Chapter 1 IT Supports Organizational Performance in Turbulent Business Environments Information Technology for Management Improving Performance in the Digital Economy d Volonino 7 th edition John Wiley & Sons, Inc. Slides contributed by Dr. Sandra Reid Chair, Graduate School of Business & Professor, Technology Dallas Baptist University Turban and 1-1 Copyright 2010 John Wiley & Sons, Inc. Chapter Outline • 1.1 Doing Business in the Digital Economy • 1.2 Information Systems and Information Technology (IT) • 1.3 Business Performance Management, Business • 1.3 Business Performance Management, Business Pressures, Organization Responses, and IT Support • 1.4 Strategy for Competitive Advantage and IT Support • 1.5 Social Computing and Networking 1-2 Copyright 2010 John Wiley & Sons, Inc. Chapter Outline cont’d • 1.6 Why Should You Learn About Information Technology? • 1.7 Plan of the Book • 1.8 Managerial Issues • 1.8 Managerial Issues 1-3 Copyright 2010 John Wiley & Sons, Inc. Learning Objectives 1. Describe characteristics of the digital economy and digital enterprises. 2. Define information systems, computer-based information systems and information technology. 3. Explain the relationships between performance, 3. Explain the relationships between performance, environmental pressures, organizational responses, and information technology. 4. Identify major pressures in the business environment and describe major organizational responses to them. 5. Describe adaptive enterprises and why they are IT- dependent. 1-4 Copyright 2010 John Wiley & Sons, Inc. Learning Objectives cont’d 6. Explain the function and impacts of social computing and social-networking. 7. Understand the importance of learning about information technology. Copyright 2010 John Wiley & Sons, Inc. 1-5 Figure IT 7eU The Business Performance Management Cycle and IT Model 1-6 Copyright 2010 John Wiley & Sons, Inc.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Ch
ap
ter 1
IT S
up
po
rts Org
an
izatio
na
l Pe
rform
an
ce
in T
urb
ule
nt B
usin
ess E
nv
iron
me
nts
Info
rma
tion
Tech
no
log
y fo
r Ma
na
ge
me
nt
Imp
rov
ing
Pe
rform
an
ce in
the
Dig
ital E
con
om
y
Turban and Volonino
7th
ed
ition
Joh
n W
iley
& S
on
s, Inc.
Slid
es co
ntrib
ute
d b
y D
r. Sa
nd
ra R
eid
Ch
air, G
rad
ua
te S
cho
ol o
f Bu
sine
ss & P
rofe
ssor, Te
chn
olo
gy
Da
llas B
ap
tist Un
ive
rsity
Turban and Volonino
1-1
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.
Ch
ap
ter O
utlin
e
•1
.1 D
oin
g B
usin
ess in
the
Dig
ital E
con
om
y
•1
.2 In
form
atio
n Syste
ms a
nd
Info
rma
tion
Tech
no
log
y
(IT)
•1
.3 B
usin
ess P
erfo
rma
nce
Ma
na
ge
me
nt, B
usin
ess
•1
.3 B
usin
ess P
erfo
rma
nce
Ma
na
ge
me
nt, B
usin
ess
Pre
ssure
s, Org
an
izatio
n R
esp
on
ses, a
nd
IT S
up
po
rt
•1
.4 S
trate
gy fo
r Co
mp
etitive
Ad
van
tag
e a
nd
IT
Su
pp
ort
•1
.5 S
ocia
l Co
mp
utin
g a
nd
Ne
two
rkin
g
1-2
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.
Ch
ap
ter O
utlin
e co
nt’d
•1
.6 W
hy
Sh
ou
ld Yo
u Le
arn
Ab
ou
t Info
rma
tion
Tech
no
log
y?
•1
.7 P
lan
of th
e B
oo
k
•1
.8 M
an
ag
eria
l Issue
s•
1.8
Ma
na
ge
rial Issu
es
1-3
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.
Lea
rnin
g O
bje
ctive
s
1.
De
scribe
cha
racte
ristics of th
e d
igita
l eco
no
my
an
d
dig
ital e
nte
rprise
s.
2.
De
fine
info
rma
tion
system
s, com
pu
ter-b
ase
d
info
rma
tion
system
s an
d in
form
atio
n te
chn
olo
gy.
3.
Exp
lain
the
rela
tion
ship
s be
twe
en
pe
rform
an
ce,
3.
Exp
lain
the
rela
tion
ship
s be
twe
en
pe
rform
an
ce,
en
viro
nm
en
tal p
ressu
res, o
rga
niza
tion
al re
spo
nse
s, an
d
info
rma
tion
tech
no
log
y.
