relianceadagroup.com/ada/other.html
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    RELIANCE CAPITAL

    Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the Reliance -

    Anil Dhirubhai Ambani Group. Reliance Capital is one of Indias leading private sector

    financial services companies, and ranks among the top 3 private sector financial services and

    banking companies, in terms of net worth. Reliance Capital has interests in asset management

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    and mutual funds, stock broking, life and general insurance, proprietary investments, private

    equity and other activities in financial services.

    Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)

    registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of

    India Act, 1934.

    Reliance Capital sees immense potential in the rapidly growing financial services

    sector in India and aims to become a dominant player in this industry and offer fully

    integrated financial services.

    Reliance Life Insurance is another step forward for Reliance Capital Limited to offer

    need based Life Insurance solutions to individuals and Corporates.

    Reliance capital entered into the life insurance business by acquiring AMP Sanmar in October

    2005. The business was thereafter renamed Reliance Life Insurance. Today RLIC has over 20

    products - 16 individual plans and 4 employee benefit plans - including the two new innovative

    products Connect to Life and Reliance Money Guarantee Plan - that were launched recently.

    Reliance Life Insurance Company (RLIC) has been accorded the ISO 9001-2000 certificate for

    its best-in-class management systems in Quality, Customer & Process orientation.With this, RLIC is one of the only two life insurance companies in India to get ISO 9001:2000

    certification covering all functional areas.

    The scope of the certification covers the entire gamut of business processes ranging from

    product design, sales - front-end and back-end operations, customer care and investment, to all

    business support functions. The certification has been awarded by internationally acclaimed

    Bureau Veritas and is valid till 2010 subject to continued satisfactory operation of RLIC's

    Quality Management System.

    "This certification is a significant milestone in our continuous quest to offer innovative

    products, outstanding services and improved customer satisfaction. It indicates that we have

    been able to install systems, processes & performance measures that are in line with the best in

    the industry and will form the basis of our business growth in future", said P Nandagopal,

    CEO, Reliance Life Insurance Company.

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    Reliance Life Insurance is the fastest growing life insurance company in India and has an

    incremental market share of 4 per cent amongst private insurers. The company has third largest

    distribution network in terms of number of agents operating out of 143 locations across the

    country.

    CORPORATE OBJECTIVE

    At Reliance Life Insurance, we strongly believe that as life is different at every stage, life

    insurance must offer flexibility and choice to go with that stage. We are fully prepared and

    committed to guide you on insurance products and services through our well-trained advisors,backed by competent marketing and customer services, in the best possible way.

    It is our aim to become one of the top private life insurance companies in India and to

    become a cornerstone of RLI integrated financial services business in India.

    CORPORATE VISION AND MISSION

    Vision

    Empowering everyone live their dreams.

    Mission

    Create unmatched value for everyone through dependable, effective, transparent and profitable

    life insurance and pension plans.

    Our Goal

    Reliance Life Insurance would strive hard to achieve the 3 goals mentioned below:

    Emerge as transnational Life Insurer of global scale and standard

    Create best value for Customers, Shareholders and all Stake holders

    Achieve impeccable reputation and credentials through best business practices

    Achievements

    RLIC has been one of the fast gainers in market share in new business premium

    amongst the private players with an incremental market share of 4.1% in the Financial

    Year 2007-08 from 3.9% in April 07 to 8% in Feb 08. ( Source: IRDA)

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    Also continues to beamongst the fast growing Private Life Insurance Companieswith

    a YOY growthof195% in new business premiumas ofMar08.

    A Company that has crossed 1.7 Million policies in just 2 years of operation, post take

    over of AMP Sanmar business.

    Initiated Express Life an Unique Over the Counter sales process for Unit LinkedInsurance Policies in the Industry.

    Accomplished a large distribution ramp-up in the Industry in a short span of time by

    opening 600 branches in 10months taking the overall branch network above 740.

    RLIC continues to be one of the two Life Insurance companies in India to be certified

    ISO 9001:2000 for all the processes.

    Awarded the Jamnalal Bajaj Uchit Vyavahar Puraskar 2007- CertificateofMerit in the

    Financial Services category by Council for Fair Business Practices (CFBP).

    GROWTH OF RELIANCE LIFE INSURANCE SOME FACTS (MAY

    2009) :

    HOW THEY STACK UPPremium income of life insurers in Rs crore

    April - June

    Growth %

    Total Share

    (%)2007 2008

    LIC 8580.84 7524.56 -12 52.55

    ICICI Prudential 1056.45 1,590.27 51 11.11

    Bajaj Allianz 731.85 829.24 13 5.79

    SBI Life 426.39 1,148.67 169 8.02

    HDFC Standard 355.93 490.40 38 3.42

    Max New York 289.74 501.16 73 3.50

    Reliance Life 204.10 557.33 173 3.89

    Birla Sun Life 174.63 501.53 187 3.50

    Total Private 3930.95 6,795.64 73 47.45

    Total Market 12511.80 14,320.20 14 100.00

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    Reliance life expect to break even by 2010-11 and until then they may require an

    additional rs.700 cr. of capital.

    Around 97% of reliance lifes business comes from unit linked insurance plans.

    Average tenor of its ULIPs is 12.7 yrs and avg. ticket size of the policy stands

    around 21000/-

    Alternate channel incl. corporate agents, broker, direct marketing brought in 25% of

    companys business.

    This year company plan to reach out further to the rural areas and introduce

    MICROINSURANCE product.

    The company is planning to double its manpower base from the present level of14000 employees.

    New business premium at rs.2754 cr in 2007-08 against 930 cr in the previous year.

    The company had add 600 more branches in the last year to expand its business network

    and now it has 744 branches.

    As only 30% of the business comes from the top 25 cities and the balance comes 70%

    comes through the other smaller towns, company has followed a conscious strategy to

    setup branches in smaller towns to tap the blue oceans.

