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© 2007 Prentice Hall Inc. All rights reserved. Motivation Concepts Chapter SIX
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© 2007 Prentice Hall Inc. All rights reserved.

Motivation Concepts

Chapter SIX

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What Is Motivation?

Direction

PersistenceIntensity

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Key Elements

1. Intensity: how hard a person tries

2. Direction: toward beneficial goal

3. Persistence: how long a person tries

Key Elements

1. Intensity: how hard a person tries

2. Direction: toward beneficial goal

3. Persistence: how long a person tries

Motivation

The processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.

What is Motivation? What is Motivation?

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Hierarchy of Needs Theory (Maslow)Hierarchy of Needs Theory (Maslow)

Hierarchy of Needs Theory

There is a hierarchy of five needs—physiological, safety, social, esteem, and self-actualization; as each need is substantially satisfied, the next need becomes dominant.

Self-Actualization

The drive to become what one is capable of becoming.

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Maslow’s Hierarchy of NeedsMaslow’s Hierarchy of Needs

E X H I B I T 6–1E X H I B I T 6–1

Lower-Order NeedsNeeds that are satisfied externally; physiological and safety needs.

Higher-Order NeedsNeeds that are satisfied

internally; social, esteem, and self-actualization

needs.SelfSelf

EsteemEsteem

SocialSocial

SafetySafety

PhysiologicalPhysiological

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Assumptions of Maslow’s HierarchyAssumptions of Maslow’s Hierarchy

Movement up the Pyramid

•Individuals cannot move to the next higher level until all needs at the current (lower) level are satisfied.

Maslow Application:

A homeless person

will not be motivated to

meditate!

Maslow Application:

A homeless person

will not be motivated to

meditate!

•Individuals therefore must move up the hierarchy in order

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Theory XTheory XManagers See Workers As…Managers See Workers As…

Disliking WorkDisliking Work

Avoiding ResponsibilityAvoiding Responsibility

Having Little AmbitionHaving Little Ambition

Theory YTheory Y Managers See Workers As…Managers See Workers As…

Enjoying WorkEnjoying Work

Accepting ResponsibilityAccepting Responsibility

Self-DirectedSelf-Directed

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Herzberg’s Two-Factor TheoryHerzberg’s Two-Factor Theory

Bottom Line: Satisfaction and Dissatisfaction are not Opposite Ends of the Same Thing!

Separate constructs– Hygiene Factors---Extrinsic

& Related to Dissatisfaction

– Motivation Factors---Intrinsic and Related to

Satisfaction

Hygiene Factors:

•Salary

•Work Conditions

•Company Policies

Motivators:

•Achievement

•Responsibility

•Growth

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Comparison of Satisfiers and Dissatisfiers

Comparison of Satisfiers and Dissatisfiers

Factors characterizing events on the job that led to extreme job dissatisfaction

Factors characterizing events on the job that

led to extreme job satisfaction

E X H I B I T 6–2E X H I B I T 6–2

Source: Reprinted by permission of Harvard Business Review. An exhibit from One More Time: How Do You Motivate Employees? by Frederick Herzberg, September–October 1987. Copyright © 1987 by the President and Fellows of Harvard College: All rights reserved.

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Contrasting Views of Satisfaction and DissatisfactionContrasting Views of Satisfaction and Dissatisfaction

E X H I B I T 6–3E X H I B I T 6–3

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David McClelland’s Theory of NeedsDavid McClelland’s Theory of Needs

Need for Achievement

The drive to excel, to achieve in relation to a set of standards, to strive to succeed.

Need for Affiliation

The desire for friendly and close personal relationships.

Need for Power

The need to make others behave in a way that they would not have behaved otherwise.

Bottom Line: Individuals have different levels of

needs in each of these areas, and those

levels will drive their behavior

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Matching High Achievers and JobsMatching High Achievers and Jobs

E X H I B I T 6–4E X H I B I T 6–4

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Cognitive Evaluation TheoryCognitive Evaluation Theory

Cognitive Evaluation Theory

Providing an extrinsic reward for behavior that had been previously only intrinsically rewarding tends to decrease the overall level of motivation.

The theory may only be relevant to jobs that are neither extremely dull nor extremely interesting.

Hint: For this theory, think about how fun it is to read in the summer, but once reading is assigned to you for a grade, you don’t want to do it!

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E X H I B I T 6–5E X H I B I T 6–5

What Would Herzberg Say? What Would Maslow Say? What Would Herzberg Say? What Would Maslow Say?

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Goal-Setting Theory (Edwin Locke)Goal-Setting Theory (Edwin Locke)

Basic Premise: That specific and difficult goals, with self-generated feedback,

lead to higher performance.

But, the relationship between goals and performance will depend on

•goal commitment

–“I want to do it & I can do it”

•task characteristics (simple, well-learned)

•national culture

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Goal Setting in Action: MBO ProgramsGoal Setting in Action: MBO Programs

Management By Objectives Programs

• Company wide goals & objectives

• Goals aligned at all levels

• Based on Goal Setting Theory

Management By Objectives Programs

• Company wide goals & objectives

• Goals aligned at all levels

• Based on Goal Setting Theory

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What is MBO?What is MBO?