4.
Ide
ntify
ma
jor p
ressu
res in
the
bu
sine
ss en
viro
nm
en
t a
nd
de
scribe
ma
jor o
rga
niza
tion
al re
spo
nse
s to th
em
.
5.
De
scribe
ad
ap
tive e
nte
rprise
s an
d w
hy
the
y a
re IT
-d
ep
en
de
nt.
1-4
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.
Lea
rnin
g O
bje
ctive
s con
t’d
6. E
xpla
in th
e fu
nctio
n a
nd
imp
acts o
f socia
l
com
pu
ting
an
d so
cial-n
etw
ork
ing
.
7. U
nd
ersta
nd
the
imp
orta
nce
of le
arn
ing
ab
ou
t
info
rma
tion
tech
no
log
y.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-5
Fig
ure
IT 7
eU
Th
e B
usin
ess P
erfo
rma
nce
Ma
na
ge
me
nt C
ycle
an
d IT
Mo
de
l
1-6
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
•T
he
Pro
ble
m:
Incre
asin
gly
com
pe
titive g
lob
al
ma
rketp
lace
for th
e a
uto
mo
tive in
du
stry.
Toyo
ta w
ith in
trod
uctio
n o
f Scio
n g
oe
s dire
ctly
up
ag
ain
st Ge
ne
ral M
oto
rs an
d th
e M
alib
u fo
r
the
po
sition
of #
1 ca
r ma
nu
factu
rer.
the
po
sition
of #
1 ca
r ma
nu
factu
rer.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-7
GM
Vs.
Ge
n Y
targ
et m
ark
et
Wid
e ta
rge
t
ma
rke
t
Toy
ota
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
(con
tinu
ed
)
•To
yota
kn
ow
n fo
r its ma
nu
factu
ring
inn
ova
tion
s.
•A
gg
ressive
we
b-p
rese
nce
strate
gy.
•G
en
era
tion
Y p
op
ula
tion
, tho
se b
orn
19
80
-•
Ge
ne
ratio
n Y
po
pu
latio
n, th
ose
bo
rn 1
98
0-
19
94
, exp
ecte
d to
be
a b
igg
er co
nsu
me
r ba
se
tha
n th
e B
ab
y B
oo
me
rs an
d th
e ta
rge
t ma
rket
of th
e S
cion
.
•P
BS
Do
cum
en
tary
Loo
ks a
t 'Ge
ne
ratio
n N
ex
t‘
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-8
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
(con
tinu
ed
)
•T
he
So
lutio
n:
Se
gm
en
ted
ad
vertisin
g m
ajo
r m
ed
ia-b
ase
d stra
teg
y.
Se
arch
en
gin
e m
ark
etin
gp
rod
ucts –
see
de
mo
e
xam
ple
by
clickin
g th
is ima
ge
: e
xam
ple
by
clickin
g th
is ima
ge
:
•To
yota
use
s Scio
n C
am
pa
ign
Ha
s Pe
rson
ality
-D
rive
n A
ds
to re
ach
futu
re cu
stom
ers a
t a ve
ry
you
ng
ag
e a
ccord
ing
to
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-9
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
(con
tinu
ed
)
•In
Au
gu
st 20
07
, Scio
n la
un
che
d C
lub
Scio
nto
crea
te a
virtu
al re
ality
wo
rld site
of d
an
ce flo
ors,
mu
sic, & h
ot tu
bs fo
r en
thu
siasts.
•A
dd
ition
al v
irtua
l wo
rld p
rese
nce
by
Scio
n to
•
Ad
ditio
na
l virtu
al w
orld
pre
sen
ce b
y S
cion
to
attra
ct the
ma
turin
g G
en
Y co
nsu
me
r inclu
din
g:
-S
eco
nd
life.co
m
-W
hy
ville
.com
-G
aia
.com
-T
he
re.co
m
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-10
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
(con
tinu
ed
)
•To
yota
Use
s Ch
at to
Pro
mo
te S
cion
–sm
art
strate
gy
to ta
p in
to th
e so
cial n
etw
orks o
f 18
to 2
4 ye
ar o
ld a
ud
ien
ce.
•V
ario
us p
rov
ide
rs of live
cha
t softw
are
exist
•V
ario
us p
rov
ide
rs of live
cha
t softw
are
exist
such
as:
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-11
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
(con
tinu
ed
)
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-12
For th
e 2
00
8 x
B S
UV
, Scio
n cre
ate
d a
spe
cial W
eb
site,
wa
nt2
bsq
ua
re.co
m
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
(con
tinu
ed
)
•To
yota
targ
ets ch
ildre
n a
s a m
ea
ns to
in
flue
nce
the
ir pa
ren
ts.
