CHALLENGES TO NEW PRODUCT DEVELOPMENT BY: IBADAT SINGH SETHI ROLL NO. 15-MBA-2012 II SEM
Challenges to new product development
Nov 28, 2014
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CHALLENGES TO NEW PRODUCT DEVELOPMENT
BY: IBADAT SINGH SETHIROLL NO. 15-MBA-2012
II SEM
• How does one make a successful product ?
• What is New Product development?
Challenges to New Product Development
• GLOBAL COMPETITIONMAHINDRA & MAHINDRA
Challenges to New Product Development
• TIMEZARA
Challenges to New Product Development
• MARKET POTENTIALFACEBOOK AND INSTRAGRAM
Challenges to New Product Development
• TECHNOLOGICAL CHANGE
APPLE
Challenges to New Product Development
• DISTRIBUTION STARBUCKS
Challenges to New Product Development
• NEW FEATURES
Challenges to New Product Development
• CRITICAL UNMET NEEDS
EMAMI FAIR & HANDSOME
Challenges to New Product Development
• MARKET SIZE
SEGWAY
Challenges to New Product Development
• PRICE
MICROMAX CANVAS
Challenges to New Product Development
• PROMOTION
RAONE
Challenges to New Product Development
• RESISTANCE TO CHANGE
COCA-COLA
Challenges to New Product Development
• Government PoliciesNew drug
CONCLUSION
• Global competition• Time• Market potential• Technological change• Distribution• New features• Price • Critical unmet needs• Promotion• Resistance To Change• Market size• Government Policies
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