OF CHRISTMAS INNOV 8 TION DAYS
Change Innov8tion Days of Christmas
Mar 07, 2016
* Innov8tion Fresh thinking is Change’s Christmas gift to clients and friends. This compendium of thoughtstarters is a teaser from Change’s upcoming book.
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OF CHRISTMAS
INNOV8TION
DAYS
IMAGINE THE FINISH, BEFORE YOU START.
If you want a green car company,
build a green factory. Like Ford.
IMAGINE THE FINISH, BEFORE YOU START.
If you want a green car brand,
build a green car. Like Toyota.
THE NEWEST MEDIUM
IS THE WORLD’S OLDEST
MEDIUM.
.com
Social media is simply an online bonfire. You meet friends, add a bit of fuel to the fire, and
walk away with new thoughts. Not so scary, is it?
BCBG Maxazria reduced the size of their
holiday fashion catalogue by 30% and saved
50% on printing cost while gaining double
the public awareness due to its unique format.
DECREASE THE SIZE BY 30%, REDUCE THE COST BY 50%,DOUBLE THE VISIBILITY.
24”x 18”
16”x 12”
DECREASE THE SIZE BY 30%, REDUCE THE COST BY 50%,DOUBLE THE VISIBILITY.
Reducing and recycling is nice.
In Africa, re-using things like packaging
is a highly creative pursuit. Empty cement
bags become furnace bellows, plastic soda
bottles become drip irrigators, tin cans
become model airplanes.
Re-using is innovation.
Reducing and recycling is nice.
Re-using is innovation.
JAPAN
GROU
ND
MAKE NEW
THINGS FAMILIAR
AND FAMILIAR THINGS
NEW.
Shreddies was truly
a square brand, until an
advertising intern turned it
45o,
called it new
‘diamond’ Shreddies,
and boosted sales 18%.
Instant feedback brings instant behavior change.
with Smart Meters!
Tests have shown30 % instantenergy reductions in homes equipped
To solve the problem,
sometimes you need
to change the question.
A DIGITAL SPEED LIMIT SIGN COSTS 90% LESS THAN A POLICEMAN
WITH A SPEED GUN AND IT PREVENTS TWICE AS MANY ACCIDENTS.
Designer Stefan Sagmeister shuts his agency every 7 years for a 1 year sabbatical. It injects new inspiration and learning into his design vocabulary.
Contrast this with the average unbroken tenure of executives at the innovation – impoverished General Motors – 25 years!
GO AWAY
Hello,You have reached Sagmeister Inc.We are conducting a full year of experiments and will be back in a year. Please call us then.
CLOSED
WE
MERRY
WISHYOU AX’MAS
changebiz.com
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