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What is Chameleon? A Chameleon’s skin can be compared to the ever
changing world of Digital Media & Advertising, ever
adapting and creating.
At Chameleon, we offer clarity and simple
understanding when it comes to the evolving world of
online. Site-specific, programmatic, mobile, and
search, are just some of the tactics we employ along
with strategy, to get Advertisers in front of their target.
Chameleon Digital Media’s standard of care and
consideration is offered to all its Clients, anywhere in
the world.
Importance in Trust
oChameleon Digital Media is a division of Adapt Media
oAdapt Media is a National Media supplier who has been providing media services for over 17 years
oChameleon Digital Media is a member of the Interactive Advertising Bureau (IAB)
oWe value our client’s trust and offer fully transparent reports and analytics
Where is Chameleon? Great
Sites In-Mobile
In-Search
In-Social
In-Stream In-App
Through myriad platforms we
can target consumers
behaviorally, contextually,
demographically and
geographically. We can also
target specific devices,
providers and operating
systems.
Targeting
Geo Targeting
Target by country, region,
city, postal code, latitude/
longitude
Hyper-Local Targeting
Polygon specific areas in your
city, competitor business or locations of
interest for your customers
Behavioral Targeting
Target engaged consumers who have expressed interest through
keywords and search histories
Contextual Targeting
Serve an ad on a page
containing relevant
content for your brand
Audience Targeting
Third party verified granular
data including age , gender , income and
interests
We use your knowledge of your market place and integrate that information with our technology to create the best campaign results possible and deliver you the right audience.
Our experts will help you to decide the best media practice for your brand to reach your targets and choose the correct medium to compliment it. We will recommend an ad format such as video, display or social media and even create the correct advertisement to fit in that space. The right ad for the right space is always an important challenge we take on.
Online Media Buying
Real Time Bidding allows video, display, and app inventory to be purchased through an auction that unfolds in the milliseconds before a webpage is delivered to a consumer
Whether you are buying site specific or mass targeted audience our experts will help you reach your goals while saving money
Real Time Bidding
$5.00
$5.20
$4.50
http://
Your Site User leaves your website
without completing an
action
User sees your ad on other
sites
User responds to your ad and returns to your
site
User Visits your site
Retargeting
Your Ad
Your Site
We can target consumers previously intercepted by
your brand or website with a customized campaign to
bring them back and lead them to acquisition
Polygoning With our Location Visit Optimization tool and polygon tool, Chameleon can accurately geofence to within 3-feet of any custom location area, such as, retailer stores, competitor locations, shopping malls or any location you may need.
This allow us to optimize campaigns based on the types of people seen in a store in real time, and measure store traffic lift due to the campaign.
• Serve ads to visitors when they enter polygons
• Retarget ads to people who have been to competitor stores
• Measure in-store visitation due to the campaign
11
Our polygon technique accurately separates true customers from irrelevant traffic.
Walmart In-store
Walmart Parking Lot
Search engine optimization helps you improve the visibility of your website in organic search engine results thereby improving the number of visitors to your site through search.
Search Engine Optimization
• 93% of online experiences begin with search
• There are around 5.9 Billion Google Searches per
Day
• 61% of consumers use search engines to research a
product before making a purchase decision.
Some statistics…
Show ads on top of the websites related to your keywords. Target relevant content & deliver ads and offers to people at the very moment they are looking for it on the web.
Search Engine Advertising
• Businesses using search ads get
63% increase in brand awareness to
target audience.
• Search advertising increases traffic
to your website by up to 300%.
• Average click-through-rate for a
Google ad is 3.16%
Some statistics…
Let your customer know your story and create stronger bonds with your audience at the same time.
With our Native Advertising capabilities the advertising experience follows the natural form and function of the user experience for which it is placed.
• Form: Your ad will match the visual design of the site your user is looking at, making the content look and feel more natural.
• Function: The Ad will behave consistently with the content of the placement , and function just like organic content.
Native Advertising
Share your story
Thanks to high-end technological advances like data-driven or contextual targeting, real-time bidding, and multi-device content adaptation you can share stories, articles and blog posts and across many platforms at a fraction of the creative costs.
We can provide content development, strategies and everything your brand could need to deliver your message
Mobile Advertising
Growing to be one of the largest and most important segments of the ad spend; Chameleon plugs into the largest providers of Mobile reaching millions of users every second of the day.
Whether it be people in their daily commute surfing & searching, Millennials on social media like Facebook or any other platforms they use, Students playing games or on the latest app or business leaders visiting of made for mobile websites - Chameleon Hyper Locates these individuals exactly where they are at that time with relevant ads to target the GPS location they are in.
Games Music/Entertainment Sports
Angry Birds Rio Cut the Rope Words w/Friends Pandora Shazam Songza TheScore
MLB
Sonic Dash Flow Angry Birds DailyMotion 8Tracks Radio Slacker Radio NBC Sports CBS Sports
Fox Sports
Fruit Ninja Draw Something Angry Birds: Space TuneIn Radio VideoTube TV Guide FanSided Accuweather CBS News
The Weather
Channel
Weather
Underground CNN
Fox News
Weather News
Connected TV Whether through a smart TV or a streaming device like Roku or Apple TV, connected TV is becoming more and more popular over millions of users every day. In fact, by 2016, connected TVs will account for 43% of all televisions in America.
With this in mind Chameleon takes advantage of this new opportunity to deliver ads with both the branding impact of commercials and the reporting of digital advertising.
Creative and Development Ad Creation
Chameleon can help you in overall branding
and re-branding of your products and services.
From simple Display ads in Banner or simple
quick static ads brought to life in video to the
most sophisticated animation, 3D motion
Graphics and Video required.
Website Design
Building the right site from the ground up can
make all the difference in the world in being
able to reach the right audience. Chameleon
can help design your site with this in mind
making sure that all levels of SEO are met
along the way.
Optimization All campaigns are optimized programmatically and manually in real time for cost efficiency and to maximize your ROI
Ad spend is reallocated to sites, keywords, Creatives and other campaign aspects that are producing more results
Third part Data management platforms enable us to provide richly detailed reports that will be provided throughout the campaign to help you track ad spend
Track clicks, conversions, acquisitions and more for immediate use and future campaigns
Analytics
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