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    AS A TRAINEE IN RELIANCE INSUARANCE, I

    WORKED FOR TWO MONTHS AND IN THOSE

    TWO MONTHS I HAD GAINED EXPERIENCE IN

    FINANCE DEPARTMENT AS A FUND

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    ANANLYSIT AND I HAD ALSO GAINED

    EXPERIENCE IN MARKETING AND HUMAN

    RESOURCE DEPARTMENT.

    RELIANCE LIFE INSUARANCE INVESTS

    MONEY IN VARIOUS FUNDS .BASICALLY THEY

    HAVE DIVIDED THEIR PLANS IN TWO PARTS35

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    INDIVIDUAL PLAN

    EMPLOYEE INVESTMENT PLAN

    UNDER

    THESE PLANS VARIOUS DIFFERENT

    FUNDS COME AND A FUND MANAGER

    INVEST MONEY

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    INDIVIDUAL PLANS

    EMPLOYEE INVESTMENT PLAN

    Fund Name NAV per Unit

    GG - Balanced Fund 12.0104

    GG - Capital Secure Fund 12.2141

    GG - Corporate Bond Fund 11.1144

    GG - Equity Fund 10.2646

    GG - Gilt Fund 10.0781

    GG - Growth Fund 11.3623

    GG - Infrastructure Fund 10.3503

    GG - Midcap Fund 10.328

    GG - Money Market Fund 10.8247

    GG - Pure Debt Fund 11.1095

    GLE - Balanced Fund 10.0333

    GLE - Corporate Bond Fund 11.6655

    GLE - Equity Fund 7.2557

    GLE - Gilt Fund 11.0339

    GLE - Money Market Fund 11.6051

    GLE - Pure Debt Fund 11.1648

    GSA - Balanced Fund 15.118

    GSA - Capital Secure Fund 11.0826

    GSA - Corporate Bond Fund 10.2992

    GSA - Growth Fund 9.5457

    GSA - Money Market Fund 10.6281

    GSA - Pure Debt Fund 11.0402

    GSLI - Balanced Fund 11.4001

    GSLI - Corporate Bond Fund 10.738

    GSLI - Energy Fund 15.4971

    GSLI - Equity Fund 15.0243

    GSLI - Gilt Fund 10.0717

    GSLI - Infrastructure Fund 13.6614

    GSLI - Midcap Fund 15.0988

    GSLI - Money Market Fund 10.4964

    GSLI - Pure Debt Fund 10.6239

    GSLI - Pure Equity Fund 15.6219

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    Fund Name NAV per Unit

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    AIP - Corporate Bond Fund 12.0891

    AIP - Energy Fund 10.3889

    AIP - Equity Fund 9.5347

    AIP - Fund A 9.9547

    AIP - Fund B 10.9768

    AIP - Fund C 11.7479

    AIP - Gilt Fund 11.1354

    AIP - Infrastructure Fund 9.3148

    AIP - Midcap Fund 9.0548

    AIP - Money Market Fund 11.8481

    AIP - Pure Equity Fund 10.1503

    GRPS I - Insurance Bond Fund 11.1959

    GRPS I - Insurance Bond Fund (New) 10.5343

    GRPS I - Pension Bond Fund 11.2057

    GRPS I - Pension Bond Fund (New) 10.5459

    GYP - Balanced Fund 15.312

    GYP - Capital Secure Fund 13.4131

    GYP - Energy Fund 10.3889

    GYP - Equity Fund 11.1148

    GYP - Growth Fund 13.3017

    GYP - Infrastructure Fund 9.3148

    GYP - Midcap Fund 9.0548

    GYP - Pure Equity Fund 10.1503

    - Indian Traditional Fund 11.2328

    MGP - Fund D 11.8331

    MGP - Fund E 11.6518

    MGP - Fund F 11.5662

    MGP - Return Shield Fund 12.0478

    MRP - Balanced Fund 15.3077

    MRP - Capital Secure Fund 13.3613

    MRP - Energy Fund 10.3889

    MRP - Equity Fund 22.5327

    MRP - Growth Fund 16.6973

    MRP - Infrastructure Fund 9.3148

    MRP - Midcap Fund 9.0548

    MRP - Pure Equity Fund 10.1503

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    SAIP - Corporate Bond Fund 12.0891

    SAIP - Energy Fund 10.3889

    SAIP - Equity Fund 9.5347

    SAIP - Fund A 9.9547

    SAIP - Fund B 10.9768

    SAIP - Fund C 11.7479

    SAIP - Gilt Fund 11.1354

    SAIP - Infrastructure Fund 9.3148

    SAIP - Midcap Fund 9.0548

    SAIP - Money Market Fund 11.8481

    SAIP - Pure Equity Fund 10.1503

    SCP - Energy Fund 10.3889

    SCP - Equity Fund 7.2811

    SCP - Fund G 10.6688

    SCP - Fund H 9.734

    SCP - Infrastructure Fund 9.3148

    SCP - Midcap Fund 9.0548

    SCP - Pure Equity Fund 10.1503

    SCP - Return Shield Fund 11.3664

    SGYP - Balanced Fund 15.312

    SGYP - Energy Fund 10.3889

    SGYP - Equity Fund 9.5347

    SGYP - Growth Fund 13.3017

    SGYP - Infrastructure Fund 9.3148

    SGYP - Midcap Fund 9.0548

    SGYP - Money Market Fund 10.6281

    SGYP - Pure Equity Fund 10.1503

    SIP - Corporate Bond Fund 11.1717

    SIP - Energy Fund 11.0902

    SIP - Equity Fund 9.8421

    SIP - Gilt Fund 10.6297

    SIP - Infrastructure Fund 9.6078

    SIP - Midcap Fund 8.7488

    SIP - Money Market Fund 10.9578

    SIP - Pure Equity Fund 11.2328

    SIP PLUS - Corporate Bond Fund 11.1717

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    SIP PLUS - Energy Fund 11.0902

