GOAL
Increase student visitors to the ReStore by 15%
TARGET RECAP
Lives in Campus House or Apartment College Dime Busy Lifestyle
Unaware of Local Impact of ReStore Free Time: ARC/CRCE, Restaurants and Bars, Social Networking Sites, TV and Movies
KEY INSIGHT
Students do not want to sacrifice their daily 2-3 houRS of free time
MAIN MESSAGE
Shopping at the ReStore Benefits your community with no extra effort
Creative
THE
RANGEFor 2 decadesyouve just beensucking up education love, food and iPods. Youve never doneanything, for anybody, ever
THE ORANGE ISSYMBOLIC OF
youthful GLUTTONY. Eating a whole
sleeve of Oreos isnt anaccomplishment Anymore.
Its time to fuse some of your overly ripe vitality back in to
your community
WELCOME FOLDER FLYER
STAPLED RECEIPT
RESTAURANT FLYER
ARC/CRCE PRINT
DIGITAL
Subject: Click for good Karma!
E-MAIL BLAST
CURE YOUR KARMA TEASER
ARC/CRCE DIGITAL
OUT OF HOME
DOOR HANGER
MTD BUS AD
MTD BUS AD
JOEs NAPKIN HOLDER
WELCOME PACKAGE
EVENT
JOES FLYER & WRISTBAND
SOCIAL
FACEBOOK GRoUP POST
CUSTOMER JOURNEY
FALL
SUM
MER
SPRING
SHOP
AWARENESS
MEDIA PLAN
BUDGETt
THANK YOU
Alexis, Bridget, Kiley, Miles & Rochelle
Print:
Touchpoint Timing*Seeflowchartfor
individualplantiming
Price LeadTime Specs
FlyersinWelcomeFolders
Seniorhousemoveinday:6/6/16Generalmoveinday:8/20/16
$177.33(Shipping$37.91)$75RolandfeeTotal=$290.24
Orderprintsby4/29/15Givetoleasingofficeby5/13/16
8.5x111perfolderperapartment100lb.papergloss2,000totalpackets
StapledReceipt
8/13/1611/1/16 $55.36(Shipping$11.40)Total=$66.76
Orderprintsby7/18/15GiveprintedpiecestotheReStoreby8/1/16
4.25x5.510pt.cardstockgloss500totalreceipts
FlyersinRestaurants
3/1/165/13/168/7/1611/1/16
$38.50(Shipping$11.44)Total=$35.07
Orderprintsby2/16/15Putflyersupby3/1/16and8/7/16
8.5x11100lb.papergloss50flyersPostflyerinabout20campusrestaurants
ARC/CRCEPrint
3/13/165/13/168/22/1610/22/16
$175/month$25printing/adTotal=$1,500
Sendproofforposterby2/13/16
22x282inARCand2CRCEReusespringposterinfallPosterplacedonstairs
DigitalMedia:Touchpoint Timing
*Seeflowchartforindividualplantiming
Price LeadTime Specs
ARC/CRCEDigital
3/13/165/13/168/22/1610/22/16
$250/monthTotal=$1,000
Sendprooffordigitalby2/28/15
1185pixelsx885pixelsDisplayedon12LCDscreens(10inARC,1inCRCE,1inIceArena)Rotatesevery15secondsforupto16hoursaday(about1015adrotationsperhour,perscreen)
EmailBlasts 8/1/2016 N/A SendemailtoRSO/Greekorgsby7/25/16InstructRSO/Greekorgstoemailtomembersby8/1/16
Paragraph,reminderofReStore,keepinmindforbacktoschoolshoppingIncludevideoSendtoGreekorganizationPhilanthropyChairs&RSOPresidents(about7,000students)
Video(tobeincludedinemailblast)
Includedin8/1emailblast
N/A Productiontime:810hoursFinishproductionby4/1/16,getclientapproval
3videos,1012secondseachSentoutinemailblast&postedinFacebookgroups
OOHMediaTouchpoint Timing
*Seeflowchartforindividualplan
timing
Price LeadTime Specs
DoorHangers
5/4/13 $104.67(Shipping$13.56)Total=$118.23
Hangondoorson5/3/16eveningor5/4morningOrderprintsby4/20/16
5.25x8.510pt.cardstockglossPlacedonapartmentshousesandapartmentsinseniorland500doorhangers
MTDCurbsideExteriorAds
4/13/165/13/168/22/1610/22/16
Media:$115/month/bus(3months,2busespermonth)Production:$81.20(shipping$14.06)Total=$785.26
Orderprintsby3/13/16MTDcontractdue11/1/15(max6monthsinadvance)
88x3013oz.vinylbanner2busespermonth:22Nline
JoesNapkinHolders
8/22/1610/22/16 $29.25(shipping$11)Total:$35.37
Orderprintsby7/22/16
4.5"x4.25"100lb.papergloss
WelcomePackages
8/22/16 Box:$45.57(Shipping=$16.31)Paper:$38.50(shipping$11.44)Ribbon:$9.00(Shipping=$6.49)Glue:$15Total=$142.31
Orderallmaterialsby4/1/16assembleboxesby4/31/16Putoutsideofapartment/housedoorson8/21/16eveningor8/22/16morning
Box:5x4x3Paper:8.5x11Ribbon:3blue&3green,3/16x500YdsRibbontiedaroundbox,insidelinedwithpaper
Event:
Touchpoint Timing*Seeflowchartfor
individualplantiming
Price LeadTime Specs
JoesEvent 9/1/1692am N/A Sellwristbandspriortoevent,8/22/169/8/16
$1offdrinksuntil11pm$5wristbands,fundsgotoReStore20%ofwristbandfundsgoestowardsgiftcardsraffleduringevent
EventWristbands
9/8/16 $13.95(shipping11.70)Total=$25.65
Orderwristbandsby8/8/16Sellwristbands:8/22/169/8/16
20%offcouponforReStore$5topurchaseIncludes$1offdrinksuntil11pm300wristbands
Social:
