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    McGraw-Hill/Irwin Copyright 2007 by The McGraw-Hill Companies, Inc. All

    99

    Management

    of Quality

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    9-2

    Learning ObjectivesLearning Objectives

    Define the term quality. Explain why quality is important and the

    consequences of poor quality.

    Identify the determinants of quality. Describe the costs associated with quality.

    Describe the quality awards.

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    Learning ObjectivesLearning Objectives

    Discuss the philosophies of quality gurus. Describe TQM.

    Give an overview of problem solving.

    Give an overview of process improvement.

    Describe and use various quality tools.

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    9-4

    Quality ManagementQuality Management

    What does the term qualitymean?

    Qualityis the ability of a product or

    service to consistently meet or exceedcustomer expectations.

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    Evolution of Quality ManagementEvolution of Quality Management

    1924 - Statistical process control charts 1930 - Tables for acceptance sampling

    1940s - Statistical sampling techniques

    1950s - Quality assurance/TQC

    1960s - Zero defects

    1970s - Quality assurance in services

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    9-6

    Quality Assurance vs. StrategicQuality Assurance vs. StrategicApproachApproach

    Quality Assurance Emphasis on finding and correcting defects

    before reaching market

    Strategic Approach Proactive, focusing on preventing mistakes

    from occurring

    Greater emphasis on customer satisfaction

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    The Quality GurusThe Quality Gurus

    Walter Shewhart Father of statistical quality control

    W. Edwards Deming

    Joseph M. Juran Armand Feignbaum

    Philip B. Crosby

    Kaoru Ishikawa

    Genichi Taguchi

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    Key Contributors to QualityKey Contributors to Quality

    ManagementManagement

    Contrib

    Deming

    Table 9.2

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    Dimensions of QualityDimensions of Quality

    Performance - main characteristics of theproduct/service

    Aesthetics - appearance, feel, smell, taste

    Special Features - extra characteristics

    Conformance - how well product/serviceconforms to customers expectations

    Reliability- consistency of performance

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    Dimensions of Quality (Contd)Dimensions of Quality (Contd)

    Durability- useful life of theproduct/service

    Perceived Quality - indirect evaluation ofquality (e.g. reputation)

    Serviceability - service after sale

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    Examples of Quality DimensionsExamples of Quality Dimensions

    Dimension

    1. Performance

    2. Aesthetics3. Special features

    (Product)Automobile

    Everything works, fit &finish

    Ride, handling, grade ofmaterials usedInterior design, soft touchGauge/control placement

    Cellular phone, CDplayer

    (Service)Auto Repair

    All work done, at agreedprice

    Friendliness, courtesy,Competency, quicknessClean work/waiting areaLocation, call when read

    Computer diagnostics

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    Examples of Quality DimensionsExamples of Quality Dimensions

    (Contd)(Contd)

    Dimension

    5. Reliability

    6. Durab ility

    7. Perceivedquality

    8. Serviceability

    (Product)Automobile

    Infrequency of breakdowns

    Useful life in miles, resistanceto rust & corrosion

    Top-rated car

    Handling ofcomplaints and/orrequests for information

    (Service)Auto Repa ir

    W ork done correctly,ready when promised

    W ork holds up overtime

    Award-winning servicedepartmentHand ling of com plaint

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    Service QualityService Quality

    Convenience

    Reliability

    Responsiveness

    Time

    Assurance

    Courtesy

    Tangibles

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    Examples of Service QualityExamples of Service Quality

    Dimension Examples1. Convenience Was the service center conveniently located?

    2. Reliability Was the problem fixed?

    3. Responsiveness Were customer service personnel willing and ableto answer questions?

    4. Time How long did the customer wait?

    5. Assurance Did the customer service personnel seem

    knowledgeable about the repair?

    6. Courtesy Were customer service personnel and thecashierfriendly and courteous?

    7. Tangibles Were the facilities clean, personnel neat?

    Table 9.4

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    Challenges with Service QualityChallenges with Service Quality

    Customer expectations often change

    Different customers have different

    expectations

    Each customer contact is a moment of truth Customer participation can affect perception

    of quality

    Fail-safing must be designed into the system

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    Determinants of QualityDeterminants of Quality

    Service

    Ease of

    use

    Conforms

    to design

    Design

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    Determinants of Quality (contd)Determinants of Quality (contd)

    Quality of design Intension of designers to include or exclude

    features in a product or service

    Quality of conformance The degree to which goods or services

    conform to the intent of the designers

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    The Consequences of PoorThe Consequences of Poor

    QualityQuality

    Loss of business

    Liability

    Productivity

    Costs

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    Top management

    Design

    Procurement

    Production/operations

    Quality assurance

    Packaging and shipping

    Marketing and sales

    Customer service

    Responsibility for QualityResponsibility for Quality

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    Costs of QualityCosts of Quality

    Failure Costs - costs incurred by defectiveparts/products or faulty services.