    SIP PLUS - Equity Fund 9.8421

    SIP PLUS - Gilt Fund 10.6297

    SIP PLUS - Infrastructure Fund 9.6078

    SIP PLUS - Midcap Fund 8.7488

    SIP PLUS - Money Market Fund 10.9578

    SIP PLUS - Pure Equity Fund 11.2328

    SLI - Energy Fund 15.4971

    SLI - Equity Fund 15.0243

    SLI - Gilt Fund 10.0717

    SLI - Infrastructure Fund 13.6614

    SLI - Money Market Fund 10.4964

    SLI - Pure Equity Fund 15.6219

    SMRP - Balanced Fund 15.3077

    SMRP - Energy Fund 10.3889

    SMRP - Equity Fund 9.5347

    SMRP - Growth Fund 16.6973

    SMRP - Infrastructure Fund 9.3148

    SMRP - Midcap Fund 9.0548

    SMRP - Money Market Fund 10.6281

    SMRP - Pure Equity Fund 10.1503

    TIPS I - Pure Equity Fund 10.1503

    TIPS I - Corporate Bond Fund 11.2581

    TIPS I - Energy Fund 10.5239

    TIPS I - Equity Fund 9.8358

    TIPS I - Gilt Fund 10.5794

    TIPS I - Infrastructure Fund 9.1607

    TIPS I - Midcap Fund 9.1183

    TIPS I - Money Market Fund 11.1479

    TIPS II - Corporate Bond Fund 11.2483

    TIPS II - Energy Fund 10.5248

    TIPS II - Equity Fund 9.8326

    TIPS II - Gilt Fund 10.5823

    TIPS II - Infrastructure Fund 9.1505

    TIPS II - Midcap Fund 9.1434

    TIPS II - Money Market Fund 11.1392

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    TIPS II - Pure Equity Fund 10.1503

    W+HP - Infrastructure Fund 9.3148

    W+HP - Corporate Bond Fund 11.3318

    W+HP - Energy Fund 10.3889

    W+HP - Equity Fund 7.9157

    W+HP - Fund A 8.469

    W+HP - Fund B 9.6477

    W+HP - Gilt Fund 10.6265

    W+HP - Midcap Fund 9.0548

    W+HP - Money Market Fund 11.2121

    W+HP - Pure Equity Fund 10.1503

    \

    A FUND MANAGER OF RELIANCE INSAURANCE INVESTS

    MONEY IN VARIOUS FUNDS.

    BUT AS A FUND ANANLYIST I HAD CHOOSEN

    FIVE FUNDS, AND TRIED TO ANALYZE THEM ONE BY ONE.

    CORPORATE BOND FUND

    EQUITY FUND

    ENERGY FUND

    MONEY MARKET FUND

    INFRASTRUCTRE FUND42

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    ALL THESE FIVE FUNDS ARE EXPLAINED IN DETAIL AND THEIR

    PERFORMANCE IN MARKET FROM 1RST JAN 2009 TO 1RST JUNE

    2009 ARE EXPLAINED DAY BY DAY. ALL RELATED GRAPHS ARE

    ALSO GIVEN.

    AIP - Corporate Bond FundFund Performance

    NAV Performance Analysis

    Following are the Unit values from 01 Aug 2008 to 28 Feb 2009 for AIP - Corporate Bond

    Fund

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    Fund Name NAVGrowth(%)

    AIP - Corporate Bond Fund 9.2068 %

    Table

    Fund PerformanceTrack Fund Performance

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP -Corporate Bond Fund.