Touchpoint Timing Price LeadTime Specs
FacebookGroupPosts
8/19/169/1/15 N/A IdentifylistofFacebookgroups3/29/154/1/15
Postprintads&videosin15+studentFacebookgroups
UIUCFacebookGroups:
Group Membership
Free&ForSale 12,478
EasyClassesatUofI 13,140
TextbookExchange 7,727
Classof2017 2,068
Classof2018 6,162
Housing,Sublets,andRoommates 2,268
UofITicketExchange 8,775
UIUCRideshare 2,080
ChampaignSummer 1,566
Advertising 816
CollegeofBusiness 1,097
MechanicalEngineering 1,139
Communications 655
EventsandParties 7,170
UIUCBlackCampus 1,200
MediaContactInformationName Contact Phonenumber Email
ARC/CRCEJessicaMelissa
2133001872
[email protected]@illinois.edu
Roland Alec [email protected]
CPM
NathanShoemaker(DirectorofMarketing) 2178403657 [email protected]
Joe's Luke [email protected]
MTDAds 2173848188
ChampaignReStoreMarketingInternship2016JobPostingandDescription:Gainhandsonmarketingexperienceworkingforalocalnonprofit.TheChampaignReStoreisalocalstoresellinggentlyusedfurniture,appliances,electronics,householditemsandhomeimprovementsupplies.Withover15,000squarefeetandlocatedindowntownChampaignweofferafunplacetofindgreattreasuresatsmallprices.AllproceedssupportHabitatofChampaignCounty.TheReStoreisseekinganinterntoassistwithsocialmediaandvariousmarketingeffortsaround35hoursperweek(interncandetermineschedule).Theinternwillberesponsibleforthefollowing:
PostingonstudentFacebookgroupsduringmoveinseason Postingflyersinlocalrestaurants Postingmarketingmaterialsatcampusapartmentsandhouses Identifyinganddevelopingnewmarketingopportunities Opportunitiestomanagemediaplacements
Qualifications:
UniversityofIllinoisFreshman,Sophomore,JuniororSenior StudyingMarketing,Advertising,Communication,andotherrelatedfields Priorexperiencenotrequired
InternProjects
BlueProject Flexibledate
OrangeProject
Fixeddate
Postflyersinrestaurants
Postflyersinidentifiedlistoflocalrestaurants Constructwelcomepackages
Construct100welcomepackagesaccordingtodirections,tobeusedinthefall IdentifyFacebookgroups
IdentifylistofstudentFacebookgroupssuchas Thegroupsshouldbelargegeneralgroupswherestudentspost
informationtosharewithfellowstudents Ex:FreeandForSale,Advertising,Communication,PoliticalScienceetc.
IdentifylistofRSO/Greekorganizationcontacts CreatealistoflargeRSOandGreekorganizations
RSO/Greekcontactlist
Reachouttophilanthropychairsfromabovelistoforganizations Askthemiftheywouldbeopentosendinganemailtotheirmembersduringthe
summerabouttheReStore Doorhangers
HangdoorhangersatidentifiedhousesinSeniorland Deliverflyerstoleasingoffices
Deliverflyerstospecifiedleasingoffices Facebookpostsingroups
PostthevideoorprintadinstudentFacebookgroupsjoinedinthespring Placewelcomepackages
PlacewelcomepackagesatidentifiedhousesinSeniorland Joesmaterials
PlacenapkinholdersandflyersatJoes Joeswristbandsale
CoordinatewristbandsalewithHabitatforHumanityRSO Joesevent
AttendJoeseventandhandoutgiftcardstorafflewinners
March2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1
Postflyersinselectedrestaurants
2 3 4 5
6
7
Constructwelcomepackages
8 9 10 11 12
13
14 15 16 171 18 19
20
21 22 23 25 26 27
28
29
IdentifylistofstudentFacebookgroupsandrequesttojoin
30 31
April2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1
2
3
4
IdentifylistofphilanthropychaircontactsforGreekorganizationsandRSOs
5 6 7 8 9
10 11 12 13
14
15
16
17
18
ContactphilanthropychairsofGreekorganizationandRSOs
19
20 21 22 23
24 25 26 27 28 29 30
May2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1 2 3 4
Hangdoorhangersinstudenthousing
5 6 7
8 9 10 11 12 13
Deliverflyerstoleasingoffices
14
15
16
17 18 19 20 21
22
23 24 25 26 27 28
29
30 31
August2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1
2 3 4 5 6
7
8 9 10 11 12 13
14 15
Hangflyersinselectedrestaurants
16 17 18 19
Postvideo#1instudentFacebookgroups
20
21 22
PlacewelcomepackagesatstudenthousingPlaceJoesnapkinholdersandposters
23
Postvideo#2instudentFacebookgroups
24 25
Postvideo#3instudentFacebookgroups
26 27
28
29
ContactHabitatRSOandcoordinateeventwristbandsales
30
Postvideo#4instudentFacebookgroups
31
September2016
Sun. Mon. Tues. Wed. Thurs. Fri. Sat.
1PostprintadinstudentFacebookgroups
2 3
4
5 6 7 8
Attendeventanddistributegiftcards
\9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25
26 27 28 29 30