    Internal Failure Costs

    Costs incurred to fix problems that are detectedbefore the product/service is delivered to thecustomer.

    External Failure Costs

    All costs incurred to fix problems that aredetected after the product/service is delivered tothe customer.

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    Costs of Quality (continued)Costs of Quality (continued)

    Appraisal Costs Costs of activities designed to ensure

    quality or uncover defects

    Prevention Costs All TQ training, TQ planning, customer

    assessment, process control, and qualityimprovement costs to prevent defects from

    occurring

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    Substandard work

    Defective products

    Substandard service

    Poor designs

    Shoddy workmanship

    Substandard parts and materials

    Ethics and QualityEthics and Quality

    Having knowledge of this and failing to correct

    and report it in a timely manner is unethical.

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    Quality AwardsQuality Awards

    Baldrige Award

    Deming Prize

    M l l B ld i N ti lM l l B ld i N ti l

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    Malcolm Baldrige NationalMalcolm Baldrige National

    Quality AwardQuality Award1.0 Leadership (125 points)

    2.0 Strategic Planning (85 points)

    3.0 Customer and Market Focus (85 points)

    4.0 Information and Analysis (85 points)

    5.0 Human Resource Focus (85 points)

    6.0 Process Management (85 points)

    7.0 Business Results (450 points)

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    Benefits of Baldrige CompetitionBenefits of Baldrige Competition

    Financial success Winners share their knowledge

    The process motivates employees

    The process provides a well-designedquality system

    The process requires obtaining data

    The process provides feedback

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    European Quality AwardEuropean Quality Award

    Prizes intended to identify role models Leadership

    Customer focus

    Corporate social responsibility People development and involvement

    Results orientation

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    The Deming PrizeThe Deming Prize

    Honoring W. Edwards Deming

    Japans highly coveted award

    Main focus on statistical qualitycontrol

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    Quality CertificationQuality Certification

    ISO 9000 Set of international standards on quality

    management and quality assurance, critical to

    international business

    ISO 14000 A set of international standards for

    assessing a companys environmental

    performance

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    ISO 9000 StandardsISO 9000 Standards

    Requirements

    System requirements

    Management

    Resource

    Realization

    Remedial

    ISO 9000 Q lit M tISO 9000 Q lit M t

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    ISO 9000 Quality ManagementISO 9000 Quality Management

    PrinciplesPrinciples

    Customer focus

    Leadership

    People involvement

    Process approach

    A systems approach to management

    Continual improvement Factual approach to decision making

    Mutually beneficial supplier relationships

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    ISO 14000 - A set of international

    standards for assessing a companys

    environmental performance

    Standards in three major areas Management systems

    Operations

    Environmental systems

    ISO 14000ISO 14000

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    Management systems Systems development and integration of

    environmental responsibilities into business

    planning Operations

    Consumption of natural resources andenergy

    Environmental systems Measuring, assessing and managing

    emissions, effluents, and other waste

    ISO 14000ISO 14000

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    Total Quality ManagementTotal Quality Management

    A philosophy that involves everyone inan organization in a continual effort to

    improve quality and achieve customer

    satisfaction.

    T Q M

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    1.Find out what the customer wants

    2.Design a product or service that meets

    or exceeds customer wants

    3.Design processes that facilitates doing

    the job right the first time

    4.Keep track of results

    5.Extend these concepts to suppliers

    The TQM ApproachThe TQM Approach

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    Elements of TQMElements of TQM

    1. Continual improvement2. Competitive benchmarking

    3. Employee empowerment

    4. Team approach5. Decisions based on facts

    6. Knowledge of tools

    7. Supplier quality8. Champion

    9. Quality at the source

    10.Suppliers

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    Continuous ImprovementContinuous Improvement

    Philosophy that seeks to make never-ending improvements to the process ofconverting inputs into outputs.

    Kaizen: Japaneseword for continuousimprovement.

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    Quality at the SourceQuality at the Source

    The philosophy of making eachworker responsible for thequality of his or her work.

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    Six SigmaSix Sigma

    Statistically Having no more than 3.4 defects per million

    Conceptually

    Program designed to reduce defects

    Requires the use of certain tools and

    techniques

    Six sigma: A business process for improving

    quality, reducing costs, and increasing

    customer satisfaction.