    NAV DateAIP - Corporate Bond Fund

    NAV per Unit

    01 Jun 2009 12.0661

    31 May 2009 12.0636

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    29 May 2009 12.0586

    28 May 2009 12.0456

    27 May 2009 12.0931

    26 May 2009 12.1199

    25 May 2009 12.1064

    22 May 2009 12.1039

    21 May 2009 12.1448

    20 May 2009 12.1754

    19 May 2009 12.166818 May 2009 12.2125

    15 May 2009 12.1535

    14 May 2009 12.1429

    13 May 2009 12.126

    12 May 2009 12.1256

    11 May 2009 12.1365

    08 May 2009 12.1451

    07 May 2009 12.1621

    06 May 2009 12.169

    05 May 2009 12.1399

    04 May 2009 12.1243

    30 Apr 2009 12.1419

    29 Apr 2009 12.1398

    28 Apr 2009 12.151

    27 Apr 2009 12.1578

    24 Apr 2009 12.154

    23 Apr 2009 12.1655

    22 Apr 2009 12.1963

    21 Apr 2009 12.1587

    20 Apr 2009 12.0848

    17 Apr 2009 12.0528

    16 Apr 2009 12.0159

    15 Apr 2009 11.9837

    13 Apr 2009 11.9776

    09 Apr 2009 11.9831

    08 Apr 2009 11.9334

    06 Apr 2009 11.863302 Apr 2009 11.8547

    01 Apr 2009 11.841

    31 Mar 2009 11.8038

    30 Mar 2009 11.7527

    27 Mar 2009 11.7459

    26 Mar 2009 11.7437

    25 Mar 2009 11.7581

    24 Mar 2009 11.7639

    23 Mar 2009 11.7697

    20 Mar 2009 11.7551

    19 Mar 2009 11.737

    18 Mar 2009 11.7216

    17 Mar 2009 11.7173

    16 Mar 2009 11.7263

    13 Mar 2009 11.6653

    12 Mar 2009 11.6513

    09 Mar 2009 11.7198

    06 Mar 2009 11.7477

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    05 Mar 2009 11.7755

    04 Mar 2009 11.779

    03 Mar 2009 11.7985

    02 Mar 2009 11.7856

    28 Feb 2009 11.7797

    27 Feb 2009 11.777

    26 Feb 2009 11.7287

    25 Feb 2009 11.6992

    24 Feb 2009 11.7043

    20 Feb 2009 11.6932

    19 Feb 2009 11.6909

    18 Feb 2009 11.6691

    17 Feb 2009 11.6426

    16 Feb 2009 11.6606

    13 Feb 2009 11.656

    12 Feb 2009 11.6395

    11 Feb 2009 11.6149

    10 Feb 2009 11.6412

    09 Feb 2009 11.6511

    06 Feb 2009 11.6479

    05 Feb 2009 11.5916

    04 Feb 2009 11.6007

    03 Feb 2009 11.603

    02 Feb 2009 11.6181

    31 Jan 2009 11.6139

    30 Jan 2009 11.6117

    29 Jan 2009 11.6204

    28 Jan 2009 11.6183

    27 Jan 2009 11.6361

    23 Jan 2009 11.6339

    22 Jan 2009 11.6356

    21 Jan 2009 11.6511

    20 Jan 2009 11.6615

    19 Jan 2009 11.6592

    16 Jan 2009 11.6525

    15 Jan 2009 11.6538

    14 Jan 2009 11.6203

    13 Jan 2009 11.5898

    12 Jan 2009 11.5873

    09 Jan 2009 11.5664

    07 Jan 2009 11.5579

    06 Jan 2009 11.6813

    05 Jan 2009 11.7028

    02 Jan 2009 11.5874

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    01 Jan 2009 11.5930

    Fund NameNAV

    Growth(%)

    AIP - Corporate Bond Fund 4.0809 %

    IF FUND MANAGR INVEST MONEY IN CORPORATE BOND FUND IN THIS

    PERIOD ,THEN IN STARTING PERIOD IN MARKET CUSTOMER WILL GET THE

    BENEFIT,BUT AFTER SOME TIME THIS FUND DOESNOT GIVE MUCH

    BENEFITS.

    THIS FUND IS USEFUL FOR LONG TERM INVESTMENT.

    AIP - Equity Fund Fund Performance

    NAV Performance Analysis

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP - Equity Fund.

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    Fund Name

    NAVGrowth(%)

    AIP - Equity Fund 39.8976 %

    TABLE Fund Performance

    Track Fund Performance

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP - Equity Fund.

    NAV DateAIP - Equity Fund

    NAV per Unit

    01 Jun 2009 9.4221

    31 May 2009 9.3129

    29 May 2009 9.3133

    28 May 2009 9.1017

    27 May 2009 8.983226 May 2009 8.7258

    25 May 2009 8.9221

    22 May 2009 8.8929

    21 May 2009 8.8283

    20 May 2009 8.9541

    19 May 2009 8.9768

    18 May 2009 9.0404

    15 May 2009 7.9093

    14 May 2009 7.7576

    13 May 2009 7.8189

    12 May 2009 7.8934

    11 May 2009 7.674

    08 May 2009 7.7776

    07 May 2009 7.8887

    06 May 2009 7.7677

    05 May 2009 7.8569

    04 May 2009 7.8719

    30 Apr 2009 7.5405

    29 Apr 2009 7.5406

    28 Apr 2009 7.3336

    27 Apr 2009 7.5301

    24 Apr 2009 7.5226

    23 Apr 2009 7.4195

    22 Apr 2009 7.2517

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    21 Apr 2009 7.3155

    20 Apr 2009 7.3664

    17 Apr 2009 7.3859

    16 Apr 2009 7.3407

    15 Apr 2009 7.5038

    13 Apr 2009 7.3315

    09 Apr 2009 7.2462

    08 Apr 2009 7.2333

    06 Apr 2009 7.093502 Apr 2009 7.0416

    01 Apr 2009 6.8043

    31 Mar 2009 6.7399

    30 Mar 2009 6.6477

    27 Mar 2009 6.8816

    26 Mar 2009 6.8232

    25 Mar 2009 6.6308

    24 Mar 2009 6.5292

    23 Mar 2009 6.515

    20 Mar 2009 6.2598

    19 Mar 2009 6.2814

    18 Mar 2009 6.2609

    17 Mar 2009 6.1915

    16 Mar 2009 6.2394

    13 Mar 2009 6.1341

    12 Mar 2009 5.9516

    09 Mar 2009 5.8573

    06 Mar 2009 5.9465

    05 Mar 2009 5.8821

    04 Mar 2009 6.0234

    03 Mar 2009 5.9919

    02 Mar 2009 6.0959

    28 Feb 2009 6.2524

    27 Feb 2009 6.2527

    26 Feb 2009 6.2645

    25 Feb 2009 6.2415

    24 Feb 2009 6.1974

    20 Feb 2009 6.2287

    19 Feb 2009 6.3241

    18 Feb 2009 6.3111

    17 Feb 2009 6.2969

    16 Feb 2009 6.4517

    13 Feb 2009 6.6233

    12 Feb 2009 6.5479

    11 Feb 2009 6.6184

    10 Feb 2009 6.6297

    09 Feb 2009 6.5859

    06 Feb 2009 6.4373

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    05 Feb 2009 6.3232

    04 Feb 2009 6.3714

    03 Feb 2009 6.3478

    02 Feb 2009 6.3007

    31 Jan 2009 6.4588

    30 Jan 2009 6.459

    29 Jan 2009 6.3646

    28 Jan 2009 6.3933

    27 Jan 2009 6.2493

    23 Jan 2009 6.1101

    22 Jan 2009 6.2051

    21 Jan 2009 6.1852

    20 Jan 2009 6.3664

    19 Jan 2009 6.4854

    16 Jan 2009 6.4602

    15 Jan 2009 6.3156

    14 Jan 2009 6.488

    13 Jan 2009 6.3491

    12 Jan 2009 6.3754

    09 Jan 2009 6.5528

    07 Jan 2009 6.6084

    06 Jan 2009 6.8805

    05 Jan 2009 6.8852

    02 Jan 2009 6.7555

    01 Jan 2009 6.7350

    Fund Name NAV Growth(%)

    AIP - Equity Fund 39.8976 %

    EQUITY FUND IS VERY DIFFERENT AND IT GOES UP IN THE MARKET VERY

    FASTLY AND IT GIVES RETURNS IN A GOOD AMOUNT. IN THIS PERIOD.FIRST

    OF ALL IT GOES UP AND IN MIDDLE IT WAS MOVING SLOWLY, BUT AFTER

    SOME TIME AGAIN IT WAS MOVING FASTLY.