•S
cion
is crea
ting
its ow
n b
roa
db
an
d ch
an
ne
l as
a w
ay
to m
ove
from
pu
sh to
pu
ll ma
rketin
g
a w
ay
to m
ove
from
pu
sh to
pu
ll ma
rketin
g
wh
ere
the
custo
me
r de
cide
s wh
at m
ate
rials to
v
iew
an
d w
he
n.
•To
yota
crea
ted
its ow
n so
cial n
etw
ork
calle
d
Scio
n S
pe
ak
wh
ere
Scio
n’s e
nth
usia
sts can
so
cialize
, com
mu
nica
te a
nd
pla
y.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-13
Toy
ota
Scio
n’s In
no
va
tive
Ad
ve
rtising
Stra
teg
ies
(con
tinu
ed
)
•T
he
Re
sults:
Scio
n h
as 8
0%
bra
nd
reco
gn
ition
acco
rdin
g to
Ma
rketin
g V
ox N
ew
s (20
07
).
-A
ma
zing
jum
p to
#1
ran
kin
g d
ue
to
inte
ractive
an
d co
mm
un
ity-o
rien
ted
na
ture
of
inte
ractive
an
d co
mm
un
ity-o
rien
ted
na
ture
of
the
Scio
n o
nlin
e e
xpe
rien
ces.
-S
cion
we
bsite
is hig
hly
pe
rson
alize
d w
ith
sop
histica
ted
custo
miza
tion
too
ls with
offlin
e
info
rma
tion
inte
gra
tion
.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-14
1.1
Do
ing
Bu
sine
ss in th
e D
igita
l Eco
no
my
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-15
Wh
at is th
e D
igita
l Eco
no
my
?
•In
form
atio
n &
en
terta
inm
en
t pro
du
cts tha
t are
dig
itized
.
•Sy
mb
ols, to
ken
s & co
nce
pts.
•P
roce
sses &
serv
ices.
•P
roce
sses &
serv
ices.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-16
Click
on
the
Wik
ipe
dia
ima
ge
for a
n
ex
pa
nd
ed
de
scriptio
n &
de
finitio
n o
f
the
Dig
ital E
con
om
y.
Tab
le 1
.1
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-17
Ele
ctron
ic Co
mm
erce
•S
iem
en
s AG
esta
blish
ed
existin
g o
ld co
mp
an
y
into
tran
sform
ed
dig
ital e
nte
rprise
an
d is
exce
llen
t exa
mp
le o
f ele
ctron
ic com
me
rce.
Click
ima
ge
for h
om
ep
ag
e &
mo
re a
bo
ut
cha
ng
es a
t Sie
me
ns A
G.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-18
Ne
two
rke
d C
om
pu
ting
–D
igita
l Org
an
izatio
n
Infra
structu
re
•E
na
ble
s com
pu
ters to
con
ne
ct to o
the
r
com
pu
ters &
oth
er e
lectro
nic d
ev
ices v
ia
tele
com
mu
nica
tion
ne
two
rks.
•C
on
ne
ction
s give
use
rs acce
ss to re
mo
te
•C
on
ne
ction
s give
use
rs acce
ss to re
mo
te
info
rma
tion
.
•U
sers m
ay
be
con
ne
cted
via
wire
less n
etw
ork
s to
pu
blic n
etw
ork
-Inte
rne
t (valu
e-a
dd
ed
ne
two
rks
(VA
N)); In
tran
ets (w
ithin
org
an
izatio
ns o
nly
); &
con
ne
ction
s to b
usin
ess p
artn
ers (E
xtran
ets).
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-19
Fig
ure
1.1
Dig
ital n
etw
ork
ed
en
terp
rise.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-20
Bu
yin
g o
r Re
ntin
g a
Mo
vie
On
line
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-21
Scre
en
sho
t 1U
.1 N
etflix
Ne
w E
con
om
y
Ne
tflix
Blo
ckb
uste
r
Mo
vie
s.ya
ho
o.co
mM
ov
ies.y
ah
oo
.comCo
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-22
Wh
ich is b
ette
r?
Fig
ure
1.2
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-23
Ho
w cu
stom
izatio
n is d
on
e o
nlin
e: N
ike
sho
es.
1.2
Info
rma
tion
Syste
ms a
nd
Info
rma
tion
Tech
no
log
y
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-24
Info
rma
tion
Tech
no
log
y
Fig
ure
1.3
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-25
A sch
em
atic v
iew
of a
n in
form
atio
n sy
stem
.
