Ch001-Bus-Resc-Method.ppt

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Introduction toBusiness Research

Part 1

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Donald CooperPamela Schindler

Chapter 1

Business ResearchMethods

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Chapter 1

Research in Business

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Why Study Research?

Research provides you with the knowledge

and skills needed for the fast-paced

decision-making environment

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Why Managers need Better

Information

Global and domestic competition is

more vigorous

Organizations are increasinglypracticing data miningand data

warehousing

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The Value of Acquiring Skills

To gather more information before selecting

a course of action

To do a high-level research study

To understand research design

To evaluate and resolve a current

management dilemma

To establish a career as a research specialist

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Click to edit Master title styleTypes of Studies Used to do

Research

Reporting

Descriptive

Explanatory

Predictive

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Click to edit Master title styleDifferent Styles of Research

Applied Research

Pure Research/Basic Research

Business Research

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Click to edit Master title styleWhat is Good Research?

Following the standards of the scientific

method

Purpose clearly defined

Research process detailed

Research design thoroughly planned

High ethical standards applied

Limitations frankly revealed

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Click to edit Master title styleWhat is Good Research?

Following the standards of the scientific

method (cont.)

Adequate analysis for decision-makersneeds

Findings presented unambiguously

Conclusions justified

Researchers experience reflected

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Click to edit Master title styleThe Manager-Researcher

Relationship

Managers obligations

Specify problems

Provide adequate background informationAccess to company information gatekeepers

Researchers obligations

Develop a creative research designProvide answers to important business questions

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Click to edit Master title styleManager-Researcher Conflicts

Managements limited exposure to research

Manager sees researcher as threat to

personal status

Researcher has to consider corporate culture

and political situations

Researchers isolation from managers

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