    AIP - Energy Fund

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    Fund Performance

    NAV Performance Analysis

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP - EnergyFund.

    Fund NameNAV

    Growth(%)

    AIP - Energy Fund 50.9959 %

    TABLE

    Fund Performance

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    Track Fund Performance

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP - Energy Fund.

    NAV DateAIP Energy Fund

    NAV per Unit

    01 Jun 2009 10.3778

    31 May 2009 10.142

    29 May 2009 10.1426

    28 May 2009 9.8735

    27 May 2009 9.7309

    26 May 2009 9.4121

    25 May 2009 9.6792

    22 May 2009 9.697

    21 May 2009 9.5985

    20 May 2009 9.5608

    19 May 2009 9.6043

    18 May 2009 9.7231

    15 May 2009 8.4424

    14 May 2009 8.3758

    13 May 2009 8.463212 May 2009 8.5942

    11 May 2009 8.3667

    08 May 2009 8.4731

    07 May 2009 8.5385

    06 May 2009 8.4439

    05 May 2009 8.4344

    04 May 2009 8.4618

    30 Apr 2009 8.205

    29 Apr 2009 8.2053

    28 Apr 2009 7.9553

    27 Apr 2009 8.1209

    24 Apr 2009 8.176

    23 Apr 2009 8.1239

    22 Apr 2009 7.9792

    21 Apr 2009 8.0422

    20 Apr 2009 8.067

    17 Apr 2009 8.0712

    16 Apr 2009 8.0623

    15 Apr 2009 8.3654

    13 Apr 2009 8.2117

    09 Apr 2009 8.1226

    08 Apr 2009 8.1682

    06 Apr 2009 7.9504

    02 Apr 2009 7.8994

    01 Apr 2009 7.5713

    31 Mar 2009 7.4596

    30 Mar 2009 7.4203

    27 Mar 2009 7.529

    26 Mar 2009 7.5236

    25 Mar 2009 7.3479

    24 Mar 2009 7.2439

    23 Mar 2009 7.2799

    20 Mar 2009 6.984

    19 Mar 2009 6.9675

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    18 Mar 2009 6.9167

    17 Mar 2009 6.8518

    16 Mar 2009 6.8859

    13 Mar 2009 6.765

    12 Mar 2009 6.6021

    09 Mar 2009 6.5066

    06 Mar 2009 6.5779

    05 Mar 2009 6.4762

    04 Mar 2009 6.6619

    03 Mar 2009 6.5928

    02 Mar 2009 6.6888

    28 Feb 2009 6.8609

    27 Feb 2009 6.8611

    26 Feb 2009 6.9293

    25 Feb 2009 6.8377

    24 Feb 2009 6.7584

    20 Feb 2009 6.738619 Feb 2009 6.8303

    18 Feb 2009 6.8053

    17 Feb 2009 6.7557

    16 Feb 2009 6.9058

    13 Feb 2009 7.1147

    12 Feb 2009 7.0001

    11 Feb 2009 7.0763

    10 Feb 2009 7.1187

    09 Feb 2009 7.1226

    06 Feb 2009 6.946705 Feb 2009 6.7947

    04 Feb 2009 6.8238

    03 Feb 2009 6.7881

    02 Feb 2009 6.7498

    31 Jan 2009 6.93

    30 Jan 2009 6.9301

    29 Jan 2009 6.81

    28 Jan 2009 6.8365

    27 Jan 2009 6.6639

    23 Jan 2009 6.515822 Jan 2009 6.5122

    21 Jan 2009 6.4949

    20 Jan 2009 6.6838

    19 Jan 2009 6.7043

    16 Jan 2009 6.6452

    15 Jan 2009 6.3801

    14 Jan 2009 6.5399

    13 Jan 2009 6.3297

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    12 Jan 2009 6.4293

    09 Jan 2009 6.6117

    07 Jan 2009 6.6950

    06 Jan 2009 7.0786

    05 Jan 2009 7.1195

    02 Jan 2009 6.9149

    01 Jan 2009 6.8729

    Fund NameNAV

    Growth(%)

    AIP - Energy Fund 50.9959 %

    AIP - Money Market Fund

    Fund Performance

    NAV Performance Analysis

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP - Money Market

    Fund.

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    Fund Name NAVGrowth(%)

    AIP - Money Market Fund 3.9030 %

    Table

    Fund Performance

    Track Fund Performance

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP - Money Market

    Fund.