Fig
ure
1.4
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-26
Th
e b
asic co
mp
on
en
ts of in
form
atio
n sy
stem
s.
Tab
le 1
.2
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-27
1.3
Bu
sine
ss Pe
rform
an
ce M
an
ag
em
en
t,
Bu
sine
ss Pre
ssure
s, Org
an
izatio
na
l Re
spo
nse
s,
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-28
Bu
sine
ss Pre
ssure
s, Org
an
izatio
na
l Re
spo
nse
s,
an
d IT
Su
pp
ort
Fig
ure
1.5
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-29
Bu
sine
ss pe
rform
an
ce m
an
ag
em
en
t cycle
an
d IT.
Fig
ure
1.6
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-30
Bu
sine
ss pre
ssure
s, org
an
izatio
na
l pe
rform
an
ce a
nd
resp
on
ses, a
nd
IT su
pp
ort.
Gre
en
IT
Pu
shin
g G
ree
n Te
chn
olo
gy
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-31
Co
mp
an
ies G
oin
g G
ree
n –
It’s Go
od
Bu
sine
ss
60
Min
ute
s (cbs
ne
ws m
ag
azin
e) co
rresp
on
de
nt S
cott P
elle
y a
nd
crew
go
t rou
gh
ed
up
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-32
http
://ww
w.cb
sne
ws.co
m/sto
ries/2
00
8/1
1/0
6/6
0m
inu
tes/m
ain
45
79
22
9.sh
tml
60
Min
ute
s (cbs
ne
ws m
ag
azin
e) co
rresp
on
de
nt S
cott P
elle
y a
nd
crew
go
t rou
gh
ed
up
at a
Ch
ine
se d
um
p w
hile
wo
rkin
g o
n a
story
on
toxic e
lectro
nic w
aste
. Click
the
follo
win
g lin
k &
rea
d/w
atch
the
story, F
ollo
win
g T
he
Tra
il Of To
xic E
-Wa
ste :
An
E-W
aste
Sto
ry T
ha
t'll Ma
ke
Yo
u W
an
t To Q
uit Te
ch
Tab
le 1
.3
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-33
Eth
ics & IT
•G
ov
ern
an
ce G
au
ge
: Ha
il To T
he
Co
mp
lian
ce C
hie
fs
Inte
llige
nt E
nte
rprise
, Ma
rch 0
1, 2
00
5
•S
OX
SU
IT: H
old
ing
Fe
et To
Th
e F
ire
Inte
llige
nt E
nte
rprise
, Jan
ua
ry 0
1, 2
00
5
•La
wsu
it Sp
otlig
hts Lo
ya
lty A
s We
ll As E
thics
Inte
llige
nt E
nte
rprise
, Ma
rch 2
7, 2
00
7
•A
Brie
f Histo
ry O
f Vira
l Tim
e
Inte
llige
nt E
nte
rprise
, July
05
, 20
06
We
b-b
ase
d S
erv
ice A
ims to
Brid
ge
Ga
p B
etw
ee
n K
no
wle
dg
e S
ha
ring
an
d C
op
yrig
ht C
om
plia
nce
•
We
b-b
ase
d S
erv
ice A
ims to
Brid
ge
Ga
p B
etw
ee
n K
no
wle
dg
e S
ha
ring
an
d C
op
yrig
ht C
om
plia
nce
Inte
llige
nt E
nte
rprise
, Jun
e 0
8, 2
00
6
•D
atin
g S
erv
ice B
ea
ts Po
or M
etrics T
ren
d W
ith P
riva
cy To
ols
Inte
llige
nt E
nte
rprise
, Feb
rua
ry 1
3, 2
00
6
•T
he
Sh
ift to H
olistic C
om
plia
nce
Inte
llige
nt E
nte
rprise
, Jun
e 2
8, 2
00
5
•M
an
ag
ing
Ince
ntiv
es a
nd
Re
wa
rds fo
r Fin
an
cial C
om
plia
nce
Inte
llige
nt E
nte
rprise
, Ma
y 2
3, 2
00
5
•R
ev
iew
: An
Affo
rda
ble
Esca
pe
Fro
m S
pre
ad
she
et H
ell
Inte
llige
nt E
nte
rprise
, Ma
y 0
1, 2
00
5
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-34
1.4
Stra
teg
y fo
r Co
mp
etitiv
e A
dv
an
tag
e
an
d IT
Su
pp
ort
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-35
an
d IT
Su
pp
ort
Fig
ure
1.7
Po
rter’s co
mp
etitiv
e fo
rces m
od
el.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-36
Po
rter’s F
ive
Co
mp
etitiv
e F
orce
s
tha
t Sh
ap
e S
trate
gy
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-37
Tab
le 1
.4
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-38
Fig
ure
1.8
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-39
Th
e firm
’s va
lue
cha
in. T
he
arro
ws illu
strate
the
flow
of
go
od
s & se
rvice
s (the
inte
rna
l pa
rt of th
e su
pp
ly ch
ain
).
