Challenges faced with online product management & why Pixmania selected CNET as a preferred content provider Francois Benveniste– Services & Translations.

Challenges faced with online product management & why Pixmania selected CNET as a preferred content provider

Francois Benveniste– Services & Translations Manager, PixmaniaJack Panayi - CNET Director Sales, EMEA

Who We Are

ONE OF EUROPE’S LARGESTONLINE SHOPS

ONE OF WEB’S LARGESTTECH-CONTENT BRANDS

Leading Brand – Founded in 2000, 3rd worldwide consumer electronics website (1st in Europe)

Global Brand – Top 10 largest Internet Property

Customers – Over 7 million customers, 30 millions unique visitors

Standardized Content - World’s leading source of IT/CE Product Information

Reach – Operating in 26 countries, 17 languages, 65 e-commerce sites

Depth - 5 million products

Revenue - €897m, 60% outside of France

Scalable - 35 markets | 18 languages

Powering Leading Brands – Dixons owned Currys, PC World, Dixons.co.uk

“Converting Shoppers into Buyers” Rich content, hosted ecommerce services & channel partnerships

Source: comScore Worldwide (March 2009)

What We Did

Improved Pixmania’s ecommerce product information to support European sales

Improved Pixmania’s ecommerce product information to support European sales

Where It Happened

Pixmania.com

-B2C Websites-26 countries

Pixmania.com

-B2C Websites-26 countries

Pixmania-Pro.com

-B2B Websites-24 countries

Pixmania-Pro.com

-B2B Websites-24 countries

CNET Content Solutions at work

Standard Description

Standard Description

Rich Images M/A ImagesRich Images M/A Images

ClassificationHelps you organize

your taxonomy / navigation tree

ClassificationHelps you organize

your taxonomy / navigation tree

Marketing DescriptionMarketing Description

Searchable Attributes(Supports

Facetted/Parametric Search)

Searchable Attributes(Supports

Facetted/Parametric Search)

Main/Extended Specifications

Detailed product specification information

Main/Extended Specifications

Detailed product specification information

Short Product Description

Short Product Description

Marketing Description (Full version)

Marketing Description (Full version)

How It Works

Buying TeamNew Product

reference

Buying TeamNew Product

reference

Content TeamReceives New

Product Request

Content TeamReceives New

Product Request

Content TeamVerify & Update

Content TeamVerify & Update

CNETCNET

Content TeamVerify & Update

Content TeamVerify & Update

Product Request& Prioritization

CNET Product InfoDelivery in all Languages

Go live on Pixmania.com

What did this mean for usBefore and After

BEFORE AFTER

Manual processCostly and slow to support all markets

Fully AutomatedStructured product information provided for all markets

Partial Product InformationNew product information only partially populated

New products supportedNew products delivered with full product information and images

Team Focus Product CreationContent team solely focused on product creation & translations

Team focused on RevenueRe-focused teams on revenue tasks rather than product creation & translation

Why did Pixmania choose CNET?

Production EngineCNET production supports 100,000’s of products

Data FuelProduct Attributes, Searchable Attributes and Compatibility data, powers typical website features

Locale SupportSupports multiple markets and locales using same integration

+ +

Summary

• Human effort MINIMISED through Automated product maintenance process

• Partial product information reduced• Product catalogue production improved through

prioritization rules• CNET fueling Pixmania catalogue across

European markets• Discussing further services to support other

projects

Thank You

CNET ECommerce Solutions CentreBooth #214

Booth #602

E: [email protected]: +44 (0) 7961 118431

www.CNETContentSolutions.comE: [email protected]

www.Pixmania.com