    NAV DateAIP - Money Market Fund

    NAV per Unit

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    01 Jun 2009 11.82

    31 May 2009 11.8173

    29 May 2009 11.8121

    28 May 2009 11.8094

    27 May 2009 11.8068

    26 May 2009 11.8032

    25 May 2009 11.8007

    22 May 2009 11.7926

    21 May 2009 11.789920 May 2009 11.787

    19 May 2009 11.7843

    18 May 2009 11.7816

    15 May 2009 11.7734

    14 May 2009 11.7706

    13 May 2009 11.768

    12 May 2009 11.7652

    11 May 2009 11.7625

    08 May 2009 11.7544

    07 May 2009 11.7516

    06 May 2009 11.7489

    05 May 2009 11.746

    04 May 2009 11.7433

    30 Apr 2009 11.7326

    29 Apr 2009 11.73

    28 Apr 2009 11.7273

    27 Apr 2009 11.7245

    24 Apr 2009 11.7163

    23 Apr 2009 11.7135

    22 Apr 2009 11.7107

    21 Apr 2009 11.7079

    20 Apr 2009 11.7048

    17 Apr 2009 11.6964

    16 Apr 2009 11.6935

    15 Apr 2009 11.6906

    13 Apr 2009 11.6854

    09 Apr 2009 11.676408 Apr 2009 11.6742

    06 Apr 2009 11.6697

    02 Apr 2009 11.6609

    01 Apr 2009 11.6587

    31 Mar 2009 11.6562

    30 Mar 2009 11.6535

    27 Mar 2009 11.6454

    26 Mar 2009 11.6426

    25 Mar 2009 11.6394

    24 Mar 2009 11.6364

    23 Mar 2009 11.6336

    20 Mar 2009 11.625

    19 Mar 2009 11.6222

    18 Mar 2009 11.619517 Mar 2009 11.6168

    16 Mar 2009 11.6137

    13 Mar 2009 11.6048

    12 Mar 2009 11.6019

    09 Mar 2009 11.5926

    06 Mar 2009 11.584

    05 Mar 2009 11.5813

    04 Mar 2009 11.5786

    03 Mar 2009 11.5757

    02 Mar 2009 11.5728

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    28 Feb 2009 11.5669

    27 Feb 2009 11.5638

    26 Feb 2009 11.5607

    25 Feb 2009 11.5576

    24 Feb 2009 11.5465

    20 Feb 2009 11.5343

    19 Feb 2009 11.5313

    18 Feb 2009 11.5281

    17 Feb 2009 11.524816 Feb 2009 11.5217

    13 Feb 2009 11.5123

    12 Feb 2009 11.5092

    11 Feb 2009 11.506

    10 Feb 2009 11.503

    09 Feb 2009 11.4998

    06 Feb 2009 11.4906

    05 Feb 2009 11.4875

    04 Feb 2009 11.4845

    03 Feb 2009 11.4815

    02 Feb 2009 11.4785

    31 Jan 2009 11.4728

    30 Jan 2009 11.4703

    29 Jan 2009 11.4614

    28 Jan 2009 11.4584

    27 Jan 2009 11.4556

    23 Jan 2009 11.4439

    22 Jan 2009 11.437

    21 Jan 2009 11.4342

    20 Jan 2009 11.4308

    19 Jan 2009 11.4274

    16 Jan 2009 11.4188

    15 Jan 2009 11.416

    14 Jan 2009 11.4132

    13 Jan 2009 11.4104

    12 Jan 2009 11.4077

    09 Jan 2009 11.39907 Jan 2009 11.3930

    06 Jan 2009 11.3901

    05 Jan 2009 11.3873

    02 Jan 2009 11.3788

    01 Jan 2009 11.3760

    Fund NameNAV

    Growth(%)

    AIP - Money Market Fund 3.9030 %

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    AIP - Infrastructure Fund

    Fund Performance

    NAV Performance Analysis

    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP -Infrastructure Fund.

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    Fund Name NAV Growth(%)

    AIP - Infrastructure Fund 32.7824 %

    Table

    Fund Performance

    Track Fund Performance

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    Following are the Unit values from 01 Jan 2009 to 01 Jun 2009 for AIP -Infrastructure Fund.

