change in marketing concepts

Changes in current Marketing Trends:

NETWORK INFORMATION TECHNOLOGY:

Fueled :

Industry Convergence

• Consumer buying Power.• Consumer information• Consumer participation• Consumer resistance• Use of social media to gain

information and analysis.• Internal and external

communication through social media

• Use mobile marketing.

Improvement in traing recruitin purchasing and communication

&

&

Created the need to update the 4P’s

People

Process Program

performance

End result:

Created by Anurag Singh ,NITSilcharDuring an internship under Prof. Sameer Mathur, IIML.