Challenging stereotypes through online engagement - Ellis Jones and COTA

cotaqld.org.au | ellisjones.com.au

Challenging stereotypes through online engagement

Mark Tucker-Evans, CEO, Council on the Ageing (QLD)

Rhod Ellis-Jones, Principal, Ellis Jones

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

Non-profits online: the challenge

— Complex communications function

— Empower people

— Solve problems

— Attract funding

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

Engagement & participation

Digital campaigns allow us to:

- Bring attention to an issue online

- Gather support around the solution

- Raise funding

- Establish the credibility of an organisation

- Challenge spin with facts

- Source and demonstrate community input in policy development

cotaqld.org.au | ellisjones.com.au

Fast forward

— Adoption of technologies and new

media is accelerating

— Since last year, Facebook’s 800 million

user base has hit the 1 billion mark.

— Australians have the second-highest

per capita uptake of smartphones in

the world.

cotaqld.org.au | ellisjones.com.au

COTA Queensland

— Member, Federation of Councils on the Ageing.

— Work closely with government and key stakeholders to create age-friendly cities and communities.

— Informing diverse policies – aged care, housing, transport, energy etc.

cotaqld.org.au | ellisjones.com.au

Age-friendly

— Outdoor spaces and buildings

— Transportation & Housing

— Social participation

— Respect and social inclusion

— Civic participation and employment

— Communication and information

— Community and health services.

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

Tools & tactics

— Visual storytelling

— UGC

— Engagement – ask for a response

— 3rd party advocacy

— Media relations

— Blogger outreach

— Facts/trivia

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

cotaqld.org.au | ellisjones.com.au

Things to consider

— What is your organisation’s key purpose and how can your online communications activity achieve this?

— Strategic decisions: resources and capacity will determine your digital and social media networking capability.

cotaqld.org.au | ellisjones.com.au

Thank you

cotaqld.org.au

Twitter: @COTAQld

ellisjones.com.au

Twitter: @EllisJonesLive

LinkedIn: Ellis Jones