    NAV DateAIP - Infrastructure Fund

    NAV per Unit

    01 Jun 2009 9.1021

    31 May 2009 8.9264

    29 May 2009 8.9272

    28 May 2009 8.710727 May 2009 8.5667

    26 May 2009 8.3738

    25 May 2009 8.6423

    22 May 2009 8.6933

    21 May 2009 8.6115

    20 May 2009 8.7112

    19 May 2009 8.7909

    18 May 2009 8.7794

    15 May 2009 7.5679

    14 May 2009 7.4066

    13 May 2009 7.505

    12 May 2009 7.568

    11 May 2009 7.3586

    08 May 2009 7.497

    07 May 2009 7.5821

    06 May 2009 7.4763

    05 May 2009 7.4914

    04 May 2009 7.4814

    30 Apr 2009 7.269

    29 Apr 2009 7.2689

    28 Apr 2009 7.095

    27 Apr 2009 7.3003

    24 Apr 2009 7.3085

    23 Apr 2009 7.1724

    22 Apr 2009 7.0767

    21 Apr 2009 7.1445

    20 Apr 2009 7.127617 Apr 2009 7.1268

    16 Apr 2009 7.0763

    15 Apr 2009 7.2614

    13 Apr 2009 7.0398

    09 Apr 2009 7.0029

    08 Apr 2009 6.9834

    06 Apr 2009 6.8263

    02 Apr 2009 6.7219

    01 Apr 2009 6.5215

    31 Mar 2009 6.5213

    30 Mar 2009 6.4613

    27 Mar 2009 6.5917

    26 Mar 2009 6.5469

    25 Mar 2009 6.3697

    24 Mar 2009 6.3451

    23 Mar 2009 6.3314

    20 Mar 2009 6.152

    19 Mar 2009 6.1788

    18 Mar 2009 6.179

    17 Mar 2009 6.1131

    16 Mar 2009 6.1062

    13 Mar 2009 6.019

    12 Mar 2009 5.9161

    09 Mar 2009 5.9655

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    06 Mar 2009 6.0317

    05 Mar 2009 5.9534

    04 Mar 2009 6.0832

    03 Mar 2009 6.0801

    02 Mar 2009 6.1518

    28 Feb 2009 6.3013

    27 Feb 2009 6.3014

    26 Feb 2009 6.3329

    25 Feb 2009 6.272424 Feb 2009 6.2487

    20 Feb 2009 6.2714

    19 Feb 2009 6.344

    18 Feb 2009 6.3159

    17 Feb 2009 6.292

    16 Feb 2009 6.3904

    13 Feb 2009 6.5672

    12 Feb 2009 6.476

    11 Feb 2009 6.5508

    10 Feb 2009 6.5308

    09 Feb 2009 6.500806 Feb 2009 6.3661

    05 Feb 2009 6.2564

    04 Feb 2009 6.3021

    03 Feb 2009 6.2811

    02 Feb 2009 6.2911

    31 Jan 2009 6.4663

    30 Jan 2009 6.4666

    29 Jan 2009 6.425

    28 Jan 2009 6.4883

    27 Jan 2009 6.403

    23 Jan 2009 6.1964

    22 Jan 2009 6.2634

    21 Jan 2009 6.2215

    20 Jan 2009 6.4271

    19 Jan 2009 6.4726

    16 Jan 2009 6.4406

    15 Jan 2009 6.2141

    14 Jan 2009 6.369

    13 Jan 2009 6.2266

    12 Jan 2009 6.31

    09 Jan 2009 6.4784

    07 Jan 2009 6.5687

    06 Jan 2009 6.8603

    05 Jan 2009 6.9288

    02 Jan 2009 6.8843

    01 Jan 2009 6.8549

    Fund Name NAV Growth(%)

    AIP - Infrastructure Fund 32.7824 %

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    CALCULATOR FOR CALCULATING

    INVESTMENT

    Insurance Need Calculator

    Gross current Income (Rs.)

    Personal Expenses( Taxes, shopping etc.) (Rs.)

    Net Income available for expenses on family (Rs.)

    Assets on hand (Rs.)

    62

    http://www.reliancelife.com/rlic/Tools/InsuranceNeedCalculator/RSEP_reliance_special_endowment_plan.aspxhttp://www.reliancelife.com/rlic/Tools/InsuranceNeedCalculator/RSEP_reliance_special_endowment_plan.aspx
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    Liabilities on hand (Rs.)

    Age (as on date )Years

    Expected future Inflation rate% p.a.

    Expected future Return on Investments % p.a.

    Age on retirementYears

    No of years after which a second member of the family starts earning.Years

    Expected contribution of next Family Member towards family

    expenditure at the time of employment (Rs.)

    Annual Net income available towards family (Rs.)

    Note : The calculations of insurance cover needed are made after taking into account todays valueof money in the future, expected inflation rate and expected return on investments.

    Calculate

    Clear

    BENEFITS OF INVESTING IN RELIANCELIFE INSRANCE

    Tax PlanningReliance Life Insurance has innovative plans that will help you save agood amount on taxes and have enough income to fulfil yourrequirements in life.

    Saving for Higher EducationInvest in Reliance Life Insurance and save enough to fulfils yourdreams of getting a good quality education.

    Saving for home/propertyThe dream of owning a house need not be a dream anymore. Invest inReliance Life Insurance and save enough to go ahead and own thathouse.

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    Saving for weddingMake your wedding memorableinvest in Reliance Life Insuranceand save money for your wedding wisely.

    Saving for the Golden yearsInvest wisely and save money for your retirement so that your lateryears continue to be golden.

    Financial Security for dependantsInvest in Reliance Life Insurance and give your family the financialsecurity that they need, even if you may not be around.

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    RECRUITMENT OF ADVISORS

    Advisors are the backbone of any life insurance company.They play the most important and

    key role for company to cashing the revenue through selling the insurance policies.

    Some years ago Advisors were known as Agents but Reliance introduced them as Advisors

    which seems to be more appropriately.

    As aReliance Life Insurance Advisor, the sky is not the limityou

    can go beyond.

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    In India, ever since the insurance industry has opened up, opportunities for insurance

    companies have become limitless. To tap this opportunity, they require insurance agents

    because agents are one of the most significant modes of bringing in much-needed business to

    the company.

    At Reliance Life Insurance, you will not merely be an insurance agentyou will be a

    Financial Advisor. You will have an important role to play because you have to give valuable

    advice to prospective customers about their financial planning.

    Opportunities for Reliance Advisors

    Make a good profit without a heavy investment.

    Enjoy the benefit of residual income.

    TrainingofofSalespeople

    TrainingofofSalespeople

    Help

    S

    ale

    spe

    o

    ple

    K

    no

    w

    &

    Iden

    tify

    With

    the

    Co

    m

    pany

    Lea

    rnHow

    the

    Pro

    duc

    tsWo

    rk

    Lear

    nHow

    toMake

    Effec

    tive

    Pres

    entat

    ions

    Und

    erst

    and

    Fiel

    dPro

    ced

    ures

    and

    Res

    pon

    sibil

    ities

    The Training Program Has the Following Goals:

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    Maintain flexible work hours.

    Earn attractive commissions.

    Participate in exciting recognition programs.

    Associate with Reliance - One of the strongest brands of the country.

    Capitalize on the growing Insurance market.

    Become a full time sales manager.

    Benefits Available for Advisors

    Apart from being remunerated well, Advisors get a lot of recognition and can win awards by

    participating in the monthly, quarterly, half yearly, yearly business competition. These

    business reviews can fetch foreign tours and travel free of cost. Easy way to globe trot is tobecome an advisors with RLIC.

    Become an Advisor to really see the benefits. It is told that "seeing is believing '. We are ahead

    and we say "experiencing is believing" are you ready to experiment.