Key Elements

1. Goal specificity

2. Participative decision making

3. An explicit time period

4. Performance feedback

Key Elements

1. Goal specificity

2. Participative decision making

3. An explicit time period

4. Performance feedback

Management by Objectives (MBO)

A program that encompasses specific goals, participatively set, for an explicit time period, with feedback on goal progress.

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Cascading of ObjectivesCascading of Objectives

E X H I B I T 6–1E X H I B I T 6–1

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Linking MBO and Goal-Setting TheoryLinking MBO and Goal-Setting Theory

MBO Goal-Setting Theory

Goal Specificity Yes Yes

Goal Difficulty Yes Yes

Feedback Yes Yes

Participation Yes No(qualified)

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Why MBOs FailWhy MBOs Fail

Unrealistic expectations about MBO results

Lack of commitment by top management

Failure to allocate reward properly

Cultural incompatibilities

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Self-EfficacySelf-Efficacy

Self Esteem, which is….

Individuals’ degree of liking or disliking themselves.

•An individual’s feeling that s/he can complete a task (e.g. “I know I can!”)

•Enhances probability that goals will be achieved

Not to be confused with:

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Self-Efficacy and Goal Setting Self-Efficacy and Goal Setting

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Four Ways of Increasing Self Efficacy (Bandura)

Four Ways of Increasing Self Efficacy (Bandura)

1. Enactive Mastery

2. Vicarious Modeling

3. Verbal Persuasion

4. Arousal

Note: Basic Premise/Mechanism of Pygmalion and Galatea Effects

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Reinforcement TheoryReinforcement Theory

Assumptions:

•Behavior is environmentally caused.

•Behavior can be modified (reinforced) by providing (controlling) consequences.

•Reinforced behavior tends to be repeated.

Assumptions:

•Behavior is environmentally caused.

•Behavior can be modified (reinforced) by providing (controlling) consequences.

•Reinforced behavior tends to be repeated.

Argues that behavior is a function of its consequences.

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Equity TheoryEquity Theory

Referent Comparisons:

Self-inside

Self-outside

Other-inside

Other-outside

Referent Comparisons:

Self-inside

Self-outside

Other-inside

Other-outside

Equity Theory

Individuals compare their job inputs and outcomes with those of others and then respond to eliminate any inequities.

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Equity Theory (cont’d)Equity Theory (cont’d)

E X H I B I T 6–8E X H I B I T 6–8

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Equity Theory (cont’d)Equity Theory (cont’d)

Choices for dealing with inequity:

1. Change inputs (slack off)

2. Change outcomes (increase output)

3. Distort/change perceptions of self

4. Distort/change perceptions of others

5. Choose a different referent person

6. Leave the field (quit the job)

Choices for dealing with inequity:

1. Change inputs (slack off)

2. Change outcomes (increase output)

3. Distort/change perceptions of self

4. Distort/change perceptions of others

5. Choose a different referent person

6. Leave the field (quit the job)

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Equity Theory (cont’d)Equity Theory (cont’d)

Propositions relating to inequitable pay:

1. Overrewarded hourly employees produce more than equitably rewarded employees.

2. Overrewarded piece-work employees produce less, but do higher quality piece work.

3. Underrewarded hourly employees produce lower quality work.

4. Underrewarded employees produce larger quantities of lower-quality piece work than equitably rewarded employees.

Propositions relating to inequitable pay:

1. Overrewarded hourly employees produce more than equitably rewarded employees.

2. Overrewarded piece-work employees produce less, but do higher quality piece work.

3. Underrewarded hourly employees produce lower quality work.

4. Underrewarded employees produce larger quantities of lower-quality piece work than equitably rewarded employees.

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Justice and Equity TheoryJustice and Equity Theory

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Distributive Justice

Perceived fairness of the outcome (the final

distribution).

“Who got what?”

Procedural Justice

The perceived fairness of the process used to

determine the outcome (the final distribution). “How was who gets what

decided?”Interactional Justice

The degree to which one is treated with dignity and respect.

“Was I treated well?”

Three types of Justice Three types of Justice

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Ethical Values and Ethical Values and Behaviors of Behaviors of

LeadersLeaders

Bottom line

• All three links between the boxes must be intact or motivation will not occur. Thus,

• Individuals must feel that if they try, they can performAnd

• If they perform, they will be rewardedAnd

• When they are rewarded, the reward will be something they care about

Expectancy TheoryExpectancy Theory

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Elizabeth’s boss starts out the day each morning

saying, “Bet you wish you didn’t have to be here,

huh?” Knowing this, which theory gives us insight

as to why Elizabeth may not be motivated at work?

Chapter Check-Up: Motivation

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Elizabeth’s boss my well be a Theory X

manager, as s/he assumes employees

don’t like work and/or want to be there.

Chapter Check-Up: Motivation

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If you study really hard and

only get a B on an exam, but

your classmate barely studies

at all and gets an A, what

theory will help explain why

you feel less motivated to go

to class?

Chapter Check-Up: Motivation

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What theory would say that this man, who knows

he works hard and is performing well, will be

motivated by a gym membership for being a high

performer?

Chapter Check-Up: Motivation

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Expectancy Theory.

Would a gym membership be considered a motivator or hygiene factor, according to Herzberg? Discuss with a classmate.

Chapter Check-Up: Motivation

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Putting It All Together

Putting It All Together