(So
urce
: Dra
wn
by
E. T
urb
an
)
IT P
rov
ide
s Stra
teg
ic Ad
va
nta
ge
•T
he
Va
lue
of B
usin
ess In
tellig
en
ce
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-40
Exa
mp
le o
f Re
al-tim
e IT
Su
pp
ort
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-41
So
me
Su
ccessfu
l First M
ov
ers
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.
1-4
2
First M
ov
er A
dv
an
tag
e Lo
sses
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-43
Info
rma
tion
Sy
stem
s Failu
res
Nik
e_
Re
bo
un
ds_
Ho
w_
an
d_
Wh
y_
Nik
e_
Re
cov
e
red
_fro
m_
Its_S
up
ply
_C
ha
in_
Disa
ster
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-44
Pro
ject M
an
ag
em
en
t: AT
&T
Wire
less S
elf-
De
structs
1.5
So
cial C
om
pu
ting
an
d N
etw
ork
ing
an
d V
irtua
l Wo
rlds
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-45
an
d V
irtua
l Wo
rlds
So
cial C
om
pu
ting
Wh
at is W
eb
2.0
?
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-46
So
cial N
etw
ork
s
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-47
Click
to P
CW
orld
Bu
sine
ss Ce
nte
r article
for
mo
re…
.S
ocia
l Ne
two
rks G
o to
Wo
rk
Fig
ure
1.9
Pla
n o
f the
bo
ok
.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-48
1.8
Ma
na
ge
rial Issu
es
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-49
Ma
na
ge
rial Issu
es
•R
eco
gn
izing
op
po
rtun
ities fo
r usin
g IT
an
d W
eb
-ba
sed
syste
ms fo
r strate
gic a
dva
nta
ge
.
•W
ho
will b
uild
, op
era
te, a
nd
ma
inta
in in
form
atio
n
system
s?
•H
ow
mu
ch IT
?•
Ho
w m
uch
IT?
•W
ha
t socia
l ne
two
rkin
g a
ctivitie
s sho
uld
be
pu
rsue
d?
•H
ow
imp
orta
nt is IT
?
•G
lob
aliza
tion
.
•E
thics a
nd
socia
l issue
s.
•Tra
nsfo
rmin
g o
rga
niza
tion
to d
igita
l eco
no
my.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-50
Min
icase
:
Da
rtmo
uth
Co
lleg
e G
oe
s Wire
less
1-5
1C
op
yrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.
Se
e D
artm
ou
th C
olle
ge
Go
es
Wire
less
article
in
Info
rma
tion
We
ek
Co
py
righ
t 20
10
Joh
n W
iley
& S
on
s, Inc.
All rig
hts re
serve
d. R
ep
rod
uctio
n o
r tran
slatio
n o
f th
is wo
rk b
eyo
nd
tha
t pe
rmitte
d in
sectio
n 1
17
of
the
19
76
Un
ited
Sta
tes C
op
yrig
ht A
ct with
ou
t e
xpre
ss pe
rmissio
n o
f the
cop
yrig
ht o
wn
er is
un
law
ful. R
eq
ue
st for fu
rthe
r info
rma
tion
sho
uld
b
e a
dd
resse
d to
the
Pe
rmissio
n D
ep
artm
en
t, u
nla
wfu
l. Re
qu
est fo
r furth
er in
form
atio
n sh
ou
ld
be
ad
dre
ssed
to th
e P
erm
ission
De
pa
rtme
nt,
Joh
n W
iley
& S
on
s, Inc. T
he
pu
rcha
ser m
ay
ma
ke
ba
ck-u
p co
pie
s for h
is/he
r ow
n u
se o
nly
an
d n
ot
for d
istribu
tion
or re
sale
. Th
e P
ub
lishe
r assu
me
s n
o re
spo
nsib
ility fo
r erro
rs, om
ission
s, or
da
ma
ge
s cau
sed
by
the
use
of th
ese
pro
gra
ms o
r fro
m th
e u
se o
f the
Info
rma
tion
he
rein
.
Co
pyrig
ht 2
01
0 Jo
hn
Wile
y &
So
ns, In
c.1
-52
Related Documents