    S S

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    Six Sigma ProgramsSix Sigma Programs

    Six Sigma programs Improve quality

    Save time

    Cut costs

    Employed in Design

    Production

    Service

    Inventory management

    Delivery

    Si Si M

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    Six Sigma ManagementSix Sigma Management

    Providing strong leadership

    Defining performance metrics

    Selecting projects likely to succeed

    Selecting and training appropriate people

    Si Si T h i l

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    Six Sigma TechnicalSix Sigma Technical

    Improving process performance Reducing variation

    Utilizing statistical models

    Designing a structured improvementstrategy

    S SSi Si T

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    Six Sigma TeamSix Sigma Team

    Top management Program champions

    Master black belts

    Black belts Green belts

    Si Si PSi Si P

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    Six Sigma ProcessSix Sigma Process

    Define Measure

    Analyze

    Improve Control

    DMAIC

    Ob l I l i TQMOb t l t I l ti TQM

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    Lack of: Company-wide definition of quality

    Strategic plan for change

    Customer focus

    Real employee empowerment

    Strong motivation

    Time to devote to quality initiatives

    Leadership

    Obstacles to Implementing TQMObstacles to Implementing TQM

    O Q

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    Poor inter-organizational communication

    View of quality as a quick fix

    Emphasis on short-term financial results

    Internal political and turf wars

    Obstacles to Implementing TQMObstacles to Implementing TQM

    C iti i f TQMC iti i f TQM

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    Criticisms of TQMCriticisms of TQM

    1. Blind pursuit of TQM programs2. Programs may not be linked to strategies

    3. Quality-related decisions may not be tied

    to market performance4. Failure to carefully plan a program

    B i St i P bl S l iB i St i P bl S l i

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    Basic Steps in Problem SolvingBasic Steps in Problem Solving

    1.Define the problem and establish animprovement goal

    2.Define measures and collect data

    3.Analyze the problem4.Generate potential solutions

    5.Choose a solution

    6.Implement the solution7.Monitor the solution to see if it

    accomplishes the goal

    Th PDSA C lTh PDSA C l

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    The PDSA CycleThe PDSA Cycle

    Plan

    Do

    Study

    Act

    Figure 9.2

    The Process Improvement CycleThe Process Improvement Cycle

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    The Process Improvement CycleThe Process Improvement Cycle

    Implement the

    Improved process

    Select a

    process

    Study/document

    Seek ways to

    Improve it

    Design an

    Improved process

    Evaluate

    Document

    Figure. 9.3

    P IP I t

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    Process Improvement: A systematicapproach to improving a process

    Process mapping

    Analyze the process

    Redesign the process

    Process ImprovementProcess Improvement

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    Process Improvement and ToolsProcess Improvement and Tools

    Process improvement - a systematic approach to improving a

    process Process mapping

    Analyze the process

    Redesign the process

    Tools

    There are a number of tools that can be used for problem solving andprocess improvement

    Tools aid in data collection and interpretation, and provide the basis fordecision making

    B i Q lit T lB i Q lit T l

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    Basic Quality ToolsBasic Quality Tools

    Flowcharts

    Check sheets

    Histograms

    Pareto Charts

    Scatter diagrams

    Control charts

    Cause-and-effect diagrams

    Run charts

    Ch k Sh tCh k Sh t

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    Check SheetCheck Sheet

    Billing Errors

    Wrong Account

    Wrong Amount

    A/R Errors

    Wrong Account

    Wrong Amount

    Monday

    P t A l iP t A l i

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    Pareto AnalysisPareto Analysis

    80% of theproblems

    may be

    attributed to

    20% of thecauses.

    80% of theproblems

    may be

    attributed to

    20% of thecauses.

    Smeared

    print

    N

    umb

    erof

    de

    fects

    Off

    center

    Missing

    label

    Loose Other

    C t l Ch tC t l Ch t

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    Control ChartControl Chart

    970

    980

    990

    1000

    1010

    1020

    0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

    UCL

    LCL

    Figure 9.11

    C d Eff t DiC d Eff t Di

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    Cause-and-Effect DiagramCause-and-Effect DiagramFigure 9.12

    Effect

    MaterialsMethods

    EquipmentPeople

    Environment

    Cause

    Cause

    Cause

    Cause

    Cause

    CauseCause

    Cause

    CauseCause

    Cause

    Cause

    R Ch tRun Chart

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    Run ChartRun Chart

    0.44

    0.46

    0.48

    0.5

    0.52

    0.54

    0.560.58

    1 2 3 4 5 6 7 8 9 10 11 12

    Time (Hours)

    Di

    am

    eter

    T ki I tTracking Improvements

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    Tracking ImprovementsTracking Improvements

    UCL

    LCL

    LCLLCL

    UCLUCL

    Process not centered

    and not stable

    Process centered

    and stable

    Additional improvements

    made to the process

    Figure 9-18

    M th d f G ti IdM th d f G ti Id

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    Methods for Generating IdeasMethods for Generating Ideas

    Brainstorming

    Quality circles

    Interviewing

    Benchmarking

    5W2H

    Q lit Ci lQ lit Ci l

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    Team approach List reduction

    Balance sheet

    Paired comparisons

    Quality CirclesQuality Circles

    B h ki PBenchmarking Process

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    Identify a critical process that needsimproving

    Identify an organization that excels in

    this process Contact that organization

    Analyze the data

    Improve the critical process

    Benchmarking ProcessBenchmarking Process