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    Number of Agents

    Company NameNumber of Agents

    Dec 09 (Nos)

    Aviva Life 31,390

    Bajaj Allianz Life 273138

    Bharti Axa 10016

    Birla Sunlife 86264

    Future Generali 0

    HDFC Std Life 132662

    ICICI Prudential 262893

    ING Vysya 48428

    Kotak 34714

    Max New York 29,876

    MetLife 32389

    Reliance Life 157052

    Sahara Life 12244

    SBI Life 33969

    Shriram Life 16521

    TATA AIG 32528

    LIC 1159586

    ADVERTISEMENT FOR ADVISOR

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    LETTER ISSUED TO ADVISOR AFTER JOINING

    70

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    PRODUCTS OFFERED BY RELIANCE LIFE

    Reliance has number of insurance products in its Portfolio. It offers different products

    for different customer profile.It target its product according to the needs of people which

    make them its customer.

    Solutions for IndividualsSolutions for Groups

    Solutions for Individuals

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    Reliance Life Insurance is here with Solutions for Individuals, a series of plans that will helpyou make wise investments, protect your family, secure your childs future and even chalk outa plan for your retirement.

    Protection Plans

    Savings & Investment Plans

    Retirement Plans

    Child Plans

    Protection Plans

    In todays uncertain world, there could be calamity at every step of the life. It is up to you toensure that your family stays protected always.

    Reliance Protection Plans helps you do exactly the same. You have a wide range of options tochoose a plan from. Right from limited period plans to lifetime protection plans, you can optfor the one that suits your lifestyle.

    While we understand that nothing can compensate for the loss of a life, we intend to provideyou the peace of mind. Investing in Reliance Protection Plans would mean your familys futureis in safe hands.

    Protection Plans

    Reliance Term Plan

    Reliance Simple Term Plan Reliance Special Term Plan

    Reliance Credit Guardian Plan

    Reliance Special Credit Guardian Plan

    Reliance Endowment Plan

    Reliance Special Endowment Plan

    Reliance Connect 2 Life

    Reliance Whole Life Plan

    Reliance Wealth + Health Plan

    Reliance Cash Flow Plan

    Savings & Investment Plans

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    http://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/ChildPlans/child_plan.aspxhttp://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/ProtectionPlans/protection_plan.aspxhttp://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/SavingsnInvestmentPlan/savings_n_investment_plan.aspxhttp://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/RetirementPlans/retirement_plan.aspxhttp://www.reliancelife.com/rlic/Products/SolutionsforIndividuals/ChildPlans/child_plan.aspx
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    In life, you have always given your family whatever they have wanted. Yet, there are somepromises you have to fulfill, such as taking your family for a vacation, or buying that dreamhouse.

    Set aside some money to achieve these specific goals with the help of Reliance Savings &Investment Plans. The plan allows you to experience the joys of life and provide for yourfamilys needs.

    Savings & Investment Plans

    Reliance Savings Linked Insurance Plan

    Reliance Super Invest Assure Plus Plan

    Reliance Super Invest Assure Plan

    Total Investment Plan I - Insurance

    Reliance TIPS -Series I- Insurance

    Reliance Wealth + Health Plan

    Reliance Super Automatic Investment Plan

    Reliance Money Guarantee Plan Reliance Cash Flow Plan

    Reliance Super Market Return Plan

    Reliance Endowment Plan Reliance Special Endowment Plan

    Reliance Whole Life Plan

    Reliance Super Golden Years Plan

    Reliance Super Golden Years Plan - Value

    Reliance Super Golden Years Plan - Plus

    Reliance Connect 2 Life Plan

    Reliance Imaan Investment Plan

    Retirement Plans

    A Reliance Retirement Plan will help you save money for your retirement. It ensures that youcontinue to get some income after retirement thereby ensuring that you do not have to dependon any other person or make any compromises to maintain the same lifestyle.

    Retirement Plans

    Total Investment Plan II - Pension

    Reliance Super Golden Years Plan

    Reliance Super Golden Years Plan - Value

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    Child Plans

    The Reliance Child Plan helps you save systematically so that you can secure your childsfuture needs. Be it higher education, his or her first home or any other requirement, you will

    always be there for your child when he or she needs you.

    So, invest in a Reliance Child Plan right awayit is the best gift you could ever give yourchild.

    Reliance Super Invest Assure Plan

    Reliance Child Plan

    Reliance Secure Child Plan

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    IN DETAIL

    Reliance has number of insurance products in its Portfolio. It offers different products for

    different customer profile.It target its product according to the needs of people which make

    them its customer.

    Protection Plans

    In todays uncertain world, there could be calamity at every step of the life. It is up to you to

    ensure that your family stays protected always.

    Reliance Protection Plans helps you do exactly the same. You have a wide range of options to

    choose a plan from. Right from limited period plans to lifetime protection plans, you can opt

    for the one that suits your lifestyle.

    While we understand that nothing can compensate for the loss of a life, we intend to provide

    you the peace of mind. Investing in Reliance Protection Plans would mean your familys future

    is in safe hands.

    1.Reliance Term Plan

    Invest in the Reliance Term Plan, a pure life insurance plan that offers you comprehensive and

    affordable coverage for a limited period of time to suit your needs.

    2.Reliance Simple Term Plan

    Make a smart investment move by investing in the cost-effective Reliance Simple Term Plan,

    which offers you comprehensive coverage for a specified period of time to suit your need.

    3.Reliance Special Term Plan

    Imagine a life insurance policy, which on maturity returns to you all the premiums you had

    paid for your basic policy. The Reliance Special Term Plan offers that and much more.

    4.Reliance Credit Guardian Plan

    The Reliance Credit Guardian Plan secures your family from any loan liabilities you have

    incurred in case of your untimely demise. On survival at maturity, you will be returned all the

    premiums paid for the basic policy.

    5.Reliance Special Credit Guardian Plan

    Invest in the Reliance Special Credit Guardian Plan and protect your family from any loan

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