Division of Global Strategy and Engagement Professor Robyn McGuiggan Deputy Vice Chancellor, and Head of Cairns Campus Change Management Proposal
Division of Global Strategy and EngagementProfessor Robyn McGuiggan
Deputy Vice Chancellor, and Head of Cairns Campus
Change Management Proposal
Purpose
• Completed - new University Headline Structure
• Phase 1 Completed – approved Headline Structure of
the new Division of Global Strategy and Engagement
• Phase 2 Proposal – Division and Directorate structures
In accordance with JCU Enterprise Agreement 2013-2016
University Headline Structure
Division of Global Strategy and
Engagement
Bringing together:
• International strategy
• Inward/outward mobility
• Domestic and international marketing
• Community engagement
• Institutional relationships
• International compliance
• Alumni
• Fundraising
• Ceremonies and events
Support JCU’s ambition to be a world leader in education and
research for the Tropics
Ensure a Global Focus and collaboration of activities across
Divisions
Remove duplication and promote synergies
Integrate International & Australian activities
Streamline interaction across all Divisions of the University
Phase 1 Change Proposal – Division
Structure
Designed around
Marketing &
Market Intelligence
External Stakeholder Engagement
Student Recruitment
&
Mobility
Three main activities:
DVC, Global Strategy & Engagement
MarketingAustralia and International
Future StudentsAustralia & International
External EngagementAustralia & International
Approved Division Structure
Marketing
Director: Mr Mark Wolff
Future Students
Director: Ms Jo Asquith
External Engagement
Director: Mr Trevor Goldstone
Directorates of the Division of
Global Strategy and Engagement
Informal Consultation – Phase 2
In particular you were asked to consider 3 things:
• Have we missed anything;
• Are the tasks and functions in the correct place Division/Directorate; and
• To consider in particular the placement of events, agreements, schools recruitment and scholarships.
Major changes proposed based on
feedback
• Events overseen and managed from a single location –
Directorate of Marketing
• Responsibility for, and oversight of, agreements to sit in
Division office
• CRM & Database management to sit in the Division
office
• Development of Schools’ strategy to sit in Directorate of
External Engagement, but school visits , except HEPPP
or HEPP projects, be done by student recruitment team
in Directorate of Future Students
Formal Change proposal - Phase 2
In the proposed structure:
• Nature of some jobs will change;
• New positions will be created; and
• Some existing roles will no longer be required.
Division Office
DVC, Global Strategy & Engagement
Division & Cairns Campus administrative oversightGlobal Blueprints/Strategy:
Marketing, International, EngagementSpecial projectsCRM & Database managementBusiness development:
Single contact point for all Divisions
Division Office
Directorate of Marketing
DVC, Global Strategy & Engagement
MarketingAustralia & International
Marketing:International and Australia:brand, course and research
Market research & intelligenceDigital strategy:
Web site, Social mediaContent developmentPublic relationsEventsSetting of student fees & charges, Scholarships
Directorate of Marketing
Directorate of Future Students
DVC, Global Strategy & Engagement
Future StudentsAustralia & International
Student recruitment:international & Australiaagent relationships, study toursUIL relationship managementExchange study abroad & mobilityInternational DelegationsJCI compliance including:International sanctionsinternational agreementsAid & international scholarshipsInternational student support
Directorate of Future Students
Directorate of External Engagement
DVC, Global Strategy & Engagement
External EngagementAustralia & International
Institutional relationship management:International & Australia, staff mobilityCommunity engagement:Industry/Government/Professions/ Indigenous/NFPEducation provider engagement:Schools, TAFE, CommunityShort courses & Professional DevelopmentAlumni relations & ceremoniesFundraising; Sponsorships & memberships
Directorate of External Engagement
Change Proposal package elements
• Change Management Proposal Phase 2;
• Informal consultation feedback document;
• Complete list of activities by Division and Directorate;
• Proposed structure & List of activities by position (4):
• Division Office;
• Directorate of Marketing
• Directorate of Future Students
• Directorate of External Engagement
Timeframe
Release of Change Management Proposal Phase 2 & Opening Date for Feedback
1 December 2014
Closing Date for Feedback
16 January 2015
Estimated Decision Date
6 February 2015
These dates are indicative only and may change
Feedback methods
• Provide feedback verbally now
• Consultation documents will be made available online
through the Futures website for staff off-campus or
unable to attend today
• Request a one on one meeting
• Feedback via email